Listen to Jim Cramer’s personal guide through the confusing jungle of Wall Street investing, navigating through opportunities and pitfalls with one goal in mind - to help you make money.
Mad Money w/ Jim Cramer
Mad Money w/ Jim Cramer 5/16/24
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a given market today while the SMB dip 0.21 percent Nasdaq edge down 0.26 percent the star of the shows the Dow Jones Industrial Average which briefly crossed above 40,000 before pulling back a bit and closing down 39 points so that's a huge leap from where we arrived at Dow 30,000 back in November 2020 so you know what I think it's worth exploring what stocks got us here and why during this period we've constantly been told the tech is the market leader but when I look at the top 10 stocks that are up the most during the Dow strip from 30,000 to 40,000 it's very surprising group only two of them from tech we also kept hearing right that interest rates all the matters but that's played a smaller role than expected to only the 10 stock really impacted instead it's an odd grouping where the main thing these companies have in common is very strong exceptional management let's run them down so we can learn what the market really wants here I need you to think about this even though we didn't close above 40,000 this is what matters first is American Express up 100% since Dow 30,000 now look we could say that gain came from post-covid travel and these are boom right make sense Amix has been a major beneficiary of the long-on-money short on time thesis where people question how they were living their lives wanted to travel and see the world after covid made their recognize their own mortality another way to look at it get busy living or get busy dying you want to put it in Shawshank terms dining out also jumped because the rise of work from home spurred a post-work camaraderie cooped up go out for general colleagues after work or really anybody for that better I agree that that's a big part of what American Express has been become a winner but you know what how about this how about thinking about Steve Square he's the CEO who got the top job six years ago I think his decision to go after younger people millennials Jim ziers as potential customers has ignited card use and given Amix tons of new customers with a tremendous lifetime value this generation came up with online comparison shopping hey peckley from birth they want value they want bargains they're frugal screwing nose if you give them a good deal you can keep them as long as you offer a lot of personalized service and a robust point system they love points it's working second is caterpillar up 98 percent of the same period again there's an obvious reason for success all the federal infrastructure money that's on the way and again the obvious does matter but the secret sauce behind this move has more to do with the success of Jim Umpleby the terrific unassuming CEO who's been at the helm of the 2017 when all we took over he made a decision to decyclical eyes caterpillar make it less of a boom bus industry while focusing on returning capitalist shareholders via buybacks he also decided to diversify away from China in retrospect like come on what a brilliant move these days data centers the energy of the big movers for the stock of caterpillar now the analysts have been very slow to recognize these changes with many fighting the stock tooth and now all the way up i say i was done the unthinkable with this one big physical stock that he's turning into a semi secular growth story third Microsoft 97 percent rally got plenty into a CEO such in the devil's decision to go all in on his cloud infrastructure business called azure always a gutsy bet caught up against Amazon for web services wasn't but it's paid off most recently the aggressive posture toward a i with the big investment in opening i has put Microsoft in proposition some say driver's seat in artificial intelligence race it's one of the few companies besides Nvidia that has an actual ai profit center for david solvents taking some real heat from some of his term at the helm of Goldman Sachs but the stock is giving a 96 percent gain for him sake during the dowels run from 30 000 40 000 those as few negativity are way out of whack with reality here by returning Goldman to its roots focusing on the wealthiest the wealthy while staying on top of m&a and ipos he's quietly giving some gigantic gains he's rolling back the previous agenda when the company was trying to pivot to the consumer regular people which blew up in their face because well that was never what the goal of the slacks was about to be in with he used to be rough around the edges but he's a good business person who knows when to cut his losses a terrific quality you have rarely see on the arrogant wall street fifth is rob davis and this man has lit a fire under murk he's pressed his bed on the company's amazing cancer franchise key true to but more important he's taking those oncology profits and using them make acquisitions to bulk up the pipeline murk shot on 11.5 billion for a seller on with his cardio franchise and then 10.8 billion for prometheus which has a promising immunology profile and these two takeovers will help them cope with key true to losing patent protection in 2028 that crate management's given you the stock of the 71% gains since November 2020 deal it will be substantially lower if these davis acquisitions hadn't been made six chevron cio mikeworth puts his shareholder front and center this company pays an outsized dividend with consistent growth which makes it stock the bluish chip in the integrated oil space some say the best thing he's done is go ahead for Hess and a deal that's being challenged right now by regulators i think the best thing worth it was to not over pay for an adarco he let that very expensive acquisition go to oxy no petroleum which almost ruined it if it weren't for warm buffet chevron stock would have rallied over 68 percent