SEO 101

Blog Post Indexing and Duplicate Content

Ross and John discuss the cost of PPC, duplicate content, plus they help a webmaster with delayed blog posts from being indexed and how to configure your xml feeds to advance your blog posts. Our Sponsors: * Producer Brasco: As digital professionals and business owners, we understand the critical importance of a secure and high-performing website. That's why I want to talk to you about Kinsta, a managed WordPress hosting provider that delivers exceptional speed, security, and reliability. Kinsta's infrastructure is optimized for WordPress, ensuring your site loads lightning-fast and ranks well in search results. They utilize Google Cloud's premium tier network and C3D virtual machines, which significantly boost performance. In fact, Kinsta customers often experience up to a 200% increase in site speed just by migrating to their platform. Security is paramount, and Kinsta provides enterprise-grade measures to protect your valuable data. They are one of the few WordPress hosting providers with SOC2 certification, guaranteeing the highest level of security for your website. Kinsta's MyKinsta dashboard offers a user-friendly interface with a comprehensive suite of tools to manage your site efficiently. From cache control and debugging to redirects and CDN setup, MyKinsta simplifies website administration. For SEO 101 listeners, Kinsta offers specific advantages. Their platform is optimized for speed, a crucial ranking factor in search engine algorithms. Their security measures protect your site from malware and hacking attempts that could damage your online presence. And their expert support team is available 24/7 to assist with any technical issues that may arise. If you're serious about your online presence and want a hosting provider that prioritizes performance, security, and support, I highly recommend Kinsta. Visit kinsta.com today to learn more and take advantage of their limited-time offer for new customers. That's k-i-n-s-t-a dot com. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Duration:: 38m
Broadcast on:: 01 Feb 2010
Audio Format:: other

Ross and John discuss the cost of PPC, duplicate content, plus they help a webmaster with delayed blog posts from being indexed and how to configure your xml feeds to advance your blog posts.

Our Sponsors:
* Producer Brasco: As digital professionals and business owners, we understand the critical importance of a secure and high-performing website. That's why I want to talk to you about Kinsta, a managed WordPress hosting provider that delivers exceptional speed, security, and reliability. Kinsta's infrastructure is optimized for WordPress, ensuring your site loads lightning-fast and ranks well in search results. They utilize Google Cloud's premium tier network and C3D virtual machines, which significantly boost performance. In fact, Kinsta customers often experience up to a 200% increase in site speed just by migrating to their platform. Security is paramount, and Kinsta provides enterprise-grade measures to protect your valuable data. They are one of the few WordPress hosting providers with SOC2 certification, guaranteeing the highest level of security for your website. Kinsta's MyKinsta dashboard offers a user-friendly interface with a comprehensive suite of tools to manage your site efficiently. From cache control and debugging to redirects and CDN setup, MyKinsta simplifies website administration. For SEO 101 listeners, Kinsta offers specific advantages. Their platform is optimized for speed, a crucial ranking factor in search engine algorithms. Their security measures protect your site from malware and hacking attempts that could damage your online presence. And their expert support team is available 24/7 to assist with any technical issues that may arise. If you're serious about your online presence and want a hosting provider that prioritizes performance, security, and support, I highly recommend Kinsta. Visit kinsta.com today to learn more and take advantage of their limited-time offer for new customers. That's k-i-n-s-t-a dot com.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

The opinions expressed on this webmasterradio.fm program are those of the host, guest, and callers. And do not reflect those of the staff, management, or advertisers of webmasterradio.fm. Any rebroadcast or retransmission of this program without the express written consent of webmasterradio.fm is prohibited. Welcome to SEO 101, your introductory course on search engine optimization. So, turn on your computers, open your minds, grab your mouse, and get ready to get back to the basis. SEO 10101 on webmasterradio.fm is now in session. Hello, and welcome to SEO 101 on webmasterradio.fm. This is Ross Dunn, CEO of Stepforth Web Marketing. And my co-host is John Carcutt, the SEO manager for MediaWiz. How are you doing today, John? Hey, I'm doing good, Ross, man. How are you doing now? I don't know if I should say sunny Canada or not. I usually say sunny Florida, but it's not sunny down here, so I'm figuring it might be sunny up there. It's been warm, like we're taking your heat or something. I don't know, but we've had like this month, or January, was the hottest on record. Wow, it's actually, the heat was warmer than an average March in January. It's crazy, and it was like one of the coldest we've