Honest Ecommerce

199 | When a Business Turns into a Passion Project | with Anja Skodda

On this podcast, we talk about how Anja transitioned traditional medical pharma into veterinary medicine, how HAPPYBOND ended up working with Cesar Milan, why you should not sacrifice user familiarity to uniqueness or complexity, and so much more!

Broadcast on:: 14 Nov 2022

HAPPYBOND’s founder, Anja, is a biotech scientist specializing in cartilage tissue engineering.

What does that mean you say? Basically, she’s incredibly smart and, lucky for us, a super dog lover.

She used her research in cartilage rebuilding to create the unique formula for HappyAgain that helps rebuild your dog’s collagen and prolong their youth and agility.

All our HAPPYBOND products are innovated by Anja and dog experts, offering proven results for HappyDogs around the world.

In This Conversation We Discuss: (50 Characters)

[00:00] Intro
[01:09] Introducing Anja’s fellow guest
[01:28] Products that HAPPYBOND offers
[01:55] Where the idea of HAPPYBOND came from
[03:18] Transitioning from medical pharma to vet pharma
[04:45] HAPPYBOND’s go-to-market strategy
[06:18] Working with a prestigious influencer
[07:09] The worst that can happen is they say no
[07:26] Pros and cons of going omnichannel
[09:08] Sponsor: Electric Eye electriceye.io
[09:28] Sponsor: Mesa apps.shopify.com/mesa
[10:17] Sponsor: Loop loopreturns.com/honest
[11:10] Sponsor: Klaviyo klaviyo.com/honest
[11:58] Customer care and considering feedback
[13:38] Making the DTC UI/UX easier for customers
[14:40] Don’t change how users know how it usually works
[16:10] Look at the packaging and think about your dog.
[16:59] Where to find HAPPYBOND products

Resources:

Subscribe to Honest Ecommerce on Youtube
Science backed nutrition to keep your dogs healthy and strengthen that special BOND happybond.com
Connect with Anja linkedin.com/in/anja-skodda-0a507b2a
Scale your business with electriceye.io
Download Mesa at the Shopify App Store apps.shopify.com/mesa
Transform your returns into exchanges loopreturns.com/honest
Get started with a free account at klaviyo.com/honest

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