Phillip Rivers is an Ecommerce veteran, who's been in the game for over 14 years. Having built stores from scratch and later selling them he has seen how crucial it is to grow and nurture an 'owned audience'.  On this podcast, we talk about the advantage of having an audience before selling stuff, the reasons why SMBs neglect email, how email helps your paid media, and so much more. To learn more, visit: honestecommerce.co Resources: Phillip's Facebook page: facebook.com/PhillipRivers-2236114943087140 Tetra's website: gotetra.co Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to schedule a demo! Visit postscript.io/install for a free 30-day trial!