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Join us on Transforming Trust: Lasting Loyalty & Brand Equity | Episode 127of Chilling With The Chaplins, as we dive into the essence of building trust within your business. From the foundation of brand loyalty to the strategies behind maintaining lasting relationships, this episode is packed with invaluable insights.
Here’s what you’ll learn:
- Trust Transforms: Discover how trust can enhance loyalty and brand equity.
- New Money VS. Old Money: Learn how vision shapes the future and ensures long-lasting success.
- Sacrifice VS. Obedience: Explore the balance between short-term sacrifices and long-term gains.
- Build Interpersonal Trust in Business Networks: The crucial role of trust in business collaborations.
- Informal Meetings: How casual interactions can foster innovation and strengthen team bonds.
- Practical Steps to Build Trust: Effective methods to establish and sustain trust with your team and clients.
If you value building a business that thrives on loyalty and trust, this episode is a must-watch! Don't forget to leave your thoughts in the comments, hit the subscribe button, and activate the bell notification to stay updated on our latest uploads. Let's transform trust into tangible success together!
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quality over quantity focus on creating quality content to build brand trust slowly building a strong sustainable brand it takes time it takes strategy it takes marketing it takes planning it takes research all these different things coming to play when you're building that brand you know getting your name out there because one you're building that trust as well because things have drastically changed but social media yes so I mean you don't have to take a year to build a loyal brand behind you you know loyalty and stuff like that I think social media are expedited the process yes let's chill hello bonjour au la sunny bonani namaste what up chapla chillers yes it's your boy coach LJ and I'm with my best friend my biggest partner my awesomeness the one and only lady see the she's in the building yes yes yes you know here about that for each and every week yes and so are you ready for another in transformative in empowerment episode of children with the chaplains you know where we are elevating lives and power businesses united coaches and feeling success so yes let's get it started what's popular today so light of the recent allegations between Facebook and Netflix of the hundred million that I covered last week if you haven't checked out that episode do check it out where they were selling each other our private messages mm-hmm that just showed us how much lack of trust there is within business mm-hmm so as people are losing trust in businesses even those who lost their businesses during covid and so forth it it begs to question that how can we ensure that our businesses maintain its integrity and trust so let's talk about this all right so our title is how can businesses ensure integrity mm-hmm and trust mm-hmm right so let's talk what can you what can we say about those especially you as the business guru guru in this space I'm not gonna say I'm a girl I'm just I'm just say I know about business I study business understand business but yeah a lot of people you know dead lost trust during covid because don't call where people got hurt trust during covid yeah a lot of you know people lost trust in businesses and businesses during covid because you know people was starting businesses they were doing things corrupt and and cheating and lying and all these different things and so now well I don't think it's that business got a real because nobody expected covid to happen and for that long and so businesses were not prepared for that kind of shaking mm-hmm so most businesses lost their most business people or entrepreneur has lost their businesses because it was lack of preparedness I don't think it was even much of trust but it was lack of preparedness like a but I'm talking even like in the culture space in the courses because a lot of courses and came out during that time people would start a courses and and because they had to keep busy people busy yeah they had to they had to and so now like you know people you know it's it's afraid to invest their money now because of you know people were you know you see a lot of people a lot of crooks out there there's a lot there's a lot of crooks even before it was as sure was crooks will always be there let's talk a lot of times there was and a lot of times too they were shown you you chasing the fast money and and so yeah that's another reason why too so I'd like us to just talk about that on how we can build trust in businesses and create loyalty and brand equity that will last beyond existence even if another covid comes or whatever or I see down to your children's children as well that's that's what I'm about building brand that brand equity that that live beyond me that's how it's supposed to yeah that lives beyond me yeah that's what building that legacy so grab your old pants and because we're gonna be talking about really great giving you insights on how we can read how we can revolutionize right our approach to businesses so what do you have to say coach LJ what do I have to say about that you know because you know when you when you start in the business I know it's a little fancy it looks sexy I know businesses I mean they you know don't call it you know they were shown that that that the fast life it looks they made it look so good and business is not really like that it's it's a slow grind you know business is not built that way and I would say of covid was a nominee and you know what you see us on on social media it's not that's not real life that's not that's not how business really operate you know it's it's a slow grind in building that brand and building that business you know it's just like we always say wrong was a built in a day building a strong sustainable brand it takes time it takes strategy it takes marketing it takes planning it takes research all these different things coming to play when you're building that brand you know getting your name out there because one you're building that