The Real Money Show
The Real Money Show – October 12th, 2013
The Real Money Show – Saturday October 12th, 2013 with Guildhall Wealth Management and John Scholes.
This is The Real Money Show, a full hour of information and investing advice on gold, silver, buoyant and precious metals and natural fancy colored diamonds, guild hall diamonds. Give you a couple of numbers you can stick in your pocket right away, 1-877-214-1711. And during Business Hours, Monday to Friday, direct contact 1-877-8-Silver. Couldn't be simpler, 1-877-8-Silver and guildhallwealth.com. Catch past shows on iTunes as well. Hello boys, how are you? Good to see you. Back in the, yeah, having lunch. Is that what we're doing? Are we having lunch? Well, listen, I just wanted to thank Bistro on Avenue Road in Toronto here because they did supply us with lunch. Chicken wings. Very tasty. Very thoughtful of them, very kind and we're very happy they did. But week over week, again, markets held very steady. We had a great week in gold and silver. Price-wise, they held very steady. Buyers made smart decisions this week. Overall, the marketplace didn't change much. It wasn't too much in the way of pricing differences from last week. Gold was about 13, 10 to 13, 20. Right now, as I'm speaking to you, it's just between, again, 1,300 to 13, 10 and an ounce. Last week, silver was around 2,175 when we did the show per ounce. This week, it's trading at around 22 to 2,220. Now, what the news is here with respect to the bullion markets is all over the place. We have, with respect to the futures market, some interesting news pertaining to gold deliveries. Now, that's specifically with respect to the COMEX in New York. That's the New York market. And I do track that on a daily basis. And from time to time, the numbers do paint a pretty interesting story. And what they're telling us this month is if you combine the largest three institutions in the futures market, which would be JP Morgan, HSBC and Skosh Makata, you have about 18 tons worth of gold available for delivery. That can be bought and taken delivery of through the futures market. As of the taping of the show today, and this is including yesterday's numbers, there is approximately 13 and a half tons due for delivery this month. Now, that is certainly a very scary proposition moving forward. Most people this won't impact. They don't understand the paper's market let alone getting into something like futures, which is not something that we recommend or we invest in with our clients. But we do have to follow the pricing and it does come from the futures market spot prices derived from there. And this is kind of an alarming figure. And it tells us that there is definitely a shortage of product out there. And the expectations moving forward is that we're going to have to find product from somewhere. Now, magically, I'm sure these numbers will change as you know, banks have a tendency in these days in this age to find these things. But as it stands right now, a very precarious situation. It's really, it's really interesting when there's 13 tons that they that are spoken for out of 18 tons. You start to see that that there's a major shortage at play. Now, some will say, well, that's how markets work. You know, there's lots of paper out there and there's lots of things that are required down the road. But we're not worried about this situation at all. But you should be worried about it because the demand on this metal is on both metals are very, very strong. We've said it time and time again on the show, you're probably bored of hearing it. China is buying at breakneck speed, India's buying at breakneck speed, Russia's buying, central banks are buying. Even even today, I read an article about the US Treasury saying, they would absolutely not sell any of their gold if they had gold because it would destabilize the financial system. So to us, this is a problem. And this is focusing on another bigger problem, which is no one really gets into the numbers. We're getting into the numbers here to show you that the supply demand is showing us that this is a great time to get into the market. Market might look like it's low or not doing much at all. But you have to understand that you have to get into this market. Gold and silver maintain themselves, maintain value. They're a great place to conserve capital and protect your wealth. This is showing that this gold is going somewhere. If you look at it from a numbers perspective, just for the layman investor, somebody who's thinking about buying gold and silver, why is this an important time? Well, we've talked about it at length, John. And you know, we've talked about seasonality and the importance of understanding when these timing intervals happen in these markets, it pushes the market higher. We have peak and then it's followed by consolidation. If you look back to the heavy trading months prior to this, it's very uncommon to see October be such a big month. And the last time October was a heavy delivery month for the futures market was 2010. And that turned out to be a spring peak in gold of $1923 an ounce and a spring peak in silver the following year in 2011 of $49 in change. So if we apply that same logic here in this instance, those are targets we would again expect to hit. Given, let's say a couple of important closes, one above 24, let's say in silver and above 1400 in gold, those would spark rallies and we would definitely see the prices going higher. Now, if you're a fan of the show, you also know that we like to delve behind the headlines. And of course, what goes hand in hand with headlines that are trying to confuse the average investor are big banks talking about whether it's right to be buying or selling. This week, we had JP Morgan actually, pardon me, Goldman Sachs, the head of Goldman Sachs Commodities Research announced on Monday of this week that the gold price was ripe for going down. And in fact, quote, it's a slam dunk sell. Now, what's truly stunning about this is that during the second quarter of this year, Goldman Sachs revealed in an SEC filing that it had accumulated over 4 million shares of GLD. That's half a billion dollars worth of gold to become the sixth largest holder in that instrument. And I highly doubt they've decided all of a sudden to dump all of that. Now, in addition to its track record on calling the market is horrible, at the last time this happened, gold went the other way. It actually rose. So if you're delving behind the headlines, we have a reported shortage potential for people not to get their gold in the futures market if they call for delivery, which you should. And you have the headline saying that it's potentially going to fall in price. Those for me are two clear indicators. And