SEO 101

SEO Relation to Social Media

Ross and John discuss SEO and its relation to social media and essentially using blogs and other social media tools to bring traffic so that they can see your search engine optimization. Our Sponsors: * Producer Brasco: As digital professionals and business owners, we understand the critical importance of a secure and high-performing website. That's why I want to talk to you about Kinsta, a managed WordPress hosting provider that delivers exceptional speed, security, and reliability. Kinsta's infrastructure is optimized for WordPress, ensuring your site loads lightning-fast and ranks well in search results. They utilize Google Cloud's premium tier network and C3D virtual machines, which significantly boost performance. In fact, Kinsta customers often experience up to a 200% increase in site speed just by migrating to their platform. Security is paramount, and Kinsta provides enterprise-grade measures to protect your valuable data. They are one of the few WordPress hosting providers with SOC2 certification, guaranteeing the highest level of security for your website. Kinsta's MyKinsta dashboard offers a user-friendly interface with a comprehensive suite of tools to manage your site efficiently. From cache control and debugging to redirects and CDN setup, MyKinsta simplifies website administration. For SEO 101 listeners, Kinsta offers specific advantages. Their platform is optimized for speed, a crucial ranking factor in search engine algorithms. Their security measures protect your site from malware and hacking attempts that could damage your online presence. And their expert support team is available 24/7 to assist with any technical issues that may arise. If you're serious about your online presence and want a hosting provider that prioritizes performance, security, and support, I highly recommend Kinsta. Visit kinsta.com today to learn more and take advantage of their limited-time offer for new customers. That's k-i-n-s-t-a dot com. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Duration:: 43m
Broadcast on:: 13 Jul 2009
Audio Format:: other

Ross and John discuss SEO and its relation to social media and essentially using blogs and other social media tools to bring traffic so that they can see your search engine optimization.

Our Sponsors:
* Producer Brasco: As digital professionals and business owners, we understand the critical importance of a secure and high-performing website. That's why I want to talk to you about Kinsta, a managed WordPress hosting provider that delivers exceptional speed, security, and reliability. Kinsta's infrastructure is optimized for WordPress, ensuring your site loads lightning-fast and ranks well in search results. They utilize Google Cloud's premium tier network and C3D virtual machines, which significantly boost performance. In fact, Kinsta customers often experience up to a 200% increase in site speed just by migrating to their platform. Security is paramount, and Kinsta provides enterprise-grade measures to protect your valuable data. They are one of the few WordPress hosting providers with SOC2 certification, guaranteeing the highest level of security for your website. Kinsta's MyKinsta dashboard offers a user-friendly interface with a comprehensive suite of tools to manage your site efficiently. From cache control and debugging to redirects and CDN setup, MyKinsta simplifies website administration. For SEO 101 listeners, Kinsta offers specific advantages. Their platform is optimized for speed, a crucial ranking factor in search engine algorithms. Their security measures protect your site from malware and hacking attempts that could damage your online presence. And their expert support team is available 24/7 to assist with any technical issues that may arise. If you're serious about your online presence and want a hosting provider that prioritizes performance, security, and support, I highly recommend Kinsta. Visit kinsta.com today to learn more and take advantage of their limited-time offer for new customers. That's k-i-n-s-t-a dot com.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

The opinions expressed on this webmasterradio.fm program are those of the hosts, guests and callers. And do not reflect those of the staff, management or advertisers of webmasterradio.fm. Any rebroadcast or retransmission of this program, without the express written consent of webmasterradio.fm, is prohibited. Hello and welcome to SC0101 on webmasterradio.fm. This is Ross Dunn, CEO of Stepforth Web Marketing, and my co-host is Nadele Denn, John Carca, the SEO manager for MediaWiz. So John, today Victoria is beautiful, so I don't need to be in beautiful Florida today. You probably wouldn't be with all the rain we've been having anyway. I guess it's kind of hurricane season? It is hurricane season, yeah, we've been in it since the beginning of the month and we got three or four months to go, so, exactly. I hope you don't see any, that'd be good. Okay, well today's show everyone is about social media and how it relates to SEO. We did a show early on in the SEO 101 curriculum with Jennifer Lekock in kind of the same realm, but now that we have John in the mix and there's been so much growth in social media, it seemed like a good thing to revisit. So I'm going to take away John, I guess, how do you want to start? Well, it'd be nice to start really just to kind of understand the perspective, I think. I actually have been on a couple of forum conversations recently where people are talking about doing SEO for Twitter, and it really confused me because unless Twitter hires you, you're not really going to do Twitter SEO for Twitter. And I think there's a big confusion at some point about what's SEO using social media and social media optimizations. You can optimize your tweets to make them work better for you, but that's not really going to help your website directly. So really, what we're talking about today is how can you utilize social media to really directly affect your website. So not about how to get your tweets to show up in