SEO 101

Session Ids and Affiliate Links

Ross and John look over the recent Eric Enge interview where Google Senior Engineer Matt Cutts was asked about regarding PageRank, crawling, and indexing. Ross and John focus on Session Ids, Affiliate Links, Faceted Navigation and PR. Our Sponsors: * Producer Brasco: As digital professionals and business owners, we understand the critical importance of a secure and high-performing website. That's why I want to talk to you about Kinsta, a managed WordPress hosting provider that delivers exceptional speed, security, and reliability. Kinsta's infrastructure is optimized for WordPress, ensuring your site loads lightning-fast and ranks well in search results. They utilize Google Cloud's premium tier network and C3D virtual machines, which significantly boost performance. In fact, Kinsta customers often experience up to a 200% increase in site speed just by migrating to their platform. Security is paramount, and Kinsta provides enterprise-grade measures to protect your valuable data. They are one of the few WordPress hosting providers with SOC2 certification, guaranteeing the highest level of security for your website. Kinsta's MyKinsta dashboard offers a user-friendly interface with a comprehensive suite of tools to manage your site efficiently. From cache control and debugging to redirects and CDN setup, MyKinsta simplifies website administration. For SEO 101 listeners, Kinsta offers specific advantages. Their platform is optimized for speed, a crucial ranking factor in search engine algorithms. Their security measures protect your site from malware and hacking attempts that could damage your online presence. And their expert support team is available 24/7 to assist with any technical issues that may arise. If you're serious about your online presence and want a hosting provider that prioritizes performance, security, and support, I highly recommend Kinsta. Visit kinsta.com today to learn more and take advantage of their limited-time offer for new customers. That's k-i-n-s-t-a dot com. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Duration:: 36m
Broadcast on:: 05 Apr 2010
Audio Format:: other

Ross and John look over the recent Eric Enge interview where Google Senior Engineer Matt Cutts was asked about regarding PageRank, crawling, and indexing. Ross and John focus on Session Ids, Affiliate Links, Faceted Navigation and PR.

Our Sponsors:
* Producer Brasco: As digital professionals and business owners, we understand the critical importance of a secure and high-performing website. That's why I want to talk to you about Kinsta, a managed WordPress hosting provider that delivers exceptional speed, security, and reliability. Kinsta's infrastructure is optimized for WordPress, ensuring your site loads lightning-fast and ranks well in search results. They utilize Google Cloud's premium tier network and C3D virtual machines, which significantly boost performance. In fact, Kinsta customers often experience up to a 200% increase in site speed just by migrating to their platform. Security is paramount, and Kinsta provides enterprise-grade measures to protect your valuable data. They are one of the few WordPress hosting providers with SOC2 certification, guaranteeing the highest level of security for your website. Kinsta's MyKinsta dashboard offers a user-friendly interface with a comprehensive suite of tools to manage your site efficiently. From cache control and debugging to redirects and CDN setup, MyKinsta simplifies website administration. For SEO 101 listeners, Kinsta offers specific advantages. Their platform is optimized for speed, a crucial ranking factor in search engine algorithms. Their security measures protect your site from malware and hacking attempts that could damage your online presence. And their expert support team is available 24/7 to assist with any technical issues that may arise. If you're serious about your online presence and want a hosting provider that prioritizes performance, security, and support, I highly recommend Kinsta. Visit kinsta.com today to learn more and take advantage of their limited-time offer for new customers. That's k-i-n-s-t-a dot com.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

This webmaster radio.fm program is made possible, in part by the following. Ascon 2010, where affiliates always attend for free, June 21st through 23rd in Denver. Make your plans now to be at the most affordable, informative, interactive, trade show anywhere. Haven't made your plans to join us, then it's time to act fast. We have secured a limited number of hotel rooms at the fabulous Hyatt Regency Convention Center Hotel, the official host hotel of Avcon 2010. Book your reservations at our exclusive Avcon 2010 Special Ring by going to bitit.ly/cheaphotel. That's bitit.ly/cheaphotel. These rooms are guaranteed to be sold out fast. Remember, Avcon 2010 is giving you two days of back-to-back session, keynote presentations, exhibit access, and incredible