Katy and Melanie have a special guest today on the Direct Sales Done Right podcast. Nicole Dobransky is the featured speaker in the monthly session for this month in The Collective; she is talking about niching down. Nicole makes niching down sound simple and doable. Tune in to hear her share her story and how she rose to the top with her niche.
Follow Nicole on Instagram here: https://www.instagram.com/Fitnessfatale
Check out The Collective membership here: https://bit.ly/4d8b6ge
Check out The Chic Branding Experience here: https://bit.ly/4cAyxhI
Niche Down Level Up Workbook: https://services.chicinfluencer.com/offers/6tKdvQX8
HIGHLIGHTS:
5:23 Meet Nicole! Her story and how she got into direct sales.
7:02: How Nicole started her P90X journey and blog
8:17 Nicoles ah-ha moment around health and wellness
10:11 How Nicole starting coaching with BODi
11:54 What Nicoles business first looked like, what her content was based on, and the results she had
14:32 How Nicoles niche has changed over time
19:11 Strategy and data behind changing niche
24:10 Going back to Nicoles start with health and wellness
28:37 Why Katy believes niche is so important
29:20 How Nicole talks about the business opportunity
33:50 Why Melanie believes mindset work is so important
35:05 How Nicole would guide someone to gain clarity in their niche
Growth marketing tips & tech insights from those who’ve done it.
Listen on: Apple Podcasts Spotify