(upbeat music) Marketers, your time is now. Amassas is on a mission to give power to the marketer. With Amassas, they want you to wield the ultimate marketing power. Amassas is an omni-channel customer engagement platform that connects more native channels than any other vendor in the market. Safe farewell to one size fits all campaigns, Amassas empowers you with personalized, and data-driven strategies that captivate your audience and boost your bottom line. Just ask a door beauty, pet circle, total tools, and city beach. They've experienced firsthand the game-changing impact of Amassas on their marketing efforts. Seize the reins of your marketing destiny today. Embrace in Amassas and watch your business soar to new heights. Visit Amassas, that's B-M-A-R-S-Y-S, amassas.com now. (upbeat music) - Welcome to The Checkout. We catch up with previous ad-to-cut guests and ask them five quick questions to get to know them better, and leave you with a little extra inspiration to get through your Friday. Here's your host, Bushin. - Today's checkout features Hamish Mackay, the co-founder of Order Editing. Hamish is a whip-smart young entrepreneur who has taken the e-commerce well by storm with his app that has rocketed up the charts and allows customers to make post-purchase amendments after they've checked out. And it also allows retailers to self-service those change of address and potentially upsell post the checkout. Learning his trade, creating merchandise for creators such as MrBeast. Hamish created order editing and has now expanded their reach globally, helping brands like The Udi and Sheets Society revolutionize their customer experience. - Hamish, welcome to The Checkout. Thank you for joining us on our main episode where we heard everything around what you're building with Order Editing all the way from how you haven't even met your co-founder yet after two years to how you got your first investment from one of your clients, where we're here to learn a little bit more about you. Five quick questions. Number one, what's the weirdest thing that you've ever bought online? - Can I say sex toys? - Yeah. (laughing) - I know if that's like wildly inappropriate or not. - No, no, no, no. - It's whatever you want. And it depends whether you call them weird or not. How weird are we going to the next of the land? - I don't know if I'm gonna disclose. (laughing) - Have they had that one before? - We've had a lot of people refer to it and say, oh, can't tell ya, but you kind of know that's what they're referring to. But we've had other people say everything from butt implants for their wedding dress. There we go, this is a brutally honest one. But sex toys, is it for you? - It's definitely the weirdest, I think. It's either that or clothes, thank you. (laughing) Let's go sex toys. All right, number two, which retailer has inspired you most recently? - I'll represent, like, massive. I think, yeah, I don't know of any, I don't, they've got quite a lot of awareness in Australia, but the coolest community is surrounding that brand. I'm gonna go to their run club this weekend, and LA, like, there are thousands of people showing up to run with the founders of that company. I've never seen it happen before, it's awesome. - That's cool, have you met the founders yet? - I have not. So, that's the goal, love it. All right, number three, name a piece of tech that you or your e-commerce business couldn't live without. - Yeah, I live and die by HubSpot. I am, we have just a follow up and what not. I've got this rule where every time I send an email, there has to be a task or a reminder associated with it to say, did this person reply? Or vice versa, did I reply? And that is an absolute lifestyle where I never lose track of anything 'cause I'm just like, task, task, task, task. - So, talk me through it 'cause I use HubSpot as well and I'm just curious. So, you send an email and you're sending it through Gmail? - Yeah, through Gmail. So, the integration, the extension, and then I just pop it open, go task. Three days in the future, reply, question mark. And just make sure that that email never gets lost. - Nice. And I suppose it saves you from sending shitty emails where you're just not wanting any action out of it. You're like, well, am I replying if I don't have any action out of it? - Exactly. - All right, number four, can you recommend a book or a podcast that our listeners should immediately get into? - Yeah, maybe you should talk to someone is the best book that I've read in the last three years and I'm about across a hundred bucks. So, I highly recommend that. It's written by a phenomenal therapist in America. She tells a beautiful story and she talks about some of the clients that she worked with but also her experience going to therapy. It's a beautiful, beautiful, beautiful story. And then a podcast would be the ones that my friends run. It's a casual business podcast called "Under Qualified" run by a Sean Hark and Ed Holland and Andre Baba. They've got great guests and they tell a compelling story. It's a lot of fun. - Lovely. What drew you into maybe you should talk to someone? - I am a massive therapy advocate. I've been going to therapy for the last like 14 months. I just stopped when I moved overseas but I've always gone to therapy and I think mental health is really important. It's been something that's like lived with me and lived within my family. And everyone I went through this phase of getting quite focused on financial incentives, I always got very focused on like life fulfillment and purpose incentives 'cause those can often clash and get very separated. So while I was becoming very motivated and ambitious, I was also like, I'm gonna stay really aligned with myself and what I want from life and a lot more than just like a nice car or a house or whatever it is that you might want. So I really lunged towards box like that. - That's awesome. And that really came through in our main conversation where you were talking about, you know, the end goal is the freedom to do. And I just read the psychology of money and the resonator with me there is, there's a big difference between being rich and being wealthy is that rich is having a lot of money. Wealthy is the ability to do whatever you want with whoever you want, whenever you want. And I love that you've got that as an underpinning goal. Last one I've got for you, Hamish. What's your biggest challenge today? - Yeah, biggest challenge is time and the day massively and also being in a new country and not knowing anyone and being scared and terrified of that. Like you're frantically sending out messages for coffee and it's like, oh, why do you want to meet with this random in Australia? What's the meeting for it? I'm like, I just want a friend. That's definitely biggest challenges. It's finding time for myself outside of all the work and also just connecting with people while you're trying to run a business and you're in a new country, it's easier said than done. Well, if you're cool and you're in the US, reach out to Hamish. - Hell yeah. - Yeah, Hamish, thank you so much for joining us on The Checkout. - Thanks for having me. (upbeat music) - To hear more from Hamish, jump back into episode 437 where Hamish shares how the sales opportunities for e-commerce brands should not end as soon as the customer exits the checkout. He tells us why we should all be measuring CBT that's cost per ticket as a key metric and he shares his secret source into how he uses LinkedIn to share his story and create trust before securing the sale. Thanks for listening and until next time, keep adding to cart. (upbeat music) [BLANK_AUDIO]
In this Checkout episode, we chat with Hamish, co-founder of OrderEditing, a post-purchase app that allows customers to amend their orders after checkout. Hamish talks about his admiration for UK brand Represent Clo and their incredible community engagement and his reliance on HubSpot for managing email follow-ups. An advocate for mental health and going to therapy, with Maybe You Should Talk to Someone by Lori Gottlieb on his CR list. Hamish opens up balancing high-growth with a personal life now that he's moved to the US and is navigating a new country and company expansion.
Check out our full-length interview with Hamish McKay here:
Post-Purchase Potential: Turning Customer Service into Growth with Hamish McKay | #437
This episode was brought to you by…
Deliver In Person
Shopify Plus
About your guest:
Hamish McKay is the Co-founder of Order Editing, the first Shopify app to let customers amend their order after purchase. At just 22, while managing customer service for a $40 million eCommerce brand, he identified a major pain point in the industry—and turned it into a thriving solution. Now, just 15 months later, OrderEditing has skyrocketed from concept to partnering with over 620 merchants, including standout names like Sheet Society, Represent Clo, and the eCommerce giant The Oodie.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
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