Will Laurenson is a customer value consultant, helping D2C businesses get more value from every customer. On this podcast, we talk about the malleability of the LTV formula, the tolerances of customers before leaving a website, why conversion rate sometimes doesn’t matter, and so much more! To learn more, visit: http://honestecommerce.co Resources: Optimise & improve your customer values with customerswhoclick.com Connect with Will linkedin.com/in/willlaurenson Quiz, pop-ups, messenger, SMS for Shopify octaneai.com Analyzes your customers' behavior across multiple channels apps.shopify.com/reveal Scale your business with electriceye.io Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest Get a 14-day free trial at getmesa.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest