[[:encoded, "The North Star (or Polaris), located directly above the North Celestial Pole, holds a lot of meaning. While it’s not the brightest star, it’s easy to locate. As an actual, noteworthy, and reliable point in the night sky, it’s a significant symbol for guidance and achievement. \n\nConsider these examples. For centuries, ships relied on celestial navigation, guided by the North Star. In addition, the North Star offered hope and freedom for the enslaved during abolition. While you may not be crossing literal seas or lands, the idea of finding the North Star—your North Star—can highlight the value of goal setting. \n\nHaving a goal, no matter the size, is crucial for reaching success in any venture. Imagine attending a meeting or announcing a new policy without any idea of your end goal. Not only would that be confusing, but it would also slow down productivity—and possibly hurt the collective morale and trust of your team members. \n\nInstead, setting your sights on a goal, or North Star, offers you and your team a clear vision. Once you understand the significance of goal setting, you’ll be able to set realistic and ambitious goals with ease. Let’s explore four insights to shine light on the value of goals—and lay a clear path toward your North Star of success.\n\nInsight #1: Start with Clarity in Mind\nFirst, clarity for your goals is vital. If you don’t know where your business is going, it’s impossible to achieve real progress. And without a clear roadmap and explanation, a goal could appear unnecessary or out of place to your employees. \n\nFor example, you wouldn’t choose a random number of sales as your goal without taking the time to research what makes the most sense for your firm’s success. Nor would you ask your employees to waste time in unnecessary meetings or to duplicate work processes. If you’re setting up a product launch, though, you’d ensure your item sells well by clarifying how to get those sales. Start your goal-setting process by clarifying the steps needed to get where you’re going.\n\nInsight #2: Determine Direction and Details\nNext, having a sense of direction when goal setting is crucial. Imagine a child’s birthday party with a piñata: blindfolded youngsters swing wildly in hopes of breaking open all the candy. While this is fun for a celebration, it’s not the way to set goals! \n\nMaking sure you’re heading in the right direction with goal setting is key—instead of swinging wildly in hopes of getting it right. Knowing the what

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Anne Bachrach

The Accountability Coach™

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