The Real Money Show
The Real Money Show - January 11th, 2014
And welcome to The Real Money Show, the website guildhallwell.com, the number to call, start investing 1-877-214-1711. The guys are all in studio and it's into 2014. Mark an update quickly Darren, how are things? Pretty crazy week, John. Actually the first thing I'd like to do before we get going is just congratulate the buyers that came aboard. We spent a great deal of time prior to Christmas preaching about what we thought would happen in the first quarter this year and so far so good. Both gold and silver are up on the week. Gold sitting in the 1250 range as we're taping the show on Friday and silver in the 2020 range and both have been a little bit higher than that during the week. But the tail end of this week's numbers, particularly in the job market in the US, have given us hope. But the reality is it's still within a great range if you're a buyer. No blueberg. This week had 15 analysts on talking to various broad market expectations for 2014 so I thought I'd pull a couple of those little pieces and bring them into the show. They had 15 people polled about what would happen in gold in silver this year and of the 15 analysts, the majority of them were bullish on gold and silver for the year. Only two of them were bearish and four were neutral but UBS is one of the largest notable analysis that was done in that study sees that the gold near-term support is going to hold at around 1208, 1209 and for that reason, they believe were through the bottom of the market and the expectation of higher pricing is set in stone which that's really surprising. Was that Bloomberg on in the middle of the night in Asia or did you find that online? Bloomberg on the Beaver hours because normally during the day in North America, you will never get news like that ever. You only hear negative, negative, negative stories on gold. They'll all get on the bandwagon saying the price went down last year. It's going to keep going down because isn't the U.S. economy great? Isn't everything amazing? And of course, if you're new to gold, you wouldn't touch it with, as Paul likes to say, a barge pole because it mainstream media does not like gold at all. So it's very surprising that Bloomberg would say such thing unless of course it came out of the middle of the night because that's when they usually give good advice. Yeah, throw that away. Investor sentiment, however, remains a little bit weak in the markets, the paper markets, that is. And of course, you know how we feel as a team about the paper markets. We do not like the paper markets, but in the physical, the buyers continue to accumulate at these low prices. John, the UK Royal Mint had a story out this week in a thousand years of creating British gold sovereigns, which are their coin in particular that they're noted for creating their mint over there, the UK Royal Mint. They finally had a huge problem with a delay in shipments. So they've got a period of time in which they're going to have to stall orders. And that means they're out of them altogether. They've posted it on their website. And that's a huge, huge piece of evidence that tells us demand is steady. You don't run out of coins if there's lots of it. If people are selling and there's plenty there, you don't run out of these things. And that flies in the face, again, of people saying gold isn't good to own. You know, stick with your paper currencies, stick with your stocks. I think this is showing you, whether you're looking at Asia or India or the mints, US Mint broke records last year, Canadian Mint broke records last year, imports into Hong Kong was breaking records last year. The Chinese don't even export gold. They just mine it at a loss this year or last year rather. So this just flies in the face of people who don't understand the gold market. They need to get in. And it's exciting to me. I get pumped up when I hear these things. But it's an opportunity missed for people who just don't want to get into the market when they say, "What do you mean?" They're all sold out and I don't want any. It's crazy that people wouldn't take advantage of the market at this low price. So where are we? Yeah. Well, I mean, if you look back at history, sentiment does not pick or ensure a bottom. But if you look at the sentiment against the technicals, technicals are super strong. I mean, in terms of being ripe for the picking, if I was a technical buyer, I've been buying. I've been averaging every opportunity I get, whether it's gold or silver and with respect to sentiment, yeah, it's absolutely low. And that's the perfect contrarian time to be buying. Every single time I've seen the market rally in '04, '06, '08, in 2011, these are the conditions from where that market rallied. And this is where we've seen strong physical buying lead the market, sentiment change in all markets jump higher. Well, markets actually were very quiet overnight. They were waiting for the first jobs report at 2014, which came out this morning. And it brought quite a surprise because following the stronger expected ADP and the ISM reports earlier in the week where ADP said there was going to be like 200,000 jobs created, kind of BS, they were expecting 200,000 jobs to be created. In actual fact, they created 74,000 jobs, which is one of the lowest figures in the last three years. The unemployment rate did fall to 6.7% from 7%, but you've got to take into fact that 1.3 million people run out of unemployment on December 28. So these people are now going on welfare. These were people that were on either six months' unemployment or as much as 99 weeks. This was going back from 2011. So if we look at the situation, gold and silver has not moved up basically because of quantitative easing. The amount of money that the government or the Fed has been pouring in into the market, $85 billion a month buying up, basically useless bonds and anything else that was out there, creating wealth for Wall Street. The average person didn't see it. Banks got it, Wall Street got it, but John Smith didn't get it. He's looking at it, he's still stuck portfolio, and he's throwing up on his shoes every month when he sees the statement. Nobody really made money. But gold and silver right now is at an all-time to meet a great price to buy. Jeremy, you want to add something? It's