SEO 101

Distinguishing Real Time Search

Ross and John discuss real time search and distinguishing it from time sensitive search based on when something happened, fresh content sensitive search meaning different search results based on the most recent data content and geo-spatial sensitive search based on the location of the user search for that content. Our Sponsors: * Producer Brasco: As digital professionals and business owners, we understand the critical importance of a secure and high-performing website. That's why I want to talk to you about Kinsta, a managed WordPress hosting provider that delivers exceptional speed, security, and reliability. Kinsta's infrastructure is optimized for WordPress, ensuring your site loads lightning-fast and ranks well in search results. They utilize Google Cloud's premium tier network and C3D virtual machines, which significantly boost performance. In fact, Kinsta customers often experience up to a 200% increase in site speed just by migrating to their platform. Security is paramount, and Kinsta provides enterprise-grade measures to protect your valuable data. They are one of the few WordPress hosting providers with SOC2 certification, guaranteeing the highest level of security for your website. Kinsta's MyKinsta dashboard offers a user-friendly interface with a comprehensive suite of tools to manage your site efficiently. From cache control and debugging to redirects and CDN setup, MyKinsta simplifies website administration. For SEO 101 listeners, Kinsta offers specific advantages. Their platform is optimized for speed, a crucial ranking factor in search engine algorithms. Their security measures protect your site from malware and hacking attempts that could damage your online presence. And their expert support team is available 24/7 to assist with any technical issues that may arise. If you're serious about your online presence and want a hosting provider that prioritizes performance, security, and support, I highly recommend Kinsta. Visit kinsta.com today to learn more and take advantage of their limited-time offer for new customers. That's k-i-n-s-t-a dot com. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Duration:: 32m
Broadcast on:: 23 Nov 2009
Audio Format:: other

Ross and John discuss real time search and distinguishing it from time sensitive search based on when something happened, fresh content sensitive search meaning different search results based on the most recent data content and geo-spatial sensitive search based on the location of the user search for that content.

Our Sponsors:
* Producer Brasco: As digital professionals and business owners, we understand the critical importance of a secure and high-performing website. That's why I want to talk to you about Kinsta, a managed WordPress hosting provider that delivers exceptional speed, security, and reliability. Kinsta's infrastructure is optimized for WordPress, ensuring your site loads lightning-fast and ranks well in search results. They utilize Google Cloud's premium tier network and C3D virtual machines, which significantly boost performance. In fact, Kinsta customers often experience up to a 200% increase in site speed just by migrating to their platform. Security is paramount, and Kinsta provides enterprise-grade measures to protect your valuable data. They are one of the few WordPress hosting providers with SOC2 certification, guaranteeing the highest level of security for your website. Kinsta's MyKinsta dashboard offers a user-friendly interface with a comprehensive suite of tools to manage your site efficiently. From cache control and debugging to redirects and CDN setup, MyKinsta simplifies website administration. For SEO 101 listeners, Kinsta offers specific advantages. Their platform is optimized for speed, a crucial ranking factor in search engine algorithms. Their security measures protect your site from malware and hacking attempts that could damage your online presence. And their expert support team is available 24/7 to assist with any technical issues that may arise. If you're serious about your online presence and want a hosting provider that prioritizes performance, security, and support, I highly recommend Kinsta. Visit kinsta.com today to learn more and take advantage of their limited-time offer for new customers. That's k-i-n-s-t-a dot com.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