since november 2020 if he'd foolish he won the top bidding work for that property it'd be much much lower it was just it wasn't luck he knew seventh there are many reasons why i say own apple don't trade it we saw one of them during the run from down 30 000 which is the triumph of their service revenue stream the remarkable mouth involved things you pay for apple from once you've been in sconce and the ecosystem just keeps growing and growing given the amazing customer satisfaction you can extrapolate the service revenue stream to a lifetime value per customer and you know that the cell phone purchase is just the beginning of the profits all right still in over dependence on china i get that which is why apple's expanding aggressively into other areas with big population centers i look in the end i think tim books done a remarkable job he's improving some products and venting others you got to like it eight jamie diamond the c_o_ of jp morian is a great banker what else is supposed to say it's got a great banking team rarely makes mistakes it's got a tremendous loan book the stock still cheap even as the it's run from 64 percent since november 2020 i like the dividend too nine for the most part these winners can't be pinned on the federal reserve but i will say that travelers to the big insurance company has benefited mightily from higher interest rates which have dramatically increased its profits it's a good operator dominating certain lines but i think it's investment portfolio is the main driver for the more than 60 percent gain over this period finally when i examine the united health group and try to assess its fifty five percent rally i come back with two reasons one we can't seem to get the cost of health care under control and two optimum their health services arm is incredibly lucrative i would i wouldn't know how to roll back price increases here sadly health care inflation seems like a given the bottom line to me this list is emblematic of the fact that we should spend a lot less time focusing on the fed it's really only fuel the gain of travelers and a lot more time discussing management and mission that's what repels these stocks long-term and that's what makes the difference let's go to eric in california eric yes uh jim act eric from california all right what's going on eric uh it's the group uh give me your opinion about on uh group on one of the biggest laggars of all time well i think that it's corrected it's lagging it's corrected it's lagging um group on holy cow i mean group on no i mean uh no i it's got a little gain here this year i i would take it let's go to joe in florida joe hi jim joe i want to let you know that i'm a prod club member and i love your stuff thank you man i'll keep working for you keep working for you what's going on thank you hey it's the best deal maker in america their first quarter earnings fell short and for this quarter they're providing week guidance yet a couple weeks ago on your show the new course ceo said 2024 will be a very good year the stock in the last six weeks fell almost 13% since it's high is this stock up by thank you um okay we're watching you know it's in the bull pen uh jeff marks and i were talking about it today there's going to be a level where we feel more confident than right here because we still think that there are grades of steel that are coming down but it will be a coil spring once the fed starts cutting so you gotta think well we're close we're close let's go to rocco in new york rocco rocco rocco you're up oh hi oh hi sorry i was on mute that's all right that's all right okay first i'm caller i'm a long time listener i'm really curious on uh your opinion on reddit stock oh red and cheesy i've been saying by my my i think it's one of those companies like pinterest that is now part of the bundle of what advertisers want they're reaching the right people when you can get them and people age up in that thing i think it's a terrific terrific stock i really like reddit i'm going to go to vira in new jersey vira hello jim yeah how are you oh my gosh of course long time trying first time caller okay first time we are club member yes thank you very much everyone should join the club like kill it but still hard you know what's up okay i am much older than you but still learning you are okay teacher that's okay uh my question for you is on amd buy sell or hold amd Lisa's doing a terrific job i think she's gonna revise up how many of these gpu have the real and good chips she's going to have and how much she's going to sell i think you buy amd here all right look this list that i've just put together is the perfect reason why maybe we should stop obsessing about the fed all the time maybe we start listening what the companies are telling us in doing because that's what we're propelling these stocks higher management may have any time what footwear stocks are good fit in this tape i'm telling you which names i think you keep running getting craft strikes up over two or sixty percent since last january so i'm taking out some charts that are defending further growth for the cyber powerhouse and don't miss out on one software stock that i think is headed still higher in the changing ad market so stay with cramer don't miss a second of mad money follow @chimcramer on x have a question tweet cramer hashtag mad mentions send jim an email to madmoney@cnbc.com or give us a call at one eight hundred seven four three cnbc miss something head to madmoney.cnbc.com when you're hiring the best way to search for a candidate isn't to search at all don't search match with indeed indeed is your matching and hiring platform with over 350 million global monthly visitors according to indeed data and a matching engine that helps you find quality candidates fast use indeed for scheduling screening and messaging to connect with candidates faster plus 93 percent of employers agree indeed delivers the highest quality matches compared to other job sites according to a recent indeed