nighttime networking for free. Plus, we're giving you unbelievable room specials for a limited time. Book your rooms now by going to bitit.ly/geaphotel. Avcon 2010, the trade show that's free for all affiliates, June 21st through 23rd in Denver. Register today at AFM C-O-M 2010.com, that's A-F-F C-O-M 2010.com. The opinions expressed on this webmasterradio.fm program are those of the host, guest, and callers. And do not reflect those of the staff, management, or advertisers of webmasterradio.fm. Any rebroadcast or retransmission of this program, without the express written consent of webmasterradio.fm is prohibited. Welcome to SCO 101, your introductory course on search engine optimization. So, turn on your computers, open your minds, grab your mouse, and get ready to get back to the basis. SCO 101. SCO 101 on webmasterradio.fm is now in session. Hello, and welcome to SCO 101 on webmasterradio.fm. This is Ross Dunn, CEO of Stepforth Web Marketing, and my co-host is John Carcutt, the SEO Manager for MediaLiz. How are you doing, John? I'm doing awesome. Ross, how are you this week? Good. Today's a bit of a crazy day here, a nice big storm. We actually had thunder, which is out of the world rare. I know it's not the where you are, but anyway. Yeah, we have some nasty weather here, too, and it's like tornadoes showing up. So, I'm looking back in the middle of that. Yeah, had a good weekend though, and I'm looking forward to going through these notes we put together here. We're actually, the subject of the show today was the big Eric Enga interview with Matt Cutts. When was it? It was always back now. It was a couple of three weeks? Yeah, it was a couple of weeks ago. For sure. A lot of interesting stuff came out. It took some time to digest. Yeah, well, he definitely threw a lot of questions at him. It's funny, I always think, what would I do if I had Matt Cutts on and I'm not sure what I talked to him? I don't know. I don't know what I asked, because usually so much of it seems somewhat common sense with what we know, because if we do this so long, maybe we just be, I don't know, what would you ask? I would probably try to reach out to our listeners before we did it and say, okay, what do you guys want to know from Matt? Because again, a lot of our listeners are beginner SEOs, like you said, we've been doing this for so long. What are the new people coming into the industry really want to know from the man himself, the voice of Google today? Sure. That's a good point. Yeah, definitely. That would be a good way to go. Well, Eric Engo, being one of the Uber SEOs as he is, had lots of good, pretty good questions actually. Especially what I've done is put down the notes of what Matt said. Not so much what Eric's questions were, but I guess we'll just tackle them more at the time. Do you want to take the first? Sure. Eric asked, basically, about indexation cap, and the indexation cap is, is there specifically a number of pages that they will index on a specific site? Is there a limit? And Matt's answer is, there isn't such a thing as an index cap. And the best way to think about that is the number of pages that we can crawl is roughly proportional to your page rank. So what he left out here is just as interesting as what he said is, okay, if your page rank is 10, we know they're going to crawl more than 10 pages of your site. So what's that percentage? So if you have a PR of four, how does that proportionally relate to how many pages they can crawl? I'm not sure if later on he answered that, but that was the interesting thing to me. He kind of left that in the hair. So is that, you know, can you get 10,000 pages crawled per PR, you know, per PR or is it 100,000? I don't know. But it is interesting saying there is no indexation cap. So if you're not getting all your pages crawled, he's basically saying, get more page rank and we can crawl more of your pages. Yeah. And I think it's really about the page rank entrances, right? I mean, if they enter somewhere deep in your site where you've got a high page rank article, a whole different selection of articles are going to be, hold a whole different selection of contents going to be indexed. So I'm not sure it's a number so much as, you know, if you've got a high PR, yes, site wide, but also per page, it's going to make a difference as well. And that's a good point because if you have, you know, certain PR, your home page versus deep level PR, some sites actually have higher PR pages inside their site than their home page even has. So PR is a page by page type of thing. How does that relate to the overall site? To me, it's still kind of up in the air. Yeah, exactly. So, okay, another one here, I'm going to quote them here, "If we can only take two pages from a site at any given time, this is again about the index agent cap, and we are only crawling over a certain period of time, then that can set some sort of upper bound on how many pages were able to fetch from that host." For some