[[:encoded, "Today we are going to talk about Creating Your Ideal Client Profile and replicating them. \n\nI believe that if you are crystal clear about what you want and you focus on it, you will attract it. Do you believe this? If you aren’t clear about what you really want, how can you communicate this to anyone who might ask you or attract these kinds of people to you. The universe doesn’t know exactly what you are looking for – and neither do you. That is why you need to have an Ideal Client Profile and have it in writing.\n\nLife is for enjoying, don’t waste time with people you want enjoy or want to be around. Imagine your company with only clients who provide you the revenue to life the lifestyle you want and you actually enjoy servicing. We will review several options of an Ideal Client Profile during our time together. By the end of our time, you should have a better idea of what you want so you can go and attract it.\n\nMany people focus on the masses, hoping to find an Ideal Client during the process. When you focus on only attracting Ideal Clients, you still may attract other people who don’t quite fit and you can choose to accept them or not. This might be a more powerful concept to consider applying because most people typically need fewer of the “right” clients than if they aren’t focused and take anyone. \n\nNext you want to apply the power of replicating only your Ideal Clients.\n\nWith this valuable information of your Ideal Client Profile in hand, you can create a business management tool I call “Slots and Replication” to track your acquisition of great clients and keep you aware of how many more are needed for you to reach your goals. You will learn how to do this from this call.\n\nFigure out exactly what you want, state it clearly, and allow the “replicators” to work for you. Reap the rewards!"]]
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Aim for what you want each and every day!
Anne Bachrach
The Accountability Coach™
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(upbeat music) - Hello and welcome to the Accountability Coach podcast. We will discuss topics, ideas, questions and issues related to having a totally balanced and successful life. This is Ann Bakrak. Today we're gonna talk about creating your ideal client profile and then replicating them. Let's get started. During the course of my many conversations with various coaching clients, I have found that many don't have an ideal client profile actually written down. Not only do you need one written down, but you must also be committed to it. Most have an idea in their head, or they have a few things written down, but not a total list of what they really want. I believe that if you're crystal clear about what you want and you focus on it, you will attract it. Do you believe this? If you aren't crystal clear about what you really want, how can you communicate this to anyone you might ask, or attract these people to you? The universe doesn't know exactly what you're looking for, and neither do you if you're not crystal clear about it. This exercise becomes very important in many ways. One way is that when you ask your existing clients friends, peers, associates, even centers of influence or strategic alliances for referrals, you can tell them exactly what you are looking for, which helps them think of people who might fit. Here's some sample ideas of an ideal client profile. These are various options, so listen carefully, and if any of these resonate with you, make sure to jot them down when you start compiling or updating or creating or editing your ideal client profile. This person could be an entrepreneur, a business owner, a doctor, a dentist, an attorney. Are you going to specialize in a certain industry or industries? Can you best service certain people in certain industries over others? That might be something that you would include as well. An ideal client would be someone who is eager to refer you to everyone they know who fits your profile. So you might write down something like, eager to refer me to everyone they know who fits my profile. The ideal client trusts us to assist their friends and family members who fit our profile by introducing them to us. So basically they trust you to assist their friends and family members or anybody else they know who fit the profile by introducing them to you. These people are serious about making smart choices with their money. Serious about making smart choices with their money. They want a trusting relationship with a professional, such as yourself. Someone who is possibly financially motivated and serious about personal financial success. Perhaps they're people who care for family, community, and someone or something other than themselves. They have important goals. What about just their nice people? Open-minded, have big dreams and goals. Understands there is no shortcut to any place worth going. They have other things in their life that are more important than money. They do what I tell them to do. They trust me. They aren't influenced by others who aren't professionals or who claim to be professionals but really aren't. They're sharing people who like to help others and are well-connected. They might be charitably inclined. I had a gentleman that said part of his ideal client profile was that he didn't want any winers. So he wrote down no winers. I'm not exactly sure what that meant for him but he didn't want people who wind. People who want to simplify their life by delegating to those who are competent, trustworthy, such again, such as yourself. They're more committed to their success than you are. They enjoy life, fun-loving people, people who are self-confidence. What about people who are humble? They are committed to following through. They have a sense of humor. This was another one that was real important to a gentleman I was talking to. He said, "The people I work with must have a sense of humor." That was just important to him. People who aren't a pain in my butt or a pain in my wazoo, someone used the word wazoo. People who aren't a pain in my butt. People who respect me and my team. People who value my opinion and experience. People who believe they have a next level personally and professionally. People who have a