Before going into partnership, you must understand the pros and cons of partnership in business. What’s your purpose of going into partnership?
Do you want to increase brand awareness? Do you want to learn the other side of the business? What about choosing a partnership to leverage other peoples skills set? Whatever the reason, you have to enter into partnership with a plan of action and stick with your plan regardless what happens in the business.
Everyone can win in a partnership if each person fulfills their purpose of the partnership agreement that they decided from the beginning.
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