had down here last month. So, you're right, we're switching. It's just in time for our winter Olympics, we're very, very proud. Yes, the slush, the slush races will be great this year. It's gonna be horrible, it just figures. Anyway, enough of that, a little depressing, but it's gonna be, it's gonna be good. I think they're gonna be able to pull together. I think this is a little bit worse case scenario, but they're gonna do it. Anyways, we've got a few things on the docket today. First of all, hello to everyone on the chat, we're seeing it there. Hello, hello. And we've got a few notes, do you want to start off the leftover from the last show? Yeah, I think so, we got one more question left from last time. Yeah, question was, paper click, is it too expensive? Well, yeah, I guess it depends on how much you pay. You know, it's funny, I just saw a graph today, actually. And it came out a few months ago over on SEO and Moz, but it was the stats from 2008 based on the percentage of spend companies are doing on SEO versus PPC. And then right next to it was the percentage of clicks from the engines from SEO and PPC. And the correlation was amazing. Companies are spending 80 to 85% of their budgets on PPC in 10 to 15 or 15 to 20% of their budgets on SEO. The clicks are exactly the opposite. 80 to 85% of the clicks are coming from SEO organic search. And the other, what was it, 15 to 20 are coming from PPC. It's an exact opposite. It was just, to me, you knew that it was there, but to be so specifically exactly correlated was pretty amazing to me. You got to wonder the, I mean, although I love the answer, this is good. What about the quality of the click? I've seen varying answers on my iPad, some clients where paper click has been dismal in comparison to SEO, but sometimes they've been better. True, I mean, that's just going to depend on A, who's managing a PPC if they're any good at it and if they're targeting direct terms. And B, if you're ranking on the right stuff, I mean, that's just the main, that's just a plain, you know, are you getting in position for the right terms, you know, and the right people finding you? Yeah, so we kind of just sort of answered the question, which is, could be to those paper clicks, conversion ratio on those could be massive in comparison to SEO. Well, actually, it's proven that SEO has a much, much better long-term return on investment without a doubt, and it's very simple as to why. Because when you pay for that one click, you know, you pay for it, it's done. You rent a campaign, you're paying for it. When you turn that campaign, it's off. You've made that investment, you've got your return and you're done. With SEO, you make your investment in SEO, you fix your site, you adjust your issues, you really focus in on your targeting, you made your investment. But as time goes on, that investment continues to pay off even after you've stopped paying. So, you know, three, four, five years down the road, it's still gaining a return on that same emotional investment from SEO, and there's no way that PPC could ever compete with that from our life standpoint. Good one. Definitely very true, and especially with our companies, you know, because they stick through it a lot longer. You know, we're talking five, ten years. Okay. Nice delivery. I like it. Okay. We got a question from a viewer. Yay! We got to get more of this. Wait, wait, wait, wait, wait. Hold on. Do we have viewers? Isn't this radio? Because if someone's looking to be right down there, they're not seeing something pretty. In some chat rooms, they call it viewers, yes. All right. All right. All right. Let me read this. Okay. Hi, Ross. I manage over 100 most motor sites all for one franchise, i.e. they all carry the same product and really only differ by location. They offer somewhat different services at their dealerships, but all the sites are supported by one content management system. As the products are the same, the vast majority of the content, about five percent, on these websites is the same. They have different URLs, but I'm worried about duplicate content across all these sites. Do you or John have any insights into a first step of what I could or should look at or for? Wow. I'm getting better with Google and other Webmaster tools and learned a lot of the last six months. Probably didn't give you enough information, but any tips would be great. And of course, your show is great. Thank you. Thank you, Scott. That's man's name. And well, do you want to take the first answer there, John? There's there's there's a number of questions here that I have. And I wish I wish we could get, you know, I wish we could get Scott on the on if we have a great question like this, this is a great question. Wonderful. We could get Scott to come in so I could ask questions back, but but since we can't ask questions back, I'm going to make some assumptions. First, I'm going to assume that they have a hundred some sites because each of the franchises or each of the locations needs its own website for local search or they all want their own if their franchises. They probably want their own sites. And I actually deal with a couple clients that have the exact same situation. There's not a lot you can do about that from a SEO perspective. And the first thing is, why do you have a hundred sites? There's definite