The Real Money Show
The Real Money Show - October 5th, 2013
The Real Money Show with Guildhall Wealth Management from October 5th, 2013.
This is The Real Money Show, and welcome to the show, the number you need to know to contact to invest 1-877-214-1711, a guildhallwealth.com, or on iTunes as well, a full hour of knowledge that you need to know about Gold and Silver Boyan and Natural Fancy Colored Diamonds Guild Hall Diamonds. And in the show today, back by popular demand, Darren Long is here. We got to have Jeremy Weisman, Vice President and President Paul Weisman as well. And guys, welcome back. Welcome to the show. Want to mention though, first off the top, a little later in the show. We mentioned this last week before we closed that Gerald Solente's special guest is going to be on the show. A founder of the Trends Research Institute back in 1980, Gerald is a pioneer trend strategist. He's author of National Best Sellers Trends 2000. Trend tracking, that's on Warner Books. And he is truly the martial arts of trends forecasting. You're looking forward to that a little later on, right? Hey, it's really, really exciting, good to have Gerald aboard. And he definitely is somebody that does support what we're doing, and definitely somebody that is in the industry of very well-respected names. He's also author of the Trends Journal, which is something that is a very well-known world over a report that is put out quarterly and published and edited by himself. So we'll get through that during the show. Now, this week was a rather flat week in both gold and silver. Last week, trading at around $13.25 for an ounce of gold. This week, trading at around $13.10 to $13.20. So really a flat week, week over, good buying opportunities, maintained, good buy support in that range. Silver, last week talking to you at the show. Jermia did the show with Paul. It was around $22 an ounce, now sitting at around $21.80. So again, fairly flat on the week. And again, we saw strong support for both metals in terms of buying one little opportunity this week in which we saw the price dip midweek, and again bought up very quickly by most people waiting on the sidelines. Now, retests of the lower levels back down to 18 and silver is not something we expect. But as Jeremy said on the show last week, and he was right by the way, so it was a great, great call, Jeremy. Thank you. And we do expect the price to fluctuate and continue to fluctuate here in this zone. But we are, and we do continually see strong support for both gold and silver. Now, silver crosses above $25 an ounce or gold above $1,400 an ounce. Expect to move upwards and expect that move to be extended. We are going to catch some wind here sooner or later. And I believe this wind sets the sale, takes us across the sea towards Christmas, where we'll get a good pricing break there and opportunities to rejoin. And also, this is the bigger trend, which we believe is developing into the spring of next year. What is going on in the U.S. there? And a government shutdown, how scary is that happening this week as well? Well, it hasn't happened in 17 years. I mean, it's something that is definitely on everybody's mind, especially if you live in the U.S. it's not something that I think many people know too much about. And understand there are complexities involved in this. And although they are shut down, theoretically, it is really only impacting right now much of the federal end of things from national parks and national federal programs of that nature. But the workers themselves, not at work. I mean, they're trying to sort it out. I mean, Obama, everybody from the Republicans, the Democrats, the congressmen and the senators, they can't play it. They will get made. I mean, they'll do what they did 17 years ago, which was create a bill, which we'll see them through to the days that they didn't get paid. But this is an uncertain time for the markets. Yeah. I think there was a great article that came out this week just showing the shutdown and how many agencies and people are still actually working. So it's a bit of a paper tiger in that respect in terms of the threat of what the shutdown actually means because so many things are considered integral and important that pretty much everyone's still working in the government and the government employs so many people. I think what they'll find is that they don't need as much government, which is a kind of refreshing fact. But two weeks from now, the government is at a much more crucial turning point across roads, if you will, than where they are with this shutdown. I assume they're going to get through this shutdown. They'll figure it out much of it has to do with the fact that neither side can come to a conclusion on what budget cuts should be presented and offered and signed and sealed. They are arguing about the health care bill. And again, this is something that will be ongoing. It's very, very difficult to judge right now how that will impact the markets in the broad sense. But the bigger issue here is that in a couple of weeks, they have to decide on the ceiling of debt. They are approaching that ceiling right now. And it is estimated that within the next two weeks, they will hit that ceiling and they will have to figure out whether or not to increase the debt ceiling, which case I think everybody at this panel thinks that that is the case will happen or not to. And if they don't, goodness gracious, I don't know what will happen, but I know that either way, the prices of gold and silver love these types of events and they will go higher because of it. We put out an article this week in our precious metal advisor where we kind of put the reader in the shoes of bankers and what they got away with with subprime. And you could imagine with the debt ceiling, could you imagine calling your credit card company and saying, so I know you've raised my limit over and over and over again. And while I don't have a job, things are getting better. Can we raise it a little bit more? That sort of encompasses what the situation is in the United States. So it's not good. But it's pay me now or pay me later, this is a big can, they're kicking down the road. And this is why we think it's such a great opportunity to be looking at hard assets to protect against this because printing money, creating more debt is not a way of creating value, but certainly storing your value in hard assets like gold, silver or diamonds can do that. And again, if you look at the markets in the broad sense, what