Get a peek behind the curtains of my Kit account and newsletters. Here’s the best overall email that I sent out last month. I’m sharing all the metrics and my thoughts on why it worked.
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Episode 37
What's up Liz Wilcox here the Fresh Princess of email marketing you are listening to the email sound booth podcast this is episode 57 which I can't remember if I already said that but whatever I want to share my best performing email from November you know transparency is key here I am a lover of emails and you like me are probably nosy like what you know it's not like social media right where we can see oh that real got a hundred likes and she's got a thousand followers that's a lot I'm gonna do a reel like that it's not like that with email right we can't see how the email performed right so I want to share it with you now you can go to episode 37 or episode 19 I do this every single month to get those like best of but let's go into November now I'm gonna remove you know any emails that were just sent to my membership my membership those are my best customers those are my repeat customers right because they're giving me nine dollars a month every month and so those always perform well you know customers y'all people think that's you know you create a community and then you can get customers but it's really the other way around customers create community they invest they take action they share okay write that down well don't you're probably driving but commit it to memory okay customers create community excuse me I was sharing that because you know people are always looking out for those Monday morning emails I send them so those are always like my best performing email so I'm gonna omit those so I am gonna look at my weekly newsletters which honestly in November I did daily newsletters almost almost every single Monday through Friday and I'm also gonna look at sales emails because November was my Black Friday sale yesterday's episode episode 56 I talk about did I hit my $250,000 goal for Black Friday you'll have to go listen to that to hear the answer but so we're gonna look at newsletters we're gonna look at sales emails so let me look at my notes and honestly this month was really hard to decipher I sent a lot of emails I said 51 different emails right and that's not counting the ones I recent to unopens which typically I do not do this is a whole nother podcast but when it's very very important sometimes I do recent unopens so I sent a lot of different emails but I think I'm gonna go with for the best performing drum roll please I think I'm gonna go with my cart open email so this was sent November 25th I think like 7 a.m. in the morning I didn't write it down it was pretty early in the morning Eastern time now this did not have like the best open rate of all my emails it had about a 48% open rate but it had a high click rate 2.7 which was high for the month because I sent so many freaking emails but I want to say I made about 120 sales from this one email alone so yeah that feels like ding ding ding we have a winner here I think what contributed to the success of this email is it's quick it's to the point and I had built up so much momentum around the launch of my annual pass around my Black Friday sale so when they saw the email the people that wanted it opened it they clicked they bought right that feels successful this email was sent out to 8,690 people so basically everyone on my email list got it that was not a part of my membership so was not a pass holder and was not even part of the nine dollar a month the email marketing membership plan right so the open rate again yeah okay so it's 48.6 that honestly especially for an opening day cart open email is low for me usually open cart email this one in particular with the same subject line pretty much the same content is a 50% or above but whatever I still think it was the best email I think the lower open rate honestly I think I did a good job of before the launch even happened before the cart was even open I sent these daily emails I told everyone pretty much all they could know about the annual pass so only the people that wanted that annual pass opened and clicked on it right some people were automatically opting out right I don't need the annual pass not gonna buy it so they're not opening so I don't necessarily look at this lower open rate as you know the opposite of success like as a letdown I look at it as yeah some people just weren't ready to buy so they didn't open because literally the subject line is you know cart open right so yeah I think I think that's a win so the the the subject line was cart open and a pop quiz because I's inside of the email you know it's like hey the card is open if you're ready to buy click over which I think is why we saw a higher click rate but then it was like are you not sure here is a quiz to see if you're ready and then it had like some check marks some check emojis and it was like you are you know you're already making money from your email list your email list grows every single day without you needing to work hard at it you know stuff like that and so it was a way of kind of self-selecting and it was like you know if you can't check off these you need the annual pass click here right so that was my best performing email in November super proud of it 120 sales that's you know over $12,000 yeah that is a successful email honorable mention one that isn't a sales email so remember I said I was sending daily emails those daily emails were number one a way to show my credibility and authority within my space they were usually really short to the point telling people hey Liz Wilcox I am really good at email and you should learn from me and then also number two they were to grow my wait list to build up how to show me how many people were actually interested in my annual pass right that's what I use my wait list for to give me a good indication of yes these people not that they're going to buy but they are interested I had over a thousand people on my wait list in 30 days out of you know around around 10,000 people so I think that's a pretty good interest rate not you know shout out mortgages right so I sent out one email called click one please and thank you but the please was PLS and the thank you was TY click one please and thank you and then I had like a little heart emoji and that got a 60.8 open rate and a 4.2 click rate so this email was to get the wait list to gain interest about the annual pass and to get people on the wait list so it was you know hey when you join the annual pass I'm gonna do these three live events which one do you think I should do first and so it got a lot of clicks on those or it was basically you know like a vote vote for your favorite right or vote for the one that's most important to you so this is super successful in just awesome open rate awesome click rate but it also is successful because I got to see where people's heads were at right the majority of people wanted me to do the list building stuff first so I know that number one my people need list building and they know it which means number two I've been doing a really good job at kind of making that problem itchy if that makes sense bringing it up because one of my main selling points for the annual pass was is whatever I knew it was going to be hey you need to grow your list we're gonna focus on the list growth in the new year and so when I saw people clicking yes we want the list growth activity first I knew I was doing a good job and I knew that my sales emails and the direction I was going with the annual pass in 2025 it all was aligned so that gave me the confidence that my sale was going to do well that I could write the sales emails around that positioning that I had been working on and you know the the daily emails and the way I was seating certain things was working all right so that is November thanks for listening I'd love for you to hop into the email sound booth Facebook group and let me know what your best performing email in November was or any questions you have about these you can also go into the show notes and read that best performing email I put a link there for you so you can see my cart open email and seriously if you like the cart open email go ahead and swipe it save it for yourself for the next time you open your cart in the meantime if you are loving this podcast I'd love for you to leave a review and after that of course stay tuned for the next episode the email sound booth podcast I'm Liz Wilcox you are awesome and I'll see you soon