specific reasons why companies need to have a hundred sites. It's not the best solution, but there are reasons business reasons why they need to do that. In this case, another question I would want to ask is if they are all running on the same when he says that on the same content management system, does he mean there's a hundred sites with a hundred different content management systems? Or is there one content management system running a hundred different sites? That's my instinct anyway. Okay, and that probably makes more sense from a business perspective from them as well because it would be a pain to manage a hundred separate sites. Oh, there he is. He's on there. Hey, hey, hey, hey. Scott's in our chat room and he just answered the question. It's one CMS. That's awesome. Thanks for dropping in the chat, Scott. This is going to help quite a bit, I hope. So one CMS, so that pretty much means that all hundred sites are database driven being pulled the same content. It's an automotive website, so assuming most of the inventory is going to be in stock inventory, like which cars are in stock or maybe a search tool that's kind of global that shows which cars are in stock and which locations. Is that correct, Scott, in our chat room? Is that where you do put the contents coming from? Yes, he says that's yes. Okay. I actually have a client that has a very similar situation. It's a retail chain that has about 1600 stores across the nation and yes, they have a domain for every one of their locations. And when I first got this client, my head about exploded, but I did a lot of work. Scott also says there's car specs on new vehicles, which is going to be pretty consistent across all of them as well. But the solution that we have that we're running with this retail chain is each of the stores, the CMS has the facility to allow the managers to log into their own stores to update local content. Who's needing to do bios of their employees, if they are doing any community type of stuff, they could update that kind of content on their site. What we've done is we've created a master, the client calls it the mothership, their main website, and we've created a master e-commerce portion of the site that all the 1600 plus locations will link back to. But when it links back to that main site, it also passes information so that the main site knows where that customer came from. So if there's any pricing changes, if there's any kind of dedicated information to that store in that master content area, it can be updated dynamically there. As far as your sites go, Scott, I mean, I don't know if your content management system can handle something like that. Right now, it would probably be the way it sounds like is everything is just built the same and you have some pages that you can edit and everything else just dynamically generated off this master index or master database. So I really haven't answered your question. I just described another solution. I just realized whether you probably can't use. Well, the way I was thinking about it is sort of a way of one of my clients, smaller though, so whether or not this would go over well, I don't know, but it's a massive change, though. Like I mentioned, it's nothing small. And that's going to a single site, which has all the generic info in the site, but then specific sections for each of the various locations. That's the cleanest way to go, in my opinion. And then each of their pages, you know, whatever it is, website.com/alabama location or whatever would be any of the unique content and, you know, notices or what their current stock is that might be new or different. That, to me, seems the cleanest. And then, you know, if you want to find out more information about how they work, they just click on a button and they all go to the same page within the site. It could have the back button or anything like that could be customized to match the location you originally went to or the one you're most interested in. But, you know, it just makes sense to me that that would be the cleanest way to go. What do you think of that, John? I mean, it's probably a little too simplistic, I guess, but it's simple, it's good, isn't it? The simpler is better. And Scott just put something in the chat. He says, "Are users can override or customize a lot of the material? My worry is we have all these sites being identified under one IP." So, I guess, if the users can override and customize the content, to me, that means they need to be logged in. Is that correct to do that or is that a non -- is that something you can do just showing up as a generic user? Go ahead. They'll log in. Yes, they have to log in. So, if they have to log in, and he says, "Yes, they do have to log in." If you have to log in, none of the customization, none of that's going to meet anything because the spiders and the engines are not going to log in to your site. So, what they're going to see is the default version of the sites. In a while, Ross was talking about -- I was thinking about really in your situation where you have all these sites. Quick question. So, you mentioned that you have new car specs, new cars, and a lot of inventory. Do they have to log in to see the inventory? So, I'm thinking, though, that if there's sections of the site that are really duplicated across 100 sites, unless you're really