you're experiencing right now is nothing short of a complete turnaround or reversal from just a few weeks ago. We were looking at stock markets in the financial media, certainly not friends of mine or anybody on this panel, but they were touting the success of the recent stock market gains and the fact that the Dow had reached and stayed above consistently 15,000. And of course, that has all come to an end as of the end of this week. In fact, the Dow fell below 15,000. And of course, it's had, I think about six of the last eight days are losing days on the Dow there. And the reality is we've been coming to you and telling you that you have to look behind the headlines and the importance of that and how essential it is and crucial for people to understand that if you don't delve behind the headlines, you won't understand the reasons why owning hard assets like gold, silver and natural, fancy colored diamonds are important for your portfolio case in point. Just three, four weeks ago, wasn't everybody touting that the jobs outlook was looking really rosy in the U.S. and in fact, the housing market was making a rebound. Those are two huge markets and of course, big economic indicators, yet if you look ahead to what's happening, that's not the case at all. And in fact, the headlines may say one thing, but the true story is saying another. Now, if you look at one article in particular this week, and I think I left it on the sheet there, John, that we were going to talk about, it's by a man named Paul Craig Roberts and it was in Gerald Solente's trend journal from the summer quarter. And it was an incredible, credible article that was titled lies, damn lies and government lies, despite what we're told, an economic crisis still looms. And it was mentioning some of the facts that were certainly 100% completely different than what the financial media was telling us. And in fact, it says, gross domestic product, GDP represents the total dollar value of all goods and services produced, essentially the size of the economy. For example, if the year to year GDP is up 3%, this is thought to mean that the economy is growing by 3%. Now, he's saying that the official recovery in real GDP has been achieved by deflating nominal GDP with a measure that underestimates inflation. And we've talked about this on the show until people are blue, that we're blue in the face. The importance of understanding that inflation is here. It has set in and when numbers get skewed and swept under the rug, we don't get a true inflation reading. We cannot understand the importance of that. And as a result, maybe some people are a little bit misguided as to where the price of silver and gold should be right now. Yeah, I think one of the things he really points out in terms of how inflation is misrepresented is looking at the CPI. And when what they do is if, let's say, Filet Mignon is getting too expensive, let's go down to a lesser cut. And so what it's actually doing is while the CPI isn't moving up, what it's saying is that since things are getting more expensive, so they're replacing it with lower quality, it's actually demonstrating by not moving at all the actual lowering of people's purchasing power. And it's actually showing that people are becoming more low income and that they can't afford what they could have 10 years ago. So for example, if you're a long time listener of the show, when Paul talks about what $10,000 could have bought you 10 years ago versus what it could buy today, it's showing you that inflation creeps in, whether it's in higher cost and insurance, higher cost and gas, higher cost and food, the CPI numbers might say, nope, 2%, 1%, whatever it is. But at the end of the day, everything's costing a lot more. So you're either getting ahead of that, which you don't know what the number is. So you're in the dark or you're falling behind. And again, this is why we feel when you look at the track record of gold and silver specifically over the last 10 years, you can see that they've done a great job of not only being a hedge against this, but helping people to prosper. Well, you know, I was going to keep quiet for this whole segment, but it's very tough. We love hearing your voice. The, you know, Jeremy brought up the fact that if, you know, I always bring up on the show, if you took $10,000 buried in the back garden 10 years ago, put in a coffee can, what would be your buying power today, $7, $8,000 if you were lucky? If you would have taken the same time, silver was trading at $4 an ounce, and you would have bought yourself 2,500 ounces of silver, same $10,000 today, silver's trading around about $22, that $10,000 would be worth $55,000. And I'd like to ask you a question, which we haven't done on this show. What would a, what would have vivid yellow cost 10 years ago? Well, 10 years ago, you could have bought a vivid for around about $7,500. A one carat. A one carat. Right. 20 flawless. Today, you're looking at anywhere between $35,000 to $40,000. So hard assets like gold, silver, natural fancy color diamonds are the way to go. It's been through inflation, we've been through depressions, we've been through all types of ups and downs, yet over the last 40 years, diamonds cut natural fancy color diamonds have held their own. They've gone up in price, gone up in value. Gold, silver, over the last 10 years, we're still up between 360, 400%. If you had a look, actually in 2011, silver hit $49, and gold hit 19, 120, 19, 130 dollars. Getting back to that 2,500 ounces, that 2,500 ounces, two years ago, at almost $50 an ounce, was worth $125,000 versus the $10,000 that you've had in cash. Today, that $10,000, that 2,500 is worth $55,000. It's still a great investment, and I think there's an unbelievable upside. I'm looking for $55, $60 silver, in my opinion, within the next 12 months. One eight, seven, seven, two, one, four, 17, 11, or guildhallwealth.com to start investing quickly. Darren, how does the listener get in there right now and open an account with Guildhall? You'll call the number, go to the website, and remember, not everybody wins, and not everybody loses. There are winners and losers in every game, but the reality is, buying gold and silver couldn't be easier. It's in bar form, coin form. You can open up an account. You can use some collateral financing, which we'll get into in the second segment, and ultimately, if you are looking and sitting here wondering whether price is right, remember, more people buy at higher prices. They forget the