Another expert in motorsport social media joins me for this next episode, as Lukas Wunderlich, a lover of all things aviation, talks about what drivers need to focus on when it comes to building a following.

This is also a well-rounded discussion for drivers who want to interact with their fanbase, along with giving sponsors a good return on investment via social media. This is also very important to how a driver is perceived by what content is provided.

He not only runs Wunderlich Media but also On Wheels Media, with the latter concentrating on some great female racing talent including Chloe Chong, Maya Weug and Tina Hausmann, which means he's pretty busy.

Enjoy this one and see you next time!

You can find all the relevant social media links to Lukas, Wunderlich Media and On Wheels Media down below:

Lukas:

Instagram: https://www.instagram.com/lukaswunderlich_/

Threads: https://www.threads.net/@lukaswunderlich_

TikTok: https://www.tiktok.com/@lukaswunderlich_

Wunderlich Media:

Instagram: https://www.instagram.com/wunderlich_media/

Website: https://wunderlich-media.com/

On Wheels Media

Instagram: https://www.instagram.com/onwheels.media/

You can find me on the following socials:

Facebook: https://www.facebook.com/AlexGoldschmidtMMC

X (formerly Twitter): https://twitter.com/AGoldschmidt77

Instagram: https://www.instagram.com/alexgoldschmidt77