trust as well and so it's and so the thing is you know a lot of times we we look on social media and so that's why sometimes we always say coach social media could be a blessing and a curse I love social media but also could be a curse because we've seen a lot of these people and we feel like you know they done it fast and they done it this and they done it this and we for we forget those some of these people that started probably in 2010 2018 2012 and then they built it out and then don't call it you they started seeing massive growth because of that nominee right there so yeah it's a slow grind when you build in the business I always say and I'm gonna repeat myself again that when you started a business or entrepreneurship you got to give yourself three to five years and and and and the and a lot of the business to eat when you're starting like a clothing brand the overhand is a lot higher so you got to you got definitely got a plan on playing for it because you know you're gonna go bankrupt real quick if you know if you don't really prepare yourself yeah yeah let's talk new money versus old money yes vision for the future yeah yeah let's now so we want to kick start with this understanding of the vision and the philosophy because to me I think it's all mindset you know there's minds there's new money mindset is instant gratification you know getting in now doing whatever it take we got to sell what happened or who they who they burn who they who they knock down it's that it's that that instant gratification I want to now one and now one and now one and now but old money understand that it's a process it's a slow grind they're playing the long game that's what it's about they're playing the long old money played the long game because I was an all American team said I have no idea what you're talking about long game long money old money in light in us yes I just it just that's something that I just came up with you know new money old money put like the new money is the new generation or the new market or the new business owners for today old money think of the older generation the older businesses it's not an American time but you came up with it well I came up with the I team up with the with the topic you know the topic but it's been around and it's America term but the topic and my philosophy my thinking of new money old money and this is what it is but old money I think of old money is like Rockefeller I think of like Apple you know but I'm not going to say Apple I'm going to say Steve John you know how he built the business you know Steve John was a master and building the brand and where you know he not even hear no more but people still rock in Apple you know because he built the he built the he built the legacy brand that that when you want to be a part of Apple you know even though Apple is not the best phone they don't have this not the best then when they come up with how he pulled the brand it made he did great marketing just like how the United States markets its country like people are thinking oh my god you know the United States and only when you get a personal look you like the United States yes yeah yeah that's good market it's a good brand it yeah yeah so I think same thing with even Rockefeller and even Steve Jobs and many companies out there you know it's there's no perfection yes Coca-Cola what Disney you know they they they they built it up but do research do do planning do marketing do all these different things great brand loyalty break brand loyalty they built the right to do feedback all the different things they did it right you know so this is why I said new money old money because they would they when they were building the business they would like you know what they vision is that this I want this bitch I want this business to outpat outlet me I'm not building for for just for me for the generation I'm building business so that generation so it's still be here so that I can leave it to my children children they can take over do whatever they want to do it yeah like Rockefeller he put a trust in his family came and do nothing with it because they got that he got that trust where it's out it the trust is running down the the businesses so how can we vision how can your vision I'm sorry today shape a legacy brand like Rockefeller and Apple because like you're saying they build a legacy for generations to come so how can that go how can we build our current businesses and brands to be like them because I think they said a really good example yeah they did they said they're good as that and these is I think when you in when you started the business I think you definitely should do your homework and you do do do do do do do do do look at these different brands that that been there before you and then and then and then a Maya the one that you want to be a part of and you see how they do they especially if you let's say you in the oil you because Rockefeller was he has the inner all you so let's say you want to be in a or your business you see height you study how he done it you study how Steve Jaws broke in you know you study how Elon Musk is doing with space staff you know Elon Musk is is is is messing up right now you gotta you know with with with with with X and Twitter and all the kind of stuff you know he is I wouldn't say is messing up I would say he lose his focus no he's testing different things he's an entrepreneur entrepreneur don't stick to one thing he's testing different things yeah yeah and doing that has taken and some yes taking him to where he is today yeah and could that and that's the thing because when you when you and and business entrepreneur you're going to take a lot of risk yeah and you're going to lose a lot and so this is a thing and this is like what you know Musk is doing he taking risks right now and a lot of business and so a lot of times when you're in business you're not going to understand different things you're not going to understand what maybe the customers doing your employees doing sometimes you might be you might take that back to see but you got to be willing to to to take the risk take those chances to test and retest and do all these different things but you look at these different brands see how they