importance of buying when the dips come. This is a dip in the market. Here is where I'd like to be buying the bullion now. Reminder that coming up here in our next segment on the show, The Real Money Show. Gerald Solante, he is the martial arts of trend forecasting. He's written books. He's been on CNN, Oprah, CNBC. He's going to be a special guest on the show. This information you want to have in your pocket when investing. The numbers again, investing again, one eight, seven, seven, two, one, four, 17, 11, or guildhallwealth.com. This is The Real Money Show. The number to call one eight, seven, seven, two, one, four, 17, 11, online at guildhallwealth.com. Darren, back in. We got a very special guest on the show today. Gerald Solante is here. Gerald, how are you? It's good to be with you here on the show today. Thanks for taking the time. It's been a while since we've had the opportunity to catch up. The last time we're together was actually the seed event in Vancouver. How have you been? Everything's been fine. I bought some more historic buildings in Colonial Kingston, New York. It was the home of the First American Revolution, and I'd like to see some of the second ones start here. That's fantastic. Well, as you know, we've been doing this real money show for the past four years, and bringing the wonderful world of gold and silver bullion ownership to our clients, and our view is very simple. The world is a mess right now, geopolitically, economically, and we need to protect the wealth that we've amassed and ensure it going forward, no matter what the currency might have to be. To this end, I wanted to ask you a couple of questions. You discuss in the recent trends journal from the summer sustained coverage of media events and how the media has been guilty of giving a false sense of urgency around a lot of low priority topics. Would you say that it's safe to assume we continue to have the wall pulled over our eyes as to the true extent of weakness that our world economy is currently facing? I've never seen more wool or eyes I like to call the media the prostitutes, because that's all they are. They're just doing what any good prostitute would do. You give them a couple of bucks, and they'll bend over, they'll do anything that they need to do to serve the client, and that's all the media is. Am I making this up? Take a look back here in the States. Who's the president's press secretary? James Carney, where did he come from? He was with Time Magazine for about 20 years, and you go look at all the people with the revolving door between the press and the government. So no, they're not going to tell you what's going on, and so what they do is we hear about Trayvon Martin, we hear about Miley Cyrus, we hear about Lindsay Lohan, and we never get the load down on what's really going on, what we do is get news to distract us. It's the greatest show on earth. It's a circus. You know, it's great to hear that because when we talk about this, I'm not sure to what extent our listeners really hear what we're saying, but the truth is that this has been happening for so long. Now, given the nature of what we've been facing in the world's largest economy in the U.S., your home country, is it possible that going forward we may have to rely more on alternative currencies, or do you see a trend developing where gold and silver might become a medium of exchange? You know, I don't give finance advice. I'm a trend for it. Of course, of course. So just to make that clear, as we're talking, and there's some breaking news that I think is a bit more important than what you were just talking about, and that is the Kardashian girl is having another incident over here, and I feel very emotional about it. Of course, to me, I'm in gold primarily. I have 80/20 gold to silver. And my first buy of gold, by the way, was in 1978, and 187.50 in ounce. Well done. And I want to also make it clear. I also bought on the highest day when it collapsed at 8.75 on January 21, I believe it was, to 1980. But I'm saying this because it's very important. I remember what it felt like back then. It was totally different back in the 1980s. There was no globalization. China, they weren't buying anything. Russia. There was Soviet Union, everything East of Berlin was locked behind the Iron Curtain. It wasn't a global market. So to me, I'm in gold and silver because I look at what's going on. I mentioned to you, I bought these buildings. On one of them, I got a 15-year mortgage, locked at 2.875%. That's lower than the rate of inflation. Jeez. So once they stop printing all of this money, some $21 trillion, if you look at all the numbers and put them together, the Federal Reserve has dumped into the system to keep this thing alive, $21 trillion. So now, we're hearing about tapering. Here's my take on it. They're not going to be able to do tapering this year. And of course, this is only my best forecast. The reason why, we just saw Obamacare. It's forcing people now to go out and buy insurance. If you don't buy insurance, you're going to get fined. So what does that mean? Money's being sapped out of the consumer economy. Retail sales are already down. Holiday Christmas times coming up, holiday sales, they have to boost retail sales. They're not going to do it now. When they do it, I believe it's going to do it in the beginning of the new year. And by March, this whole thing should be collapsing big time because interest rates are going to go up and the economy is going to go down. The only reason there's any kind of real estate market in the US is because of these record low interest rates. The only reason that anything is going on is because of the record low interest rates. So when interest rates go up, you're going to see the bond bubble burst. So I'm into gold, I'm into silver, and I'm into it for my golden years, particularly with gold. If this is the kind of thing, you trade. I used to trade, and unless you're really on the inside, you have some great logarithms behind you, algorithms, excuse me. It's a rough shot. So I buy golf at possession. Well, I mean, you know what, when you think about it, the bond, the potential of a bond bubble is something that here in Canada is also affecting the way people invest. And ultimately, I think it's changing the mentality, but it's happening very slowly. Do you think that the rest of the world is now becoming more aware of things like bullion ownership or other hard assets in terms of trends? Why ask me? Why don't you ask the Asians there? They bought