reason, that didn't sync when I said it. Yeah, it doesn't sync when I read it either. So if you said it any given time, we're only crawling over a certain period of time. That sets an upper boundary on how many pages were able to fetch from that host. So I guess what he's trying to say is, if they can only crawl two pages at a time and they can only crawl for x number of minutes, that means that if it's, you know- Oh, I know what it was, sorry. I missed putting in one note, which was host loading. So he said that, you know, it's one thing if you don't have a lot of PR, but maybe you did have a lot of PR, but you're on a shared server and they realize they can only take a few pages at a time because your site is so heavily loaded, you know, your server can only take so much. That's also something that figures into things. So it would have been interesting for Eric to ask as a follow-up, how does the site map XML file into that or figuring into that because the site map XML file pretty much replaces the crawler and just feeds out the pages. They still have to go through the algorithmic, you know, scoring and all that, but that takes away the host crawling capabilities. Now we're just feeding them the pages. I guess if you assume the site map, XML site map is a directive, but it's more of a hint, right? Well, it's, to me, I've always seen it as a replacement for the crawler. So you're not going to get, if you have a huge site, you're not going to get all your pages in that anyway. But it's not going to impact your rankings at all, it's not going to impact the algorithm. It just says, instead of having to crawl your whole site, here's all our pages, now do your analysis on them. Well, the next point we came up that was noted was interesting. It was about duplicate content. You know, it's this huge topic, it comes up every darn thing we go to. Everybody's favorite topic. And this didn't really strike me as all that amazing, but I guess hearing it from his mouth makes it bear a little bit more official. And that is that essentially, and this is what I got from this, and I wrote a lot of notes here, because the way it was worded in his reply, it was a little off, but it could mean a couple of things. But anyways, he was saying that if there was a page that had 10 links going off it, three of those links going off are going to duplicate pages. What they'll do is quote unquote, they'll try to transfer the incoming link juice to those pages into a merge page. So they'll merge those pages into one. Now what I'm gathering is that, this is what I've always assumed, is they just pick which one's the best and that's the one. See, but I've seen a change. See, I have a bit of an issue with this example, because how did they merge it? Did they say, okay, we've got 100 points of link juice coming to combined pages. This one page has 70 of that, and the other two share 15 points. Now they all merge it. Yeah, but now do they all have 33 and third points? Is that how they merge it? Because I've seen it in sites where there could be a duplicate issue because of a parameter that didn't get caught, and that parameter-based page gets indexed, even though all the links go to the other page, and we drop out of the site for a couple of weeks until it gets sorted out. We block the parameter and get the other one back. So I'm not comfortable with this answer because I think it's Google speak. Well, Matt's definitely good at that, but I would say that, from my experience anyways so far, is it's that if you have duplicate content, the main issue isn't that you're going to get a penalty so much as, first of all, it does give a bad signal to Google that your site's got a lot of wasted URLs and it's going to, you know, your priority in terms of indexing isn't going to look as good. It's going to be negatives, right? But also that you don't get to choose which one's going to be the priority. It's going to choose it versus if you used a canonical or use 301 redirects or just made one page. Yeah. I mean, I've even seen it choose the wrong one using canonical. And canonical definitely is just a hint and I've seen it not take the hint before so. That one you've got to be careful on. Don't count that as 100% if you use a canonical tag, you know, fix it the other ways as well to get rid of the duplicate content. Whereas back right when it was launched, and this is way ahead of the curve, my client and I, anyway, what he did is he, he had an issue where he couldn't use 301 redirects so he used canonical and it was a cross-domain canonical. He was moving it from one domain to the other and he used canonical tags before they were officially allowed to do that and it worked like a charm. Yeah. Did it transfer weight? Did it transfer authority, you know, the backlink juice and all that? Everything. Yes. There's a decay, obviously, but it was good. Nice. Yeah. So the client was ecstatic because he was stuck. So that was some seriously heavy geeks peak there. So what was