as a contrarian investor, somebody who's been in gold and silver for almost 10 years now myself personally, I am going to be buying. That is what I need to give me that kind of oomph to get going. And I highly recommend based on my opinion only, that this is a good time for you as an investor to be owning gold and silver also. The way to do that one eight seven seven two one four 17 11 and during business hours, Monday to Friday and even easier number direct contact at one eight seven seven eight silver. Darren, we're what 10 days maybe away from the US government shutdown or at least government shutting down debt ceiling, deadline looming. Republicans raise it. Absolutely. I mean, that goes without saying. And if you look at it in a in a nutshell, this is going to happen. I mean, they're going to push it through and you're going to get a new debt ceiling and a new target for that debt ceiling and they'll get to that that ceiling and they'll go again. But sure, Republicans and conservatives alike are fighting back and forth. There is no solution again, 10 days and counting that the government has been shut down in the US essential service is always still there. But it is a concern. The last time this happened in 95, it lasted for 21 days. And this will be the 76th time in 50 years that they've raised the debt ceiling. Is that the 50 years since I know the Fed's been with us for just about a hundred? It's closed down a lot. It's closed down a lot while the Fed's been on the watch. Very quiet. I haven't chirped in here. But I looked at today's US jobless claims. Up 66,000 jobless claims. Now, that's got nothing to do with this budget going on where they're laying off people. Those people haven't had time to sign on to get jobless claims. Jobless claims normally come, you know, I mean, it's up for 99 weeks, I think you can get in the States before you go on to POGI. Is that the right terminology? That is a terminology. Okay. Whatever benefit it is. But 66,000 more jobless claims, you know, where do these figures come from? You know, every figure that comes out of the US is BS. You know, they are $17 trillion in debt. If you look at their social security and you look at their Medicare, it's about another 180 trillion that's not on the books. Who is going to pay for this debt? Our children, our children's children, our children's children's children. Keep going. How can they possibly pay off almost $200 trillion? China is getting a little upset with what's going on in Washington. They are owed an awful lot of money because they buy a treasure is. They're also buying a lot of gold because they know somewhere down the road, the US dollar is really going to come off. And so they have to protect themselves with hard assets. We encourage our clients to protect themselves with hard assets. That's gold. That's silver bullion. That's natural fancy color diamonds. At Guildhall, we don't sell paper. We're not in the equity business. We're not in certificates. We're not in ETFs. We're not in futures or options on futures. We sell the real thing. This show is called The Real Money Show. And what we sell is gold, silver, platinum, and platinum. You have multiple choices when you want to make a purchase with Guildhall. You can buy gold and silver and take it home for home delivery. There is a downside. For example, if you purchased a 100 ounces of gold worth around about $130,000, is it's not safe to keep that type of product, that type of bullion at home, the insurance companies, I believe, don't cover that type of quantity. I'm pretty sure they don't, unless it's in a safe, secure location like a depository. So at Guildhall, you can buy the product. You can take it home. The second option you have is to use our unique storage facility, which is safe. It's secure. It's segregated. And it's insured with Lloyd's in London. There's no better insurance out there, I don't think, than Lloyd's in London. So therefore, your position is safe. You can put in as little as 200 ounces of silver. That's two bars. We sell in 10 ounce bars, 100 ounce bars of silver. Gold, we sell one ounce bars. We sell gold maple leaves. We sell 10 ounce bars and kilo bars. So you can purchase this. You can put it into a secure location. You get billed monthly just for the storage. The storage is very minute, but it's a safe way to make this investment and keep watching it grow. The third thing that we offer is collateralized financing. And you can finance up to 70% of your position. Financing is not for everyone. Darren, would you want to add something to that? Well, you know what, it is true that it is not for everybody, but collateral financing can be a fantastic way if you're a smart investor who always remembers the first premise of investing. Never, ever invest money you cannot afford to lose. That is the smartest thing I can tell you. And when it comes down to it, anybody at our firm would be happy to go over that with you, take you through an investment and let you know how the numbers would play out. And those numbers, one, eight, seven, seven, two, one, four, 17, 11, and a direct contact number. Monday to Friday, really easy to remember, one, eight, seven, seven, eight, silver, one, eight, seven, seven, eight, silver to start investing in gold and silver, boy, and natural fancy color diamonds. Take a short break. When we come back, we'll get into silver fundamentals and tell you more about the precious metals advisor. This is the real money show. Yeah, back with the real money show. Indeed, precious metals advisor, you want a free subscription, go to Guildhall's premium remark and newsletter online at Guildhall wealth.com. Couple numbers you need to know, one, eight, seven, seven, two, one, four, 17, 11 to get investing. And during the week, Monday to Friday, the direct contact number, one, eight, seven, seven, eight, silver. Darren, for like, since I've been doing this show with you guys, I've been hearing one thing that North America, America and Canada specifically are like the last kid of the dance without a date. We're in this bubble. No one's, we're not buying. Everyone else around the world's buying silver. We're not buying where we're just watching. Well, if you look at the records, they're telling us a different story and you're spot on. I mean, it's amazing to see what the rest of the world is doing. Now, India is running into some trouble because the Indian government has raised the taxes and the cost of importing gold. And it's, it's causing all kinds of punitive effects over there. And unfortunately, although I don't think ultimately it will make any difference. They'll keep buying gold no matter what. They're not going to be able to protect their currency. It's going to go down like the rest