survey leveraging over 140 million qualifications and preferences every day indeed's matching engine is constantly learning from your preferences join more than three and a half million businesses worldwide that use indeed listeners of this show will get a seventy five dollar sponsor job credit to get your jobs more visibility at indeed dot com slash mad money just go to indeed dot com slash mad money right now and support this show by saying you heard about indeed on this podcast indeed dot com slash mad money terms and conditions apply need to hire you need indeed this has been a tough moment for footwear and athletic apparel with both Nike and Lulu lemon filion pair Nike hasn't been a good stock for over two years now and Lulu's now down almost 35 percent of them is all-time highs this December they're not just weighed down by unusual worries about the tap-down consumer they're also struggling with analyst competition everybody in this space is going against Nike while Lulu's up against a host of smaller fast-growing athletes athletes are brands like a gaps athletic or Levi's beyond yoga among others they have more money behind beyond yoga as a result this business has a growth problem Nike's looking at one or two percent revenue growth this year Lulu only got for 11 to 12 percent growth when they gave you their full year forecast in March Wall Street one of 14 percent last year was 19 I remember was even much higher than that so where oh where can you find growth in this group tonight I want to highlight two growth stocks in the athletic footwear in the power space that are still working that I don't talk to you enough about while I'm holding and you know I like them very much of the parent of the red hot I mean like smoking one footwear in a power brand and then deckers outdoor which we like for its hoke a running shoe although it's also got ugs and tevas when on reported this spectacular quarter or this week it showed you it some brands are just working a lot better than others but first let me set the scene on rally like crazy early this year climbing to the mid 30s before pulling back with the rest of the growth cohort last summer and into the fall it dropped to the mid 20s back then when we looked check remember we checked you with management the darn thing was still stuck at around 25 bucks even though on holding to just play a bullish analyst day where they roll out some ambitious long-term financial parties they said they were going to double their sales from 2023 to 2026 for heaven's sake how's that for growth since then the stocks been running with only a couple of interruptions along the way the last couple times they reported in November and March the stocks sold off in response even though i thought they did well and eventually the market seems to come around because the stock bounced right back both times like heaven's because i pushed it both times but with the border growth stock sell off in March and April on holdings came into earnings this week on a week note having formed from 36 dollars in early April all the way down to 30 and change on Monday nights closed before they reported the next morning so the markups quote off guard went on turning a gem of a quarter keep in mind this is a Swiss company so their numbers are all in Swiss frags still they delivered 21 percent revenue growth and it would have been 29 percent on a constant currency basis madam has said their excellent growth was fueled by strong demand including major momentum for the direct-to-consumer channel which includes both their online store and a growing footprint of retail locations remember that moment went to in Williamsburg it was really great where did they last summer direct-to-consumer sales are up 39 percent you're every or 49 percent on a constant currency basis that is gigantic especially because directing consumers more profitable given that you cut out the middle bin speaking of profitability on-course margin came in at 59.7 percent up from 58.3 percent a year ago on the doorstep of the medium-term target which is 60 percent meanwhile earnings for interest taxes depreciation immersation were up 27 percent year-to-year that income more than doubling versus last year always made 33 Swiss cents get this Wall Street was looking for 14 wow the strength here is incredibly broad base with better than expected sales in America is in Asia Pacific the two key growth reasons up 52 percent and 76 percent respectively everything seems to be working for these guys now from the company sponsored athletes like Helena Beer who just won the Boston marathon for the second consecutive year covered head to toe in one year to its new product launches which are performing well to its channel strategy where those direct-to-consumer numbers were incredible to my closet where my wife has tons of these now on holding only maintenance for your forecast of at least 30 percent net sales growth and across margin around 60 percent while talking about quote a commitment to ongoing profitable increases on the other hand management also said there quote remaining prudent in light of the dynamic macroeconomic and consumer environment end quote hey look that's why they didn't raise their forecast after a strong first quarter result that was the only reason i'm still on board but when the stock come in to the quarter cold the strong results were enough to send the stock up when 18 percent on Tuesday add into those gains in the last two days with this breakout ons reach the highest level since the first few days of 2022 and you know what i don't think it's anywhere done going up by the way this big short position those guys are going to be wrong if it well they're kind of wrong already if you're looking for a company with similar growth prospects to the athletic footwear slash apparel space right now i can only think of it and this is why i haven't pushed enough yeah deckers outdoor for those of you who don't keep track deckers is apparent of multiple brands