talking about there, everyone, is that generally a canonical tag is used on one page. Now the canonical tag, again, allows you to merge a whole bunch of what looks like duplicate content into one URL. So say you've got three different pages, you're saying, all right, all two of these pages are actually, all the links you should go to this one page, the third page. On this case, it's another domain. So abc.com, we're transferring to def.com and using the canonical actually worked like a three-on-one redirect. We were able to move those pages to the other domain and that's officially allowed now. Back then, it wasn't even known or, you know, it was like, wow, let's try this and it worked. So. Nice. A few things about that I really like. But now it is official though, canonical is officially cross-domain. So it sounds like you guys were ahead of the curve there, but it's definitely something that's not like a gray or black hat, you can do canonical tag across domain now. Yeah, exactly. Okay. So let's see here. Want to take the next one? Oh, another favorite topic of all days. Session IDs. I guess session IDs came up in the interview. And we're going to see a theme here with this. First of all, they're like, the way of the past do not use them. And I think most content management systems that I've seen have gotten rid of session IDs. There's not many out there that still use them. Thank goodness. What are they first of all? Okay. Session ID is a way for a content management system really it assigns an ID when a person first comes to your site. All that's handled by cookies, but a while ago it used to be handled by what they called session IDs, which were actually a parameter that was passed in the URL that basically tracked that user's visit to the site. So the session, when that visitor was on your site, that session was tracked with a unique ID number, which is like 32, 48 characters long, it was this huge number that was tacked into your URL and it passed from every single page the person went to on your site, had a unique, had that session ID on it. So browsers would come in or someone would link to a page, but not the browsers that the bots would come in and get a session ID every time they came in or every time someone linked to it with a session ID, it would be a different session ID. So you could end up with 20, 30 different versions of your site index all with different session IDs tacked to all the URLs. Yes. The session IDs made it look like each URL was unique. Whereas in this case, they were all pointed at the same one. And most of the time they were identified in a parameter that sometimes they were very nice. They were called session IDs and parameter or just ID and they were easy to spot because it was this big long thing and they would show up on every single page. And you had to do everything you could to get rid of them. And so most CMSs did away with them. There's still a couple that use them or old versions of CMSs that still use them. So it came up in the interview and they both agreed to do not use them. And the way to get rid of them is using the parameter function in Google Webmaster Tools. If you have to go with them. If you have to use them, which if you have to use them, get a new CMS. But anyway, that's the best way to get rid of them because we'll CMS or a CMS that isn't up to date as far as the way CMS should work. Exactly. Okay. Well, we're going to take a quick break. We're going to move on to some other points from the interview. SEO 101 will be back right after recess. Looking for an affiliate network that can package every solution an advertiser or publisher needs in one account? Your one-stop source for full-service solutions is AdMedia.com. AdMedia delivers an incredible lineup of specialized XML feeds for local, social, and search. Plus, the advertising arsenal of PPC, SEM, contextual, display, and more. AdMedia gives your campaign real visibility. From emailers to domain redirects, AdMedia tailors your all-in-one campaign to give your account a real advantage. 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Start making recurring income and the highest payouts in our industry. Choose from over 50 of the hottest selling offers, ranging from herbal supplements, skincare, vitamins, beauty products, weight loss and much more. Sign up for free at markethealth.com and start making money today. Inbox, Wednesdays at 5 p.m. Eastern, 2 p.m. Pacific, or on demand anytime inside the internet marketing channel, only on webmasterradio.fm. Okay, class, take your seats and no talking. Recess is over and SEO 101 is back in session, only on webmasterradio.fm. Welcome back to SEO 101 on webmasterradio.fm with John Karkut, SEO manager for MediaWiz and myself, Ross Dunn, CEO of Stepforth Web Marketing Inc. So just a second ago, we were talking about session IDs and how much we love them. And Matt and Eric and both agreed, they were just wonderful for that. Not. Anyway, so moving on now, affiliate