of the emerging market currencies. They're worthless and they're not going to get what they should be getting. But ultimately, I think that you're seeing that translated into higher silver buying Indian buyers of silver going to hit a record this year. You mark my words in the last quarter. You're going to see it. They're on track and it's incredible. China also due to hit 1,000 tons. Not only that, but but China stopped exporting silver a couple of years ago. And so anything that they that they refine anything that they mine, they're hanging on to it. And they're importing as well. And I think ultimately, when we're we want to frame things in terms of fundamentals, it's all coming down to lack of lack of trust, lack of lack of confidence in what's happening. And when you see a lot of debts happening and look, China's no different. They've got a lot of debts going on as well. They're spending a lot of money. But you've got to protect yourself against all these debts. You know, whether it's inflation or deflation, there's all these debt bubbles looming everywhere. And we've seen what happened in Cyprus. And we've seen what's happened in Portugal. We saw what happened in Ireland. We know that there's going to be balance. We know that that the eventual pop to these debt bubbles is that someone is going to get real hurt, real bad, as Russell Peter says. And I don't mean to make a light of it because ultimately, this is our capital that's at risk. You know, you can already see taxes increasing. You know, they're coming after you more for money. And so it is worrisome that how is it going to affect you? How are you going to protect yourself? Not that we're looking for a Cyprus type type bail in where our funds will be seized. But you know that there's dollar destruction going on. Well, think of what we did earlier in the show, which was to thank our friends at the Bistro and Avenue there for the chicken wings. There's a perfect example of inflation right there. You know, it's it's all around us. And the reality is that the US debt was 10 trillion in 2008. All right, that's five years ago from now, it's now 17 trillion. It's almost doubled in five lousy years. The Fed balance sheet in 2008 was 900 billion, which is high and back then. But now it's 3.6 trillion. And on top of that, if you look at personal credit in the form of car loans and student debt and credit card debt, it's at the highest it's ever been in history. And as of the last three, four months with very low interest rates. So what happens when they jack the interest rates and when they start going higher, while the truth is they can't, they've got these historic low interest rates. And from last week's interview with Gerald Solente, which we'd love Gerald, which was a great interview. He speaks exactly on that topic in the trends journal and talks about the importance of understanding why historic, historically low interest rates are here to stay, at least for the foreseeable future. They cannot push that button and alter the economy. So when I look at that, I think of the fundamentals of the reasons why we here, Paul, Jeremy and myself own gold and silver. And it comes down to four simple things. We expect that long term, the US dollar, the world's reserve currency will continue to lose value. And the money printing that they are doing is going to lead to the second reason we own gold and silver, which is the long term effect of inflation. When inflation occurs, it's not during the high peak of inflation that we're thinking about gold and silver. It's the lead up to it. And that's why we buy gold and silver to protect and save our wealth. Now, I just want to add something in here. Okay. Darren mentioned dollar devaluation and inflation. Now, let's say we're wrong. Let's say the US dollar maintains its price, not its value, but its price. And everything else rises around it. Then gold is doing what it needs to. It is a currency. They might call it a barbarous relic. But at the end of the day, it's being used to to pay for oil. It's being used to pay for goods and services. And it's used to pay off debt. So ultimately, it is a store of value. Now, let's look at the inflation side of it. Let's say, let's say what we're saying. And I say it too. Let's say we're wrong. Let's say it's not inflation. Let's say all this money is being put into the toxic debts of the bank, some bad investments. And it all goes capoey and it disappears. Well, what does that mean to the monetary system? What does it mean to your finances? What does it mean to the cash that you have sitting in a bank? So you need to have gold for that hedge of whether it's inflation, whether it's deflation, whether the markets go kaboom, whether the dollar devalues or they keep printing it and propping it up. We've talked before about that. The CPI doesn't necessarily demonstrate actual inflation because they're replacing it with other goods. Paul always talks about how packaging keeps getting smaller. So there is that inflation aspect to it, but ultimately, store your wealth, store your capital, build your wealth by adding to it with gold and silver. We're not telling everybody to go out and put 100% of your portfolio in gold and silver and diamonds. I mean, that would be ridiculous. But you need to have a hedge. If you're in the stock market, if you have real estate, even if you're not, but we've been through the real estate boom and bust the bubble. We've been through the stock market boom and bubble in 2008 and 2009. I mean, everything was teetering on the cliff. Right now, if you look at the situation, the US government is printing money. Canadian government is printing money. European nation is printing money. Great Britain is printing money. China is printing money. Every country is printing money. What they are doing is confiscating your wealth. The best of the bunch or the best of the breed in currency today was the US dollar. So what happens is the stock market goes up on some, you know, head moves. I mean, that's all it is. It's head fakes every single day, every week we see some type of head fake and then it's pulled back. And then we hear the truth. You know, they decided a couple of weeks ago, Bernanke is obviously going to quit that we had somebody else that was going to take over in that position. Then he decided, what was his name, Larry Summers, he poured out. And now we've got the first time a lady that's going to be chairman of, you know, of this position. The problem is, you have to protect your hard-earned money, your wealth, your capital. It's going to be eroded. It's like having a cleaning lady and you've got a bottle of, you know, the finest scotch, single malt scotch. And she comes in every week, cleans your house and she has a nip