always tethers right now i want to talk about the company's chimp principal growth engine and that's the hulka brand h-o-k-a which is the running shoe brand like soon to be coming their top selling brand too people don't use it just to run and i know that now deckers has yet to report we're going to get the results a week from now consider that a disclaimer because you never know how any individual quarter is going to go i certainly don't want you to buy this one ahead of the quarter that's not our game here on mad money but i do expect a strong set of numbers from deckers thanks to hulka this running shoe brand has grown from 223 million in sales back in 2019 fiscal year to get this a projected 1.78 billion in sales for the fiscal 2024 that's fantastic growth at that quarter ended in March in other words hulka's had a compound annual growth rate of 51.4 percent over the past five years no wonder parent company deckers just seen the stock surge 513 percent over the same period so that's a real that's a real money's made we'll see what deckers has to say about hulka next week but if you look over the last three quarters the numbers have been great just like on Holies their direct consumer business is growing like crazy they're also expanding aggressively overseas with a lot of success in europe and china you don't hear many other footwear power plays talk about those two regions as the source of strength and by the way have some real staying power so what's the catch when these two growth footwear stocks all right now this is where it gets really important they're expensive they're really expensive on holding sales for over 33 times next year's earnings estimates deckers sells for 25 times next year's numbers but you know what you have to pay up for outsized growth and these companies can deliver it more important this market values growth again which means these stocks can work let me give you the bottom liner even when the footwear and athletic apparel space is a nightmare for most of the industry you can still find great brands that are winning like the ones that belong to on holding and deckers outdoor and you know what i bet they keep winning their money is back after the break imagine earning a degree that prepares you with real skills for the real world cappella university's programs teach skills relevant to your career so you can apply what you learn right away learn how cappella can make a difference in your life at cappella.edu now at the average you're making new highs again this market is a kind of glass half full attitude we're going to sit through the stocks that are rebounded from new lows to find the ones that could have more upside remember entire groups went out of style March and April so most of you started worrying that inflation was too hot and the Fed wouldn't be able to cut interest rates anytime soon in fact many commentators even told us to steal ourselves for rate hikes something they yeah i keep doing by the way they don't stop being wrong but but a few weeks ago we started seeing more and more brown shoots that signs was slowing in economy my turn the kind of slowing that allows the Fed to go easy on us and eventually give us the rate cuts that we want so barely when we got the cooler than expecting the super price index reading yesterday confirmed everything i've been telling you inflation's coming down because the economy's finally deteriorating for the stock market this is actually good news even though it seems like bad news because the more bad news we get the easier just for the Fed to cut rates and once the Fed starts cutting well you can see an upswing coming a mile away the one who tries to get it in a head of it which is what the rally's been about so now that we're back in an environment where the Fed is if not our friend and at least no longer our enemy all sorts of formerly red hot stocks have started working out i want to identify the ones that could have potentially the most upside that's why tonight we're going off the charts with the help of a guy with a red hot hand that's Dan Fitzpatrick he has a terrific technician i've known him for ages he's the founder of stock market mentor host of his own podcast the Fed's Factor don't forget in late January he pounded the table in vidia and super micro doing the best performing stocks of the year even though he can't put back the march naval something that they've ordered to cover from pretty substantially hey get this i mean this is one of the greatest calls ever two weeks ago he told us about Goldman Sachs and that thing has just been on a roll now Fitzpatrick says he likes what he's seeing from crowd strike the cloud native cyber security company run by George Kurtz has reported excellent quarter back to the beginning of March we've liked the fridges then a couple weeks later they announced a big partnership with vidia they're using AI to build automated cyber defenses for the enterprise of course by the time we got to mid-March closed stocks and going out of stock which is why Wall Street didn't care and the stock pulled back hard even though nothing is wrong before finally bottoming on April 19th since then though it's rebounded from 280 to 539 so what does fit see here what is he like all right take a look at crowd strikes weekly chart when you take the long view of this one you can see this stock's been on a tear since its blows in January of 2003 i'm sorry 23 wow up more than 260 percent look at this this is i mean you can't see exactly how big this is this is a monster run here it's had a phenomenal move but consider the big picture for a second all right fits thinks it's only just begun it's next like higher even if this remarkable run he points out the crowd strike has spent the last 20 years setting up what's known as a cup and handle pattern very reliable say u-shaped bottom in this case written by someone with bad hand running followed by a period where the stock trades in a tight range either going sideways or slightly