Google, but how to use Twitter to build links to your websites or your website, we'll show up there in Google. So just want to make sure we were clear with that. Yeah, no, that's a good point. So in a sense, it's how to get people to your site so they see your SEO. Exactly. All right. We're trying to make our site do better in the engines using social media instead of making our social media stuff do better in the engines. Right. But then of course, there's onsite stuff which we'll get into in a bit, which is SEO oriented, like things like blog and generate content, that kind of stuff. Yeah. Just that. All right. So social media optimization essentially is optimizing your social media interaction so that you, I guess it does what you want it to do. It meets your goals and your targets, right? Right. Exactly. How to get the most out of social media is social media optimization, how to get the most out of your site on the search engines is SEO. Good. All right. All right. All right. So there's two types of social optimization that are tied to SEO. What are those? Yeah. Definitely. And it's two very simple categories and the amazing thing is that these two social media types tie directly to the two most important parts of SEO. You have onsite social media where you're putting social media tools, you're building community on your own site. And what that really relates to is content building. We know content is one of the most important things in social media, or in SEO, excuse me. And the other one is offsite social media, using existing websites such as Twitter, Facebook, even YouTube and Flickr, those kind of sites utilizing those to build your SEO via link building. So you've got onsite social social, which is tied directly to content building and you've got offsite social, which is tied directly to link building. The two most important things when it comes to SEO. Excellent. Okay. Well, I guess we'll just move right on into onsite. I don't think it's going a little faster than we expected, so we'll just jump in right now on the break. But we're going to go right to our onsite and then break in the middle of that. So I guess I'll start with the blog. Sounds like a good thing to me. Blogs, I could talk on forever as a saying that John, I could probably do an entire show, just on blogs actually. I think we should. Yeah, it's awesome. I mean, you have to get excited talking about it because there's so much you can do with them. It drives me crazy when a client doesn't have one. I realize it's difficult in some cases, but it can be done and should be done because really a blog is a way to get your information out there and prove that you're an expert first of all in your field, get people interested in what you offer by in sort of a round of the way by teaching them, educate them. And the nice thing, another nice thing about a blog is, you know, people find your blog because it automatically creates a feed. These syndicated feeds are syndicated, I should say. And that's the way you see the RSS, that means real simple syndication or I think there's another way to figure out that analogy, but essentially real simple syndication makes more sense to me. And the more people that find that content through places like Newsvine or anywhere else, I think there's even some search engines, well, Google itself actually goes around and looks for blogs as well and syndicated feeds and indexes that. So you know, if you've got this content out there, it's going to be found. People find it to get more interested in what you offer and often they do what's considered user-generated content, they are interacting on your blog in terms of commenting on your particular posts, perhaps emailing you with more questions in regard to the blog, which essentially gives you more leads for more content, which is a dream come true as well. I don't know about you, John, but sometimes I'm like racking my brain for a new thing to write about. And then I get this beautiful email in with the questions, like, yes, pretty much. I understand that completely, that's great, people are saying, write about this, please. And as a nice tie-in, please send us questions. Yeah, exactly. My favorite thing about blogs when it ties into social media is if you're doing a blog correctly, you're not just like telling a blog and letting it sit, you're writing every day or every couple of days you go out to a new article or if you have a real active blog and a number of authors, you might have two or three new articles every day, the blog is a content generation machine. If you're using it, you're putting new pages, putting new content on your site all the time. If you build a community, like Ross was saying, people start commenting and you get some discussions going on underneath a particular blog post, all that content through that discussion is going to be very relevant to the topic of that blog post to give you a lot more unique content to your page, to that topic, and it's just a dream come true from a content generation standpoint. Most of it's being done by the user and you don't even have to do it. Yeah, another thing too is it's a link generator, it's a dream for link generation, and if you got a good article and principally you should be making good articles, people are going to link to it. They're going to mention it in Twitter, they're going to mention it. They might dig it, they might, it's infinite, there's so many different social media platforms out there and they'll talk about it and those links help. I mean, some of them are no follow-up, yes, but they all work out in the end. They all help out, and frankly, I think they'll follow it or not. It's being noticed by whatever search engines are out there, so blogs are just great that way. Yeah, and that brings up a good point. Another great thing about putting social on your site is what I usually call user-promoted content. I don't know how popular that phrase is yet, but I'm trying to make it popular. But user-promoted content, you see on every site you go to, now they just tweet this or