The opinions expressed on this webmasterradio.fm program are those of the host, guest, and callers. And do not reflect those of the staff, management, or advertisers of webmasterradio.fm. Any rebroadcast or retransmission of this program, without the express written consent of webmasterradio.fm is prohibited. Welcome to SEO 101, your introductory course on Search Engine Optimization. So, turn on your computers, open your minds, grab your mouse, and get ready to get back to the basis. SEO 10101 on webmasterradio.fm is now in session. Hello and welcome to SEO 101 on webmasterradio.fm. This is Ross Dunn, CEO of Step 4th Web Marketing, and my co-host is John Carcut, SEO Manager for MediaWiz. How's it going, man? Hey, it's going great. It's been a busy week. I love it that way, though. Yep, yep, yep. And now it's the beginning of the week for everyone listening, so I hope you're having a good Monday. And we're hoping to start it off nice. We're taking an interesting topic today. It's one that's right up John's alley. He's been doing lots of research on it, and that is real-time search. So why do you introduce that? Yeah, real-time search is very interesting to me, and I have been doing a lot of digging into it. And one of the first things I found out is there's a bunch of different definitions of what real-time search actually is. Depending on what perspective you're coming in from, people call it all kinds of different things, real-time search. So one of the first things I did is try to figure out what is real-time search, really. I've kind of broken it down into three different types of search. There's time-sensitive search, so you get search results based on when something happened. And then there's fresh content-sensitive search, which is different search results based on the most recent data or content. And then there's geospatial-sensitive search, which is search results based on where the search or physical location, where is that search or at, right at that moment, physically. So real-time search is kind of a complicated subject when it comes down to that. And the engines are just getting into it, the third-party engines are getting into it, social media sites are getting into it, so it's a very interesting topic. I actually, because it's a subject that I decided to play around a little bit, and checking out collecta. Have you seen that? Collecta. Is that one of the real-time engines? Yeah, c-o-l-l-e-c-t-a.com. And it allows you to do a search real-time for any stories, comments, updates, like updates being Twitter, haiku, identity, identical, whatever, photos and videos, all those different mediums in real-time for any phrase. Right. Pretty cool. So, and that falls into that second category, I mentioned, fresh content, sense of search. It's kind of interesting. I always try to tie these different subjects into different, you know, where do they fit? And to me, the French content version of real-time kind of ties in really heavily with social media. Like you just mentioned, that search engine's kind of on Twitter, and those kind of things where content is updated on a regular, quick basis, like Twitter, that's where real-time search really comes in handy. If there's a lot of content changing very rapidly, these search engines can go in and find people that are talking about a particular topic right now. And that's based on different content and fresh content. Yeah, and the other thing too is it does stories as well. So it does actually cover kind of the search engine aspect as well, like the articles and blogs. So, I kind of thought, I was actually quite impressed. My first foray into really playing with one, you know, I've been reading about Googles jumping into things, you know, they've started a long way to go, but I actually think one of these guys are going to get it right. I mean, they're just dedicating their time to it, and it'll be a nice, attractive buy. So here's a question for you, Ross, kind of a little bit of trivia. When do you think real-time search really started impacting searches a whole? When did it really come into play? I don't know, it's not a good question for Friday. I'm trying to think. Jeez, info seek. The first that I've really been able to find a tie-in to real-time and organic search was 2006. And right at the time, Google launched the Google Finance portal, the Google Finance area of Google. In the end of 2006, they launched it, and they did a search for Google Finance, and they couldn't find Google Finance, their own site in their own engine with that term. And they're like, "What's going on here?" They couldn't figure it out. And that's right about that time is when they developed QDF, or Query Deserves Freshness, basically based on the fact that there's real-time information happening in organic search, and they had given so much weight to articles and content that have been there from a historical standpoint, they realized they were missing out on the new stuff that was important. So if you've ever done any research on QDF, or Query Deserves Freshness, it's a part of that Google algorithm that really allows their search results to display fresh content on a certain key phrase. The real good example of this, and I get this question, I'm sure you get this question too, Ross, is someone comes to you and say, "Hey, I just launched my new site, and when I first launched it, I typed in my brand, and there I was on page number one right away. I was so excited. I was on page one, you know, for my brand." Two weeks later, I disappeared, and now I can't be found anywhere. That was primarily a result of QDF, or Query Deserves Freshness. Your site was new, very targeted to that term, your brand, so it's a very fresh content, and it was up there for a couple of weeks, because it was fresh, and when the freshness wore off, it dropped out of the engine. That's QDF. Yep. Yet