for possession and increased over 53% in the last quarter. Look what they're trying to do over there in India. You know, the Indians, they like gold more than they like curry, and they can't get gold anymore. Because the government has now put on tax on top of tax, they're making it almost impossible to buy medallions or coins, and why? Because the rupees in the toilet, where it should be with all of these other emerging market currencies, the only reason the emerging markets have gained any strength is because all of the hot money coming out of the United States and going into these countries. And now the money flow is going, is exactly the opposite. It's pouring out of these countries. Look, they're being forced to raise interest rates at a time when they're going into recession. Does that tell you what the future looks like over there? So yes, you're looking at Thailand, you're looking one after another to man for physical possession, continues to increase, particularly among the people that have been on the planet for a pretty long time and know what the story is because they've seen it or heard it before. Well, this is, you know, you're certainly preaching to the choir here. We definitely believe exactly what you're saying is happening. And I mean, if you look even within the trends journal at the article called Capitalism is Dead, I think that a lot of people are having to rethink the strategy that they once had within their portfolios and other things like that. But knowing you're not providing financial advice, do you think that one of the trends that develop in also to with respect to the aging population is that we see more and more people change the attitude they have towards what is traditionally considered a good investment? Yes, because pick up the paper and you pick up the day, you want to, oh, you want to look at the last one that just came out, city group got fined, you know, 30 million dollars for insider trading information, why don't we go back to the LIBOR scandal? No, no, no. Why don't we go to the latest one that's coming out now, their currency scandal going on now, the Swiss are looking into it, you know, they're rigging this currency game. How much more proof do people need? Every day there's a new scandal going on, but the reason it doesn't make the big news and fades out right away is because the big guys never take a hit and they reserve that for us. They're the little people, so you got guys like John Corzine and, you know, from the head of MF Global. Of course. Former senator and governor of New Jersey, former head of the Goldman Sachs gang. What happened when Goldman Sachs came down? Look what the commodities, future trading commission did. How about nothing? All right, why the why? It couldn't be because of the guy Gary Gensler who's the head of the commodity, future trading commission. You know, he worked with the Goldman Sachs gang, funny, when Corzine was there, you get it. Everybody gets it. That's what I'm saying. So the people that are attuned, awake and aware know the game is rigged and know it's one big Ponzi scheme and you have a con man, they're in chief in whatever country you're living in laying down the jive. Listen to the God is a horizon talk about the dangers that the Euro zone is still in and I guess the con lady talk about how things are going to improve and she has the nerve to talk about what's going on in the United States and the strength and the rebound in this country. I'm all of you. Who's she talking to? What am I? Six years old? I know why there's a rebound over here. As I said, because of record low interest rates and the story, there's no rebound. There are people of loss between 8 and 10% of the median household income since the panic of '08. It's below 1999 levels, 95% of the jobs being created. This is a fact in the new year, in the US, are part time jobs. There is no recovery, it's a cover up and then you're seeing more and more destabilization. You're seeing what's going on in Greece. This whole thing with the golden dawn. I don't know, neo-Nazi group, if they're a neo-Nazi group, the government charges the neo-fascist group because the merger of state and corporate powers is fascism and that's what's going on over there. But I'm pointing it because of the unrest. The unrest in Spain, there's unrest in Italy, gangs are roaming Europe right now. You don't believe me? Go to CNBC and even they're talking about it. So you're seeing destabilization and unrest and gold didn't get the safe haven and recommendation, gold, seal for nothing and the people that say it's not a currency, what are they looking at? The last 80 years, how about looking throughout civilization? It's always been a currency. It's always been the last means of resort for doing any kind of exchange with gold. Gold to me is solid. It's not going to go away because Warren Buffett or Norio Rabini don't like it. You know what? We couldn't have said any better, Gerald's incredible. What is the best way for people to get ahold of Gerald Solante? Trendsjournal.com, trendsjournal.com. You have the magazine, it's the only magazine on the face of the earth where you can read history before it happens. What is the upcoming event? The next time somebody can see you, plug in, see you on the web, where are you going to be in short order? Well, what they do is as a subscriber to the trendsjournal, we have trendsjournal.tv. So every day, Monday through Friday, we do trends in the news, the real news, what's going on around the world without any political bias. I'm a political atheist and we have no hidden agenda. And by the way, as you well know with the trendsjournal, county advertisers, none. So we're not beholden to anyone. Gerald, it's Paul here. Is it possible for you to stick around for a couple more minutes while we just do commercials here in between? Sure. Lovely. Thank you. And more The Real Money Show, the number to start investing gold and silver boy in precious metals, 1-877-214-1711 and Guildhall-wealth.com. While you're on the website, take advantage of the precious metals advisor subscription to Guildhall's premier market newsletter and continue with our special guest here, trends and trends analyst. He is the guru of Gerald Solente. Welcome back, Gerald. Hey, thanks for having me back. Gerald, Darren here. I'm curious because we're coming up to a pretty important date in the US where the debt ceiling is going to be raised, I would assume. And I think again, we're going to see yet another round of, well, in