lower see that that's what's doing right there and that's what makes up the handle cop handle why do we care about drawing pictures on the chart because a cup and a handle pattern is one of the most reliably bullish configurations you can find it's my favorite once you get to the handle the stock tends to break out to the upside and then you get a major move so again so here's the cop here's the handle and when you get to about this point the handle it goes like that in the case of crowd strike fits points out that the stock plunged nearly 70 percent from its high in late 2021 to its trough in january of last year pretty deep cop then the stock reversed course and started moving higher a year ago the 10 week moving average went above the 40 weeks so you remember we have these crossing situations that people love so much in that chart business that's a bullish crossover uh because it's another reliably positive pattern sure enough crowd strikes hadn't tremendous run over the past year printing a new all-time high in march by the way it's this company has never missed its earnings not once of course it doesn't hurt that it is a company with unbelievably strong execution and i've got to tell you the stunning numbers we have seen from it in the last quarter just tell me look out to the upside this says this is a textbook sign of institutional buying right here big vibe okay uh because institutional buying is only what drives stocks higher uh this is just all smart money okay it's just smart money that march high completed the cup part of crowd strikes cup and handle never got the handle it's a prolonged period of not so high to action where the stock never less stays in a fairly tight range and there's the handle according to fits Patrick now take a look at this uh this sets the stage for the next light car as you can see in the daily chart okay so now we're going to the daily all right we get a shorter term view he notes the crowd strikes a standard pullback below the 50-day moving average last month according relatively light fine light fine pullback right there okay which means that these moves don't last so the pullback is going to be shallow there was only one high volume day when that was on April 19th there was the peak right there okay all the weak hands got washed out right here and now it's in strong hands that's how it bottom since the April 19th low the stocks we've had on more than 20 percent okay and i'm like to sell off this is a higher volume rally institutional buying and fits believes it's marked by really really concentrated big money at this point crowd strikes at 329 and he thinks it's got a severe resistance at around 360 which is where the stock peaked in march but it might not be a firm ceiling that high was nearly two and a half months ago so you got to wonder whether how many traders are eager to sell their stock at these levels now that it's running yet remember those most likely to sell have already headed for the hills the weak hands shaken out right here so that leaves the strong hands if crowd strike lines up another 5 percent fishing is going to be blue sky territory as long as the stock can clear the hurdle of 360 he's bet he's going to be smooth sailing to get this 430 why that level because when you get a cup and handle pattern stocks tend to rally by as much as they fell during the previous decline and that would take crowd strike to 430 dollars up nearly 90 bucks from what is currently trading of course this type of measured move isn't foolproof but you'd be surprised of how often it works what if it's wrong as long as crowd strike holds above the April low of roughly 280 then he'd stick with it but it violates that level then he says you got to start questioning the validity of the uptrend that that's the way it's the way technical analysis works but the bottom line the charge interpreted by the emphasis patches just the crowd strikes next leg higher is just getting started and he's betting this talks a lot more room to run in this new market i think he's probably right and as far as the fundamentals wow this just delivers delivers and delivers i won calls i won john from Illinois john grammar and thanks for all your dedication to us home gamers and babababuya oh bababuya right back and thank you for that i sure do try well how can i help you cloud flare it's one of my favorites since 2017 i started buying it then when you recommended it and i by added more last year at 57 and now went above 100 and now it's back to the 70s the earnings was good except the revenue guide was like i like what they're doing should i buy more here john i don't know i'd like you i was i was a little perturbed by the last quarter because of the uh of the revenues being white i also know that they were light for acamai and they were light for fastly so we got to see what's going on the content delivery network now acamai happens to have a fantastic security business inside it i would actually chuck the content delivery and keep the security business but my difference really just has content delivery let's wait in another quarter i i just don't feel good after that revenue uh breakdown and i think the next quarter could be better than this one all right the charges endured by campus backwards just browstrings next move higher it's just getting started and i am in agreement in this new market i bet he's right watch where i'm at my head putting my check in with the trade desk after new partnership with netflix senate stock soaring then are you packing your portfolio with inflation putters i've got the names that consumers can count on the ones you should like and the others ragging u.s no facts or you're lost by far tonight's decision let him out let's talk about the biggest story that might have flown under your radar yesterday afternoon while everybody was busy celebrating the record average that we got uh we had found something out that i didn't see coming we've got some news from netflix's up front event