so true. The gold and silver have been stopped dead in their bull market tracks over the last year and a half simply because quantitative easing and the creation of all this excess cash, bond purchases, et cetera, have been able to help put the money into the stock market, make the stock market look great, help push the gold market down so that they can keep on with this charade that's been going on. People have no idea, all they have to do is go to shadow stats and look at some reports on how much money has been created over the last several years, and it will scare the crap out of you. It will make you say, "What am I doing being in stocks, being in cash? You work so hard for your money," and yet it just sits out there unprotected. If you just sit there and look at the news every day and as your advice to find out where you're going to put your harder money, you'll continue to put it into stocks and there's no insurance there and you need to have that insurance. As far as the price is concerned, price is what you pay and values what you get. $1,250 gold might seem expensive, but it's a pittance compared to how much money has been created out there and how much inflation is going to steal your wealth. If you think back to what $1,000 bought you 10 years ago to what it buys today, you can see that you really need, think about it, making $100,000 a year today is equivalent to making $70,000 a few years back or equivalent to making $50,000 a decade ago. You need to make more and more money, but you're not saving more and more money. There is no savings. You can put your money into ING. You could get a savings account that's making 1.6% a year. That's not savings, so they have investing. Well, investing isn't savings either, so you need to protect your wealth somehow and that's what gold and silver does. So even if the price is fluctuating, it's still protecting your wealth over the long term. So you have to have that paradigm shift to protect your wealth and put your money somewhere where there's value. 1-877-214-1711, Guildhallwealth.com. You've often said as well, Paul, that every time they print more money, they're stealing your wealth. Oh, absolutely. It's confiscating your wealth. I mean, let's take an example. If, you know, 10 years ago, Jeremy was just talking back, if you just took $10,000 and put it in a coffee can and buried it in the back garden, what would that buying pal be today? $7,000 if you were lucky? You could have purchased 2,500 ounces of silver back then. Silver was trading at $4 an ounce. So that 2,500 ounces was able to be $10,000. Even at today's price at $20 an ounce, you'd have $50,000 versus $10,000 cash. I don't care about the stock market. I don't care about real estate. Those markets, you know, they still go up and down. Gold and silver have been a viable investment for centuries and centuries, going back to biblical times. If you look at the price of gold to silver, there was a ratio of 16 to 1, back in biblical times, back in 1971. You know, right now we're trading at a 60 to 1 ratio. If it went back to 16 to 1 ratio, silver right now would be at $60, $70. So it's underpriced. It's going to go back there. It's one of an undervalued product. A guild hall, we sell physical gold, silver, platinum, platinum, platinum. We're not in the paper business. You know, we don't wallpaper our walls with paper. We don't sell certificates. We don't sell equities. We don't sell ETFs. We don't sell futures or options on futures. We sell the physical product. 100 ounce bar of silver is 100. It weighs seven pound. You drop it on the floor. You hear a claim. $100 bill. You drop on the floor. You don't hear anything. You need to be in hard assets. Protect your wealth. You need to have 15 to 20% in gold and silver. Give us a call. Get a package. In the next segment, we're going to talk about several different ways that you can get into this market, whether you want to take the product home for home delivery, whether you want to put it in safe, secure, insured, depository, or if you want to use collateralized financing, where you can finance up to 70%, it's not for everybody, but we're going to discuss it in the next segment. And if this is new to you, the whole concept of owning bullion is new as your portfolio, or you want to help shield yourself against your stockbroker or whatnot to get into a different way of thinking and improve your portfolio. We also have the precious metal advisor. Darren writes for it every week. Give you a chart of the week, some articles to read, and really get you informed in this market. So if this is the first time listening to the show, you definitely want to get onto that on that email or we send it out once a week, the precious metal advisor, and you just go to the site and sign up. The numbers, 1-877-214-1711 and guildhallwealth.com. Just like Jeremy said, while you're there, sign up for the precious metals advisor. We'll take a short break and come back with lots more of the Real Money Show. The Real Money Show continues the number to start investing 1-877-214-1711 online at guildhallwealth.com. Today, you guys wanted to touch base on the ways to purchase and really delve into what investors get for their money. So let's have it, throw some examples my way. Well, like Paul was saying before the break, there are a few ways you can own bullion through guildhall. One is to purchase it outright and take it home with you, bury it in a backyard and really what you do with it after you leave guildhall is up to you. Another thing that you can do is to open up a depository account, which is again, you're buying the metal outright and you're buying what your money can afford for you and not a penny more and you're essentially storing it through guildhall. Again, that offers liquidity, buying, selling by phone call, it's easy to do and you can start with a little as 10 ounces of gold or 200 ounces of silver. If you want to take that a step further, there is a third option. Again, it includes storage. It includes incredible liquidity, buying and selling, second to none in the world in my opinion. And of course, you can use collateralized financing, which means I may well have 20 or 30,000 I'd like to put into this market, but I don't have to. I could get the same amount of metal, 20 or 30,000 dollars worth by using this method