[[:encoded, "Today we are going to talk about the Top 4 Reasons to Brand your Business.\n\nBusiness branding is an imperative part of creating and growing a successful business. Understanding how to brand your business effectively is just as important as providing top quality client service or pricing your products and services appropriately. Listen in for the Top 4 Reasons to Brand Your Business. \n\nLearning how to brand your business is the key to building a successful business that rides the momentum wave. When you successfully brand your business, you will realize substantial rewards such as “buzz worthy” public attention that will most likely lead to increased exposure, business growth, and a raving fan base. It is easier to partner with companies who are familiar with your brand and reputation. \n\nGo to http://www.accountabilitycoach.com/landing/ and get 3 FREE gifts including a special report on 10 Power Tips for Getting Focused, Organized, and Achieving Your Goals Now. Join the Silver Inner Circle (IT’S FREE) and receive 10% off on all products and services in addition to having access to many assessments and complimentary resources so you can begin achieving your goals in the timeframe you want, so you can have the life you desire. Get started today by going to http://www.accountabilitycoach.com/coaching-store/inner-circle-store/ and Join the FREE Silver Inner Circle. \n\nAim for what you want each and every day! \nAnne Bachrach\nThe Accountability Coach™\nAuthor of Excuses Don’t Count; Results Rule and Live Life with No Regrets. Get your copies today."]]
Unlock a blueprint to creating and having your ideal business and ideal life by scheduling your free consultation with me today!
Want more proven business success tips and resources? Subscribe to my blog by going to www.acountabilitycoach.com/blog.
Go to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probability position to achieve your professional and personal goals, so you can enjoy the kind of business and life you truly want and deserve.
I’m the author of many books, including, Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, The Guide to Stopping Procrastination, The Power of Visualization, My Gratitude Journal, the Work Life Balance Emergency Kit, and The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.
Aim for what you want each and every day!
Anne Bachrach
The Accountability Coach™
Get your daily Accountability Minute shot of a single, simple, doable idea, so you can start your day off on the "right foot". You can find The Accountability Minute on your favorite platform
(upbeat music) - Hello, and welcome to the Accountability Coach podcast. We will discuss topics, ideas, questions, and issues related to having a totally balanced and successful life. This is Ann Bakrak. Today we're going to talk about the top four reasons to brand your business. Business branding is an imperative part of creating and growing a successful business. Understanding how to brand your business effectively is just as important as providing top quality client service or pricing your products and services appropriately. Here's a list of the four top reasons to brand your business. Number one, memorable. When you effectively brand your business, you become more memorable. No longer will you have to worry about losing business to your competitor because clients will be able to distinctively remember you rather than the other guy. Clients are more likely to refer you to everyone they know or become a repeat client when they identify with your brand. Instead of choosing an all black logo, consider using a bright logo to brand your business. Why? Because a brighter logo is far more memorable than an all black logo and will visually set you apart from your competitors. Are you more likely to remember the computer person with the colorful green logo or the computer person with just an all black logo? Chances are, subconsciously, the colorful logo will always be the one to stand out. Number two, slogan slinging. Creating a memorable slogan is an important part of branding your business. Choosing the right slogan has the power to catch the attention of clients and prospects. You will want a slogan that is descriptive, catchy, and personal, yet industry specific. For example, if you're a writer, a slick choice for a slogan might be the right writer. If you're an interior designer, changing lives one room at a time might be an appropriate slogan. Incorporate your slogan into the tagline of your logo, website design, business cards, and all other marketing materials. When people hear your slogan, they will instantly be reminded of your brand. A slogan not only creates the sense of an established business, it can also be used to further propel your status by being used when introducing you in interviews, magazine features, public speaking events, and radio and TV advertisements. Use your slogan at every opportunity, at networking events. Introduce yourself as John Smith, the right writer. Continued plugging of your slogan will only help push your business forward and build momentum. You can then use the momentum to capture more clients and of course, more revenue. Number three, perceived increased value. When you have successfully branded your business, consumers are often willing to pay more for your products or services because your business is perceived as a status symbol. Even if you're selling similar or the very same products as your competitors, consumers may be willing to pay a premium to purchase the product from you just to be able to sling a shopping bag with your logo around their arms. You can create an increased perception of value to your business by associating your business with other high status companies, individuals, or even local events. Consider sponsoring a fashion show of an up-and-coming local designer or making a generous contribution to a high status event in your area, such as a black tie charity ball. Ideally, you'd be able to get a high status celebrity, model, or even a local celebrity to appear in an ad for your business. Though it may present a challenge, it is business branding at its best because increasing the perceived value of your business will directly put money into your pocket. Number four, decreased marketing expenses. Once your business becomes a household name, you'll enjoy the benefits of decreased marketing expenses. When your brand is recognized as a well-known and high quality product or service, that perception will provide momentum on marketing efforts. While no business can go without marketing, you may be able to slightly decrease your marketing budget while still enjoying steady revenue. Learning how to brand your business is the key to building a successful business that rides the momentum wave. When you successfully brand your business, you will realize substantial rewards, such as buzzworthy public attention that will most likely lead to increased exposure, business growth, and a raving fan base. It's easy to partner with companies who are familiar with your brand and reputation. So how do you build a brand for your business? While you can do it yourself, it would be in the best interest of your business to hire a professional branding firm to create a comprehensive package that conveys an accurate message, along with a catchy logo and slogan that captures the mission and personality of your business. While the expense may be something that you had not previously considered, it usually pays off big in the long run. Leverage the experience of an expert to help you grow your business. My hope for our time together is that you got value and an idea or two that will help you be even more successful, personally and professionally. Take advantage of the complimentary special report on keys to working less, making more money, and having a more balanced life by going to www.accountabilitycoach.com. Join the Silver Inner Circle. It's free and receive 10% off on all products and services in addition to having access to many complimentary assessments and resources so you can begin achieving your goals in the timeframe you want so you can have the kind of life you truly desire. Get started today by going to www.accountabilitycoach.com and join the free Silver Inner Circle. Aim for what you want each and every day. Until next time, make it a great day. Today and every day. Thanks for listening. (upbeat music) (upbeat music)
[[:encoded, "Today we are going to talk about the Top 4 Reasons to Brand your Business.\n\nBusiness branding is an imperative part of creating and growing a successful business. Understanding how to brand your business effectively is just as important as providing top quality client service or pricing your products and services appropriately. Listen in for the Top 4 Reasons to Brand Your Business. \n\nLearning how to brand your business is the key to building a successful business that ride...