another thing we get to explain. Well, you know, the reason actually I said info, so you can think it about it. That was because, I mean, technically, the search engine is supposed to be fresh. Right. Technically, I thought it was a trick. Technically, I thought it was a trick, and I figured out all things info, so it could be funny to be the answer, because freshness, search engine I've ever seen, because, I mean, literally, I could, like, put something in and change something on a page and see it updated in minutes later. That's true. Although, it's just a little too small. They did have to balance freshness with quality. Oh, bad thing, right? Yeah. Yeah. Yeah, so it should be quality, it deserves freshness. Oh, it deserves freshness. Yeah, it's very good. Still QDF. Wow. [LAUGHTER] So, what's next, like, what's consumers' thing, like, what business owners, what do they think about this sort of thing, what do you think? Well, excuse me. What's next really, something that I've been seeing some discussion about, specifically tied to real-time search, and it's really just, this one is just in the last few months, it's come up as a new term, it's going to scare everybody to death, because it's going to freak them out, but it's called pulse rank. And it's just a theory at the moment, there's nobody who has been able to prove that it's actually happened, but it's a very good theory as something that may happen. So what pulse rank is, it's impacting search results based on real-time linking data. So instead of just gathering links over time and adding them up to come up with page rank type of data, what it's looking at is how often and how frequently something is having new links added to it, and if all of a sudden there's some kind of major event, and it'll take a look, there'll be a bunch of people writing about that major event, but which sites are going to be getting the most links to them from, you know, right away, right after that happens, they'll spike, if it's a New York Times article, there might be a spike to links to that article about this event, which drop off after a few days the new links, that's a pulse, a pulse and linking, pulse rank, excuse me again. There is an interesting example someone came up with, a potential of Google using Bitly data to do this, pulse rank thing, for those who don't know Bitly is a URL shortening service. It's the default service that Twitter uses, which is why it comes up because it's used quite a bit because of Twitter. So the idea is, if Google was to get a hold of that Bitly data and say through some kind of back-end feed, and they would see how often people were linking to a certain page through this Bitly data, and Bitly data is very, very extensive, they get about a million click-throughs on links a day, so that's a lot of data about how many people were linking and what links are being used to certain pages, they could definitely devise some type of pulse rank data from just that one, and if they're pulling data from all over the place, you know, their own systems as well, it could be very influential on work or on rankings. Interesting. Okay, so let's talk a bit more about pulse rank in a second, but before we do, we're just going to take a quick break. Charles, come on up and tell us about the great ROI we're getting from Revenue Wire. Thank you. 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Well, we were just talking about pulse rank, an element of real-time search, big buzz words these days, and John's become quite a little guru, working hard, and I know he was doing an article for a while there, probably he fell by the way, "side you're so busy." It's one of those things where you start the article, and by the time you have time to finish it, everything changed, so I think that. I know, I know exactly what you mean. I was fascinated by it from the beginning when you started mentioning it, but pulse rank, you almost wonder if Google were to use Bitly, would they even announce it? Because they tend to be kind of impartial, don't they? They'd want to use all of them. Yeah, I would think so. But they recently made a deal with Twitter, they made one on Facebook, who knows what the details of those deals are, maybe they're gathering that data before it's even sent over to Bitly through Twitter somehow, and of course, there's also the rumors that Twitter is about to buy Bitly, so it's one of those convoluted things. You're right, they're not going to tell you who to use them, but they're going to find ways to use it, and I do want to emphasize again, this is just a theory that's being circulated, it's not something that we think is even in play yet, but it could be at some time. You should have told me, I already bought Stalk, bugger. I already bought pulse-rank.com, so. Nice. Pulse rank wasn't available, I guess. Of course. Someone already got that one. Well, I think it should be interesting for a business person to try and apply this concept. If you were trying to take advantage of something, let's deal with what's out there now in terms of real-time search, how do you think a business could take advantage