and simply putting a down payment of eight, nine thousand dollars for say a thousand ounces of silver. I would own it. I would control it. And in fact, right now a thousand ounces would cost around $8,500 to all in, to go. And of course, when the market moves up, instead of the market having to go from, let's say, 20 up to 40, it only has to go from, you know, another eight and eight and a half dollars and you've doubled your money. So a thousand ounces would be about 8,500. Now the best thing to know about the concept of collateral financing is that it's the concept of other people's money. You're going to risk somebody else's money and a portion of your own combined together in order to make some type of gain or outcome. It's not for everybody. And with respect to doing this type of transaction, you're offered one thing that you're not in the depository account, which is you can utilize a flat rate commission for buying and selling. So let's say you wanted to buy a thousand ounces and the cost, as I said, to put it into depository, $22, $23,000, but you wanted the collateral financing instead. So that same thousand ounces you'd buy for around $8,500 would include a commission. That would be a one time commission only and it would be charged the first time you buy the metal and the first time only. Then you could buy and sell any portion of that metal up to the thousand ounces as many times as you'd like going forward depending on market conditions and not incur an additional commission at all. It's one thing we offer. It's not for everybody. It does have additional risk over what we would consider the depository account risk. But the reality is this is a way to take advantage of a moving market. And the money that can be made from this is second to none when the markets are moving. Well, this is a great way to get into the market with, you know, not laying out a lot of money. I mean, Darren said he wanted to buy a thousand ounces of silver. You're going to spend about $23,000. For you to double your money, it's got to go to $46,000. By putting up $8,500, $9,000, a $9 moving, you've doubled your money. A $4.50 move, which would only take us to $24.50, you've made a 50% return. A $2.25 increase in the price of silver and you've made a 25% return on your money. Now, you've got to look back at 2011 in May, silver went to a higher $49 and change. Gold was at $19.20, $19.30. So we've got an unbelievable opportunity here to make a lot of money. 5,000 ounces of silver in the market, a $5 move. You're putting up, you know, around about $40,000, you're going to make $25,000. A $10 move from $20 to $30, you're going to make $50,000. A $20 move will still not take us to the high of May 2011. You're going to make $100,000. If that's the type of money you're looking to make, collateral financing is for you. It's not for everybody. But if you're willing to trade, buy on the dips, sell at the high, buy on the dips, sell at the high. You're going to make money, you're going to take it off the table. Nobody ever lost any money taking profit off the table. And we encourage our clients when the market moves up to take money out, you know, buy a diamond. You do something else with the money, but, you know, make the right investment. 1-877-214-1711, online at guildhallwealth.com. Jeremy. I think there also has to be this understanding. Clearly, we live in turbulent times, but we're also in completely unprecedented territory in terms of how much money is being created through the Fed. And I say money. I'm saying that loosely for them. They're just creating a currency that's backed by nothing. It's fiat paper has no backing. That's why there's absolutely no discipline here. It looks like a reverse cliff. It's kind of like that ice wall in Game of Thrones, if you're a fan. And there is something coming. You know, you can't go on like this forever, just because you've convinced a couple generations that gold is useless. Go across the Pacific and see what China and India think of gold, and they'll tell you it is a store of value. And that's where they're putting their money. Wealthy Europeans, wealthy North Americans, people in the know are putting their wealth into gold and silver. So why are they doing that? Well, essentially, it's a play against the US dollar. If you think the US dollar is going to reign supreme over the next 10 years, you know, you should probably get your head checked. There's everyone around the globe is starting to come around to the fact that it's a useless currency. And the fact that they're still hanging on is a miracle, but it's unsustainable. And to you need to protect yourself. Look, over the last 10 years, you can't say 20 years, 30 years, 40 years, every year, things are more expensive, food's more expensive, gas is more expensive, clothes are more expensive. You want to keep buying things. You want to keep the lifestyle that you have, you're going to have to start thinking of ways to protect it. And gold is in silver, a way to do that. Now, we're not saying, Oh, throw all your money into it, but certainly a portion of your portfolio would be a great hedge by having some actual physical assets. It's called building wealth. What potential does gold and silver have? Seasonality 2004, '06, '08, '11, keep going. Yeah, I mean, we talked about a lot, John, and now you're more familiar with it. So it's exactly it. You remember, you remembered that these are peak times for pricing in both the gold and silver market. It is cyclical. And we do learn from history because history does repeat itself. What bears repeating here, though, pardon me, is the fact that we have so many investors that come into our office thinking about investing, and they get shy about wanting to do it. They're sitting on the fence, and Paul always says that they're getting nothing but splinters from doing so. Unfortunately, a lot of people, their mentality is I'm going to wait and see. And that wait and see approach means I'm not going to buy until the price is higher. Well, the silver market during all four of those peaks in 2004, 2006, 2008, and 2011 took off like a rocket ship between January and spring. And most of that move was condensed into a two or three month period. The average person just doesn't get in or does does not get around to making a decision quickly enough. But the reality