Honest Ecommerce

153 | Instill a Culture of Content Production in Your Brand | with Reza Khadjavi

On this podcast, we talk about the misconceptions and rejection of unpopular ideas that may be successful, why you should prefer high-level concepts vs low-level testing, how to use UGC to guide your influencers, and so much more!

Broadcast on:: 27 Dec 2021

Reza Khadjavi is the CEO and co-founder of Motion, a visual analysis tool for marketers and media buyers to identify which creatives perform best and why.

On a mission to improve the creative analysis workflow efficiency between brand and performance marketing teams, he is passionate about helping marketers identify specific attributes behind what makes creatives click to drive revenue.

Reza previously co-founded Shoelace, a full-funnel marketing agency focused on helping DTC brands scale.

In This Conversation We Discuss:

[00:00] Intro
[01:31] Reza’s Shopify background and journey
[03:59] The evolution of Shoelace
[05:49] The conception of Motion
[10:01] How Shoelace operates
[11:48] Where does Motion help in content creation?
[15:03] Test out even unpopular ideas
[16:26] The balance between creative and objective
[18:06] Sponsor: Electric Eye electriceye.io
[18:26] Sponsor: Mesa apps.shopify.com/mesa
[19:11] Sponsor: Gorgias gorgias.grsm.io/honest
[20:37] Sponsor: Rewind rewind.io/honest
[21:10] Sponsor: Klaviyo klaviyo.com/honest
[21:57] 3 content systems to build out
[23:49] Creative production and creative strategies
[25:13] Directing influencers for more value
[26:23] Using UGC as a guide
[27:03] Low-level testing vs high-level concepts
[30:30] Video ad editing tips using Motion
[32:29] The importance of naming conventions
[35:10] Where to find Shoelace, Motion, and Reza

Resources:

Creative reporting for Facebook Ads Manager motionapp.com
Be precise with your ads using customer journey marketing shoelace.com
Why naming conventions are important motionapp.com/blog/facebook-naming-conventions
Connect with Reza @rezakhadjavi reza@motionapp.com
Scale your business with electriceye.io
Download Mesa at the Shopify App Store apps.shopify.com/mesa
Level up your customer support gorgias.grsm.io/honest
Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
Get started with a free account at klaviyo.com/honest

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