links. This was, I thought they got unnecessarily complex with this. But anyways, Eric and Matt discussed various options of ensuring that affiliate links don't get spiderred and it just seemed, I don't know, it seemed like overkill to me, I didn't write down ever the way they talked about it, but there was a few things like, one of them was, you know, an affiliate link would point to a site and instantly the site would 301 redirect that affiliate link to their normal URL and drop the affiliate code into a cookie. Pretty standard. And that would be awaited to sort of eliminate that extraneous code on the URL. To me, a canonical work rate there, I realized that other ways faster and probably way cleaner. I think the parameter tag is the best way to go there because again, the canonical tag is just a suggestion. The parameter to ignore the parameter, that's just going to ignore everything that parameter. It's not a suggestion. That's a hard-coded, don't pay attention to this parameter. And I can tell you from experience that before we had the canonical tag, before we had the parameter blocking in Webmaster Tools, I worked on a site, I came in and, excuse me, literally, the affiliates were sending so much link that the homepage of the site was being indexed with an affiliate ID and this affiliate, I mean, this was driving a lot of traffic to these affiliates for free because the homepage of the site was ranking for high value terms, but the affiliate tag was stuck on it because of the way that the site was set up. Well, yeah, and that's why I've said there. My notes are why not just use a canonical tag and block the parameter. Not to me, that makes more sense because whatever link juice is coming through, I mean, Google has said I think it's somewhere down here a little farther that affiliate links, or maybe I didn't even write it, affiliate links are generally weeded out so there's no link popularity going through because it's to do with money, right, you know, Google's not against that. But-- They're like money at all. No, no, no. I hate it. The idea is if, you know, Google's not going to get that right every time, though, and there's going to be some link juice attached to these occasionally. And why not have it all, consolidate, so use a canonical and have the parameter. Oh, yeah, it seems like a good way. No reason not to have some overkill there. And then, again, it's not just about, you know, link juice in this case. It's about making sure that those pages don't get indexed with the parameters on them because if someone clicks through an organic link where the affiliate program owner should have got the credit for organic traffic, now they have to pay out the affiliate. And they, you know, for organic traffic, they still have to pay the affiliate. Yeah, and the one that Matt said was very classically Google was, "Well, why don't you just have them go to a blocked section of your site where your landing pages are for your affiliates?" And I'm like, "Well, then there's no hope of getting any access page right now." Exactly. Hell no. So I have a question for you on this next question. The next question is about faceted navigation and what faceted navigation? What do you think their definition in this article was? Because there's a couple ways to look at that. What do you think they're talking about there? Well, in this case, they're talking about, you know, if you go to a page and you can see the same kind of content, I think, you know, 15, 20 times by choosing either by color, by make, by whatever option within a cart. You could potentially find the same content 15, 20 times even more. Yeah, but okay. That's what I thought. I just want to make sure we're on the same page on that because it is an issue and with larger sites, especially larger e-commerce sites, a lot of the newer e-com shopping platforms have that kind of drill down navigation built in and it can be a big issue for sure. Yeah, it makes sense. It's like the olden days where they'd get caught in a loop, really. Right. We call those spider traps if they're not handled correctly because it's just a big spider trap. Now, in this case, he didn't go as far as calling it a spider trap and I know I've heard him say it before. So, I guess they still can find their way out, per se, but in this case, he recommended putting, and this is Matt, recommends just what the, what essentially the same statement he makes when he's talking about page ranks gulping and that is that you should put the stuff that you know is going to sell well that you want to get the most PR on your home page and essentially give as much highlighting as possible to specific categories you know we're going to do well. And that way Google can find it easier. But you know what? That home page is pretty valuable. So, I've actually worked with some people to like build a strategy to include no follows in those, in a lot of those drill down navigation things in certain areas, and I'm wondering at this