Honest Ecommerce

159 | Personalize and Personify Your Brand | with Alexa Meyer

On this podcast, we talk about success being very rarely produced overnight, why copying your competitors’ strategies is a bad decision, virality and being prepared with your inventory, and so much more!

Broadcast on:: 07 Feb 2022

Alexa Leigh is a contemporary jewelry line based in Miami with roots in both Aspen and New York.

Founded by Alexa Leigh Meyer, the brand was launched in 2010 with the intent to create sentimental value behind each piece.

The collection spans from ball bracelets to chain necklaces, rings, anklets, and earrings.

What makes our line so unique is that anything can be customized, with special charms or special requests in order to make one of a kind pieces for you and your loved ones.

In This Conversation We Discuss:

[00:00] Intro
[01:06] Starting a jewelry business online
[04:38] Gaining experience to help your Ecom
[06:06] From first collection to full-time
[07:09] The changes from side hustle to full-time
[09:02] Alexa Leigh’s customer acquisition plan
[10:55] The benefits of personifying your brand
[11:58] Sponsor: Electric Eye electriceye.io
[12:18] Sponsor: Mesa apps.shopify.com/mesa
[13:08] Sponsor: Gorgias gorgias.grsm.io/honest
[14:28] Sponsor: BeProfit beprofit.co
[15:59] Sponsor: Klaviyo klaviyo.com/honest
[16:47] Being authentic and AL’s viral hashtag
[18:57] Inventory is always a challenge
[20:44] Go with your gut and do things differently
[22:38] Don’t just follow competitor strategies
[24:10] Influencing vs inspiring
[24:51] Where to find Alexa Leigh

Resources:

Subscribe to Honest Ecommerce on Youtube
A contemporary jewelry line based in Miami with roots in both Aspen and New York alexaleigh.com
Connect with Alexa linkedin.com/in/alexa-meyer-29816a11
Scale your business with electriceye.io
Download Mesa at the Shopify App Store apps.shopify.com/mesa
Level up your customer support gorgias.grsm.io/honest
Visit beprofit.co and use code HONEST15 to get an exclusive 15% off any plan for the lifetime of your plan
Get a started with a free account at klaviyo.com/honest

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