Research is showing that there are four broad groups of people who are the most vaccine hesitant:
- African Americans
- Latinos
- Women between the ages of 20 and 36
- Rural Americans and Republicans
Many of us have a family or friend who feels hesitant about the vaccination. In this episode, Kurt and Tim address how you can have a positive conversation with them, using proven behavioral science techniques.
Compassionate curiosity- Listen with compassion
- Understanding motivations
- Be genuine with curiosity
- Framing what you’re going to share
- Think about their perspective
- Find an authority figure who they respect
- Trumpcine
- Change the social norm
- Being able to take our masks off “Take a shot, take off your mask”
- Personalise the message
Morgan Freeman https://en.wikipedia.org/wiki/Morgan_Freeman
Kwame Christian https://behavioralgrooves.com/episode/kwame-christian-on-compassionate-curiosity-social-justice-conversations-and-cinnamon-toast-crunch/
Steve Martin & Joe Marks: BG episode
https://behavioralgrooves.com/episode/steve-martin-and-joe-marks-the-messenger-is-the-message/
Robb Willer, Stanford University https://en.wikipedia.org/wiki/Robb_Willer
Donald Trump https://en.wikipedia.org/wiki/Donald_Trump
Ivanka Trump https://en.wikipedia.org/wiki/Ivanka_Trump
Ted Cruz https://en.wikipedia.org/wiki/Ted_Cruz
Frank Luntz https://en.wikipedia.org/wiki/Frank_Luntz
Robert Cialdini https://behavioralgrooves.com/episode/robert-cialdini-phd-littering-egoism-and-aretha-franklin/
The Petrified Forrest https://www.psychologytoday.com/gb/blog/the-shaping-us/201909/the-petrified-wood-principle
Katy Milkman https://behavioralgrooves.com/episode/katy-milkman-phd-using-behavior-change-for-good/
Surfacing norms to increase vaccine acceptance https://psyarxiv.com/srv6t/
Patreon https://www.patreon.com/behavioralgrooves
© 2021 Behavioral Grooves