[[:encoded, "As a business owner, you’ve certainly heard by now that setting goals, both personally and professionally, is an endeavor of the highest quality and leads to prosperity. It might even start to sound a little cliché, but why does goal setting really matter? After all, you probably have a general idea of where you want to go. Isn’t that enough? \n\nActually, it’s not. Come along with me as I show you why.\n\nLet’s start with your personal life. Maybe there was a point when you knew it was time to take action. Perhaps you wanted to shed some pounds, get more sleep, or eat better. Or maybe you wanted to save more money, give back through volunteer work, or carve out more time for your family and friends. All worthy goals…but where to begin?\n\nEven though it can be challenging to implement substantial changes, the advantages are nearly always in your best interest! But as you probably know, just wanting to achieve goals like these won’t get you very far. \n\nNo, you’ll need a plan.\n\nNow let’s switch gears and consider your life as a professional. Maybe your career is rocking along. You’re exactly where you want to be. Perhaps you’re t-h-i-s close to where you want to be. Or maybe you’re just getting started. No matter the phase of your business, the benefits of good ol’ goal setting can’t be overstated. In fact, it’s essential to your success as a business owner—just like it is in your personal life.\n\nWhile setting goals at work may not trim your waistline like a healthy diet would, it’ll point you in the direction of your dreams. And as a business owner, you really can’t succeed for long without it. Let’s take a closer look.\n\nBenefits of Goal Setting\nAs author, philanthropist, and coach, Tony Robbins, once said, “Setting goals is the first step in turning the invisible into the visible”. That’s a pretty powerful statement. With this in mind, remember that goals are what gives direction and wings to your dreams. \n\nThere are five benefits of goal setting we’ll consider here:\n1.\tYou’ll gain clarity. Without clarity, you may experience a scenario like Abbott and Costello’s famous skit, Who’s on First. While their confusion is undoubtedly entertaining and memorable, you don’t want to create this absurdity in your own workplace. In fact, leaders who don’t set goals are likely to have subpar results, unengaged employees, and a company culture lacking initiative. On the other hand, by having clarity, you’ll better understand the purpose of your goals a

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I’m the author of many books, including, Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, The Guide to Stopping Procrastination, The Power of Visualization, My Gratitude Journal, the Work Life Balance Emergency Kit, and The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.

Aim for what you want each and every day!

Anne Bachrach

The Accountability Coach™

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