[[:encoded, "You set goals, yet you don’t achieve them. Time and time again you find yourself stopping midway between the start and finish lines. You start off running out of the gate, enthused and driven to make a difference this time, but each time, something derails you from sticking to the game plan.\n\nIt’s the classic paradox of Dreamer vs. Doer.\n\nAs you know, my Excuses Don’t Count; Results Rule (https://www.accountabilitycoach.com/excuses-dont-count-results-rule-book/) philosophy is the basis for my coaching business because excuses are never the real reason you stop short of your goals. No, the real reason is something entirely different.\n\nSo, what’s the real reason behind all those excuses you make?\n\nYou are simply not willing to do what it takes to achieve your goals. You just don’t want what you say you want badly enough to actually do what it takes.\n\nThis is the real reason, and the only thing, stopping you from achieving your goals. Plain and simple.\n\nCommitment is what separates the dreamer from the doer.\n\nNo matter what the nature of the excuse is the only reason you stop short of achieving your goal is because the desire to do whatever it takes to achieve the goal isn’t strong enough.\n\nIn other words - you don’t want it bad enough to commit to being a doer.\n\nIf you’re tired of start-stop goal setting, here are some tips for helping you understand the reasons behind not wanting it bad enough:\n\nThe Payoff Isn’t High Enough\nSometimes the payoff (future benefit) of goal achievement isn’t enough to maintain your motivation in the now. That last mile....that last lap…that last squat… another phone call to a prospect… it can be challenging to find the motivation from the payoff - especially when it isn’t high enough.\n\nYour payoff should be so enticing that there is no question in your mind that you are sticking to your game plan. No questions, no excuses. You desire that payoff so deeply that you will to do whatever it takes to achieve your goal. Just being willing to do something doesn’t mean you will actually do it.\n\nFlip The Payoff/Pain Coin \nIf you simply cannot find a future payoff worth your commitment or high desire, flip the coin and focus on the current pain of remaining where you are.\n\nYou can bet that at some point you will have to do what you don’t feel like doing in order to get where you want to go.\n\nIt is in those crucial moments where you must decide if you desire to remain a dreamer and become a doer. Whateve

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I’m the author of many books, including, Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, The Guide to Stopping Procrastination, The Power of Visualization, My Gratitude Journal, the Work Life Balance Emergency Kit, and The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.

Aim for what you want each and every day!

Anne Bachrach

The Accountability Coach™

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