dig this, you can see the little add this button where people can click it and add it to all these different places in their online experience. And that's user promotion. You want to give people the opportunity to promote your content through all this social media on these other third-party social media sites. If you're writing great content, like Ross has talked about, not only are you going to generate links from people seeing it and either writing about it or linking to it, but if people like it, they want to share it with their friends and the easier you make it for them to share with their friends, and it used to be just before social media was a thing, it was like email us to a friend button. You can see that everywhere. Now it's not just email this. It's bookmark it and Facebook it and Twitter it and dig it and everything you can possibly think it. So he's getting those people to spread the word as a way to go with that, for sure. So what do you think, John? I've always wrapped, quite frankly, I still wrestle with which ones to put on the site. Do you do something like share this, one of those multi-apps where they just click on and then they can pick or do you put down the main ones? I usually recommend using one of those, but at the same time, taking some of the ones you know that are going to be more effective, like the one right now that's the hottest, I think, is it must have is to tweet this badge and then you put the little tweet this badge next to that and so you pull tweet out of the little community and make it stand alone and a little more prominent. But you put two or three that you think are really prominent and then use the kind of catch all to basically catch all the other ones. Yeah, and the nice thing I like about the tweet, at least in terms of WordPress, you can add that nice little Tweet Mem plugin. It's awesome. It will actually include that badge in the top left of your article posting and it'll say how many people have already tweeted the article and it's kind of cool. It automatically kind of generates some interest and if it says zero, you would think that's bad, but not necessarily because it's new, providing it's not old because somebody might want to be, hey, I'm going to be the first one to tweet this. There's also a lot of these badges that are very specific to niche markets. There's specifically for internet marketing. There's a lot of SEOs listening to this. If you're not familiar with us, Finn, it's a very specific social media site for internet marketers. They have a badge that you can put on your site that says spin this. And it's not just internet marketing. There's a lot of these types of niche social media sites that are allowing that now. Excellent. Okay. Well, we're going to take a quick break and when we get right back, we're going to continue on with some examples and tools and widgets. SEO 101 will be back right after recess. Are you happy with your landing page performance? Discover how to improve your landing page performance with conversioncredit.com brought to you by EngineReady. Turn your underperforming landing pages into cost-effective sales-producing machines. Be sure you're not wasting your precious PPC budget. Conversion credit tools give you the ingredients to create high converting landing pages. You don't have to be an expert to use EngineReady's conversion credit tools, but you'll feel like a landing page pro. Take the guesswork out of increasing your conversion rate, visit conversioncredit.com, and boost your conversion rate for free at www.conversioncredit.com. Your company's website sucks. You know it. Everybody knows it. So get it to-do list to fix it. 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You can check it out from the professionals at Bruce Clay Incorporated for over 10 years with offices worldwide. They've got the answers you need. Check them out today at Bruce Clay dot com. LPO, landing page optimization, Mondays at 2 p.m. Eastern, 11 a.m. Pacific, or on demand anytime inside the advertising channel, only on webmaster radio dot FM. Okay, class, take your seats and no talking. Recess is over and SEO 101 is back in session, only on webmaster radio dot FM. Welcome back to SEO 101 on webmaster radio dot FM with John Carca, SEO manager for MediaWiz and myself, Ross Don, CEO of Stepforth Web Marketing, Ink. Before the break, we're discussing user-promoted content. John's an awesome word. I like that phrase. I like to use it myself for on-site social media optimization. What we're trying to do is tie in how social media works with SEO and they really are very complementary. In fact, there's a lot of areas where they blend together and that's what we're getting into today. Example tools are widgets. We kind of touched on that, but what's your favorite when it comes to on-site promotion of your full of content and stuff? Tying into the social media side of things, a lot of the tools and widgets that you can use that will help build content on your site and spread the word at the same time. There's ones you can pull from existing sites like you can take your Twitter feed and stick it on your site and you can people can see what you're tweeting and that kind of thing. Add some new content that rotates. There's also specific sites like, I don't know if everybody's familiar with my blog it's been around for ages, but it's basically showing you who's visiting your site and it really promotes some social contextual relevance to your sites and people can see other people that they know that have been to your site recently and it kind of helps build that community as a couple of examples. Yeah, actually, I think it helps build trust, too. If they see some big name in their industry as being to the site, then it's like, wow, okay, this site's been seen and it's obviously considered something worthwhile reading. Definitely. I agree with that. And there's a number of those kind of tools, definitely. There's a number of those things out there. My blog was just the one I've known forever, there's a few of them out there. Yeah, and