essence, printing. If it's not already terrible, it's going to get worse. What is your expectation when this date arrives? Well, they're going to have to raise the debt ceiling. And, you know, again, look what's going on here in the States. Do you know that only 10% of the people have faith in Congress, 87% don't? This is the DC drama queens in the Beltway Circle jerks. They're over their head in everything that they do. Everything that they do is going to end up in failure. Am I being sarcastic and being nasty? No, I'm speaking the facts because I will ask you this question. Whether it's going to war, whether it's inventing a health care program as they have now, whether it's education, you tell me one thing that Washington has done successfully that has turned out to be, wow, what a great job they did rather than my God, another disaster. And that's what's going to happen with raising the debt ceiling. It's just going to make more worse and again, where are they going to come up with the money? And the only way they're going to come up with the money is to print it. The more they print, the cheaper the value of the dollar. The cheaper the value of the dollar, the higher the price of gold. And the only reason, by the way, you know, you haven't seen the Euro decline more, is that it's everybody's in trouble. And so the dollar should be a lot weaker than it is. But because there's no strength out there, there's really nothing to play against. So for example, let's suppose the Germans still had the Frank or the Swiss did and they didn't abandon it and go on to the Euro. And that's why they did because the Swiss Frank was going through the roof. So they pegged it back to the Euro. So you're looking at most of the countries in trouble now, as I mentioned, you're seeing what's going on in the emerging markets. All of the hot money that went in there because of the tapering and not the tapering, the quantitative easing that's now flowing back out. China, China's keeping their economy alive by juicing it with dough. And so once that juice stops and they tried it, by the way, earlier this year, and as soon as it started to happen, you started to see their indexes crash, panic set in. They're all addicted to monetary methadone and the monetary methadone does not cure the addiction. Well, you know what, it's amazing how aligned our beliefs are. And again, we share those same beliefs. Last question for you, Gerald. You talk about globalization in the sense of the article that you had in the recent trends journal and how a lot of what's happened revolves around multinationals condensing the smaller mom and pop businesses and things of that nature. What is the trend going forward in terms of that? Do we see a retracement in globalization at all because of a breakdown, in your opinion? Yes. But there's two forces of fighting against each other. And by the way, you know, I've had a little epiphany on globalization and you mentioned it when you talked about multi-nationalization, multi-nationals. I am now calling it multi-nationalization. That's what it is. The bigs are taking off everything. And is the backlash, yeah, you're seeing the backlashes in countries in the Netherlands and in Greece and France, throughout in Spain, there were more and more people that are disillusioned with having one currency or having one Brussels government look over them. You're going to start seeing more and more pushing and shoving, particularly from the lower ends. Look at the numbers. You're looking for, according to the economists, for example, it's something like a quarter of all the youth either are unemployed or at low levels of education. You know, these are young people. They have no future. So when all else is lost, you know, they take you to war. And the people are going to start getting out to the streets. That, by the way, is my greatest fear. And as you will know, that was the top trend of 2013 for us, to war. And I'm concerned about war. And that's where I see them leading us, because what we have in charge are the sociopaths and the psychopaths, pick a country, and you'll be able to see them. You know, this is something that we talked about even when we met the first time of Vancouver. And I couldn't agree with you more about it. And I think it really is just a matter of time. Now, before you go, and I'll give you another chance to plug the trend journal, but what do you think in terms of going forward, do you think we see four bullion prices as it relates to our show, The Real Money Show, talking about gold and silver? Do you feel strongly that we see much higher pricing in gold and silver? Oh, absolutely. I mean, do I know when now? No, of course not. I could tell you this. I've already said it on the air to other people. I bought gold this month. Right. Well, again, that's something that we believe strongly, and we think it's one way you can ensure your portfolio. You have any thoughts before you go on what Canada is facing in particular, our country? Well, again, you know, as goes the US, so goes the world. You know, it's seeing it again with the emerging markets, the United. Look, read Christine Lagarde's latest piece. She keeps hitting on the United States to set the example for the rest of the world. Oh, here's the example for you. Get more cheap, crappy money and give it to all the criminals out there that call themselves bankers so they could do more Ponzi schemes. So I'm in gold for the long term. I don't buy a short term, and the best strategy that I've ever heard is that a friend of mine buys gold and silver every month. And when you think it out and you put it out long term, boy, does it average out sweet? It does. You know, we encourage the same thing here, Gerald. I couldn't thank you more for the opportunity to speak with you today and share your thoughts with all of our listeners from Guildhall Wealth Management here. We want to thank you in a big way. Again, how can our listeners get ahold of Gerald Solente? Trendsjournal.com, trendsjournal.com, and the Trends Journal. We have a discount request page for anyone having a difficult time. We make it available to everyone who wants to read history before it happens. Excellent. Well, listen, Gerald, we look forward to seeing you soon, hopefully, and having you back on the show at some point soon. Have a great, great day, and we'll talk to you soon. Okay. Thanks a lot, guys. Fantastic. Thanks, Gerald. And the number one, eight, seven, two, one, four, seventeen, eleven, guildhallwealth.com. The