From graduating college to meeting the CMO of Coca-Cola in six months, Jon MacDonald is a business powerhouse. Now, he is the founder and president of The Good, a conversion rate optimization firm that helps e-commerce brands convert more of their existing website traffic into buyers.  In this episode, we talk about the simplest yet most glossed over concepts for conversion rate optimization and how you can find the information you need from the most unexpected of places. To learn more, visit: http://honestecommerce.co Resources: Learn more at The Good Contact Jon at jonmacdonald.com The Good’s Free Landing Page Assessment thegood.com/landing-page-assessment The Good’s Conversion Growth Program™ thegood.com/conversion-growth-program The Good’s Conversion Growth Assessment™ thegood.com/services/conversion-growth-assessment