and she puts water back for what she nips. You know, by the time you decide to have a drink yourself, you know, you're drinking diluted scotch. It's very expensive. It's become worthless and not even drinkable. And that's what's happening with the dollar. That's what's happening with finances. You need to own gold and silver. Not a lot. 10, 15, 20 percent of your portfolio. If you've got stocks right now that are doing terrible, you know, if you've got the nortales of the world, if you've got, you know, blackberry, rim, you know, these are stocks with $140 today or $8. If you think it's going to go back up to $140, I've got some swamp lamb for you to buy. It's not going to happen. Gold and silver in 2011 reached a high. Gold was $1920 or $30. Silver went up to $49. And we retraced back. There was a huge selloff. We went down as low as $12.70 gold. We went down as low as $18 silver, but we're bouncing back. Gold and silver, in my opinion, within the next 12 months, I think you're going to see $55 to $60 silver. I think you're going to see $2,000, $2,200 gold. Not only do I think it, people, gurus in this business that have been in this business for 30 and 40 years that have made an absolute fortune believe the same thing. Darren? Well, I mean, if certainly we didn't believe in it, Paul, we wouldn't own it. And that's the major difference between what we talk about. And we are not financial planners or advisors. We're not giving people that type of advice. But when you look at the most common way we interact with our people that manage money today, you'll find out they don't own the assets they sell. They're selling something for somebody they work for. And that's the bottom line. And it's become a paper world. Now, when we look at those couple of points we're talking about in the expectation long term of a lower US dollar, the money printing that's happening that will ultimately potentially lead to inflation, we're also looking at what's happening with the rest of the world as a result of those two things. And what we're seeing is, and we talked about it with Gerald last week, is a ton of destabilization around the world, whether it's war or whether it's terrorism, whether it's acts of violence, whether it's uncertainty in economies because governments are changing rapidly. That's happening more predominantly today than it did a decade ago. And as a result, many of the countries in those particular hotspots are seeking alternative investments to way to protect their money. They're no longer buying up the US treasuries. They're no longer holding US dollars. As you know, as so, and he said last week, I mean, these governments have run by complete idiots. Look here in Ontario, we lost a billion dollars on, you know, this gas thing, I mean, a billion dollars. I thought it was 40 million. A billion dollars of taxpayers' money. You know, the people in government are not business people. They're lawyers. Lawyer's are not business people. People decide they want to become politicians. You know, it's for the pension. It's not for the good of the country. It's not for the good of the people. It's for themselves. And in my opinion, you know, to lose a billion dollars in Ontario is crazy. Right now, Pixar, big California company, you know, makes lots of movies. They just laid off 100 people in Vancouver, because people in Vancouver, you know, say things that, you know, they change the laws of what happened in California. He says, you know what, we're closed down and we move it back to California. That's 100 jobs lost. You know, politicians shouldn't make business decisions. 1 8 7 7 2 1 4 17 11 and during the week, Monday to Friday, direct contact number, real easy. 1 8 7 7 8 Silver. Darren or Jeremy, for that matter, if, you know, first time out buying silver, how do I do it? What kind of, what kind of amount should I go for off the top? Well, again, when we're looking at purchasing, you should have 10 to 15 percent of your net worth in it. Now, you might be, you might not be that liquid. You might want to be just starting with some some ounces here and there. What we're looking at is, if you're looking to own anything more than a couple hundred ounces of silver or anything more than 10,000 ounces of gold, then you have to be thinking about the security of that and the liquidity of that. So that's where the depository comes into play. We feel that if you're looking to own anything more than a couple hundred ounces, definitely look into it because it is secured. It is segregated. It is insured and in silver or gold. Yeah. And it's also really easy to buy and sell. And you also get the service of having someone to talk to about the markets, about the investment. We talk to clients every day about what's going on in the markets. They'll send us articles. We'll send them articles. They all get the precious metal advisor. So I think when you're looking to start, I think the only challenge when you're getting into the market is the usual mentality is when. Do I wait for that dip? Do I wait for the market to take off? When do I get in? And ultimately, you got to get in at some point. You just have to, you just have to get in, put a toe in the water and just start to step in. Otherwise, you're going to wait for the whims of the market and look at what's going on. Everything is unprecedented. The amount of money being created, unprecedented. The debt's unprecedented. Every other week, there's some glitch in a computer on some stock market somewhere that crashes the whole thing. And we all kind of say, I don't know if they're using that as an excuse or if that's the real thing, but either way, it's starting to become untrustworthy. People suffer. And people suffer on that. So ultimately, I think we're in uncharted territory on all this. And what's nice about gold and silver is they've been around for thousands of years, storing wealth. So it's a very easy investment. And I think that tricks a lot of people because it's such an easy thing to do. You just simply buy an asset and hold on to it. So if I want to get my toe in the water quickly just before we break, where do I start? How much ballpark? Ballpark 500 ounces. So 500 ounces silver would cost you about 12,000 US. Financed, you could do that same 500 ounces for about $4,200 US. And if you call us on Tuesday, we have an unbelievable price on one ounce gold maple leaves, one ounce silver maple leaves on the gold maple leaves. It's a minimum of 10 orders. We will give you a price that's going to knock your socks off just to get you in the market. You can take it home for delivery or you can have it in the depository. Right now, it's sitting in our depository. We've placed the orders. They're waiting for people to order. So if you want to