only thing, Darren, I wish Gerald would have more passion when he speaks during an interview. I know, doesn't he just like passion? I'm telling you. God, he's talking to you. He's talking about me. I'm in media. I'm embarrassed. Well, listen, it's incredible to have a man of his stature on the show. It gives, again, a clear example of other people's thoughts, and we're not the only people saying this, so our listeners, hopefully, enjoyed that. We'll try to bring more of Gerald to you when we can, and other people like you. I know the celebrities are going to bring that, you know, understand these markets. The real money show is about investing. It's about investing in hard assets like gold, silver, and natural fancy color diamonds. Guildhall, we only sell physical gold, silver, platinum, and platinum. We don't sell, we're not in the equities business. We don't sell ETFs, or stocks, or certificates. We don't sell futures or options and futures. We sell the physical product. You take a hundred ounce bar of silver, you drop it on the floor, it makes a cling. You take a hundred dollar bill, you drop it on the floor, there is silence. You need to get into hard assets. You can buy gold and silver, you can buy it, take it home for immediate delivery, or the smart thing to do is to put it into a depository. For us, which is safe, secure, insured, you can put in as little as 200 ounces, which is two 100 ounce bars, or you can put in 10 ounce bars. We have wafers, we have maple leaves, but you can get started for a little as $5,000 in the depository. If you want to go one step further and you lack a little bit of risk, you can go into collateralized financing, where you can put up as little as 30% of finance, 70%. But you need to get into hard assets. As Gerald said, he bought gold this month. Guess what? Maybe the fourth. So did I. Again, you want to remind everybody, the importance of understanding it, there are winners and losers. Along this path, although we've had our doors open since 2002, there has been a multitude of people who have made a ton of money. But with those people that have made a ton of money, there are some people who have lost along the way, depending on the strategy they're using. We want to remind people the importance of understanding how to invest. And that is, never over invest, especially with money you don't have to lose. Investments, all of them, no matter whether they're very low risk, high risk, and in between, this should be done with money that does not change your lifestyle. And that's the importance, especially when it comes to investments like gold, silver, you want to make sure you're putting in money to the market that you can afford, and that makes sense for you and never, ever, under any circumstances, whether you own it outright or whether you use collateral financing, never forget that metals is a long term market. You'll be here for a long time if you want to be, but you should be thinking long term no matter what. And Gerald said it. He just bought gold. He's buying all the time. Yeah. We have as well. Paul has. I mean, we've been buying this month. We bought this week on the dip and so did a lot of clients. Congratulations to everybody that did call in, take the opportunity to buy at these lower prices. With consolidation, I don't believe that the market is giving us a sign that we're going to have future weakness down to that 18 level in silver. Again, what I think is going to happen is that we're going to push towards 25 and there's going to be a jump off point from there. Yeah. I think everyone is looking for that sign from up above of when they're going to take that step and start a position, whether they're looking for the Dow to eventually crash here or they're looking for gold to start its next big leg up. I think either way, you've got to start a position somehow. So it's always good to ladder in, get a little bit in there if you're new to the market. Obviously, if you've been in the market for a few years, you just continue to accumulate. But you don't want to wait until it's too late. You want to get in at some point. So it's okay to start small and build up and add a little bit every month as you go along. So don't wait for the sky to open and to tell and wait for that sign. I think you need to just get in at some point. It's not a bad idea, you know, every month to put aside a little bit of money to put into gold and silver. We're happy to do that for you, whether you want to put it in the depository, whether you want to take it home, or whether you want to just, you know, build up a little bit of capital and then make a purchase. But this is a great opportunity. The market right now, Silver's trading at $22. Gold is round about $13.10. This is a great time to get into the market. As I said in the first segment, in my opinion, I think you're going to see silver move up to $55, $60 within the next 12 months. And I think you're going to see gold hit the $21 to $2,200 range, whether it, you know, I'm not, I can't give you the day it's going to happen, but it's going to definitely happen in my opinion. One, eight, seven, seven, two, one, four, 17, 11 and online at guildhallwealth.com, catch previous shows, especially the one we just had with Gerald on iTunes in the future. Precious, metals, advisor, free subscription to Guildhall's premier market newsletter. You should have that in your pocket as well. More of the real money show and diamonds coming up. And more of the real money show before we get into diamonds here, I want to remind you of the numbers to start investing, one, eight, seven, seven, two, one, four, 17, 11 and guildhallwealth.com. While you're there, and if you're listening to show on iTunes, I want to remind you that coming hot off the heels of a very successful seminar in Markham coming off October 24th, rather than the gang will be in Calgary, Alberta, it's going to be Thursday the 24th from 7 to 9 p.m. The place is a marquee room at the Fairmont Palace or hotel. So if you're listening in Calgary or across the country, you can make sure you can register online and get into that seminar. Diamonds. So she's here, the Queen of Diamonds. And I think we have the King of Diamonds today. Jeremy is going to be talking about it too this afternoon as well. What's going on, guys? Well, prices do continue to rise in colored diamonds. One of the things we've been doing over the last week is we've just been touching base, catching up with a lot of our diamond clients and just noticing how much the prices have continued to rise and prices are more and higher and higher for us to make the purchases. And we notice that clients are having to pay a lot more. So even in the last year, we've seen good hikes in pricing on yellow diamonds. Obviously, the Argyle tender just occurred and as people start to get their bids in and we find out what the prices are like, I imagine prices on pink diamonds will also continue to rise. We're also seeing a lot of higher end jewelry firms start to brands get into the colored diamond sphere. It's always interesting from our end, you know, Paul travels a lot. So it's always interesting to see what these high end jewelry companies sell colored diamonds for once you just put it into a little bit of jewelry. But ultimately, they make great, great investments. I don't know anyone that hasn't purchased a colored diamond who feels so safe and secure by owning one of them. Of course, there's always concerns for new investors coming in, making their first purchase. It's a lot like making that first purchase in real estate. You're really, really scared and then you're really, really happy and relieved once you're in. Well, buying diamonds is like any other investment. You're buying, you know, a piece of security and asset. Now at Guildhall Diamonds, first of all, we belong to the NCTIA, which is the National Color Diamond Association of America. To get into that association, you have to be top-notch. They throw more people out than bring people in, or put it that way. It's a very small, clicky organization. And you've only got top-notch companies in that. Every diamond that we sell at Guildhall Diamonds comes with a GIA certification. That's the grading report of the diamond. It tells you every single thing about the diamond. And Nicole, my daughter, I'm very proud of, she is a diamond grading graduate from GIA. We also give an independent appraisal. Now the appraisal is very important. It's not a retail appraisal. It's an appraisal if the diamond is stolen or lost, and it gives you an idea of the value of the diamond. We don't sell a retail. We don't have a retail store. So the appraisal is just there to give you an idea. So let's give you a quick idea. We sold a diamond this week. We actually sent out a memo on it to our clients, to a few of our clients anyway. The diamond was a .26 fancy blue internally flawless. There's only a small beautiful round diamond, .26. It was appraised at over 63,000. And it sold very, very quickly within two days. All of the diamonds that we have, I hand-pick. The diamonds have to meet my criteria. And, Nicole, why don't you tell what our criteria is when we're buying and selling diamonds? Sure. Guildhall color diamond means it's the absolute best of the best. So it has to have the most saturated color. We only purchase fancy, intense, and vivid diamonds, which are the top three grades when you're looking at investments. So it has to have beautiful, beautiful color, and the way Paul buys diamonds, which we're all very proud of, he'll buy fancy's that look like intensives and tenses that look like vivid's. And the reason for this is you get more bang for your buck, if you will. So you're going to do better on your investment. We look for the best cuts. So it has to have the best symmetry. The cut also brings out the color. So we're looking for very, very good cut grades. And then it has to have the highest clarity grades. So there are minimum clarity grades for each color. And we always buy the top clarity grades. And then there's the carrot weight. Again, there's minimum investment, minimum carrot weights that you need for investment. Now the thing I wanted to just talk to a little bit about is what Jeremy was mentioning, how this is a fairly new investment for most people. And because it's fairly new, it's been a very well-kept secret amongst savvy investors for years, centuries even. And the thing is that there's a lot of misinformation out there. I was just talking to a young girl at a coffee shop this week. She's looking to get engaged, and she went with her boyfriend to a local jewelry store. And the gemologist there was telling them that white diamonds are investments. Now in most cases, particularly in a jewelry store, the color grade will be fairly low. I mean, it depends on your budget, of course. But white diamonds in general are not investments. You'll also find on the web as side diamonds, which is slightly included or included diamonds. It's absolutely 100% not an investment as an example. So there's a lot of misinformation out there at Guildhall. We really aim to educate our clients and form our clients. We spend a lot of time with our clients answering questions and really putting them on the right path, explaining the GIA grading report and really helping you to understand this investment so that you know what you're doing, how long you should hold the diamond, what to do when you're ready to sell the diamond, and really understand what you're doing with this investment. I think one of the big concerns if you're new to buying a colored diamond and you're new to this market is because there is a lot of misinformation, because even though it seems pretty simple, you still have to know what you're looking for that there's so many ways to get caught off guard or to get onto the wrong path in terms of what you're purchasing. And I think what our clients have found is that because we only sell of a certain quality, of a really certain high quality that you're not, well they sell an SI and an IF, well how do I know that IF is also a good diamond just because it says IF? So there's a lot of trappings in the business. Because we own all of our diamonds, there's no bait and switch, we're proud of it. We put skin in the game, I own colored diamonds, Nicole does, obviously Paul does. And I think by only having that high quality to choose from, I think it gives a lot of comfort to our clients and that's certainly what they found over the years. Yeah, our clients have really become a network of connoisseurs of collectors. Many, many of our clients, they don't just own one diamond, they start off with one and then they own multiple. For instance, the gentleman who purchased the blue, which was my favorite, he is now a collector. He owns several diamonds and that fits in beautifully to his collection and that's one of the other things we help our clients with is to make a systematic collection that's really going to do very, very well for our clients. So if they already