doing it you know because you know do you want it the new money where you get into business today and you know maybe three years for now because you didn't build the right you didn't build that's that brand loyalty on and then when three years from now fire but I think things are changing if you're putting it like a time frame to it especially like you're saying what short money you know money money money money money money money money like because things have drastically changed with social media yes so I mean you don't have to take years to build it up that is so true a loyal brand behind your you know loyalty stuff like that I think social media are expedited the process if you do it right if you do it right social media expedited but still you still building that brand you still need to build that trust because nobody is not gonna buy anything from you until they get to know you yeah try and test it you got it they got to see what you're talking about it's like even when you're starting up when you're doing a podcast or you're starting YouTube you know people got it they got this they got to see if they like it they write with you so this is what you do and but that research and development is very critical when you're building a business and you're building it and so when you when you when you when you look at these different legacy brands that that was out there that done it before you know you see how they done things you see how they do things don't and so you got it well like okay how do I want we always say how do I want my business to be do I wanted to be do I want to be shabby raggly or do I want to do a right and have to build a sustainable business let's talk about satisfies versus obedience the the long game you know because this is what we got to learn how to tackle that you know and what when I think of satisfies versus obedience you know because you got to have to you know sometimes we in the world of this instant gratification like a way generation has the whole force used to say when we was in church but when you are in business you got to play the long game you got it you got it you got it it got to be delayed gratification because sometimes it's not it might not work out the way you wanted to work out at first you know and this is why like with you know with Elon Musk you might think he's crazy you might say he's doing things like you know he don't know what you're doing but you know what he playing the long game he's making those tough choices he's making those tough choices taking that risk and that's what business is about just taking those risks and sticking to your original business goals you know your goals you have a plan you know what you want from from that business and you just stick to your original playing you stick to your original your original goals and so this is why we said satisfies his versus obedience because you long you it satisfies the instant gratification for the delay gratification and then your obedience to stick it to the long long-term long-term game then I think a venture you will see the success that you want to have absolutely so what about reinvent investment strategy how does that work as an entrepreneur yeah it's when you reinvest back into the business so you you're privatizing research and development over profits so that's why he's saying put in more more more time to research research yes for the more time to research you you know cuz a lot of times see what that's what your customers want exactly cuz a lot of times we we we see profit and then we want to be we want to take the profit a little bit and so a lot of times you got to learn how to when you first thought that you got to learn how to be reinvest back into the business before you start taking profit sometimes that could be hard because in the most business people that's what they depend on it because there is a book say profit first you pay yourself first but you want it you still want it as an entrepreneur starting out you still want to prioritize research and development over profits you know we're not saying don't pay yourself you pay yourself yeah you got the left side especially if you if you left you're not a five you know and you went all in you know so you yes you pay if you make a profit you make a money yes pay yourself first but still be promised we we prioritizing research and development over profits so that we able to we able to build that trust so that we the you know we had a gift feedback so that we able to build a sustainable brand of sustainable business yeah what about marketing strategy because I know like we said countries like the United States and even your Steve Jobs you know the Apple yes yes that's a good one they they did great they had great marketing strategies and we can see the results of that so what what what should take on that how can we both trust when it comes to marketing strategy. Quantity over quantity quantity over quantity focus on creating quality content to build brand trust slowly it's a slow grind you got to play the long game you know even when you look at the the different you two the two you two videos you know the wave if you look at Mr. B's Mr. B's slow grind you know he just put out videos and then before you know what he just was slowly but slowly but surely got one percent better they got one percent better at by every other voting and now he's a master in what he's doing and so but just focus on quantity quantity content you know if you post something we say last week think before you before you post post with with intention post with with a purpose put it out quantity you know learning learning what your audience want for you learning like when you if you're building a brand netching down like okay what where you good at but this is why I like the this assessment as well because when you understand yourself and when you know your your gifts and your quantities you're able to speak on what you know you know and that's about quality content quick because we all have a gift we all had not us we all we all get speak about certain things that we learned in our fields and our in our industry or whatever you speak on that you speak on that absolutely I've always thought like customer service plays