Ashley Merrill is CEO and founder of Lunya, a luxury sleepwear brand. On this podcast, we talk about Ashley’s crazy launch story, learning the language of your industry, why successful virality is the anomaly and not the norm, and so much more! To learn more, visit: http://honestecommerce.co Resources: Luxury sleepwear for the modern woman lunya.co Sleepwear for the modern man lahgo.co Follow Ashley @ashley__merrill The Hedgehog Concept jimcollins.com/concepts/the-hedgehog-concept.html Read an article derived from Good to Great straight from Jim Collin’s blog jimcollins.com/article_topics/articles/good-to-great.html Download a free chapter of the Small Giants book smallgiants.org/chapter-download Buy the Who: The A Method for Hiring book whothebook.com Scale your business with electriceye.io Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest Find out how your business can be sales tax ready at avalara.com/honest  Get 1 month of automated Shopify backups for free at rewind.io/honest