have some pinks and yellows, we'll put a blue green in and make sure that it's a very well-rounded collection so that they know 10, 20 years or even passing it down to their children, they're going to do extremely well. The exciting thing is that if you're looking to, for me anyway, if you're looking to retire, you're looking to put your kids through university, you know, I have a couple of grandkids, they both own diamonds, they both own gold and silver. To me, it's important as hard assets and it's going to be worth something down the road. Natural fancy colored diamonds tend to double every four to five years in price. It all depends the type of diamonds you buy. If you buy over a one-carat yellow, yes, and it's a vivid, it's going to go up maybe as high as 20% a year. If you buy an algal pink, it's a VS quality, it could tend to double within, you know, three years. Blue's right now are doubling every two years and reds are actually virtually impossible to find and they're doubling every year. Now it's not for everybody, not everybody has the budget to buy a one-carat red for $2 million. Right. But we start off with a fancy IF for around about $12,000 in a yellow, which is a stone that's worth $24,000. And people need to also understand, not only is this a beautiful asset, it's something that definitely each one is really a little piece of art, but there's true fundamentals to this investment, there's the supply and demand situation, so there's very limited supply, left mines are closing down, the argot mine, which produces 90% of the world's pink diamonds, which is only one-tenth of one percent of a year's production, it's very, very small. They're closing in 2020, so there's not a lot of new mines coming on board and there's a global investor demand that's just constantly growing, particularly with emerging economies. So more and more people are collecting them, investors are just keeping them and collectors to the back of their safes, they're not bringing them out anymore to sell them on the open market. It's getting into auction, the 60 carat pink. I saw that on TV, it's like a hard-boiled egg that thing, I saw that on TV at night, yeah. This is a true piece of history, this is going to be an all-time record breaker, the pre-estimate for this diamond is $60 million, it's 60, just over 60 carats, and this is going to be an unbelievable auction, I think it's going to go for a lot more. But the reason that we talk about auctions is because it really dictates the value and shows what's going on in the investor side of the diamond market. And just to add to what you were saying, Nicole, about supply and demand, I just wanted to prove sort of a case in point, a couple of years ago we were at the JCK show in Las Vegas and there was a plethora of colored diamonds, there's lots of colored diamonds, they're not all made equal of course, out of the entire show which was the size of the, just the colored diamond section alone was the size of the Toronto Convention Center. So there was lots of colored diamonds, but we only found two vivots that met our criteria at that entire show. And that just goes to show you what a diamond in the rough, as it were, of how difficult it is to find the type of quality that we pursue. And one of the things that I'm most proud of is not just our stunning collection of diamonds is the way we price the diamonds, we're really, really fair, we're not a jewelry store, so we don't have to pay for the security guard there, the lighting, the fixtures, the staff at a store. So we really pass on those savings to clients and the reason that we're so committed to our price and fair market pricing is because we need you to do well in your investment. What is the point of overcharging double the price and then it's going to take you double the amount of time to see your return? We need you to see a return and it's the most pleasurable part of my job is getting the diamonds re-appraised for our clients. And I get them re-appraised and I'm constantly, I tell them my clients this all the time, I'm constantly sending out letters, congratulations, your diamond has gone up, oh well done, your diamond has gone up and it's so rewarding, every time any one of us in the office sell someone a diamond, we feel so good because we know they're walking out of our office truly with an investment that they're going to make money and that is just the most amazing part of our job and all of our clients do well and we're very, very proud of it and congratulations to all of our clients by the way. Yeah, I think ultimately people are looking for an investment that they can be proud of and investment that they don't have to worry about at night, nothing to watch, no stock market to watch. Exactly and if you're looking, if you like investments that you're happy to sit on like GICs or real estate where you're willing to give that five, ten years, then I think looking at a colored diamond is definitely something to consider, you can give us a call, we can set up a meeting with Nicole, she can educate you on the market and we can walk you through what this market's all about. And the other really nice thing about it is you have something so beautiful, some people just want to store their diamond, put it in a safety deposit box or at home wherever you're comfortable with, but what a beautiful thing that you can put it into a custom piece of jewelry and enjoy it and wear it, you know, have it for several years, decades, whatnot and pass it on or just enjoy it. If it feels like the right thing for you right now, there's a number to call, that is 1-877-214-1711 and online at guildhallwealth.com, while you're there, take advantage of the precious metals advisor free subscription to Guildhall's premier market newsletter. Reminder, once again, if you're catching the show on iTunes, the next seminar, October 24th, Calgary, Alberta, the place, well, seven to nine PM, the place will be in the marquee room at the Fairmont Palace or hotel in Calgary, more details at guildhallwealth.com, if you're in that area, sign up for it, get in there before all the tickets are gone, call that number, start investing, get your future happening, Golden Silver Boyan and Fancy Colored Diamonds. And thanks again to Gerald Solente of TrendsResearch.com, check out the website, he is the guru of investing, he's a forecaster, listen to what he says, catch the show on iTunes that we just had this week and we'll have him back on the show again very shortly. This is The Real Money Show.