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Honest Ecommerce

185 | Securing a Big Deal During the Supply Chain Crisis | with Shai Eisenman

On this episode, we talk about Shai talking to CEOs to secure raw materials, doing market research to gain an advantage over retailers, why focus groups can sometimes give inaccurate information, and so much more!
Broadcast on:
08 Aug 2022

Shai Eisenman is the founder and CEO of Bubble Skincare. As the first skincare brand created for young skin, Bubble sets a new skincare standard while truly listening to what its customers want and need. 

Today, the Bubble line consists of seven products that work together to create a complete routine from face cleansers to face masks. It’s available on hellobubble.com, in 3,800 Walmart stores nationwide and on Walmart.com. 

Prior to starting Bubble in 2018, Eisenman started her B.A. at 15, and began her career in business at 16 years old. 

While in university, she worked for an up-and-coming high-tech security start-up, Bullet Plate, where she was responsible for new business development. 

Eisenman then wanted to take her experience to the tech world, where she managed compliance and Business Development for Babylon.com, a company in the AdTech world. 

Then, at 21, She then moved to Playtech, the world’s largest online gaming software supplier traded on the London Stock Exchange’s Main Market where she was the CEO of a B2C subsidiary of over ~90 employees. 

Shai is currently 29 years old, resides in New York, and has a five year old daughter. 

In This Conversation We Discuss: 

  • [00:00] Intro
  • [01:19] Where Shai came up with the idea of Bubble
  • [02:58] From idea to business
  • [03:39] Finding people to test out your product
  • [05:02] Bubble’s all-out launch strategy
  • [07:06] Do non-scalable things at the start
  • [07:30] Focus groups don’t give 100% accurate info
  • [09:12] Sponsor: Electric Eye electriceye.io
  • [09:11] Sponsor: Mesa apps.shopify.com/mesa
  • [10:55] Sponsor: Loop loopreturns.com/honest
  • [11:25] Sponsor: Klaviyo klaviyo.com/honest
  • [12:01] Understanding the market deeply
  • [14:09] Data gave Bubbles the leverage
  • [15:28] Contacting CEOs for raw materials
  • [17:15] Research and try to understand the consumer
  • [17:50] Where to find Bubble

Resources:

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On this episode, we talk about Shai talking to CEOs to secure raw materials, doing market research to gain an advantage over retailers, why focus groups can sometimes give inaccurate information, and so much more!