a critical role especially in the service industry where you know you're giving out a service and you I mean I think everything has a service industry and it's you know there's some sort of customer service that is needed so in my mind I feel like if you give the best customer service to your customers then you are building the trust and loyalty what's your take yeah definitely want to focus on comprehensive customer training training is very important you know and this is why we see saying you sacrifice a short term profits to ensure long term customer loyalty you know and so because if you don't have training right so if you don't train your customers in your your employees your staff you know you know because if you don't train your employees right and you just get employees and they nasty they rule you're gonna lose business I might want to deal with people that ruin they have an attitude retail retail no matter how bad a customer is there's there's a principle that the customer is always right just let it slide because you know what you need them to come back to for repeat business yeah so they would tell people when the retail business that no matter what a customer says don't talk back don't fight back just take it in because the customer is always right yeah and so this is why you want to have training rigorous training and so they know so they know yes so they know and so this is about you know you you've reinvested back into the business you sacrifice his profits because you you have to invest in customer service you have to invest in research and development you had to invest in these things so that you had to build trust you could at the end of that you're trying to learn your customer you're trying to understand your audience you're trying to understand what they like and what they don't like you know so that you had a you had to put out a better product the more you had to understand your customer the better you will be in marketing marketing and strategy and things like that they win a while on Apple and all these different things have a built a good brand because they understand their customers they understand their their audience they know what they want yeah and because I think as a result of that then you build you know interpersonal trust within the business networks everybody when when when the customers trust you then your your service providers will trust you as well because it all works together yeah and like I said and the work the slow but crucial process of building trust you know it's slow but guess what when you build it right eventually we'll get there it's a slow grind but you're playing a long game you're building a business you know and so a lot of time we want things fast and we want things quick doesn't hurt huh it don't hurt it don't hurt but it definitely don't hurt when you when you you know but some some and you you know what though can I say there's some businesses will be fast I'm not gonna say you're not gonna but when you know how to when you know how to build the trust you might you might have a product today and you come out today and the timing is right and another thing is all about timing it's so it's yeah time is everything so sometimes when you come out today and you can see success tomorrow you can see so but the thing is you don't want to focus on that you move you want to privatize these different things and building brand loyalty and building trust so that you know so when because at the end of the day you want that brand equity so that when when things don't go well or maybe you maybe you're not at your best because you're not gonna be able to be at your best as a brand you know look at Kanye West and look at Elon so you're not always at your best every day and so when you're not but when you got that when you build that trust like Apple Apple another one steam job built a good brand Apple not really at their best right now but because they built it right why you say that huh why you saying they're not at their best because then they don't come they're not coming out with they come out with phone but they're not you know it's like the same thing they're not really coming out with they're not upgrading that's their brand huh that's their brand yeah but they don't really come out when they make one or two changes but if it works though if they don't try to fix it they built the brand to the point that steam job built the brand to the point that people now love Apple so regardless if they make a change or they don't make a change when they come and this is why another thing to the phones they phone went down nobody really bought new phones from Apple they keep the old one they keep the they kind of keep the old one why did you get this information from Google okay but but still people what what's what happened right with the phones let's see what the phone right so they people love our phones so what they're doing is even though they come up with it yeah to show us yeah yeah show it yeah so it's uh so even like with the phones like because the people love Apple and they know Apple they come out with a new phone but they don't they make one two changes if you say you know what why should I get a new phone I just keep the same one I still like I'm still writing with you I'm hoping that you upgrade the phone to address the change exactly I'm I'm hoping but I'm so what I'm gonna do I'm just gonna wait and I just keep my old phone until I see the changes that I want to see but I so I just keep cook right now the phone that I have is good enough then what you what you producing and so and this is what people doing so but but and but when you build that trust like Steve John the people still hold on to the brand even though they're not making too many changes but because they because he built this so much people just they were just hold on to the older phone until they until they they made the change all I won't blame them because Apple doesn't come cheap and don't it though and the and the and the more numbers they go up the more money it goes up so yeah yeah you know the economy is not the greatest right yes yes so this is when you you want to have feedback sessions constructive feedback such as that promote respect