point since the change in no follows how effective that is now, and if we need to look for a different strategy to deal with that. Well, yeah, well he also did note the conical would work in those as well. And you know, a little farther on here, it's kind of a segue as Google notes that he went almost as far as calling PR sculpting spammy because that means bots in a direction different than users. So, we've had in mind, maybe this, whatever, I would do this. What I would do is if I was really concerned about that, I would make those various facet navigations in JavaScript that are tougher to index. Now, again, he also notes, in this, we're jumping to a few things here already, that Google does have the ability to execute a large fraction of JavaScript when they need or want to. In other words, he actually suggests using no follow on JavaScript links now. Oh, that's a little bit of a kill. All right, so to me that's still a tricky part, if you've got a site like that, it's still, like they say, it's tricky to make sure that you are not doing a lot of multiple passive navigation to the same content. Even if you are, in some cases, as long as the CMS, when you finally get to that last point, still supplying the same URL, no matter how you got there, it's not as bad as if they changed the parameters around based on your path, which I've seen happen most of the time. So basically what I'm saying is, if you click down through category one, category three, category five, and category six, to get to your landing page, if you clicked it from category six to category three to category one to category five in a different order, those parameters would show up in the same order in your URL, so you would end up on the same page at the end. So a lot of times they put them in the URL based on the order you clicked them, not based on a defined order based on the category itself. Well let's just take a quick break and we come back, we're going to talk about some PR stuff. Wahoo! Fun! SEO 101 will be back right after recess. Do you consider yourself a super affiliate? Then listen up. 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Ecom experts, Mondays at 6 p.m. Eastern, 3 p.m. Pacific, or on demand anytime inside the internet marketing channel, only on webmasterradio.fm. Okay, class, take your seats and no talking. Recess is over and SEO 101 is back in session, only on webmasterradio.fm. Welcome back to SEO 101 on webmasterradio.fm with John Kirkut, SEO manager for MediaWiz and myself, Ross Dunn, CEO of Stepforth Web Marketing Inc. So we're just talking about faster navigation and some of the issues that are involved with this, well, essentially, John said, kind of a spider trap. Now we're going to touch on a few things that were mentioned by Eric and Matt on PR. Everybody's second favorite topic right behind your content. So essentially, there is one statement, which, you know what, it's like the other thing earlier, it's just nice to hear and just tell us that we're correct. Yeah. We've known it forever, but nobody's ever said, yeah, you're right until now. Yes. And that is that there is some loss of page rank in a 301 redirect. Now they say this. Now, I think that that's true in most cases, or actually only in this case where he's noted, I think a standard 301 redirect within your site from a one page to another wouldn't have any if, or if it does, it's sole and minuscule. But in this case, it's a little bit different. He said that in this case, if a person links to your old URL, like this is a reference. This is true. This has got some best, some of the best page rank out there. It's a true confirmation, you know what you're doing from, well, so it could be CNN. You're linking to your old URL and you're then passing it to the new URL. There is definitely degradation there because CNN hasn't updated their link. It could be way out of date. It could be going to the different content entirely now. Right. And this is really critical when you're doing a site redesign where you're changing a lot of deep URLs because you put it on a new content management system or you're rebranding and you put everything on a brand new domain and all your old links, you know, you 301 everything perfectly to get that transition from the old site to the new site, which is critical. But you need to actually reach out to some of those high value links that you got and get them to change it to the new site. You know, you can't just let it sit because those, that PR from those that you used to have is going to degrade. It is. It's going to degrade. Decay is, I think, the words that Matt used to PR decay, is that correct? And really, I mean, people don't panic. I mean, it's not that big. I mean, what would you say, like, maybe the worst case, 20% decay? And it really depends. I think it's over time as well. I've always thought of it. This wasn't, this wasn't specifically spelled out, I don't believe, but it's like if you, it depends on first how much PR