is, if I had put money into that market, let's take a look at where gold and silver is and compare it to anything in your portfolio that you're happy with at this present time. When silver started moving up, it came from about a price of $4 an ounce. Right now, the price of silver at today's price, not 2011's $49 price at today's price as we're taping the show is up about 300 sorry, 405% or an average of about 33% per year for the past 12 years. Now gold on the other hand, it's still great. It hasn't performed quite as well. It's up only a lousy 316% or about 2526% per year. Now, I don't know of any other investment that's averaging that kind of gain over the last 12 years and not every year is going to be the same. Last year for both gold and silver, it wasn't their year. But that does mean that if you're contrarian, you're smart enough and you have the money to invest, you could see a very dramatic bounce back year. We've had them before in 2008 when the world fell apart, the price of silver plummeted along with all other assets in the world from stocks to bonds to everything. And when the market started to bounce back, it wasn't stocks that bounced back the quickest. It was commodities, gold and silver rallied hard and silver in particular, which at that particular point in time was around $8.50, rallied all the way back up to $49.50. So these are cyclical markets. They come and go and that's part of the education that we provide. But using the idea of collateral financing and the other and the concept of other people's monies, it's no different than a mortgage. We all have it. We all go to buy our house. We don't put up all the money. We put up a percentage. The bank loans us the rest. The house still belongs to us. We control it. I get to decide on a new kitchen. If I want to finish the basement, do the garden, same with silver. If I have a collaterally finance position and the beautiful thing about this is that if the market goes up in my account becomes worth more, I can collaterally finance some additional product. Now I have to stay within my means within what's reasonable with my portfolio and the expectations. I don't want to overdo it. I only want to invest the money I have. But the reality is you can get an incredible return. I mean, we talk about it quite frequently in the office, but the idea is you're taking an acorn and you're turning it into an oak tree. That's the reality that we're dealing with. Whether it's education for your kids, whether it's a new car, whether it's a trip, a broad, a big trip, whether it's taking money and putting it into your account so you can use it for anything. The list goes on and on, but silver in particular is a super undervalued asset. And the collateral financing program that we have is second to none. If you're looking to speculate on that market, 1 8 7 2 1 4 17 11 guildhallwealth.com before we take a short break. Darren, I want to ask you something. We talked about this last week, you and I, it was kind of scary. You mentioned about the storage at Guildhall and how really it's a scary thing not to store it there because if you want to get to it and sell it, you got to go. You don't know who you're dealing with. You can't find a guy you bought it. It's just it turns into a mess. Why is that an advantage? Well, that's a huge advantage. And I mean, for me, that's in my, my particular, uh, take on the depository, the most important single reason for using it is because of the ease of liquidity because within seconds, I'm on the phone calling Paul or Jeremy or myself or anybody that's my broker at the office and I'm selling boom. It's done. And I can literally be put on hold for a few minutes while that order is taken. The price is provided and boom, I'm out of the market. I have the beauty of it. And we're not like banks or, you know, um, brokerage houses, we don't make you wait a week for your money. Right. We had a customer yesterday sold some gold. The check went out in the mail last night. We don't have to wait, uh, you know, a week before the transaction clears. You know, we've got the gold. We know we've got the gold. It was in our depository. It's just a movement sold bang. The check goes out. It's a wonderful way. And we've got a special on as well. When you buy a 100 ounce bar of silver, we're going to give you a one ounce maple leaf as a little bonus. So whether you take it home or whether you put it in the depository, you want to buy it 10, 100 ounce bars, you're going to get 10 maple leafs, give it away to the kids, the grandkids, wonderful birthday presents, wonderful Christmas presents. It's a way to go. And if you want to use collateralized financing with offering a one time commission, you can trade as many times in and out on the amount of product that you buy. So this is a wonderful way to get invested. So when we come back, John, what I actually want to touch on before we get into natural fancy color diamonds is what type of returns we can actually make when we invest a certain amount of money. So I'll do that very quickly when we come back. So stay tuned. We'll take a short break. The number one, eight, seven, two, one, four, 17, 11, online Guildhall wealth.com while you're there. Sign up for sure to the precious metals advisor, the free subscription to Guildhall's premier market newsletter and back with more of the real money show, the number to start investing one, eight, seven, seven, two, one, four, 17, 11 online at Guildhall wealth.com, the precious metals advisor, something it's free. You should sign up for when you go to the website. I want to talk about returns on your gold and silver investment, Darren. Well, when it comes to Clatchly financing, we were talking about it in this previous segment. It is essential that you understand where you can go with your investment. Now, when I buy a thousand ounces of silver, if I paid $22,000, it's pretty straightforward. If I own a depository account and I put a thousand ounces of silver in there and I paid $22,000, the price goes up by $22. I've doubled the money. From where it is now at $20, it goes up by $22 to $42. I've got twice the value in my account roughly. With Clatchly financing, you're using somebody else's money in addition to your money to make a return, which means we can get quicker returns in a shorter period of time. Again, I