and fairness so you always having these feedback such and and this is this I believe this is how Apple own building the brain and this is how we building the brain this is why we always ask for a feedback we always ask for reviews and we always ask for your comments and things like that because it helps us to put out better content to do better because if you don't give us a feedback then we got it we kind of guess it back is throw in this way if for us it's through comments it's through comments yes add your comment below tell us what you think tell us where you want us to improve tell us what kind of topics you'd like us to cover yes so so that we don't wait so that and this is what happened when you don't get the feedback or you don't have the feedback surveys so you're not as the people for your feedback you know or have a surveys and have a questionnaire the only different things is how do you get that feedback sessions it helps you to build a better product and this is what you want and this is why we encourage the feedback loop and and ask for the review so that you end up you want to produce good quantity content like I said earlier quantity over quantity yeah so I think that doesn't just it's not just within the feedback with your customers but also feedback with everybody that's involved mmm the whole meetings yes that gets like you said surveys do a question is whatever that it takes you already for you to see that are you moving in the right direction I know yeah and not just put your customers as well like you say with as well as with your employees you know you also want you know I think some needs like Walmart you know some needs sometimes you know they they they sit in with they own the customers yeah yeah and even like have what do they these things they call some some not support groups but um focal groups focus groups yes because with that at least you get like I'll say in brackets post a feedback like honest feedback mmm yeah because that's because it has something to do with the research as well yes and so yeah because you know with the informal informal discussions that the goal is to have this we spare with then your team you know and and buy in you know just buy in within your team so that's the that's the main thing when you build this when you build in a business even with your customer you want that buy in you want you want to build that trust in so one way how do you build trust with your what's your team is brainstorming on lunches you know casual lunches on where teams brainstorm different ideas and and and coffee breaks chats and coverage and informing discussions and so I like even with I used to work for the marketing company and so one of the things that we did we always had these um the night hours you know afterwards social events you know where we meet when we meet now we haven't had a fun we enjoy each other you you network and you build and you're talking about the company you're talking you're sharing ideas so these different events these different functions that we do with the coffee breaks that um you know you meeting you know at the at the court you know you you drink your coffee together and you just have a conversation you haven't launched together you just have a conversation you brainstorming you know it's so it's not gossip sessions it's yes feedback session yes not gossip session usually when you meet at the coffee shop not shop coffee store yeah the job your gossip mostly gossip yes yeah no no no no when you when you start you want it and these this is what happens when you have these networking events it's so like even like me and up with you know at a mastermind you meet up at a book club these different days it helps you to you know to get some ideas when you when you come together with other like money individuals you know so it's very important to have a different network events because I think that you're looking for feedback this is part of research and even like for myself what I like to do you know I could be as a been I'm I be I could be talking to somebody on the street and I'm trying to figure out what they do how they do I'm trying to see what can I learn from that individual what can I get from that individual so that and see where they at could maybe just by talking that to that person I might come up with a problem I get idea that for for for for a product or for a business and so I'm I'm this is not come up with a lot of my ideas as well sometimes I could be listed to a podcast sometimes I might be talking to somebody and and we just have a conversation and I'm just figuring out where they are and what they're doing and something just sparking me so you know these things is is is credit these it's golden this the don't don't neglect like these feedback loose these conversations that when you right on the train when you want a plane and you know don't just be you know a lot of times we go on there we we probably like to watch movies and we and you know just the past time but sometimes just sit back and have a conversation with people just don't want to be bothered I don't want to be bothered I'm trying to mind my own business and so that's I think that's fine you know sometimes you have the moments where you just want to travel and just want to mind your own business but every now and then so even when you let's say when you're traveling it's a long flight you know every now that you still pull over and have that conversation whatever yeah so let's share some practical steps to building trust because that's what we mainly talking about in this episode what are some of the practical steps that we can share with our audience in building trust in a business or brand so what are the steps deafening transparency always being open always being genuine with your decision making you know letting your customers know your employees know what you're doing and what you like with different projects you're laying your customers you're laying your your employees know because you want happy customers you want happy employees and when they are in the loop they don't mind coming to work every day so that transparency is is is definitely a factor in building that that trust and getting that buy-in from your stakeholders