there is. If you're, you're talking about a PR1 link to your site, it's going to decay a bit quicker than a PR8 link to your site. Literally, I believe, personally, over time, if that PR8 link doesn't ever get fixed to the right one, you know, a couple of years out, it can be gone easy. So it's worth your time to take the time to look at your, your link profile when you're changing a site, when you're, when you're doing a new brand or new CMS and find those super high value links that you have pointing not only to your home page, but the deep level pages of your site and be proactive and reach out to those places, if possible, and say, "Hey, I changed my site, can you, can you switch your link over to my new page?" Right. So we've got a few other ones we could get into, but I think we're going to get into that next show. What I'd like to add is some news on Google Local before we end of the show, and that is that Google Local's finally allowing small businesses to get a local listing. Now, remember, if you have a Google Local listing, you don't even have to have a website. As far as Google's concerned, if you're in the white pages, if you're in actual businesses in a map anywhere, you can be in Google Local. So it's kind of cool. If you don't even need a website, and you can still get a top ranking under a local search. Now, what they said now, though, is, you know, and I had this question just on the same day they launched this, which I thought was pretty cool, and that is that if you don't want your home address noted, let's say you have a home-based business, you can now say no to that, you can actually have it removed, or at least not removed, but hidden on local searches. Now, first of all, Matt McGee was a guy that found this, little Matt, he's always on top of this stuff, and he said that, well, first of all, he jumped right on it, and he applied it for his wife. Now, the problem was he actually had some issues where, actually, it's quite a long story, but if you go to his small business scm.com, you'll see what I'm talking about. Now, the gist of it is, don't do this quite yet. There's a few bugs that Google's still working out, it's very fresh, in fact, it's a limited kind of release to anyone who's already gotten an account, and I'm not even sure you'd see it if you made a new Google local account right now, but it is very good news in the future. Very cool. And your reduction in rankings. All right, very interesting stuff for trying to do a Google loop. Another thing you did over at Google local, which is to kind of fix real soon, is tie to the local PPC advertising that you can do in Google local, to the actual data in a local listing. So like the phone number stuff, well, that sounds smart at the top level. What they've done, basically, is they've now made it so you can't track conversions from Google local advertising, because a lot of people would put trackable phone numbers in there, and you can't do that anymore. So that's something that you should be fixing soon, hopefully. So if you do a Google AdWords campaign, I don't know much about this, to be honest, I know we talked about it the other day, but if you put your phone number in the actual text, they can't really notice that, can they? No, no, that's actually, you really need to have gained a lot of, I hate to use the word authority, but you have to have a good page score, you have to have a good ad that's been there for a while before you can really put your phone number and get it to stick. Okay. At least that's what I hear. I'm not too deep into the paid side of things, but that's what my colleagues on that side tell me. So you're further into than I am, I'm a babe, when it comes to a paperclip, I know some basic stuff that's about it, and no, not a hot looking babe, no. I'm almost in kindergarten when it comes to bed. Well thanks, John. It was a good episode, lots of content. We still got lots more to share next week, so I'll definitely. And on behalf of myself, Ross Dunn, CEO of Stepforth Web Marketing and John Carcutt, as we manage it for many of us, thanks for joining us. My Twitter ID is @RossDunn, John. I'm @JohnCarcutt. And thanks for joining us today. Our show is on Mondays, 2pm Pacific, 5pm Eastern, and we're looking forward to talking you next week. Thanks for listening, everybody. [MUSIC PLAYING] [MUSIC PLAYING] [MUSIC PLAYING] [MUSIC PLAYING] [MUSIC PLAYING] [MUSIC PLAYING] [MUSIC PLAYING] [MUSIC PLAYING] [MUSIC PLAYING] [MUSIC PLAYING] [MUSIC PLAYING] [MUSIC PLAYING] [MUSIC PLAYING] [MUSIC PLAYING] [MUSIC PLAYING] [MUSIC PLAYING] The level of connection you feel in your home dramatically influences your experiences there. Get the tools to control that connection in your communities, with the first multifamily platform that unifies management and resident experiences to create smart apartments. Talk to a real page consultant today to see how your properties can meet the future of multifamily with the Smart Building Suite. (upbeat music)