call on Tuesday morning, we will give you an unbelievable price, better than any price out there on any maple leaf that anybody's got from banks to coin companies to anybody. So give us a call. We'll get you in the market. You are going to make a great deal Tuesday. And something else the Guildhall wealth does so well is natural, fancy color diamonds. We'll tell you more about that. The numbers that Paul is talking about are 1-877-214-1711 and Monday to Friday during the week that number he's talking about again is 1-877-8-Silver Direct Contact. And make sure you sign up for the precious metals advisor free subscription to Guildhall's premier market newsletter. More of The Real Money Show coming up and more of The Real Money Show. The numbers you need to know 1-877-214-1711. And if you're going to be investing during the week Monday to Friday business hours, a direct contact number is 1-877-8-Silver and Guildhall wealth.com. The website you'll catch older shows on iTunes as well and sign up for the precious metals advisor free subscription to Guildhall's premier market newsletter. Darren, right into diamonds we go. Love diamonds. Well, listen, we have some news. It's important to understand we're both, I guess, elated as well as sad about the news. But as it turns out, we did not secure any stones, any pink diamonds from the Argyle tender for 2013. Really? Unfortunately, yes. In some cases, our bids were as much as 30% higher than last year. And it tells us one thing. The prices went through the roof. The reported per-carat price before the auction was, they were out there saying, Reuters ran a news piece on this. We brought into the show. They were saying that pinks could go in some instances as high as 1 million per carat, which would make new market price. We weren't sure if that was going to happen. But having been as conservative as we've been with pricing and when you go to our site and see the pink diamonds we have, we anticipate anywhere from 15 to 30% gain per year on pink diamonds. This is putting it in a whole new ballpark. And if you have the chance to buy an Argyle, now is the time. That's like stratospheric changes. That's huge. Yeah. And as well, also with the tender, it is a bit of a lottery. It depends on who's bidding on what when. That's why we were really surprised last year when we got three. And it was all VS quality and higher of what we were looking for. So that does play a role as well. Ultimately, it doesn't stop our sources of our gals. We have our gals diamonds coming in all throughout the year that we purchased through our suppliers and partners. This has actually been one of our busiest weeks for colored diamonds, which has been amazing. So the whole thing is, I guess, bittersweet, but we've had so much interest in colored diamonds. People really finally coming to the table wanting to know what it's all about. How do you get into the market? And one of the things that you do kind of what's great about constantly talking to people more and more and being able to tell our story is that you start to realize, wow, what you could pay for a fancy yellow right now, even three, four years ago, you could have bought an intense. And those intense diamonds now are what you are getting up to what you could have bought a vivid for several years back. And you start to realize, this is a market that if you don't get in, you're constantly going to play catch up because, and what I also notice is that anyone who gets into this market, the potential that you would end up buying more is very, very high. It's a lot like real estate. You know, you usually find people who've bought real estate for investment purposes end up owning two, three. It's simple, right? It's old hat at that point. But if you've ever bought real estate, you know that first time you sign that big stack of documents. It was nerve-wracking. All of a sudden, it's an easy thing, right? Well, there's not a big stack of documents to sign when you're buying a colored diamond. Of course, the rate at which these diamonds, especially the type that we sell increase in value, is unbelievable. We've never had any issues with any of the diamonds that we've ever purchased going up. And, you know, we give credit to the eye, as we call him, which is Paul. He's got the eye, and he's choosing wonderful diamonds. Now, we're also, and Nicole as well, I should say, I've picked out a few, but I'm not up to their standards. I still have to pass it by them. But we also are noticing a larger trend, pardon the pun here, for people getting into larger diamonds. We're starting to see people realize, you know what, there's two markets here. There's the one-carat yellows, and then there's the one-carat blues, or the four-carat yellows, and understanding that money makes money, and that if you're going to get into this market, you might as well get into it and actually, you know, really be able to make money. Our clients are really happy. We speak to them all the time. We send out sneak peeks. I don't mean to take out too much time here, but, you know, just talking to our clients throughout the week, everyone's really happy with what's been going on in the diamond industry. Everyone's really happy with the valuations they're getting. We've sold diamonds for our clients. They're pleased with that, and we have clients who are literally, give them a call once a year, pick up the phone. They like what they hear in terms of what we're offering to help build their collection, and they take it. So it's a great investment. If you've never heard about it, give us a call, because we have a brand new guidebook for investment-grade colored diamonds, and we'll show you what it is that a Guildhall diamond does that creates this value year and year out. I have that guidebook. It's really easy to use and really easy to understand as well. The number is 1-877-214-1711 guildhallwealth.com, and during the week, business hours, Monday to Friday, 1-877-8 silver. Number couldn't be easier. It's almost like you said that initially there, you got to make that initial purchase, and the ones you do, it's like, come on in, the water's warm. Keep it coming, right? You know, look, it's not a stock. It doesn't have a chart that you can look at. White diamonds do. Color diamonds don't have that chart, but what they do have is auction records, appraisals, wholesale records, and you know, if you've watched the market for a couple of years, you see it goes, you know, if you can monitor pricing through the internet, even looking at our list year and year out, you'll see that these things just, they're beautiful, and they keep rising. The amazing thing is that there is a lot of companies that are getting into selling natural, fancy-colored diamonds. We've been on the air on this station for four years, five years, I believe, selling natural, fancy-colored diamonds. We pick and deal with the best cutters and polishers. Our reputation, we belong to the NCDIA. We're seeing all types of companies pop up. They don't have the same product that we sell. When we sell a natural, fancy-colored diamond, first of all, it comes with, you know, a GIA, which is a Geomology Institute of America. That is the certification of that stone. And we only, for example, in yellows, we basically sell IF, the colors that we saw fancy, in Tansam vivid. In pinks, we sell mostly Argyle pinks, but quality of VS quality. For example, in this year's tender, there was over 70 stones of the argo tender. 