of it? Well the best way for that is the third, for businesses to me, is the third iteration of what it is, is geospatial search, and that really ties directly into mobile search. There's a lot of mobile applications, there's the Google Maps built into your iPhone. I can't tell you how many times I've been trying to find someplace, and I'll put their address in, and use it as a GPS system to get me to where I'm leaving to go. That's real-time search, because I'm searching for this place that's next to me. It's showing me how to get there based on where I am. Local search is also tied directly into real-time search from a "where am I, what's near me" perspective, because depending on where you are, your search results are going to change, and that's real-time as well, and a business can really use that because they want people that are close, they want to break in more of a door swinging, and that's a way to leverage real-time to get it to happen. So it's not the first thought I had, that kind of thing would be considered real-time search, but I see what you mean. You're doing the search in real-time, like you're there, you're looking for content that's, but the content isn't really real-time, it's a static map, it's not like it's something that just appeared. But the content is not what the search results are. Yeah. So the search results are going to change in real-time based on where you are. Right, right. 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So is real-time search going to focus on you going to look for data, or is real-time search going to be data pushed at you when it comes to this mobile stuff based on where you are? There's a number of really good mobile applications that push data at you based on where you are. Yeah, and the other element of that is, and I'd say both, I would say for sure both. There's markets for both of them completely. I mean, Google's obviously going to be the push and maybe a bit of push, but I know there's applications coming up for Android that already have some of that element. And then the one, of course, is layer. Have you seen that? I have not seen layer. It's not technically real-time search, but if we're thinking of number 3 here at Geospatial, it's very much the same. And that's the virtual reality kind of, I've forgotten the technical term for it. It's all over the map right now on the news, essentially you're looking through your webcam on your phone, and you see, like say you're looking at the example layer used was they're looking at this flat in London up in this building, and they're just looking through their phone. Their phone becomes a looking glass, and then all of a sudden little balloons pop up around this place saying it's for sale, and this is how much it costs. Oh, wow, so it's a new reality. It's reality. Something reality. Shoot. Virtual. No, you'd think so, but no, I think that their own hyper-reality thing, I forget now. Okay. I'm going to find out what it is at this very moment, because it is going to drive me insane if I don't know. Well, while you're looking, there's another app that I've been using a lot in this kitchen, I'm going to put a time called Four Square. Have you heard of this one? No, just a second. It's augmented reality browsing. Oh, oh, that's a mouthful. Yeah. But go on about Four Square. Four Square is a pretty cool application where you go to different places and it's set up by city. So if I'm in Miami, it'll know I'm in Miami, and if I go to a restaurant, I open my Four Square and I hit this little button and says, "Check in here." Basically, I check in that I've been to this restaurant. I can add tips, but it'll tell me if anybody else that's one of my friends in Four Square happens to be at the restaurant at the time. Anybody who's one of my friends that I allow to see it can see my check-in, so they know where I'm at, and it can come meet me if they want to. If I go to another city like New York, it'll switch cities on me and it'll keep track of where I've been. It'll show me my friends' favorite places, so if I know I've got a friend in New York that really likes to go to this restaurant, I can go try it out, it'll show me tips that they left. It'll push Steph to me based on where my friends are and allow me to pull Steph based on where I am. It's doing both. It's a lot like that app, I'm really having a Friday today, but the app that Google has that I shared with you, where we can see each other are. Kind of, yeah, this one's more, it's only mobile-based, I've only seen it on iPhones, I don't know if it's coming out for Android or anything else at the moment. Did you get the Droid, or did you get another Android? I got the G1. See, you already tried, but you still see Dream, which actually is pretty recent, but Droid just came out two weeks ago. There's really a ton of people writing a ton of apps for mobile. The amount of systems it's on, and a lot of them are using push, pull, real-time search based on where people are located. Interesting, okay, well, let's get right back into this in a second, but we're going to take a quick break. SEO 101 will be back right after recess. Revenues can come from many different sources. Are you capturing additional revenue from your payment processor or leaving money on the table? 