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10 16 24 Pete Coors talks about the multi-million-dollar G150 modernization project
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I asked Stewart from accounting about his weekend, even though I don't care. I updated my operating system without having to call tech support. Make your free daily bonus at chumbokassino.com now. And live the chumba life. Apparently five years in the making, Molson Coors Beverage Company approving the completion of a transformational upgrade, and as it's at its golden brewing facility, the multi-hundred million dollar investment known as G150, G for Golden, 150 for the anniversary of Coors Brewery in celebrating the 2023/2024 year is honoring the brewery's legacy while modernizing operations, enhancing efficiency and sustainability in their state-of-the-art facility. The facility is now operational. I took a tour of the new operation and had the opportunity to catch up with the namesake Peter J. Coors, director of G150 Commissioning and Operations to learn about the upgraded facilities and processes while having a broader conversation about Coors as it looks ahead to the next 150 years. It doesn't surprise me. There's been a lot of innovation within the family and this is another example of just making sure that we're always staying at that cutting edge because if not, you're going to fall behind your competitors and you won't be able to be competitive. You're a good steward of resources in the land and you've mentioned this project U150. It's about being better steward with resources. Yeah. Water, obviously, a concern for everybody. You must all talk about how important water is, especially to your business and to Colorado. What are those discussions like? What do you feel someone like you can do to help highlight the issues with water? Obviously, we've been using water for a long time, so our water rights are very senior here in Colorado, but we realize that as more pressure on water in the Denver Front Range and on the Western Slope, that we have to do our part to conserve so that there's enough for everybody. I know that Colorado has become a place for craft breweries and I think in many ways because Coors is here. When you look at craft breweries and look at what you do, what do you think, where does a brewer like Coors still fit in that space and how do you remain top of mind when people think Coors isn't sexy, I want a sexy brand. I think Coors is sexy. I drink it all the time and there's different beers for different occasions. Just like I wouldn't want to go out and have a T-bone steak every night for dinner, there's different occasions for different beers and so we've expanded our portfolio over the years to include brands like Blue Moon that has a little bit more flavor to it. To go along with that Coors light that you may drink while you're watching a Broncos game. So having a broad portfolio, I think we're relevant to every occasion and when you think of 150 years, does that legacy because you are Coors, does it ever weigh heavy on you at all? Oh, definitely. You know, when I think about that legacy, it's my job to keep it going and I also think about the hundreds of people that work in this brewery and, you know, 2000 that work in the state of Colorado that rely on this company for livelihood. So not only is there a family pressure, but there's also that pressure that you know that you're supplying great jobs to Colorado. Peter Jay Coors, through its G-150 project, Molson Coors is enhancing operations and reducing its environmental impact at the Coors brewery. There's only one feeling like knowing your banker personally. Like growing up with a bank you can count on. Like being sure what you've earned is safe, secure and local. 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