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Are you looking for ways to make better content? In this episode of Maximum Lawyer, Tyson shares five simple yet effective ways to expand any idea, inspired by writer Dickie Bush.
Tyson discusses the 5 things that can be used to expand not only an idea, but content. One way is to connect tips with an idea to relate it back to a core thought and propose an action step. The second is statistics and informing people of factual aspects of a topic to make it reliable. The third thing is to break ideas into steps to make an idea more digestible and easier for someone to understand. The fourth thing is adding stories to content, which can make content more memorable. And the last thing is quotes, which can be used to tie an idea back to reality and make it more believable to an audience.
Listen in to learn more!
1:14 Expanding content ideas
2:09 Using reliable statistics to add authority to content
3:57 How stories make content more memorable and digestible
4:49 The effectiveness of using quotes to add credibility to content
Tune in to today’s episode and checkout the full show notes here.
This is Maximum Lawyer with your host, Tyson Mutrix. Welcome back to another Saturday episode of the Maximum Lawyer podcast. I'm Tyson Mutrix, and today I'm going to be talking about five dead simple ways to expand any idea. These are pretty cool. I'm looking forward to getting into it with you. Before I do, make sure you submit any questions or comments you have by going to maximumlawyer.com/ask. I will play them live on the air and answer your questions for you. You can also text me, "314-5001-9260." I would love to hear from you. That's "314-5001-9260." I will read your question on the air and answer it for you. I would love to hear from you. Go do that. Alright, so these five dead simple ways to expand any idea. They come from a guy by the name of Dickie Bush. He's a writer. He's got a writing software you can buy. We had someone recently on the podcast that mentioned Dickie. I follow him on X. He gives a lot of great tips, so I recommend it. There's one recently, though, as this one that I wanted to talk about on the show, because I think it's a really cool way of expanding your content, so it's not just expanding an idea to me, because that's the way he put it, is expanding any idea. If you have content, you're trying to find ways of expanding your content, whether it's a video or a post, or you name it, something on your website. These can be helpful with all those things, and that's what I wanted to talk about. The first is tips, so you have this idea, and then you can break it down even more by adding tips to it, whatever that idea might be. The second one, it's stats, so statistics. That's something that I try to do quite a bit. You may have noticed on the podcast, I actually will go looking whenever I've got a topic that I talk about. A lot of times what I'll do is I'll go looking for statistics that I can add to it, because I think statistics are really, really helpful. Statistics are something where I can tell you a bit of information, but there's so much crap out there that it's just not reliable, that there's so many people that just give these ridiculous opinions. It's not fact, it's just an opinion, but if I can give you a bit of information and then add a statistic to it to show that it's reliable, it gives you that authority, I will try to do that. That's why I do that. I will add statistics whenever I can to help give whatever I'm telling you a little bit of authority. That way I'm not just blathering at the mouth. It's one of the things where it is really important. The third one that Dickie talks about is steps. You break whatever it is down into steps. Let's say you have an idea about some, obviously we're lawyers. You wouldn't use this one, but I'm going to use this as an example about getting healthy. You might break that down into steps, step one. Cut sugar out of your diet. Step two, eat more vegetables, whatever it may be. You can do that same thing with content. It's a little more clickbaity whenever you say the five steps of whatever. For example, five dead simple ways to expand any idea, it's the same thing. You break it down into steps. He said instead, five dead simple ways, I could have easily just said five dead simple steps. We could have used the same thing, so I could have said five steps to expand any piece of content and you start with tips and then you add in statistics and then you add in steps and you add in stories and you're in quotes. You can do this in a variety of ways. You get the point. Four, I just teased it, I told you the last two, stories, adding stories and that is something I've learned over the last six months or so about adding stories to the content, not just telling facts but adding stories and the things. It makes things more memorable. Those of you that are in court quite a bit, you know when you're trying cases, you want to try to tell stories as much as possible, that is something that you can easily add, make things much more memorable, make things more digestible by adding in stories. That is a really, really good one. Then the last one is quotes. Quotes are another effective way. You can use people that are, you know, use a Steve Jobs quote. I think at this point it's kind of gotten a little cliche but anytime you use a Warren Buffett or a cliche, a Steve Jobs type of quote, those can be a little cliche but if let's say instead, I'm talking about something in the financial sector that is more current, you know, Warren Buffett says something about it. Well, if I were in the financial industry, I'd sure as hell mention it. Same thing when it comes to what we do. So if you're talking about trial stuff and if Nick Rowley says something about those of you that don't know, Nick, Nick is one of the best trial attorneys in the country, if not the best trial attorney in the country. And so if Nick were to say something that was quote worthy, you better believe I'm going to mention it in whatever I'm doing. So those are five really easy ways that you can expand ideas, you can expand content. So hopefully you can get something from this. It's really simple. And the way Dickie put it in here, he said, anytime I sit down to write a paragraph, these are the the items quote unquote items that pop into my head to give the idea more depth. And I think that's, I think it's brilliant. So anytime you're writing content, this is an easy way to expand it. So hopefully this helps you out. That is all I have for you today as a reminder though, shoot me a tax 314-501-9260. If you have something you want me to cover on the show, I'm happy to do so until next week, remember that consistent action is the blueprint that turns your goals into reality. See you buddy. Bye. Bye. (upbeat music) (upbeat music)