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Mondays at 6 p.m. Eastern, 3 p.m. Pacific or on demand anytime inside the internet marketing channel only on webmasterradio.fm. Take your seats and no talking. Recess is over and SEO 101 is back in session only on webmasterradio.fm. Welcome back to SEO 101 on webmasterradio.fm with John Carcutt, SEO Manager for MediaWiz and myself, Ross Dunn, CEO of Step 4th Web Marketing Inc. For a join today, bye. No one. I did that on webmasterradio.com because I have that note there and I just think, oh, anyway, we're doing real-time search today. We're talking about and, well, we're just talking about augmented reality browsing. It's very SEO 101, by the way, I love this. And four square. Now four square. I think that is pretty cool. So these are the kind of things that, frankly, I mean, Google, I always think of Google as the ultimate. They launch anything and try anything, but this is pretty intense and stuff. You'd have to be focused a lot of staff on this to get something out of that out. So maybe that's a buy for them, too. That's true. It has been growing up in popularity quite a bit. I think somebody just today said a tweet of the compete stats for four square. It was just like in the last couple of months they've been shooting straight up, but just the perfect vertical is a lot of people getting on the four square bandwagon, so to speak. And when I first started using four square, they only had like maybe a dozen, 15 different cities that would work in. And now it's like close to 100 all over the world. It's growing dramatically. Wow. Yeah, I'm just actually following four square on a collector. Why not? Right? It's kind of the topic of real-time search collector and just seeing all the different tweets coming through about four square. It's busy. 56 results in the last two hours, which is not huge, but it's still pretty busy. And that's the actual name for a square. So I should try doing four spaces where it's spelled out for not the number. Yes, I know. Yeah. Interesting. Yeah, I think it's, I wonder if there must be one for Android or if it isn't, it's coming soon. It will be, yeah. So if the person, obviously if someone wanted to take advantage of number three, like you said, that's something a small business user could probably do right now, I think that's fascinating. All that stuff, local. I mean, I think I did an article about it recently or maybe it was just in my mind, but it was essentially that it was pretty fascinating to me. The idea of being able to walk down the street all of a sudden, different ads, again, this is push, different ads would come up saying, hey, we've got a sale on right now, just two blocks away, we know you like this kind of jacket, we know this, we know you just went to this story the other day, you know, no, they don't technically know it, but your system knows it. Right. That's kind of like the real time advertising that they did in that movie, Minority Report, Tom Cruise, yeah, would walk up and they somehow scan his eyeballs and know it was him and they say, Hey, Tom, did you know that your wife needs one of these, that's just creepy. But it's the future as soon as they get past the privacy issues or just the government finds some way to snuff out to people who care about privacy because this is ultimate capitalism. Oh my God. So, I wanted to go back a little bit to talk more about the fresh content part of real time search. Yes. So we talked some about like Twitter and stuff. There's another aspect of that that really comes across well in being travel. Have you been playing with being travel at all? I just, you know, I've seen a lot of demos, I haven't done a lot of play now. So, and I haven't either. I should have used it from a last trip, but I didn't because I was just in a hurry. But apparently with being travel, you can do it. You can move a lot of parameters. You do a search for a trip, you want to go to Vegas and in a real time search results, these are all the trips that we know about from all the airlines, this is the most current price. And two things happen here, I think that are really tight in a real time search. One, we know that airline ticket prices change on a regular basis, like by the hour practically. Bing is tying real time data. So whenever you do that search for Vegas, it's going to give you the most current pricing, the most current flight times, all the data that it knows about that's most current. If you do the same search an hour later, it could be different, so that data is real time. It's too bad we don't actually see it. Like I did the searches you were speaking, it's too bad we don't see the searches changing. Like, you know, kind of like to do and collect it where it's got a little thing just turning and you see new results added or things change. No, that would be nice, that would be really nice. I mean, if you look though, if you're in that search engine, Ross, on the left hand