remind not for everybody, it's not going to be for every single investor. For those that use this and my largest client actually uses it, so I can let people know what type of client uses, both small and large, and there's over 100,000 ounces in that particular account in silver. If you were to look at it, just let's say a thousand ounces of silver, the cost to Clatchly financing a thousand ounces is around $8,500. That would be all in, including the one-time commission that Paul talked about earlier. Now, if the price of silver only goes to $25 an ounce, my $8,500 is going to be worth about $10,700, or about a 38% return on my money. Now, $25 an ounce is not a big stepping stone. To get to $25 an ounce, we could literally see that happen in less than seven days. That would be the type of market that I'm talking about that moves quickly where people miss these moves. Now, if you think that that's doable, what about $30 an ounce? That same $8,500 I put into the market at $30 an ounce over the next 12 months, including all the costs of using Clatchly financing, it would be worth $15,000 in change. Almost $16,000 or almost 100% return. So, if the price of silver goes from where it is today in the $20 range up to $30 an ounce, I've literally doubled the money I put in. So, you can apply that to any level of investment. If you wanted to buy 5,000 ounces using Clatchly financing right now, it would cost you around about $40,000 US. Now, for that investment, if the price of silver, again, went up to $30 an ounce, again, it's over a 100% return on my money. I put in roughly $40,000, I get back $80,000. So, again, for those that understand the market, those that are willing to take that risk, this is an extremely fun way to invest. Yeah, there is risk and this investment is not for everybody. Let me give you a little bit of the downside. Darren's giving you the upside of it is rosy and great. First of all, you've got to put up a minimum of 30%. If your equity drops down, for the some reason, if the market was to drop and your equity was dropped down to 15%, you're required to put in a little bit of money to bring your equity back up. That is one of the things. If you can't do that, then we can always sell off a little bit of product and bring your equity up as well. You can pay off the debt anytime you want. You're not obligated. You're not signing a contract for three years, five years that you can never pay it off. You go into collateralized financing, you're in for a month, you don't like paying it, you can borrow the money from a line of credit or from the bank or you have it sitting around and you want to pay it off, you can pay it off anytime you want. So, that's some of the things that are a problem. There is a risk, but there's more upside than there is to downside right now. We've been trading in a range. We're trading today at $20.25 for silver. Last year I called for the market. It hits $55.60. I was completely wrong, absolutely wrong, but I still feel we're going to hit $50.60 within 12 months. So, if I'm wrong by a year, it's not the worst thing in the world. I own gold and silver, I'm in the market, my family's in the market, everybody that works in my company owns gold and silver and natural fancy Caledimas. We all believe, we've all got skin in the game. We're not invested in the stock market. We love gold, we love silver, we love natural fancy Caledimas. And here's the thing, if you purchased any time prior to 2012, you're ahead on your money. Any time, unless you purchased right at the peak, in which case you got caught up in the swing, it's time to cost average. Other than that, if you purchased within the last year, you're either down slightly just because of cost of doing business to get into the market or your sideways, in which case, not many people are long-term investors for only a year. So, this is owning gold and silver is a long-term proposition, meaning this is why Paul is always talking about if you purchased back in 2002, 2004, 2005. Look, I bought gold when it was in the 400 range. I bought it in the 700, the 900. I also bought it at 19. I haven't panicked at 12.50 and sold off what I purchased back at $500, though I'm making money on that too. It's a long-term gain. It's about building wealth. It's about adding assets to your portfolio. So, to look at the bull market in precious metals and see that after 12 years of constant gains, you have one year of a pullback in a time where the amount of money being created is absolutely unprecedented. I'm happy to take the opportunity to buy it at the lower price. And you know what? We say it every week on the show. So is China. So is India. So are people in Greece and Spain and anyone who else is scared of bail-ins, who's scared of the inflation confiscating their wealth, anyone who doesn't want to take the risks in an over-inflated stock market, anyone who's looking to protect the hard-earned money that they have. If you're a company, if you have your own company, you're an entrepreneur, like we are here, you're looking for ways to secure that wealth that you've worked so hard for. And that's a part of what this is all about. The idea is to look and protect your capital. You work hard for your money. The same thing. We look at natural fancy-colored diamonds as one of the best investments besides gold and silver. Natural fancy-colored diamonds have never dropped in value in the last 40 years as they've been keeping records, which is incredible. The type of quality that we sell at Guildhall Diamonds are the best of the best. This week I received from one of my suppliers in New York. They sent me four diamonds. They said they're spectacular. I'm sending three back to them because they didn't meet my criteria. The criteria A is the color. B is the clarity. You know, C is the cut. I mean, if there's no color and it's not equally saturated and it doesn't have that sizzle and it has the fire in the diamond, I don't want to sell that diamond. Every diamond that we purchase, we know somewhere down the road, we're going to get that back. We're happy to receive that diamond back in the future. Whether you hold it five years, 10 years, 15 years, you're going to make a great investment. Argyle Pinks, for example, they're doubling right now, basically, every three years. If you go to our website, Guildhall