strong desire to reach their next level. People who will do whatever it takes to obtain their next level. People who will focus and take action on activities to get them to where they want to be. They want someone to help keep them on track so they can have the kind of life and business that they want and believe they deserve. Again, depending on your industry and the type of client you really enjoy working with, some of these might be added or you might just create a brand new ideal client profile if you don't already have one. But think in terms of who are your best clients? Who do you really enjoy working with and who provides the most revenue to you? And so when you think of those people, what characteristics do they have? You know, what do they do? Who are they? What are they all about? Because later we're going to talk about how to actually replicate these people once we're crystal clear on who it is we want. One of the things that I strongly recommend is avoid using words like "receptive" or "willing" when building your ideal client list because they're, in my opinion, too passive. Using passive words leaves the possibility of your clients possessing the qualities you desire. By making active statements, you are communicating exactly what you want. So when you use the words "willing" to or "receptive", just because somebody's willing to do something, it doesn't mean they will. Just because they're receptive to something doesn't mean they'll actually do something. So think about that when also when you're working on your ideal client profile. So begin to formulate your ideal client profile. So when you think, again, in terms of who your best clients are or who they've been in the past, and what characteristics they have, clients who are best served by your firm look like what. Let's talk about applying the power of replicating only your ideal clients. Your ultimate objective might be to take on only those clients who match your ideal client profile. Sometimes it doesn't always work out this way if you need money to survive. However, when you focus on attracting only ideal clients, you have a better chance of acquiring them. Many people focus on the masses hoping to find an ideal client during that process. When you focus only on attracting ideal clients, you may still attract other people who don't quite fit and you can choose to accept them or not. This might be a more powerful concept to consider applying because most people typically need fewer of the right clients or ideal clients than if they aren't focused and take just anyone. Once you have a written ideal client profile, you can figure out how many people who match this criteria that you'll need to meet your business development goals. It's a pretty simple calculation. To establish the income you desire to earn and extrapolate the number of clients required to achieve it. Begin with the end in mind, as Stephen Covey says. With this valuable information in hand, you can create a business management tool I call Slots in replication. To track your acquisition of great clients and keep you aware of how many more are needed for you to reach your goals. Here's how you can make your own. On one piece of paper, print your ideal client profile. On another piece of paper, number backwards, starting with the total number of ideal clients you need or want, and print a list of your current ideal clients. Don't list all of your existing clients, include only those who are already match your ideal client profile. On another piece of paper, write down the names of all those who aren't ideal and list them in priority order of who is the closest to beating ideal. Continue numbering backwards until you have Slots to represent all of the ideal clients you need to reach your income goal. Use additional sheets of paper if necessary. For example, if you need 100 ideal clients, then you might have four sheets with 25 slots each. Maybe you already have 27 client names who are ideal clients that you can include. So you'd need at a glance, you'd have 73 slots to fill, in other words they'd be blank. Now you're ready to attract those 73 ideal clients or 73 people. The objective is to replicate the 27 you already have who are ideal. You're absolutely crystal clear about how many and the kind of clients that you want. It's time to talk to those 27 and see who else they know who are just like them. Your existing ideal clients are your replicators. You must simply give them a precise description your ideal client profile of your business and ask them for the names of people who might need it. Show your strategic alliances and centers of influence your ideal client profile to obtain referrals from them also. Make a list of your strategic alliances and centers of influence and potential strategic alliances or centers of influence that we talked about who you think might fit. Remember to ask your friends, associates and others that we've already talked about creating that list in this teleseminar. Once you define the type of person you most want to talk with and let your clients and colleagues know about it, you'll start to see this type of person everywhere. It won't be a matter of chasing down prospects to fill those slots. Instead you'll easily attract and notice ideal potential clients. Keep in mind that clients who aren't currently considered to be ideal can provide you with referrals to those who are. Figure out exactly what you want, state it clearly and allow the replicators to work for you and you reap the rewards. Begin enjoying the experience of an even greater quality of life and total life balance. Aim for what you want each and every day. Until next time, make it a great day today and every day. This is Anne Bakrak. Thanks for listening. [MUSIC]
[[:encoded, "Today we are going to talk about Creating Your Ideal Client Profile and replicating them. \n\nI believe that if you are crystal clear about what you want and you focus on it, you will attract it. Do you believe this? If you aren’t clear about what you really want, how can you communicate this to anyone who might ask you or attract these kinds of people to you. The universe doesn’t know exactly what you are looking for – and neither do you. That is why you need to have an Ideal...