targeting those at a local level, like if you want -- if you want, you know, Austin, Texas, new camera specs, you know, if you're targeting that stuff at a local level, which I don't think you should be, those kind of things, I recommend robot does texting out a lot of that stuff. You pick one main site that has all that content on it, new car specs, the vehicle inventories, those kind of things. You want that stuff found, but you already found on one of your sites. So, block it out of the rest of them and put only the local content, only the content that's really specific to that site on the other, you know, leave that available to the engines on those 100 domains. All right, excellent. So, we're going to take a quick break. When we get back, we're going to move on to some other questions here and -- or perhaps we might even think of something new for Scott here. We'll keep thinking. SC0101 will be back, right after recess. Charles, come on up and tell us about the great ROI we're getting from Revenue Wire. Thank you. Since I signed up with Revenue Wire, conversions have increased dramatically. Revenue Wire has an integrated shopping cart called Safecart that offers highly accurate sales tracking, boosting our conversions through the roof. 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You don't have to be an expert to use Engine Ready's conversion credit tools, but you'll feel like a landing page pro. Take the guesswork out of increasing your conversion rate. Visit conversioncredit.com and boost your conversion rate for free. That's www.conversioncredit.com. From domains to digital marketing, social media to blogging, you can reach this broad audience by using what you're listening to now. Reach the thousands of internet marketers that download and listen live to the premier on-air and on-demand podcast network. Contact sales@webmasterradio.fm to find out more today. Join marketing to women expert, Maria Retan, as she chats with those in the know so your business can grow. Perstrings, Tuesdays at 3 p.m. Eastern, New Pacific, or on-demand anytime inside the advertising channel, only on webmasterradio.fm. Okay, class, take your seats and no talking. Recess is over and SEO 101 is back in session, only on webmasterradio.fm. Welcome back to SEO 101 on webmasterradio.fm with John Carcut, SEO manager for MediaWiz, and myself, Ross Dunn, CEO of Stepforth Web Marketing, Inc. So we're just talking to Scott who had a great question for us, and not the easiest one in terms of, you know, not having able to see the site and all that, but maybe he did a decent job of giving us some thoughts anyway. Did you have anything you wanted to add, John, after that? I don't know, if he'd like to follow up with our email, I mean, I'd love to actually take a look at the sites themselves, just because it's not intrigued, you know what I mean? Yeah, exactly. The one idea, I had, it's a test thing, and it's worth testing, is now all those duplicate pages, you could put a rel canonical tag on there, pointing back to the main site, like the core company site where that information is originally duplicated, and maybe that would help. Yeah, it wasn't real clear if they had a master site like that, if there was a main brand site, then a bunch of smaller site or a bunch of offshoots. If there was a main brand site, that'd be a good idea to test that, definitely. Yeah, I mean, it's new enough that I haven't done a lot of experimenting with it, but it's interesting. Oh, hey, we've got another question here, so let's override our other ones here. Listening to your show right now, username is GODV, hello man, good to see you. I have one question, my blog posts were getting indexed, and my blog posts were getting indexed and appearing in Google and Yahoo with hours and sometimes minutes. Now they take seven days exactly to appear in Google and Yahoo. It's kind of mind-bogging, and I would appreciate it if you could help me on the issue by guiding or just talking about it in Webmasteria. Where do you begin? Interesting. Seven days. Has anything changed with your profile online? Have you seen a drop-in backlinks? Have you seen anything to give you any other issue? I mean, that sounds like just obviously a change in terms of your priority level in Google, like your actual reputation. So, have you been doing anything that you can think of that's been a little negative? You know, as a content dropped, as a how much content you've been posting, has a lot of been duplicate. You know, it's a bunch of stuff it could be. Excuse me. Actually, have you looked at your analytics to see how often Google's bot has been coming down? Did that slow down at all? And then another thing I'd ask is, are you looking at the organic indexing or the Google's blog search indexing when you're picking up the blog? Which one are you talking about? Very good point. So, the bots come every day, you say, but is that like the frequency changed at all? All right. And that's one question. And like I say, there are certain things. So, no, they haven't. Okay. So, has the quality of post changed? Are you republishing content that could be considered duplicate? You know, there's a few thoughts there that really keep coming in my mind. Because over time, Google would start to notice what kind of quality content is coming through there. So, no, it hasn't. Have