In honor of the June 1, 1967 release of "Sgt. Pepper's Lonely Hearts Club Band" by The Beatles, we take time for a quick salute to an album that changed my life. This masterpiece is also the basis for my book, #ThePepperEffect. The book was published in June 2018 and we are going to celebrate its 5th birthday with an upcoming series of podcast album tracks. We are going to explore each of the four riffs of #ThePepperEffect in an upcoming podcast mini-series or an "E.P." (Extended Play-it's like an mini-album.)

The four riffs of #ThePepperEffect are:

• Believe in your vision.
• Believe in your masterpiece.
• Believe in your collaborators.
• Ignore the Naysayers.

Order a copy of #ThePepperEffect on Amazon: https://www.amazon.com/Pepper-Effect-Creativity-Collaboration-Innovation/dp/194644488X/ref=sr_1_1?s=books&rps=1&ie=UTF8&qid=1528160056&sr=1-1&keywords=pepper+effect+prime

Broadcast on:

01 Jun 2023