Archive.fm

Honest Ecommerce

156 | The Zero-Sum vs the Abundance Mindset | with Austin Brawner

On this episode, we talk about the 6 steps of the Effortless Growth Operating System, the hiring process between agencies and brands, how negativity can positively and negatively affect your business, and so much more!
Broadcast on:
17 Jan 2022

Austin Brawner is an Ecommerce business coach and the host of the Ecommerce Influence podcast. 

About 5 years ago, he built a successful eCommerce growth agency and worked with a bunch of brands you’ve probably heard of like MVMT Watches, Pura Vida Bracelets, Blenders Eyewear, Kettle & Fire, Tecovas, and Four Sigmatic. 

He has an intimate knowledge of what it looks like in the trenches of fast-growing DTC brands. 

He also has an inside perspective on all the ways business owners sabotage themselves from building the lives they want — because he's done it to himself in the past. 

In This Conversation We Discuss: 

  • [00:00] Intro
  • [01:25] Chase and Austin had similar Ecom starts
  • [02:08] Austin’s Ecommerce journey
  • [04:27] Early marketing automation software
  • [05:07] Brands that Austin worked with
  • [07:39] Any automation is beneficial and profitable
  • [09:23] Owned and retention vs paid and rented
  • [10:01] Pushing to grow vs knowing what makes you grow
  • [12:46] Being first is not enough
  • [13:35] Negativity hurts your success
  • [16:21] Mindset makes it easier or harder to work
  • [17:07] A day in the life of Austin
  • [19:56] Learning through books and other founders
  • [21:16] Relationships and timelines
  • [23:03] The 3 business lifecycle stages
  • [24:38] Think like marketers, not manufacturers
  • [25:47] Think first before outsourcing creative work
  • [26:41] Sponsor: Electric Eye electriceye.io
  • [27:01] Sponsor: Mesa apps.shopify.com/mesa
  • [27:46] Sponsor: Gorgias gorgias.grsm.io/honest
  • [29:12] Sponsor: Rewind rewind.io/honest
  • [29:45] Sponsor: Klaviyo klaviyo.com/honest
  • [30:32] The Effortless Growth Operating System
  • [33:51] The EGO System is accessible through membership
  • [35:00] Determining what you really want
  • [36:03] Grow your business to a point 
  • [37:33] Making your growth simple
  • [38:26] Ask better questions
  • [39:07] Paint a clear picture of where you want to go
  • [40:34] Focus on one goal at a time
  • [41:14] Assemble your championship squad
  • [42:33] Sticking to your philosophy
  • [43:47] Circumventing processes lead to bad people
  • [47:08] Raise the floor
  • [48:00] Run an agency or an Ecom business?
  • [49:04] Books that changed Austin’s life
  • [50:41] Reverse testimonials
  • [52:19] Where to find Austin

Resources:

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

On this episode, we talk about the 6 steps of the Effortless Growth Operating System, the hiring process between agencies and brands, how negativity can positively and negatively affect your business, and so much more!