you done a design change? No, no, no. Gary's got a good idea there. Have you, are you modifying your sitemap.xml when you publish? Let's carry Margaret. Design. Design's changed. So, if you modified your design, it may be an internal linking structure issue then, where the crawlers probably get in through to your site, to your posts, as they were. But maybe you're not passing the same type of relevancy, or maybe there's not as many links going to new posts as there were from different places on the site. Has that changed? Mr. Sightton, I'll be each time a post is created. I don't know what you've got, I've seen sometimes, depending on how much the navigations change or the structure that Google gives a little bit of a wait period. It starts to slow down a little bit while it gets a reef, I don't know. Gets a better idea of the land once it's changed. Anytime you redesign a site, you're going to have some kind of impact. I mean, you can do the perfect transition strategy. For your land, every single thing, you know, all the URLs exactly same. You do some kind of redesign, it's going to have some type of impact. It may be minimal, and it may only last a few days, or it may be something dramatic, and lasts for weeks or months. But there's always some kind of impact in every redesign. The only thing I notice is that a good reputation say it's killed our links. Oh? I see they've taken them off the site, or what do you mean by killed? I would assume that's what you mean. Carrie Morgan brought a good point too. Check your robots.txt, make sure there's nothing that has been tweaked or is missing. Another thought is the site map you're submitting, I don't really think it has as much effect, but have you changed the modification frequency? You said, or not, modification, update frequency, and how often they should come back. And we're talking minor details, but, you know, your site's still being indexed. Has any ranking dropped? Have you noticed any difference in traffic and rankings? Look, he's saying they break the links. Robot is fine. Home page is one. Right. When you say they break the links, you're talking about a good rep site. Can you expand on that a little bit? What do you mean by a good rep site has killed our links? What do you mean by that? Yeah, I can only assume it's -- they've just removed them. They break the links. All right. Well, you know, if we've got a good reputation and that was giving you a boost, that makes some sense anyway that Google, "Oh, hey, one of the few reasons we were giving you so much boost, it's gone." And it's an interesting concept. And then the page rank you're probably referring to is a toolbar page rank. And that's not your real page rank anyway. So if you did lose some links from a site, it probably has impacted. But I don't see how that would -- even if your page rank changes, that's not going to really impact the speed your pages get indexed. I mean, if you weren't from being indexed, you know, same day, next day, to a week later. One thought is, are you on -- I don't -- it's reaching a bit, but the server you're on, is it a shared server? You know, it could be someone else's offended. You know, that IP address has got a paint on it. You know, when we're really reaching here. But that can happen. Well, I'll tell you what, Ross, we have GODV calling into the phone lines right now. Woohoo! All right. Excellent. While we wait for that, John, why don't you tackle something here? I'm here. Oh, here we go. Here we go. He's here. Welcome to show, man. Thank you, Ross. Yeah, go ahead, caller. All right. I think I appreciate it. Yeah, see, I'm having this issue. I mean, I've listened to you guys. So, I mean, it was very mind-boggling. I mean, I'm getting a lot of headaches just because it is, because I can't figure it out. What's the problem? Well, it's been about four months before then the links would get, I mean, the post would get automatically indexed at Google and Yahoo, and everything was working fine. However, I've noticed maybe three months ago or two months ago, I mean, weird things were happening, right? This high-grapped website was breaking the links that their users were coming to say, grab our content, they would copy and paste their content on their site, and then they would break the link. So, we wouldn't get recognized for that link, and they both go over a podcast link. Yeah, they've even breaking our, the faithful lease. The site has been up for almost two years, so they broke the links from a year and a half since then. So I'm talking about hundreds and hundreds of links. So these were links that were going to your site or links that were embedded in the content that they took off your site? What they do is they copy and paste the content from our site onto their forums. Okay. Can I ask a question? So you went from being indexed, you know, within a day or so, to be indexed within seven days. What did that do to you? How big of an impact is that to your business? Those six days, is that, I don't know what kind of business you're in, so is that a critical time thing? Yeah, and well, it's a huge, it's a entertainment website. It's more like a delivery, news, gossip website. But the problem is, yes, it does affect the lack of, I mean, we have unique content that a lot of websites don't get, even television, magazines and newspapers