[[:encoded, "Getting your offline business online can be overwhelming and confusing. You find yourself asking questions such as: Do I really need to be on Facebook? What’s the craze over Twitter and how does it help my business? Do I really need a blog and how do I find the time to write blog posts when I’m trying to run my business?\n\nThese questions, along with many more, are common and important questions to ask when taking your offline business online. This episode is meant to help answer some of your questions and provide guidance for navigating the world of online marketing. \n\nTip 1: The Internet is a Community\nRealize that the internet is a community and this concept will help you grasp the most important piece of mastering online marketing. You are not here to sell. You are a part of a worldwide community who has valuable solutions to offer your ideal client and prospect community.\n\nTip 2: Keep it Real\nInternet users can smell “fake” a mile away. Sleazy sales tactics don’t work and no, people don’t care what you had for lunch. What people do want is valuable information and resources! Post free tips - provide links to additional resources like key tips and articles on your blog, podcasts, and videos - announce special promotions. Keep it real, keep it high-value.\n\nTip 3: Social Networking No-No’s\nIf you’re new to social networking, it’s very easy to make a mistake and lose the trust of your tribe forever. In the beginning, do more listening than talking. Think of yourself as the new kid on the block.... learn the ropes, observe, and take notes. Connect with people from various industries and pay close attention to those people who have huge followings (they’re probably doing something right). Model their successes, and steer clear of the social networking no-no’s.\n\nTip 4: Your Website Isn’t Just a Website\nJust a few short years ago, websites were horrible to look at: flashing banners, hot pink backgrounds, hard-to-read text, and bad headshots. Today, your website isn’t just a website - it’s a presence. It’s your brand. It’s your business. It’s YOU. It must be engaging, informative and offer massive value without cheesy sales tactics. \n\nTip 5: Consistency is Key\nBecause the internet is a community, you must be willing to consistently participate. Tweeting once per month isn’t going to get you noticed. Online marketing should be part of your everyday marketing plan. A few minutes per day (at least 4 days per week) is the quickest, easiest and

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I’m the author of many books, including, Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, The Guide to Stopping Procrastination, The Power of Visualization, My Gratitude Journal, the Work Life Balance Emergency Kit, and The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.

Aim for what you want each and every day!

Anne Bachrach

The Accountability Coach™

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