Diamonds, I think we've only got four or five Argyle diamonds of VS quality. You cannot find VS Argyle Pinks anywhere in the world today without paying an exorbitant price. We have on the website. If you go and look at our yellows, we have more internally flawless yellow stones on our website than anybody out there. I'm talking about in stock, not in mythical land where you got pictures and, you know, it's bait and switch. We have the product. It's available to you. You will see when you go on to Guildhall Diamonds. Diamonds, sold, sold, sold, sold, sold. What does it mean? We're selling the product. Smart investors are snapping up the diamonds that we have because they have incredible value, incredible quality. Every diamond comes with a GIA, which is a Gemology Institute of America. That is the diamond grading valuation of that diamond. It tells you everything about the diamond, the color, the size, the clarity, the carat weight. We also give you an independent appraisal. Why? So you know what the price of the diamonds are that we sell. We don't sell a retail. We don't have a store. We're not on, you know, in a busy, whether it's Bloor Street or in a busy mall or whatever it is, paying $300 a square foot. So we can therefore pass on the savings to our clients. But every diamond that we buy at Guildhall is the cream, the cream of diamonds, whether it's a yellow, whether it's a pink, whether it's a blue, whether it's an orange, whether it's a blue green. And we have the most spectacular diamonds. Give us a call. If you're interested, we can get you into a starter diamond, whether it's a fancy yellow. We sell fancy, intense and vivid. That's the colors that we sell. That's the intensity of the diamonds. You can get in for a carrot for around about $12,000. If you're looking for an intense, you're looking at maybe $20,000. A vivid, you're looking at $35,000 to $40,000. Let me give you a quick example. Ten years ago, you could have bought a fancy vivid internally flawless for about $7,500. Today, you're lucky if you're going to find one for $35,000 that meets our criteria. So it's really important. The four seas are important. The color, the clarity, the carrot weight and the cut. There is a fifth C. And the fifth C is these diamonds are a currency. Whether you want to sell today, you know, the US dollar against the Canadian dollar is eight and a half, nine percent today. So when you buy a diamond and you're buying it from us, we buy our diamonds in US. Go to our website. We're charging Canadian dollars. Any price you see on a diamond today, you're making nine percent just on the US dollar. So it's a great, great time to get in. We sold a slew of diamonds in December. We've already sold in January and we appraised our diamonds. We had 15 diamonds that we had in stock that were a year old. We had those diamonds appraised. They went up between 20 to 35 percent on every yellow stone that we put up. And we sold 11, 12 of those stones in December alone. So this is a great time. Go to the website. Jeremy, you want to add something to that? Yeah, I would say what we do have, which is surprising is we still have a lot of oval diamonds, which are actually more rare than the radiant cuts or the cushion cuts. Obviously, all three cuts bring out the color. But I would encourage people to look at the yellow ovals that we have. They make for great wealth to wear because there is this sense that they're larger. They give that appearance. But the three that we do have great color, specifically, we do have a 1.22, which is quite beautiful. So check out the site, guildhalldiamonds.com. If you can find some stuff that's not sold yet, you should jump on the train before those diamonds are sold. And of course, these diamonds are moving up from all from all sides. We go to the appraisers. They're up anywhere from 15 to 35 percent in some cases. We go back to the dealers to try to buy the diamonds and their their prices are higher. And that's because this is a collectibles market, which means there's always more buyers than sellers. And certainly over the last few years, the buyers have been more more than comfortable to put these diamonds in the back of the safe and forget about them. So that is money in the bank. You got to come see them, though. Yeah. Well, one of the things is, you know, the dealers that sell these diamonds, you know, if they're going to get one 2% for putting their money in the bank and they know product is going up anywhere from 15, 20 to 35 percent, according to the quality that they have, all they do is push it to the back of the safe. They don't have to sell it unless they have to cover their expenses or they're buying new product, then they're going to sell a little bit of product. I'm happy the same thing. Whether you buy it from me this year or you buy it from me next year, every year we will put the prices up because we have a replacement value for us. If I have to buy a diamond and I'm paying X amount last year, this year I'm paying 15, 20, 35 percent more for it. So you're going to pay, if you want to make the smart move is by now, if you're looking to retire, you're looking to put your kids through university. What a great investment. Whether it's 10, 15 years, you want to hold onto this stone, you're going to make nothing but money. 1-877-214-1711 online at Guildhallwealth.com. Sign up for the Precious Metals Advisor, free subscription to Guildhall's premier market newsletter. More of The Real Money Show coming out. The Real Money Show 1-877-214-1711 online at Guildhallwealth.com. Sign up for the Precious Metals Advisor. While you're there, the premier market newsletter offered by Guildhall. Guys, you mentioned some diamonds on the website. People really should have a look out, right? Yeah. The natural fancy color diamonds come in several different colors. They start off with red, which is one of the rarest and violet. We get into purple, we get into orange, green, blue, yellow, pinks. Green is one of the toughest colors to get in a natural fancy color diamond. We have a couple of actually blue green, which the stronger color is the blue out of the green, and we have green blue. Green is the stronger out of the two colors. They are very, very rare. They are going up like crazy. The greens and natural fact, blue green, green blues are the next blues. They're