11 were VS quality, 11 only. Now, out of that 70-odd stones, 25 to 30 percent were bought by the Asian market this year. Last year was only 2 percent of the total. That's, you know, in the palm of your hand, you're holding the whole tender. So again, when people copy, ask, copy our website, you know, I guess imitation is a compliment that they say. I'm not sure the phrase it is. It's in serious form of flattering. Yeah. But there's a lot of people, you know, copying us. The next thing that we give out is an independent, which is a third-party appraisal. It's not from us. It will tell you everything about the diamond. It will tell you the value of that diamond if it was lost or stolen, what the insurance company would pay you back. We also give you, you know, a 10-day money back guarantee. So when you're buying a diamond, first of all, check to see if the company is with NCDIA. That's the first thing you want to do. When clients want to buy a diamond from us, we say go to NCDIA. Check out the quality that we sell. You know, we have integrity in the business. The suppliers that we deal with are the best in the business, the cutters and the polishers. And we partner with these people all the time. Our website, we can start off with diamonds as low as $12,000. We go up to millions of dollars on our website for diamonds. For example, we've just brought in, you know, Jeremy was talking about a peak preview of a diamond. We've just brought in a 1.29 cushion greenish blue internally flawless stone. It's a most magnificent stone. We haven't even had it appraised yet, but we know this stone is going to get sold in a few days because it is so rare and so unique. If you look at, we have a 1.07 blue fancy internally flawless. You know, you don't see this type of stone on anybody's website. Go to our website, look how many IF yellows we have. We have the biggest selection of internally flawless colored yellow stones that is anywhere in the world today. And I'm proud of the fact that every one of these stones I've handpicked, I don't care. When I talk to people, I tell them, you know, this is an investment that you're going to hold for five years, 10 years, 15 years. If you're looking to retire, you're looking to put your kids through school. This is the best investment that you can make. If you're in the stock market and you're getting killed or you're not making any money, you can buy a stone for $25,000 an Argyll Ping. In three to four years, that's going to be worth $50,000. In 10 years, it's going to be worth $100,000. And in 20 years, who knows what the stone is going to be worth? The Argyll mine is closing in 2020 and it's going to be even harder and harder to find the type of stones that we have. Am I asking you for questions a week or am I going to have what do you want to do, what do you want to do? Okay, I'm just going to say go to Jeremy, just pick up, let him go. And then you can give the number and go question a week. Okay, so you're done. So pick up, pick up, go ahead. I think the other major thing that really separates us when you're looking at a colored diamond, clearly there's integrity of the type of product that we have. You don't see an array of different quality diamonds, which does make it easy because you know that you're only choosing from a really high end quality of diamond that's available. Even myself, I've gone into some sites out there and seen, well, there's VS and there's SI, these are all clarity and whatnot. And you start to start to question whether or not the diamond that may be a diamond in the rough, that's good quality. If it is actually good quality, that's when I usually will call Nicole into the picture and say, "Nicole, tell me, I just found this. Is this a good one or not?" And she'll let me know. So, you know, we offer her services to everyone who's in the market. I think the other thing that you want to keep in mind is an exit strategy. One of the first things people have always asked us is, "Great, how do I sell?" And, you know, these diamonds that we procure, when it doesn't, we might make it look easy that there's 30 yellow I have on our diamond, but those are not easy to procure. You have to have exacting standards. You have to really have a strong criteria of what you're looking to get. So, because they're so difficult, we'd love to eventually help you sell those down the road. It's like selling Picassos. You know, if you only focus on Picassos, you want to help sell those down the road. So, we love being a part of our client's investment. This is why we keep them up to date in emails. We give them the sneak peeks. We give them further education on their diamonds so that they really appreciate the investment that they've gotten. And when the time comes, whether it is 5, 10, 15 years from now, we'd like to be a part of the resale. The numbers, 1-877-214-1711 and Monday to Friday, direct contact during the business week. 1-877-8 Silver. Last couple minutes, Darren, want to ask you this? Do we have a question of the week? Well, we do have a question from Barbara in Richmond Hill. I actually have the chance to speak with her and she asked everybody on the panel. I'll take the question though. And she asked, when there are so many people that are getting into this color diamond industry, how do I know which one to choose? And the first thing I said to Barbara is that if she's already shopping with another company that is anywhere in the world, we'd be happy. Guildhall diamonds would be very happy to look at the GIA provided it has one, which is a key in and of itself. Be happy to look at it and give you an idea of what it should cost you to put that diamond in as an investment. Now, that being said, the other thing I made clear to Barbara, and she said to me, the name of the company, which I won't repeat, but that company, it had nothing to do with diamonds. They had obviously just begun to start colored diamonds because it was the trendy thing to do. That is usually a red flag. It means they're not going to have experts in