where they try to convince advertisers to place ads on the platform specifically here's what we found netflix's work with cramer fave the trade desk which runs a virtual marketplace connecting advertisers with digital real estate while also helping them improve their targeting now i've been following this company since it came public in late 2016 recommending it repeatedly over the years to you we've also had the trade desk co-founder and CEO jeff greener will show many times most supposed to be about 11 months ago in a nutshell a trade desk platform helps match advertising dollars with digital destinations often you'll see the advertisers turn over their entire digital advertising budget to the trade desk knowing that's how we'll get the best bang for their buck often they could have chosen google and said they went with the trade desk at the same time the trade desk also gets hired by digital platforms to help attract advertisers which of course they can do because they control so many advertising budgets and they have the data to show you exactly which sites are the most effective places to put up ads with netflix they're doing a little matter helping them lure in advertisers just enough of this analysis plans to launch an in-house advertising technology platform by the end of 2025 saying it's working with the trade desk magnate and google's programmatic advertising this is there to make it happen so google's still in there previously they were working with micro source advertising analytics division i think they found greener pastures investor's season the trade desk involvement is particularly important because this is a proven outfit with a good track record and that's why this talk jump 4.7 percent yesterday tacked on another 3.3 percent today after several analysts extolled the significance of this netflix deal now there's the obvious benefit which is the trade desk getting more business netflix which is paying them to attract ads but remember this company also works with advertisers they have a two-sided marketplace so the netflix deal helps the other side of the business too they now have another high quality digital destination they can finesse for their advertising customers Morgan Stanley's research department was particularly effusive this morning saying that the netflix selection of trade desk and i quote speaks to the increasing importance of the trade desk within the advertiser advertising based video on demand ecosystem end quote they also know that this is the fourth new or expanded partnership to the trade desk landed just in the past two months following recent announcements from disney and roku and yes Comcast subsidiary nbc universal parent company this network where it just also points out i'm going to quote the potential for a netflix trade desk partnership had been a major point of debate among investors as bears believed a streaming platform and netflix scale might attempt to circumvent third party ad tech entirely good thing that didn't happen well i'm sorry short the trade desk is and it's just inflatable okay and he multiple new deals that could be usually beneficial to the numbers in the quarters or years to come and i know it's moved up but i'm telling you this is a winner and it could come down you can buy you know what the trade desk was already doing pretty well before all this these guys just report a little over a week you'll be a really stellar quarter 28 percent year-over-year growth that's a market acceleration from 20-25 percent growth that they saw in the four quarters of 20-23 on top of that coming posted four cent earnings beat on a 22 cent basis isn't just a revenue growth story 13 percent earnings growth when you look at the earnings for interest taxes depreciation and recession they were 49 percent year-over-year and that is stellar on top of that management gave us very bullish guidance for the next quarter co-chief created tribute to the robust results too and i quote they continued strong growth of connected tv end quote that's streaming as well as quote you the growing ubiquity of uid2 end quote now let's refer to the company's unique consumer identification system which one of the best tools that advertisers have to target specific groups of people the trade desk controls the uid2 system something that's increasingly valuable in a world where privacy rules make it much harder for apps or websites to track you additionally green-sided and i quote new approaches to identification quote end quote greater deployment of first-party data and retail data end quote and he said that with significant ai advances in our kokai platform we are better positioned than ever to deliver premium value to advertisers and continue to gain market share end quote that it said that just is terrific beyond the specific netflix announcement or the strong quarter i like the trade desk because it's one of the best pure plays on a huge secular theme they continue movement of advertising dollars from legacy media channels it would it had been radio it had been printed now it's jesus but regular tv wow toward digital we're always on the lookout for this way did to play this thing and by the way that is one of the reasons why we had read it on the show this week you know i think that's terrific mention that earlier and and it's why we follow Pinterest religiously had him on the show just last night but i think the trade desk is arguing maybe the best option out there it's a picks and shovel play for effective online advertising one more point if you want to understand what makes the trade desk so powerful it's because over the past few years this company emerged as a true third power in digital advertising look for a long time you really only had google which includes search gmail youtube and a classes of programmatic advertising business then there's meta platforms that's facebook that's instagram that's real that's what's out it was a two-horse race but you know what advertisers obviously don't want