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Work Life Balance Podcast: Business | Productivity | Results

Is your Business Really Focused on Client Satisfaction?

[[:encoded, "Today we are going to talk about Is your Business Really Focused on Client Satisfaction? Is your Business Really Client-Centered?\n\nThere are many factors that go into building a successful business. However, one of the most important, yet one of the most ignored, is focusing on creating client satisfaction. Create a client-centered business and you’ll ensure that your business gets only rave reviews, while setting it up for success. \n\nAre your clients’ interests at the cor...
Duration:
7m
Broadcast on:
18 Dec 2011
Audio Format:
other

[[:encoded, "Today we are going to talk about Is your Business Really Focused on Client Satisfaction? Is your Business Really Client-Centered?\n\nThere are many factors that go into building a successful business. However, one of the most important, yet one of the most ignored, is focusing on creating client satisfaction. Create a client-centered business and you’ll ensure that your business gets only rave reviews, while setting it up for success. \n\nAre your clients’ interests at the core of your business? If not, your business will remain at a standstill for years to come. Many business owners have the perception that they run a client-centered business, but in reality, they have gotten into a bad habit of putting their own personal interests in front of their clients’. Yes, it is true that you should have a personal interest and passion for your business, but your interest is not what drives sales. Meeting your clients’ needs and delivering stellar client service is what drives sales and generates revenue.\n\nSmart business owners know that running a client-centered business is necessary in order to stay ahead of the competition. After all, when you focus your efforts on client satisfaction, your clients will become your biggest free marketing tool. Not only will they become lifetime clients, but they will also refer you to friends, family members, and colleagues any chance they get. Word of mouth, any successful business owner will tell you, is the most powerful marketing tool available.\n\nIf you’re focused on client satisfaction, then all of your clients will likely become lifetime clients and become a free source of marketing when they refer their friends, family, coworkers, and everyone they know to you. Continue to be open to making changes that can enhance being client-centered and you will improve the opportunity to be successful. When you run a client centered business, you will run a business set up for success.\n\nGo to http://www.accountabilitycoach.com/landing/ and get 3 FREE gifts including a special report on 10 Power Tips for Getting Focused, Organized, and Achieving Your Goals Now. Join the Silver Inner Circle (IT’S FREE) and receive 10% off on all products and services in addition to having access to many assessments and complimentary resources so you can begin achieving your goals in the timeframe you want, so you can have the life you desire. Get started today by going to http://www.accountabilitycoach.com/coaching-store/inner-

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Anne Bachrach

The Accountability Coach™

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(upbeat music) - Hello, and welcome to the Accountability Coach podcast. We will discuss topics, ideas, questions, and issues related to having a totally balanced and successful life. This is Ann Bakrak. Today we're going to talk about, is your business really focused on client satisfaction? Is your business really client centered? There are many factors that go into building a successful business. However, one of the most important, yet one of the most ignored, in my opinion, is focusing on creating client satisfaction. Create a client centered business, and you'll ensure that your business gets only rave reviews while setting it up for ultimate success. Are your clients' interests in the core of your business? If not, your business will remain at a standstill for years to come. Many business owners have the perception that they run a client centered business, but in reality, they have gotten into a bad habit of putting their own personal interests in front of their clients. Yes, it's true that you should have a personal interest and passion for your business, but your interest is not what drives the sales. Meeting your client's needs and delivering stellar client service is what drives sales and generates revenue. Smart business owners and entrepreneurs know that running as client centered business is necessary in order to stay ahead of the competition. After all, when you focus your efforts on client satisfaction, your clients will become your biggest free marketing tool. Not only will they become lifetime clients, they will also refer you to friends, family member, and colleagues, any chance they get. Word of mouth, any successful business owner will tell you is the most powerful marketing tool available. In addition, once you build a large base of loyal clients, you can begin to scale back on marketing costs because your loyal client base will paddle your business for you. High client satisfaction helps pave the path to business growth and success. In order to ensure client satisfaction, you must offer the services that your clients seek. A novel idea is only a novel idea. There must be a market for your idea and clients in need of it. While you could offer many of the other standard services your competitors offer, you should not rely solely on them. Well, why would you? If you do just settle for offering what everyone else is selling, there's nothing to differentiate you from the competition. At that point, you're almost forced to compete on price to acquire clients. If people perceive you as a commodity, it is hard to differentiate your business and receive what you deserve and you want. How do you get past this? You get past it by identifying the services that your clients really want, but no one else is really offering. Maybe you will offer more client service options or something that is just a little better than everyone else. It doesn't always have to be a big difference to create a big separation between you and others. If you are already running your business and your clients are sharing their honest feedback with you, it's a bad business sense to ignore what your clients are telling you they want. It may not seem like it, but they are providing you with very valuable information. The market research business draws big money for one reason. There are people and businesses eager to know what clients need and want. They are not only very willing to pay for the information, they are also very willing to provide exactly what clients need and want. Take note when a client offers you feedback because you have a golden opportunity to give them exactly what they need and they want. The importance of this cannot be emphasized enough. When you know what your clients need, you can create a client-centered business and deliver what they need and want, therefore growing your business. By focusing in on niche markets that aren't being served, you can satisfy clients by offering them the services that they need but are not currently available to them. This separates you from your competitors and frees you from competing solely on price. In fact, thanks to the rules of supply and demand, you can even charge a premium for these services because they become scarce. Regardless of your industry, performing market research is important in offering the right products and services. That's the first thing most modern day shoppers do when they're in the mood to make a purchase. They perform an internet search on the product or service to do some comparison shopping. You can use this to your advantage to identify what your clients are after, but just aren't able to get anywhere else. Given the popularity of online services, it's important to be sure your business has an online presence. So when potential clients search for services like yours, they can find you easily. Remember, the key is to fill the gap and focus on creating a stellar client-centered business. If you're focused on client satisfaction, then all of your clients will likely become lifetime clients and become a free source of marketing when they refer their friends, family, coworkers, and everyone they know to you. Continue to be open to making changes that can enhance being client-centered and you will improve the opportunity to be even more successful. When you run a client-centered business, you will run a business set up for success. My hope for our time together is that you've got value and an idea or two that will help you be even more successful, personally and professionally. Take advantage of the complimentary special report on keys to working less, making more money, and having a more balanced life by going to www.accountabilitycoach.com. Join the Silver Inner Circle. It's free and received 10% off on all products and services in addition to having access to many complimentary assessments and resources so you can begin achieving your goals in the timeframe you want so you can have the kind of life you truly desire. Get started today by going to www.accountabilitycoach.com and join the free Silver Inner Circle. Aim for what you want each and every day. Until next time, make it a great day. Today and every day. Thanks for listening. (upbeat music) (upbeat music)
[[:encoded, "Today we are going to talk about Is your Business Really Focused on Client Satisfaction? Is your Business Really Client-Centered?\n\nThere are many factors that go into building a successful business. However, one of the most important, yet one of the most ignored, is focusing on creating client satisfaction. Create a client-centered business and you’ll ensure that your business gets only rave reviews, while setting it up for success. \n\nAre your clients’ interests at the cor...