the office. They're not going to be registered as a member of the NCDA, and that is the case with this particular company. These are people that come along and think they can add value and get in there. And then nine times out of 10, they give you subpar product and you're charging you a prices. And that is the problem. That is exactly what happens. We see this all the time. So when it comes down to getting value for your money, why not ask the experts? We are candidates for most expert on colored diamonds. We have Nicole Snippman in the office. She is one of Canada's most foremost experts in colored diamond, and she understands the market. So when you have Paul and Jeremy, myself, and everybody else at our office working for you, that is the way to go. And we'd be happy to help you out there. Again, if you want to send a question to us, you can send it to investing@gildhallwealth.com. That's the email address, or you can tweet the question to @gildguid_diamonds. That's @gildguid_diamonds. And we'd be happy to put it on the show as the question of the week. We also have there's an interesting video clip from YouTube, which is from actually Bloomberg. If you're interested in seeing all about the Argyle, we'll be happy to send that clip to you. You are well covered with expertise. You want to start investing the numbers 1-877-214-1711 during business hours Monday to Friday, direct contact number 1-877-8 Silver, real simple 1-877-8 Silver, and go to gildhallwealth.com. Catch old shows on iTunes as well. You'll want to listen back in more information and make sure you sign up for the precious metals advisor free subscription to Guildhall's premier market newsletter. You're listening to the Real Money Show. The Real Money Show, the number you need to know 1-877-214-1711 and during business hours Monday to Friday, your direct contact number 1-877-8 Silver, gildhallwealth.com, and catch shows on iTunes as well. And while you're on the website, sign up for the precious metals advisor free subscription to Guildhall's premier market newsletter. Darren, take us home. Gold and Silver, tell me more. How do I get some? Well listen, first off, listen, it's easy to buy Gold and Silver from Guildhall. It takes no time. It's a phone call dropped by the office making appointment. The brokers will come out to you. We'll come to you. We're happy to do that for you, and you can take your product home. That's the best thing about it. If you want to take it home to small amount, maybe that's fine. Paul said next week we have a special one. One out Canadian may believe silver coins and one out Canadian may believe gold coins, and you won't believe what the price is. And this is basically something we're going to do here once and one time only, we'll see how it goes and maybe in the future. But getting bullion into your hands couldn't be easier. First off, you got to remember 99% of the people that come to our firm, they're going to vault their product. They're going to have safety and security and they want to keep it in the vault. You can go visit it if you want. You can see the product. But ultimately, if you want to get into this market, you have to remember a couple of things. Invest within your means. Never lose sight of the long term. Metals is a long term market. You can have buying and selling in those long term markets. But as Paul always says, and it's a famous line from this show, you wouldn't day trade your house. So why would you day trade your metals? Now going forward, we both expect as does Jeremy that the price of silver and gold will go sky high. I mean, there's so many reasons as we've talked about in the show today and next week, we'll do more fundamentals. But when you combine all these reasons in the state of the economy around the world and the lies that are being told about our economy and the statistics that are being hidden from us about the true debt and the amount of trouble that our children and their children and their children are in, how can you not but try to protect what you have already amassed? If you have wealth, you have to protect it. The best way to do it is bullion and color diamonds. As Darren said, we're bringing in, we have brought in, in actual fact, one ounce gold maple leaves. We've brought in one ounce gold wafers, royal mint bars. We've got a hundred ounce bars, royal mint. We've got silver, one ounce maple leaves. These will all be on sale on Tuesday. You have to call us for price. They're in our depository. So if you want to open an account, whether it's 10 ounces or 20 ounces of gold maple leaves, it's just a question of opening up, doing the paperwork, the prices are going to be fantastic. But this is one time we're going to try this and see how we do going to do with that. But we bought the purchase. I purchased it myself. It's in our depository. Whether you buy it, I keep it. I really don't care either way. Good way to get your fee wet, right? Absolutely. We're talking about protection all the time about people protecting themselves. And one of the things that I see, in my opinion, is that the banks are trying to protect themselves and the government and the people working for government are trying to protect themselves. And the Fed is really trying to protect itself and its credibility. And really, they have access to that printing machine and we don't. So our way of controlling our capital is to put it into something that has a 5,000 year track history of retaining wealth. So when we say, look, we know the governments and the banks are trying to protect themselves. How do we protect ourselves? Well, own something that they can't get a hold of. Own something that ultimately, at the end of the day, they can't take the value away from. And that's why we really love gold. And that's why we do believe that this is such a solid good part of your portfolio and should be a part of your portfolio. We've been in this business since 2002 and we've definitely seen some changes over the years in terms of what's been going on. And as we mentioned, it's unprecedented where we are. Back in 2008, central banks were all net sellers of gold. They've all become net buyers of gold. We've seen gold and silver take off. We've seen them pull back. We've seen that sort of pattern happen time and time again. The last time the market really pulled back here, there was another new change and trend in the market. And that is physical buying picked up in the most extreme and biggest way we've ever seen in the entire time that we've been in this market. And we think that that's going to have major long-term repercussions going forward. And I think that the only reason, because most people would ask, well, then why isn't the price taking off so much if the physical demand