to be hostage to two incredibly powerful companies they're eager to turn to somebody else for parts of the digital admin budget and that's where the trade desk comes in it's the non-aligned switzerland movement of online advertising plus the trade desk keeps increasing it's reached more and more digital channels including on Netflix while the consumer identification system goes perhaps the best way to offer customized ads there are real rival at this point which is why i find it so odd that the regulator says that i've started going after google for supposedly monopolizes business they would have had a much better case if they didn't wait until the trade desk become a legitimate third party player hey third third player now let me tell you something justice department i know you're terrific but maybe you should rethink your case given how powerful the trade desk is so here's the bottom line yesterday we learned that netflix is using crema fave the trade desk in its in-house ad tech platform which has sent this stock to a new 52 week high i think that's great news but frankly the company gives us great news all the time that's why i think if it comes back at all and i could because we had a big reversal at the end of the day the trade desk can keep working its way higher and hey jeff green it's been nearly a year since we had to come on back tell us what else is going on besides the netflix feel tell us about all the things that are going right they have money is back after the break it is time to cover the light around here that i've forgotten all this hit in this college this but you're going to play this out and then the lighting matters over are you ready skid guys have a light around about it start with dave in Illinois dave the bachelor Kramer yesterday your daughter was on set wearing wall marked combat boots can you tell us about that well she says they cost very little and there were spasibles anything she ever saw when she went to parses dave that's good enough for me i told dog we've been with that it's good enough for him he beat the c.e.o what's happening so good this 190 billion dollar consulting company is down 20 percent since the reporting second quarter result in march you might agree that Accenture is a sub-optimal stack for now but with future ai deployment should we wait for green shoots to sprout so jim please reassess missbellman sweet leadership at 8 p.m. poor dave i'll tell you i saw the downgrade yesterday too and i couldn't believe all the way down here they downgraded and i was thinking maybe it's kindle putting up the slack maybe it's i.b.m but i'm with you i think Accenture is too low professor i think sap is better let's go to Anthony and i always service them were to let's go to Anthony and washing Anthony how you doing hammer not big how about you Anthony appreciate everything you do but let's see you for a long time long time fantastic everybody i know we follow you i'm averaging 50 percent j-a-year thanks to you that being said i found one one of my clients turned me on to the tickers o-u-s-t still got something hot oh man that's a lie to our play i tell you i've not been recommending those e-b plays that are losing money they do a lot of autonomous vehicles but i can't go there because i'm not recommending stocks where they just have not been able to even get in your profit let's go to russell in texas russell hi howdy jim calling him the great sprawling dfw metroplex oh i'm thinking we love your sense of humor thanks for the entertainment and the good advice thank you for calling about a texas based company in Irving texas this bodacious bull is up over a hundred and fifty percent year to date can this bull give tough heat him and another smack in the face the company is vst all right i i vst i've been joking about this this stock with ben ben stono who runs research and we have to do work on it because this thing's been such a rocket ship i can't just say it's moved too much i gotta learn it better i'm going to thomas in california right now thomas free bar food y'all oh boy from the san francisco bay you are a lighthouse beacon in the winter north Atlantic for storm toss mariners thank you for keeping our ships off the run well that's just what you're like mobi dig here huh pcg it's fire season out here oh i've been building out paddy poppy is so for us you know i recommended 12 we recommend 30 do i have 15 do i have 16 i hear 18 do i need more 18 to i sold for 18 dollars let's go to robert no one what these rober uh really uh jim we got a question with um football season coming up the various uh betting sites uh particularly uh draft case did i i saw flutters numbers that means that draft case is the one to buy i think it's terrific okay let's go to gary and ory and gary yeah thank you mr kramer uh well about a year ago you were talking about uh raw materials for lithium batteries and uh precious metals and so forth and you had a uh company on their mp materials corporation which i bought a little bit and i'm wondering how it's finally uh it's been disappointing and i think it's because they're not making a lot of money they have to let his kids to come on and say listen i'm done talking i'm just going to make a lot of money and then we have something but otherwise what i feel like is is that i've got behind a losing horse and i don't like to be betting behind losing horses but can i say do i feel i fell away about so far lately it's going to run into jersey ron hey hello jim uh a big old freak you showed before you for you and your fabulous crew man i'm liking that it's all i hope it's all about you yeah you betcha uh we'd like to thank you for your knowledge and your guidance through the through the years thank you it's been fabulous thank you my wife and i wish my wife and i maria wish you a long and healthy life with all the best that life has to offer thank you thank maria too that is very sweet i feel very blessed my daughter was here yes is really terrific that's going on yes