come and grab the information from there. I don't think that'll give a credit, sorry, and then, but the way it affects us is we have the news, but since it's not out there and Google is not picking it up when it comes out, then it does affect us in, let's say, having the news first. Are you on the Google News feed? Are you doing the XML News file, or are you using a standard XML? Are you setting up as a news provider for Google? I've tried to admit it to that, and I mean, they don't reply. I even, I think, I think, I think, yeah, they wouldn't reply. I think, even with submitted, and I talk about, you know, we have unique content, like, explain it. I mean, I took, yours had a, I don't know what to think, I forgot his, the person's name, but it doesn't look like 50 blogs speaking at him last week, so I took his advice and he goes, and I, with submitted it, and I told Google, you know, hey, you know, I do this, we do this, and we are, we have unique content, and as you can see, and I get them examples and all of that, but I haven't heard no response from them, so I'm doubtful that I will. Yeah, I, my opinion is that Google would be pretty picky about celebrity gossip stuff because they just, you know, they want big names, probably, so they can be sure they're not publishing stuff that they don't, you know, they're not right, even if yours is, it would still probably not even want to touch it unless they're certain. Yeah, one of the ways to get really in with the Google News folks is to have citations, so if you have other people referencing your news stories and giving you credit for those news stories as citations, it's much easier to get listed in Google News and have that happen on a, you know, on a relatively regular basis. And, and I noticed in the chat, you guys are talking, it's, you're using a WordPress platform. I hate to say it, but WordPress is outstanding. I love WordPress. We've got to, you know, I've been using it for years, but in the news environment, WordPress is seen as a blog, and blogs are not given as much credibility. You have to work quite a bit harder to get into the news on a WordPress platform, but just because it's seen more as a blog at this point. Interesting, isn't it? I, I, I haven't even thought of it that way. I guess it's probably a higher threshold if you're using WordPress, and at some point, I'm sure you are considered it as past being a blog, but yeah, it's a little harder to get to. This is interesting. I just, you put, you put your site in the chat, and I just went to, there's your site to help. It's a, it's a, it's a, it's a, it's a, it's a, it's a, it's a, it's a Spanish language, correct? Their eyes are just wonky, that's all. Yep. So I don't, actually, I don't know much about the foreign language news platforms in Google. I don't know how different they are, if at all different, but I wouldn't think there'd be as much competition there, interesting. Well, and one thing I, I can't, you said whether or not you're sitting in a news site map at all. Are you? Sorry, I can't hear you. Oh, you might want to turn the, they're not all radio down their G.O.D.V. so doesn't confuse your wolf or what they're trying to tell you on the phone. I got it. There we go. Okay. So did you hear my question about this news site map? No, I would not yet. Okay. Just wondering if you have a news site map set up on your site. I mean, it's the same one that I've been happy for. The home page is one and let's say the pose are 0.9, the frequency change and I mean, I would say that. So that's a sort of a site map, a standard XML site map, but there's also another type called a news site map, which is restricted to I believe 24 hours of, I don't know, 48 hours. Sorry, 48 hours. That's actually 72. See, I, I've heard various things and I think Google actually had more than, how do you like them? I can guarantee it's 72. All right. All right. Shut up. Okay. So you have to have a specific amount of time in there and that, and no more. And there's also a limit of, I believe it's 10,000 posts. So it's, you've got 10,000 on one day, which would be crazy, but if you did, you could only do 24 hours. And there's a plug-in forward press and if you just type in news site map in the plug-in search, you should be able to find it pretty easily. And there's, I'm looking at your site now and I've got three or four really quick things we can tell you to help you with this Google news and situation. First, since you don't have the Google news site map installed, you have to have a three digit, I think it's three, three, three digit number in the URLs of every one of your posts that they, they, they stays consistent. I would say it's easier to use the Google news site map, but you're not getting picked up in Google news because you do not have those three, the characters that the, the numerals in your URLs right now and you don't have a new site map with it. Neither one of those, you're not going to get picked up in Google news. The second is in formatting your posts for Google news, your posts are pretty good. You've got the title, you've got the category and the date, but they also want to see in between the title and in between the content, they want to see the author who wrote it. Next, I don't think these are quite long enough to make Google news and they're broken up into way