is so strong? And I think that because you're in unprecedented times, because there's $85 billion a month being created out of thin air on a couple of keystrokes on a computer, that this is going to wreak havoc with the markets. Are the markets fair? I don't know if they've ever been fair. But you see that the Dow's at really high highs right now, this is clearly because of an offshoot of creating money out of thin air. And so there seems to be something that's staving off the reality. But I think ultimately, when the high wears off here, when they've stopped taking their dosage, when they're forced to, in any way, whether it's debt ceilings or the bond market gives out, or China stops buying treasuries, which they've already done, or they start selling them, then the whole thing will come to a head. And that's why we do believe whether it happens today, tomorrow, six months, 12 months from now, or a year from a year, or two years from now, ultimately, you're going to want to have that protection. And I think when that happens, you're going to want to make sure as well that that bullion that you do own is also very safe and secure. And I mean, if you look across the world right now, what effect has all this printing of money had other than to prop up the stock markets, give hope to those people that are unfortunately getting battered, head over, hand over fist. And I think that what it's done really is only give the top 1% more wealth. And I mean, I saw a report this past week, I believe in one of the Canadian newspapers that talked about how the rich, the top 1 percentile are doing post 2008. And I think the article was quoted as saying that, you know, most of them, 90 plus percent of them have recovered fully. Well, that's just not the average guy. The average guy in the street has to look and he has to see beyond the headlines. He has to know where his money is, or she has to know where her money is. One of the very first things I ask people when they come to a seminar is how many people own a fund. And the next question I ask them is keep your hand up if you can name the fund. And of course, half the hands go down. And then I say, okay, if those people that are still holding your hand up, how many of you could tell me 50% of the companies in that fund? And guess what? Nobody's hand is remaining in the room. Not one. I've done how many seminars have we done last year, 10? Yeah, 10. 10 seminars. And I've only ever had one person keep their hand up and that particular individual was in the financial business, right? That was those cases, right? Makes sense. Yeah. So I mean, when you think about that, we spend hundreds of billions of dollars per year putting money into these places and we think it's safe hoping that it'll go so hoping and wishing and praying, you know, and we never take the time to look at where that money really truly is. And the reality is if I just shaved a little piece off of what I was putting in there and maybe bought something like some gold or some silver and physical bullion form or a colored diamond, I might fare a lot better and I might have some better balance in my portfolio because it's one thing that I've learned, unfortunately, the last 40 years or 30 years of finances is that we've all been positively correlated in our portfolios. You know, we have cash, we have bonds, we have stocks, and again, I'll remind everybody, I'm not a financial advisor. I'm not a planner. I'm not here to give that type of advice. But when you look across the board, the decisions people make, more often than not because of the complexities of the paper world and the finances that we're in, we just let somebody else handle it and we wash it away. We put it aside. It goes into the drawer. We never look at it again. We make that same 100, 200, $500,000 contribution every month and we never ask ourselves where it goes. And I'll tell you, I'm not only the person here telling you that this happens, I'm also guilty of it myself. My own RESPs and things like that, but times have changed. I own gold, I own silver, I own other assets, real estate, and I own colored diamonds and I'm proofing the pudding, so is Jeremy, so is Paul. And we believe in what we're doing. But there is a logistics to this market, which is, we're seeing that there's people who just want to buy it, put it away in a drawer, put it in a safety deposit box. They think, I'm never going to think about it. And I have to say, it is my opinion, but I feel that there's something erroneous about that because think about how many people bought into the market at $35 and $40 an ounce back in 1980, or how many people bought into the market at $30, $35 and $40 an ounce back in 2011. There's a time to buy and a time to sell. And I wasn't in the market in 1980, but I can tell you, when the market was trading at $45 an ounce a couple years ago, people coming into the office who never had the opportunity to sell their ounces over 30 years ago, because they either bought it near the top or they simply bought it and took it home. So I think you want to consider that exit strategy. You know, when you buy a stock, you consider the exit strategy, whether it's putting a stock border in or knowing that you're going to call your broker. And I think that's what people like about using us, is that they have that ability to pick up the phone. We have personal relationships with our clients, we discuss their accounts and what's going to make them most comfortable and what's going to make them the most successful. So give us a call, we'll be more than happy to discuss these with you. And as Paul mentioned, we've got some great deals coming your way. So give us a call on Tuesday. It is high time you start investing. If you've heard this show more than one, she'll know to get on it. The numbers 1 8 7 7 2 1 4 17 11 and direct contact Monday to Friday during the week is 1 8 7 7 8 silver and guildhallwealth.com. Just one edition. I forgot to add, we do have larger kilobars other than one ounce in gold in gold. And that's happening Tuesday. Tuesday. Beautiful. Get on it. And while you're there go to guildhallwealth.com, older tunes are on iTunes and sign up for the precious metals advisor free subscription to Guildhall's premier market newsletter. This has been The Real Money Show. What if you could have a streaming service that added new shows and movies every day. 365 days a year. Tune in on Monday and watch traumas like Fight Night, The Million Dollar Heist. Tuesday, watch reality shows like Top Chef Canada and Wednesday enjoy comedies like Ted. And it just keeps going and going every single day. No matter when you tune in, there's always new entertainment for you to discover. 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