Mountain Dew, a popular citrus-flavored soft drink, was originally created in the 1940s by Barney and Ally Hartman, two beverage bottlers in Tennessee, as a mixer for whiskey. Named after a colloquial term for moonshine, the drink was reformulated in 1958 by Bill Bridgforth, resulting in the flavor profile closer to the modern version. The rights to Mountain Dew were later acquired by the Tip Corporation, which further refined the formula and design. In 1964, Pepsi-Cola bought the brand, leading to its nationwide distribution and subsequent variations, such as Diet Mountain Dew and Code Red. Known for its high caffeine content and energetic marketing, Mountain Dew has become a staple in the soft drink market, particularly popular among younger consumers and in gaming culture.

Broadcast on:

02 Jul 2024