too many paragraphs. This one here's got one, two, three, four, five, six, seven, eight paragraphs and it's probably less than 200, 200 words. So you want to have larger paragraphs and more content as well. So the first thing is I see posts with even less than that and they're on Google news. I know the, I'm sure they get through, but those sites probably also have like maybe more authority than you do or something else, you know, boosting them into the news. I'm just telling you what's going to help you get indexed and ranked better in Google news. So those sites that they're talking about the same topic. If you put a longer post with larger paragraphs, you probably rank better than they did. Yeah, maybe like just trying to get higher, but links back to the site or something that could bring it back to what it used to be or what could, I mean, what could, I think maybe something that could do, I'm also noticing that like right now on your home page, you have 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 15, 16, 17, 18, 19, 19 or 20 articles all from today, which is good. I mean, putting out a lot of content is great. There's no way I'd ever say don't do that. However, I don't really see, you've got your main navigation into categories. Did you change your location when you did your redesign? I have the categories of no index, so I wouldn't get a duplicate content on them. The categories are no index. And I have, they do, the categories are no index and follow and the tags are index and follow. I think, honestly, I think we're getting to the point here, it's getting into such depth that we'd have to spend a lot more time on this, you know, we're getting into all the no index sections and you know, there's a lot to do about that, especially with, you know, just the tags, is it that you want to expose, does it not, does it, obviously, categories isn't, you know, it gets quite in depth. I do want to say one thing about this, though, because this is something you may have heard from some other SEOs, some were talking about this in WordPress, and it burns my coat every time I hear this, where people say, you know, don't, don't, you know, don't allow your tags to be indexed or don't allow your categories to be indexed because you'll cause duplicate content. It's bullpucky, and I'm just telling you, as long as you do one, two simple things. First, don't ever have categories and tags that are using the exact same text, you know, if you don't do that, and then you're doing it on your site, make sure that you use snippets when you're doing your categories and your things, so you're not putting the whole article on there, and you'll be fine, you will not have duplicate content issues, what you will do is create very targeted pages for a specific topic. So, you know, you have a category of actors, there is no reason why that category cannot be indexed. If you have a tag that is actor two, then you have to decide which one you want to use, but the better thing to do is make sure your primary navigation, which is your categories, or index, not your tags, because you've got that internal linking structure that you're giving up by blocking those categories and trying to index your tags, and that internal linking structure is critical to getting those pages, especially if you're publishing, you know, a full front page full of content every single day. It's extremely important that the next day that Google still knows those pages are there and can find them easily to the navigation of your site. Okay. I also want to mention that I've got the URL here for the news site maps, 50,000 was it, I was sorry, not 10,000, 50,000 URLs, so plenty can be done in a single day, so there you go, and we've got to cut things back now, it looks like we're going way over our time, so thank you so much, George, and if you can add, you know, send more questions in, anyone else, please send some questions, and we love answering questions, and certainly makes this put our thinking cap on. Definitely, and I like the idea you guys call it in too, if anybody has to do that in the future, I think that's a great idea. I think it was going to get to a point where we need to get in, like, the GODV had a lot of questions, I was like, let's get them on, because it sounded like it was just an issue, and I know he's wanted to try to get a site clinic done on a site which sounds like something like he would need to do as well. Yeah. There's a lot. Thank you for calling in, for sure. Yeah. Thank you. So, on behalf of myself, Ross Dunn, CEO of Stepforth Web Marketing, and John Carcutt, CEO Manager for MediaWiz, would like to thank you, and your ID on Twitter is John. Yeah, John Carcutt. It finds out, Ross Dunn, good newsy, and thanks very much. Remember, our show is 5 p.m. Eastern, 2 p.m. Pacific every Monday, and we look forward to talking to you next week. Bye, everybody. [Music] [Music] Yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah. [Music] You should be saving for the future, but savings accounts suck, and investing can be scary. We combine the ease of savings with the real returns of investing. We call it Save Vesting, and it's only available in our new app, Stairs. Stairs offers four to six percent returns, no fees, and you can withdraw anytime. Do your future a favor, visit ScaresApp.com today. (upbeat music)