Shlomi Ron is the CEO of the Visual Storytelling Institute. He co-founded the institute after 20 years of digital marketing with some of the largest brands in the world. Its purpose is to help business leaders rise above the noise through the power of storytelling and the effectiveness of visual media.
Shlomi is an author and his latest book is “Total Acuity: Tales with Marketing Morals.” In it, he offers readers relatable real-world stories that reinforce the powerful visual storytelling principles.
We talked to Shlomi in the days just prior to Miami’s 2nd wave in the Coronavirus pandemic about the value that visual storytelling can have on pro-social initiatives such as homelessness. We also discussed the challenges advertisers and brands have at capturing our attention and some tips for accomplishing that.
We were also introduced to the concept of Social Semiotics, the way communication tools vary in social settings and context.
Links
Shlomi Ron: http://www.shlomiron.com
Visual Storytelling Institute: http://www.visualstorytell.com
1000 Miami Stories: https://www.linkedin.com/feed/hashtag/?keywords=%231000MiamiStories
“Total Acuity: Tales with Marketing Morals”: https://www.amazon.com/dp/B07ZCCM11F?ref_=pe_3052080_276849420
Dove Beauty Sketches: https://www.youtube.com/watch?v=litXW91UauE
Justin Trudeau Pause: https://www.youtube.com/watch?v=79nHwsqQNBA
Audi 3-Hour Ambient Travel Video: https://www.youtube.com/watch?v=qqYFgqN_q-w
Scrubs Television Show on Hand Washing: https://www.deseret.com/entertainment/2020/3/18/21184967/coronavirus-covid-19-scrubs-clip-infection-spreads
Death of George Floyd: https://www.nytimes.com/2020/05/31/us/george-floyd-investigation.html
“Visual Grammar: A Design Handbook” by Christian Leborg: https://www.amazon.com/Visual-Grammar-Design-Briefs-Christian/dp/1568985819
Social Semiotics: https://en.wikipedia.org/wiki/Social_semiotics
Snapchat Logo: https://support.snapchat.com/en-US/a/ghost-logo-usage
Avenue3 Miami 1001 Stories: https://www.youtube.com/watch?v=yRtM2mTjoH8&feature=youtu.be
“The Good The Bad & The Ugly”: https://www.youtube.com/watch?v=h1PfrmCGFnk
Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit?usp=sharing
Music vs. Words for Memory: https://psycnet.apa.org/record/2004-13047-013
Call and Response Songs: https://en.wikipedia.org/wiki/Call_and_response_(music)
Musical Links
Tori Amos: https://www.youtube.com/watch?v=9ipCKIxdHTs