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Why Marketers Will Be Far Better Off in a Privacy-First, Post Cookie World According to HubSpot’s Brinker

Scott Brinker, Vice President of Platform Ecosystem at HubSpot and Chiefmartech.com blog Editor, believes that the eventual elimination of targeting mechanisms such as cookies and mobile IDs is forcing CMOs to focus on improving other aspects of their marketing efforts - which he says have been neglected as brands fixated on ad targeting. Brinker also discusses why he's seeing more startups and money pour into marketing technology than ever before despite all the changes within the ecosystem. Guest: Scott Brinker Host: Mike Shields Producer: Kenya Hayes
Broadcast on:
21 Jul 2021

Scott Brinker, Vice President of Platform Ecosystem at HubSpot and Chiefmartech.com blog Editor, believes that the eventual elimination of targeting mechanisms such as cookies and mobile IDs is forcing CMOs to focus on improving other aspects of their marketing efforts - which he says have been neglected as brands fixated on ad targeting. Brinker also discusses why he's seeing more startups and money pour into marketing technology than ever before despite all the changes within the ecosystem.

 

Guest: Scott Brinker

Host: Mike Shields

Producer: Kenya Hayes

Scott Brinker, Vice President of Platform Ecosystem at HubSpot and Chiefmartech.com blog Editor, believes that the eventual elimination of targeting mechanisms such as cookies and mobile IDs is forcing CMOs to focus on improving other aspects of their marketing efforts - which he says have been neglected as brands fixated on ad targeting. Brinker also discusses why he's seeing more startups and money pour into marketing technology than ever before despite all the changes within the ecosystem. Guest: Scott Brinker Host: Mike Shields Producer: Kenya Hayes