so hard to get, and they really, really increase. We have a couple of stones that we put on special, or going on special this week. One is a .36. It's a fancy, intense green. It's an VVS2. Now, this stone is actually appraised at $92,000, $92,500. I think it's actually under-appraised. In my opinion, this stone is probably about $125,000 stone. We have it on for $60,125. That sounds like a lot of money for a .36, but this is the type of stone that's going to double every three years in price. It's going to be extremely hard to come by in the future. It's the type of stone that I like to have in my own personal collection. Again, this is one of the great stones. We also have a .61 that's a fancy blue green. It's a VS. If you notice, if you go to our website, we only carry, for example, in pinks and in blue greens and green blues, VS quality. We don't do SI1 or SI2. SI1, SI2 means they have a lot of inclusions. You can actually see the inclusions with a naked eye, or even eye ones and eye twos. We leave that to the other people that want to sell that type of crap, but that's what people do. We're allowed to say that. It's my show. I can say whatever I want. We could say they're nice diamonds, but they're not investment grade. We're focused on investment grade diamonds. We turn those diamonds down. The type of diamonds that we have, a top quality, top notch, and are going to appreciate them value. Whether you take these diamonds, put them away in a safety deposit box, or put them into a piece of jewelry, which we call wealth to wear, where you can take advantage of a diamond made into a beautiful piece of jewelry, whether it's a ring, a pendant, earrings. We can help you with the design, and this is something that you're going to wear, and you're going to have fun wearing it, and you're going to make money as you're wearing it. Make money in your sleep. It's beautiful. The other investment that you've got to look at is hard assets like gold and silver. Sometimes I can be a little crude when I call other people's product crap, but that's what's out there. If you're going to get phone calls from people telling you they're going to sell you this or they're going to sell you that, you want to be able to view the product. You want to see the product. Every diamond that we have at Guildhall on the website is available to you. You can see it. You can view it. We give you a 10 day money back guarantee. When you're buying the diamond, if you want to go take it and get it and reappraise somewhere else, you're free to do. Do so. We only want you to be happy, and the best customer for us is a happy client. The best advertisement is a happy client. We get so many referrals from our clients. They come in, they purchase a diamond, they tell their friends, they tell their family, what better way to sell any type of thing. When it comes to reselling, we built in our own resale market. We have a website that we spend an awful lot of money on keeping the website up, sending out emails to our clients, educating our clients. We put seminars on for our clients to let them know what's happening in the market. They understand how rare and how beautiful these diamonds are. Natural fancy kind of diamonds are not only an investment, they're a piece of art. Obviously, if you want to learn more about color diamond calls, going on a great rant about them. If you want to learn a little bit more about it, definitely the website has all that information. Learn about why investing color diamonds, a buying guide is on the site as well, and examples of the type of people and why certain people are buying colored diamonds. Do you want to hear an interesting story about colored diamonds? Absolutely. It was only up until the 70s that diamonds were sold in packages. They sold all sorts of colored diamonds all at once with jewelry, this and that. It was towards the mid 70s to late 70s that investors started wanting more and more appraisals individually, and you started seeing them come to auction individually. It was really only at the end of the 70s and through the 80s and 90s that people really discovered these diamonds as investments because they could see that they were never going down in price and the auction records were explosive. They continue to be explosive today, just like they were in 2013. We saw records broken left, right, and center, and that's because they're such a limited supply. You can go through all the four Cs, but essentially it's going to come down to rarity equals price. So the more rare the diamond, the more expensive it's going to be, and while you can find internally flawless fancies for 12, 13,000, they are in a certain category all on their own. We do consider those investment grade, but we have diamonds that are over two, three hundred thousand dollars, which for someone who has a rather large portfolio and they're looking to protect their investment and receive over 30% gains every year, that's the type of asset you want to hold in your portfolio. As an example, you know, if you go to our website, you want to look at pinks. We have our girl pinks, but we have a beautiful pair shaped pink. It's a 105 carat. It's a VS quality. The stones appraise for a half a million dollars. Not pocket change for everybody, but we have it on for 325,000. We have a 107 pair shaped blue internally flawless. It's appraised nearly 600,000 dollars. That's on for 380,000 dollars. As I said, it's not for everybody, but it's a beautiful set, one pink, one blue, great, great investment. You can put that diamond away for 5, 10, 15 years, easily going to be worth a million dollars. And you can call even though she's not here, you should call Nicole and she'll give you a lot more information. Yeah, Nicole, we have a diamond grading, GIA, diamond grading expert on staff. Happy to help you. We've had a lot of calls last week and even this week from people that have bought purchase diamonds from other people and are trying to sell us the diamonds. And I've looked at a few of these diamonds. I wouldn't touch these diamonds with a barge pole, you know, extra facets, not really even color, yet they paid a fortune from other people for these diamonds. Check out who you're dealing with. We're a member of the NCDIA. That's the National Color Diamond Association of America. Check us out. We're, you