side, excuse me, down the nav, there's these little bars that you can pull back and forth. So let's say you want to search for specific times for a flight, it has a rival departure times with these little bars, it starts out like anywhere between 6 a.m. and 9 p.m. And you can move the little balls on the bars, move the six, no, it went into between noon and two. And when you change that, it does change the search results. I don't know if it does a live or reloads, but it's real time adjustments to your search queries based on these adjustments you can make in the little bars on the side. Yeah, I've heard a lot of rave reviews about their travel and I can see why. I mean, you're talking about a new, really a new look, new feel, it's a bit of a learning curve for people I think perhaps, but it'd be cool. Right. If I wouldn't have just made like elite status in my airline and get all this cool free stuff, I'd probably start using it, but now I just go straight to my airline site and get my goodies. Jeez. I guess to go into those fancy rooms, right? The card? No, I don't get the fancy rooms yet, but I get to like the dedicated check in line. Nice. Oh, geez. So again, thinking about the small business, we definitely want to end this on a note where someone can actually act on it, feeling a little guilty here, we're doing what we love to do, talk tech, but it'd be nice to give some tip here. And that would be definitely make sure that you've got your Google's local search ranking set up, your Google local profile. If you haven't got that, first of all, anyway, but in this case, if you get that profile set up and you have some additional information, you can add images, you can add video, you can handle this great content to your local listing. It's going to help you because like you said, number three, you're going for geospatial. It's the stuff people are going to be seeing as they're going around town, perhaps they're visiting, especially if you're looking for tourist but traffic, I would say that's a really good move. Oh, yeah. Definitely. I think it all comes down to one simple thing for all this real time stuff. You know, the first two time-sensitive fresh content really, really means that as a small business, you've got to publish, you've got to put new stuff out there all the time to get caught up in some of these kind of fresh real time search algorithms. If you just publish your site and you sit there and wait for people to come, it's benefits if you're ranking good on terms, but if you're not publishing on a regular basis, you're not going to be really in tune to the real time search queries. What does that mean? People have to publish on a regular basis, it means, unfortunately, you're going to need a blog or something that's a regularly freshened content source. Definitely. That's an uphill battle for I know me with a few lines I'm constantly explaining and I understand completely. Everyone has a feeling that, "Oh, my God, I don't have time to write," and it's a little bit painful at the beginning, but when you get into routine, it's pretty cool. I say that, of course, but I haven't written in what weeks, but you did better say. It really does pay dividends. That's the kind of stuff that works for real time search, and it builds your credibility online, and we know Google loves credibility and that's really what its whole algorithm is. Go out there and start working your social profiles too, that'll help a lot too. I think we'd be remiss if we didn't mention that Google has in Google Labs right now social search, which is definitely a real time search project. If you go to Google Labs and you activate social search, and actually I think that it might be disabled at the moment, but look forward to come back on because it was broken. They will fix it, and when it comes back, check out Google's social search in Google Labs. It's definitely a no-brainer that it's the future, and this is the kind of content that's just the beginning. There's going to be so much more real-time content put into search that there you go. You're up to date. You know what's happening. That's a pretty cool thing. Get it on SEO 101 on webmastervideo.fm. Well, John, it was almost a broadcast your voice there, Ross. Thank you, pretty much. Thank you. Well, on behalf of myself, Ross Dunn, CEO of Step 4th Web Marketing, and John Kirkett, SEO Manager for MediaWiz. Our Twitter IDs are, John. John Kirkett. Hi, John Kirkett. And mine's at Ross Dunn. Feel free to follow us and send us news, ask us questions, anything like that. We'd love to talk about them on the show, and we can welcome any feedback. Now, our shows are 5 p.m. Eastern on Mondays, 2 p.m. Pacific, and if you want to engage at all on the webmaster forums, just go to webmasterradio.fm, and there's a forum there. You can get on and start chatting and ask questions, and it's pretty regularly manned by some smart individuals in the SEO community, or that they don't have the information. I'm sure they know where to find it, so thank you very much, and we'll tune in next week. Bye-bye, everybody. [MUSIC] [MUSIC] (upbeat music) (rock music)