you know so transmitting and every decision maker especially every key decision maker you're building you haven't transparency let on you being open yeah and I think my one will be consistent communication across the board like just communicate communicate communicate find out what works what doesn't like I would also pose it to the chaplain children's right now do you what kind of topics you want us to cover are you enjoying these kind of business topics what would you rather we talk about because at the end of the day you are our audience and we want to make you happy because we don't want to see our viewers should go down because we're talking about what matters to us and not what matters to you we're building a brand and we're building a channel with you not for ourselves but yeah yeah it's the follow through on promise when you're building a business whatever you whatever you said to your customers whatever you said to your employees you father through you stick to the plan you know stick to your word stick to your word you fall through on that promise you don't change if you don't you don't say you're gonna do something a man or a man or your word if you said you're gonna do something you do it if you said you're gonna you're gonna you're gonna come on at this time you come on this time and you said you're gonna have that you're gonna come out on this day you come on this day if you tell your employees we're gonna have certain events you have like you father through on promise and this is why our planet is very important so that you don't make false promises this is why you have the research these sessions so that you're in these research sessions so that you ain't a you ain't a father through on promise because you're able to be on budget and you're able to plan accordingly because you know I think you're building that trust and you want to father through you don't want to be you don't want to be a liar so this is why you want you want to be reliable so this is why you had this and you have research this is why you fulfill your commitments yes yes this is why you have the different sessions so that you can fulfill that father through because you know if you don't father through you're gonna lose that trust and people are gonna walk away and they're gonna leave you or they're not gonna support you say you're not a you won't keep your promise anyway so yes what's the point of supporting you yes so I think that's the main thing in business so we're just building a brand yes just be consistent keep your word and give quality over quantity yes yes because it's like even like with the election you know even like sometime when the election people is like I'm not gonna vote because we already know yeah my vote don't count anyways so why should I vote you know so that's the thing that they they don't have trust in the election people a lot of time people don't have trust in the election because crooked politicians you know they they lost their trust and so now the people say watch it I vote you know my vote don't count anyway when we say your vote do count regardless of the bad apples out there you know regardless of the bad they still need to understand American politics though with this college what is it called lecture electoral you electoral college yeah I really don't understand Nina your vote doesn't count your vote do count whatever your vote count so just going votes don't give them count so I think we've come to the end of our episode we always say that's a wrap where we will talk about how we can transform trust within building our brands and businesses and even just brand equity right so we have spoken about practical steps LJ covered a few practical steps on how to build enduring trust and loyalty in our businesses and brands so we hope that these insights gave you kind of you know a light on what we wanted to share with you and it it it also burned that fire underneath your say hey maybe I wasn't doing it right maybe this is the way I should do it and having said that we want to invite you to come join us in our book club that is we're having it every Saturday and it's virtual you don't have to be in the same room with us it's part of our community the next opportunity window you want more information do check out the description box below but we really love to to be with you right now we are going through the art of focus that's the book and we have a link below where you can purchase the book and read along with us there's so much nuggets to learn as coach LJ takes us through this book and you know highlights certain things that we have to look out for in order to be better business people yes and we also said you know if you're aspiring entrepreneur you know join the waiting list of the to the six moment issue boot camp so that you had to learn how to build trust and you had to learn about business different business strategies and marketing and leadership and and research how to research your brand so this is all and so this is my ministry boot camp so that you become that better business woman or business man because that's the point that's I think that's why we're pushing more business in our Friday episodes so that we become better business people better entrepreneurs so chaplain chillers we want to say to you stay inspired keep pushing boundaries and remember trust is the foundation of any great and enterprise and relationship once you lose trust forget it that relationship is not gonna grow it is it is good as dead all right so keep chilling and let's transform our dreams into reality together yes and we like we always saying if you enjoy this episode check out the next episode we have for you and we always on off with ducis peace - Thank you. - Okay, bye bye.
Send us a textJoin us on Transforming Trust: Lasting Loyalty & Brand Equity | Episode 127of Chilling With The Chaplins, as we dive into the essence of building trust within your business. From the foundation of brand loyalty to the strategies behind maintaining lasting relationships, this episode is packed with invaluable insights. Here’s what you’ll learn:Trust Transforms: Discover how trust can enhance loyalty and brand equity.New Money VS. Old Money: Learn how vision shapes the fu...