know, integrity is the most important thing with us. If you look across the world right now at the diamond, people that are selling diamonds, it's really easy to see what Paul is trying to point out, except there's a lot of low quality, low class, real knockout joints and they don't present to you quality product. How do you know that? You don't know. And that's the problem with a new buyer. Somebody doesn't know the first thing about color diamonds. You have to go through a firm like Guildhall. We don't even expect that maybe on the first phone call, you buy the diamond. You might want to take some time to think about this research and get to know the marketplace. But I will tell you one thing. What I love about color diamonds also relates to gold and silver. And gold and silver is something that is undervalued. Color diamonds is the same thing. What most people don't realize with color diamonds is that there are no primary mines in the world for color diamonds. There's not one mine in the world, which only mines color diamonds. It's secondary. It's secondary. Either they're mining white diamonds first as primaries or off color diamonds, browns, you know, other types of diamonds. Even the Argyle mine in Western Australia produces the majority of their diamonds are non-pink. So when you start to understand how rare they are, then you can start to equate the value. Now, if you know nothing about this, understand that sometimes when you're thinking about wealth and building wealth, you want to do what the smart people are doing. I consider myself to be smart when it comes to wealth, but it's because I own gold and silver and natural fancy color diamonds. My colleagues the left and right of me Paul and Jeremy also own color diamonds and gold and silver. But don't take our advice for it. The wealthy have been on a buying spree and they've known these secrets for a long time. And they have been buying colored diamonds for a long time. It's just that it's never become mainstream. And through the process that we've created and the science that we've put into it and using the Coles expertise, Paul's expertise, and everybody at our firm, there is a decided difference between buying from us and buying from somebody else in the marketplace. And if you don't want to buy one, that's great. But next year, the price is going to be higher. That has been the trend for four decades now, that anyone who passes up the opportunity, and I've got clients that have been sitting on the fence for a year, year and a half watching the market and they see, "Yeah, the appraisals keep going up. The prices keep going up. It's not a market that you can hope for a drop in the market. It's a lot like real estate. You don't get in. Billions are years to create a diamond. It's not something a turnkey operation where you can turn the key and manufacture a natural fancy color diamond. And then when you find the rough, then you've got to cut it. You need an artisan that knows how to cut diamonds to get the perfection out of a diamond." You know, Jeremy was talking about the end of the prices going up. There used to be an ad on TV. You can pay me now or pay me later. You know what? If you don't take advantage of these prices and you are going to purchase a diamond later on, you're going to pay more money for it. So this is the time to get in. Buy gold, buy silver, buy a natural fancy color diamond. You're going to do exceptionally well. You don't have to day trade it. It's something that you can put away. It's long term. You're going to buy a colored diamond. You're going to hold onto it for five to ten years. You're going to do extremely well. When you want to go to sell it, please bring it back to us. We'll be happy to market it for you. Put it on our website for a small commission. But you don't have to wait a year to see the prices move up and help you make the decision. You can just call us for our colored diamond buying guide. It tells you why own colored diamonds, what to look for when buying a colored diamond, the type of returns you can expect and the type of gains we've had in the past. Now, the key you have to understand about colored diamonds is it's an asset. It's not a financial instrument. There are no charts that are going to track your particular diamond through the last four decades that says here has been the consistent returns. It's not like that. It's like the collector's market. If I wanted to buy a rare toy from the 50s, I'm not going to get a chart on that that says how much it's gone up. But we know every year it's gone up. If your financial broker or you're coming at it from a financial analyst perspective, it's not going to give you what you want. It's an asset that you hold, that you have to appreciate the rarity like understanding owning a Picasso. If you can wrap your head around that, you're 9/10 of the way there to owning one. The other thing is we show you a collection of diamonds. In most cases, most people pick a diamond. The diamond picks you. It really stands out and you pick a diamond within your price bracket, whether you want a fancy and intense or vivid, whether you want to spend $12,000 or whether you want to spend a half a million dollars, we have something to fit you. That's how we work. I've seen those diamonds, guys. You brought me to the show before. The biggest ad say you guys have a Guildhall is trust because you talk about billions of years for diamonds to be created. I've seen ads on TV's claiming to be diamond manufacturers, which is an interesting trick. If you've got the strength to crush coal and make diamonds, I don't know what that's all about. You use whatever verbiage you want, John, at the end of the day, you've got to trust the people who know the most about the marketplace and have done the research for you. And that's Guildhall. And as I said before, go to our website. You will find more internally flawless yellow diamonds on our website than anybody out there in the world. The number 1-877-214-1711 online at Guildhallwealth.com. And while you're there, sign up for the precious metals advisor, premier market newsletter. It's an e-letter written by Darren. You're the guy. You can get it right now and check out all the diamonds and natural fancy colored diamonds and all the gold and silver and start the buying. This has been The Real Money Show.