[[:encoded, "Today we are going to talk about 4 Essentials of Effective Communication.\n\nLearning how to communicate effectively is crucial to the survival of your business; unfortunately there’s no other way to cut it. If you approach people too casually, don’t take the time to communicate clear information, or don’t appear cordial, you are risking the success of your business. Let’s talk about four essential tips to ensure effective communication. \n\n\nWhen you take on the role of business owner, you take on the commitment to never-ending personal and professional improvement. I share four action steps that you can use to help you implement now that so that you can provide effective communication:\n\nGo to http://www.accountabilitycoach.com/landing/ and get 3 FREE gifts including a special report on 10 Power Tips for Getting Focused, Organized, and Achieving Your Goals Now. Join the Silver Inner Circle (IT’S FREE) and receive 10% off on all products and services in addition to having access to many assessments and complimentary resources so you can begin achieving your goals in the timeframe you want, so you can have the life you desire. Get started today by going to http://www.accountabilitycoach.com/coaching-store/inner-circle-store/ and Join the FREE Silver Inner Circle. \n\nAim for what you want each and every day! \nAnne Bachrach\nThe Accountability Coach™\nAuthor of Excuses Don’t Count; Results Rule and Live Life with No Regrets. Get your copies today."]]
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Anne Bachrach
The Accountability Coach™
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[music] Hello and welcome to the Accountability Coach podcast where we will discuss topics, ideas, questions, and issues related to having a totally balanced and successful life. This is Anne Bakrak. Today we're going to talk about four essentials of effective communication. Learning how to communicate effectively is critical to the survival of your business. Unfortunately there's no other way to cut it. If you approach people too casually, don't take the time to communicate clear information. Or don't appear cordial, you are risking the success of your business. Here are four essential tips to ensure effective client communication. Number one, listening is the number one rule that you couldn't have guessed that one. Contrary to what some seem to believe, the most important aspect of effective communication isn't talking. It's actually listening. A great amount of miscommunication could be avoided if business owners took the time to communicate effectively. First, they're listening to the needs of their clients and prospects. Remember, your clients may not need you, but you definitely need your clients or you're going to be out of business. Your focus should be filling the needs of your clients, not the other way around. And that really starts with listening. Granted, it can be challenging to listen without speaking, but it will get easier with time when you understand the purpose behind really first listening. Not only do you have an opportunity to really listen to what your client needs are, but you have time to form the best reply for an answer. Give your client all the time they need to explain their concerns, questions, problems, issues. If you are short on time, politely offer your help at the beginning of the conversation and add that you're on limited time. Also, offer an opportunity for your clients to speak to you at a later time or offer to call back when it's convenient for both of you. Be sure they understand you want to help them and will do what it takes to listen to them. Number two, clarity is always the key. What may be second nature to you may seem like a foreign concept to some people. When in doubt, leave out the jargon. However, if a client shows interest in understanding the small details, offer the acronym after you've explained what it actually means. The goal here is to be sure your clients understand what you're specifically discussing. One word of caution, don't oversimplify. Speaking to your clients as if they are unintelligent will not win you any fans. You will have to pay attention to their personality and try to gauge how much detail they really need or they really want. As you know, there are some clients who need to know every single detail of a project or process. While there are others who could care less about the details, they just want to know how to get from point A to point B. It's up to you to look for clues as to the personality of your client and how to direct the conversation. It's better to provide less information as those who want more information will probably ask for it. Don't waste people's time with things that they don't really need to make a decision and yes, you are legally required to do so. Number three, send a message with confidence. Confidence is an essential role in being able to come across as a master of effective communication. If you demonstrate that you aren't confident in your abilities, people will instinctively think that you lack experience and are bluffing your way around things. This may lead to one of three outcomes. One outcome would be the client tries to talk you down from your initial quote. Another option might be the client doesn't hire you at all. And number three, the client hires you at your original rate but isn't confident you can complete the task to his or her expectations, not probably likely in this scenario if you're not showing confidence though. If you're selling a quality service or product, you should be confident about your skill set. Of course, if you're a startup entrepreneur, you know it gets easier as your experience increases. Just don't let the client see that you are at all insecure about your talents. Honestly, being new to entrepreneurship is not a deal-breaker. What is a deal-breaker, however, is if the client feels you cannot competently complete whatever it is that you're offering. The more time you spend communicating with clients, the more comfortable you both will feel. In turn, you'll grasp that you concept of effective communication. Number four, when you can't see eye to eye. Well, you know it does happen. Your personality sometimes clashes with that of a client or prospects. Does this mean you need to immediately end the business relationship? No, it certainly does not. When you can't see eye to eye with your client or prospect, it's important to let go of your ego and just remain calm. Your disagreements may stem from the fact that you're not communicating effectively. If you've offered your position or your professional opinion to a client and your opinion was ignored, take it with a grain of salt. You've fulfilled your professional obligation and ethical duty by informing your client. It's not personal, it's just business. If you allow the rejection to get to you, you will lose out on a lot of valuable business and will ultimately never be able to understand how to communicate effectively. When it comes to practicing effective communication with clients, emotions shouldn't really be involved. It's hard, but it's important to do that. When you take on a role of a business owner, you take on the commitment to never-ending personal and professional development, as I believe. Here are four steps that you can implement now that will help you provide effective communication. I'm going to call these action steps. Action step number one, listen before speaking. If you must set the tone for the call, reword the phrase so the subject is about your client, not about you. Instead of saying I want to discuss, you could say what questions or concerns would you like to discuss today. Action step number two, be clear with your words. An easy way to keep track of what needs should be addressed, write a brief outline of topics to be covered and check them off as they're discussed. You could additionally go over the checklist during the introduction part of the call so your client is clear about what you'll be providing and what you're going to be talking about. Revisit the checklist at the close of the conversation and encourage the client or prospect to ask questions if they are unclear about any of the things that you've covered in the topics. Action step number three, if you tend to be nervous during a call or an appointment with somebody, practice the conversation with an assistant or a colleague. The more confidence you are in the conversation, the more effective your communication will be. This is a great opportunity for questions to be addressed so you can adjust the content as needed to ensure clarity. And action step number four, it's going to happen. There will be some clients that you just don't jive with. Don't take it personally and focus on the commonality in areas where you see eye to eye. Remain professional and pay attention to providing quality service with products until the client perhaps moves on. Well my hope for our time together is that you got value and an idea or two that will help you be even more successful personally and professionally. Take advantage of the complementary special report called keys to working less, making more money, and having a more balanced life. By going to www.accountabilitycoach.com. Take the time just a few minutes to join the sober inner circle. It's free and you receive 10% off on all products and services in addition to having access to many complementary assessments and resources so you can begin achieving your goals in the time frame that you desire so you can have the kind of life you truly want. Get started today by going to www.accountabilitycoach.com and join the free silver inner circle. Aim for what you want each and every day. Until next time, make it a great day. Today and every day. Thanks for listening. Let me remind you that this recording is protected by copyright law and unauthorized distribution and copying is prohibited.
[[:encoded, "Today we are going to talk about 4 Essentials of Effective Communication.\n\nLearning how to communicate effectively is crucial to the survival of your business; unfortunately there’s no other way to cut it. If you approach people too casually, don’t take the time to communicate clear information, or don’t appear cordial, you are risking the success of your business. Let’s talk about four essential tips to ensure effective communication. \n\n\nWhen you take on the role of busin...
