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EAT'S HISTORY

The History of Burger King | Burger Wars Explained

Burger King, originally founded as Insta-Burger King in 1953 by Keith J. Kramer and Matthew Burns in Jacksonville, Florida, experienced a pivotal transformation in 1954 when Miami-based franchisees James McLamore and David Edgerton acquired the struggling company and rebranded it as Burger King. They introduced the iconic Whopper sandwich in 1957, which became a cornerstone of the menu and brand identity. Through various ownership changes and strategic international expansions, Burger King grew to become the second-largest fast-food hamburger chain globally. Known for its flame-grilled burgers and the slogan "Have It Your Way," the company has continually adapted to evolving consumer tastes while maintaining its core offerings. Today, Burger King operates thousands of locations worldwide, emphasizing innovation and customer choice in its menu offerings.

Broadcast on:
28 May 2024