with that my question is on horse and scientific that company is just doing so well they have an amazing cardio franchise i wish i own that for the trust it has just been fantastic great call thank you for the kind words and that ladies and gentlemen's inclusion of the lightning round the lightning round is sponsored by charl schwaub you're either fighting inflation or you're causing inflation some are obvious walmart's fighting it everything every number every line item was a record today but the real takeaway line for me was when c_o dog with melon said that the largest retailer in the world had an i quote mid single-digit deflation in general merchandise yes deflation if you go you can see it right in the house remarkable bargains the way the store's used to be when it was on a run food and some breaks big rollbacks in bread soda will be a private label not to mention pot pies boneless skinless chickens so much these matter as with bill and toilet investors quote our rollback count is up and customers are responding to our price leadership and quote including a new house plan by the way called better goods with 70 percent of items price below five bucks here's how much no one put it to me when i checked in with the quote it's in our d_n_a_ going back to sam walt and to figure out how little we can charge for an item and quote i love that normally wall street hates to hear about price cuts but this time people recognize that fighting against inflation it's good for business and good for your stock and that's why walmart stock shot up seven percent today to a new all-time high Costco news is better than anyone they try to sell a ton of items that it costs at times even below costs because it's not a price business Costco wants volume it makes its money on its membership card how about the obvious inflation causers the worst fenders right now that i can share the insurance companies some of these rates are up so much that i can't blame anyone for believing there may be some sort of collusion going on i wish our regulators would stop investigating apple for producing phones that are too good we're going after amazon for squeezing suppliers to give us consumers lower prices and start investigating the seemingly endless biking insurance prices why does someone come in under the big insurance rates to to take share hey you know what this is being competitive industry but it doesn't feel very competitive at all anymore now wingstop is an inflation fighter you can get in and out for next to nothing of course wingstop got the luck of the draw because the chicken wing prices have come down dramatically but lots of fast food outfits keep marking up their chicken anyway hey by the way we sold McDonald's remember they finally decided to get win over the franchisees offer five-dollar value meal alternative after relentless price hikes there's a reason wingstop is only a few points away from its all-time high a lot of the other guys are not but starbucks all right starbucks is sticking by its high price coffee and seems tone-deaf to the idea of offering some outsized bargains that would bring in more customers while starbucks was always expensive it's gotten ridiculous here and people know hence why it's stock is thirty dollars down from its high TJX is a fighter though it's got fistful cash for struggling retailers taking excess merchandise off their hands flipping to the consumer at ultra low prices TJX is stocked with and spitting dishes of its highs kudos to chinese company tambu for keeping prices down too they are definitely replacement fighters where we have no inflation fighters is in shelter the home boaters simply aren't willing to build excess homes in an ear when mortgage rates are very high they'd rather just buy back their own stock but i think this is a failure of government from state and local zoning laws to make it hard to build to high levels of immigration at a time we've got a huge housing shortage we need to start offering serious subsidies to developers who are willing to convert empty office properties into apartments you need the subsidies because it's cost of convert and the cities do not like losing those commercial real-state tax dollars which are much higher than residential time for the feds to help out there are inflation fighters in fintech though take a firm it's buying out pay later plans and it's lack of interest charges give the consumer real light up interest is a tax on the consumer and that tax has gone up mightily affirms basically give me a tax refund you can rip through industry after industry and what you'll find is that some companies are standing with you the consumer pushing prices down and there are others well let's just say uh they are trying to keep prices high and their stocks are suffering and so are you now i know the government seems cool it's about the fight against inflation but at least the market is on our side i like to say there's always more market somewhere i promise i'll find just for you right here man money i'm Jim Kramer see you tomorrow last call starts now all opinions expressed by Jim Kramer on this podcast are solely Kramer's opinions and do not reflect the opinions of cnbc nbc universal or their parent company or affiliates and may have been previously disseminated by Kramer on television radio internet or another medium you should not treat any opinion expressed by Jim Kramer as a specific inducement to make a particular investment or follow a particular strategy but only as an expression of his opinion Kramer's opinions are based upon information he considers reliable but neither cnbc nor its affiliates and or subsidiaries warrant its completeness or accuracy and it should not be relied upon as such to view the full mad money disclaimer please visit cnbc.com forward slash mad money disclaimer earning your degree online doesn't mean you have to go about it alone a cappella university we're here to support you 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