the thing is, too, you can only fit so many bits on your page. I tried to add it to our site, my blog, like, I had it on original new site, but on a new stuff worth blog, it just didn't look right and I saw it, because I really did like to see the people who were there and I thought it was a nice tip for people, but you know, you've got to work first with the content and then add these later. Right. You remember the sites back in the old days when there'd be like a billion flashing, you know, images, and boxes here and there. I can easily see someone go in hard while with social media widgets and just having this crazy look and site that looks like it came from like 1996, just clean air graphics. That would be fun to make one. I saw one of these, I want to create a page and just make it like absolute social media overload and just show people what they could use one of those tools that you were talking about earlier that it just post to everything at the same time and then you just have all the same content on this one page. Oh my god, that would be over load. It would be funny to see though. Yeah, I don't know. I think that it's pretty critical. Like, you know, the thing you can do is broadcast to your feed and a lot of the use as well, right? So that's when we talk about offsite social. I suppose that's sort of where it would actually, that's a good question. Does this blend in onsite or offsite? Because this case, I have like a listing on our site at the very footer that has a listing of all our Twitter feeds. It's on footer. Every page is keptforce.com. I kind of like that. Now, that's sort of an onsite promotion of the blog, which is farther inside the site. I guess it's onsite and if it's like your Twitter feed, it's actually adding content to the page as well. Like an offsite social media tool that's contributing to your onsite social media community building or content generation. So there's definitely a tie in between the two. If anyone out there's confused, trust us, it's easy to be. We're doing our best not to confuse you. I get confused. Yes. I have to sit back and go in a second. I've got everything in the not here. Yeah. Yeah. And like Ross said earlier, questions are wonderful. You guys want to choose questions on this? Please feel free. I've got the Facebook page and Ross is going to give out his personal cell phone number at the end of the show. Oh, wait. No. Yeah. It's a what's your area code? It's a. So I guess now let's jump into offsite social. And when we talk about that, part of your social media optimization would be etiquette. You know, when you're on these different sites, such as Twitter or just funny, I only think Twitter these days. I'm so Twitter-ized. You know, dig all these different places. They all have pretty precise etiquette and you don't want to have Facebook. Did you forget Facebook? I did. Oh, God. It's Friday. For me, it's Friday. Yes. That's right. Yeah, Facebook. And they all have their own different rules too. I mean, depending on the type of social media site it is, there's like, you know, social bookmarking sites. We're really just putting some bookmarks up there. There's content distribution, social sites like Flickr and YouTube where you're uploading different types of content. There's news aggregators like Dick where they're very specific about which you can and can't submit. All these communities have different rules. One of the things they all have a comment is they don't want you to abuse them. They don't want to see people trying to abuse their services for their own needs. If that makes any sense. Excuse me. So I think, who was it? Go ahead. Yeah. When it comes to that kind of stuff too is you also have sites like Claim ID, you know, the open ID concept where I really like this. And if anyone doesn't familiar with that, you can have a open ID, which you can use on relatively any, just about any social site now so that you don't have to have multiple log in and password for every darn site you're with. I like that for that fact, but I also like the fact that the home page of your Claim ID, like mine's, I think, claim ID slash Ross, claim ID dot com slash Ross done. If you go there, I've started adding stuff there and it's become a home page of sorts of my social connections. And that's yet another way for people to find out how to get to your other feeds, see how active you are in your field. And you can also link to your website, link to your own blog. It's phenomenal tool. I really enjoyed using that to be like a colon card and another one's retagger, R-E-T-A-G-G-R. And I think that's actually the slickest looking one. It's really nice. Have you got that yourself, John? I do use both. I just seem to test out everything and then I forget that I have it so I use it for a week and say, oh, this is cool. And then something else comes along and my attention is hurting over here. There's a few I use in a regular basis, but I think I've got to count on all of them at one point or the other. Yeah. Well, and then all this is contributing, right? Yeah, I suppose you're going to say exactly. I agree. Yeah. Like you can be a part of all this stuff, like, I like just like John, I was a phonetic up at the beginning. I was going and hitting every single one of these sites and going, all right, it's time to sign up for this and sign up for this and then Barry Schwartz will post something else. John will post something else. Oh, God, another one. And I go to sign up all these things. I'm actually finally going back to these and setting up little profiles, always using my same picture, because again, you want to brand yourself or brand your whatever your brand or whatever, so it's always familiar with someone goes to it and then linking to all my various social profiles. It's a fantastic way to just enter yourself into that community. Now that alone isn't enough. He also, if you really want to make a go at these, you have to actually participate, get in, talk to people, perhaps get into conversations or leave a comment on articles and people's personal blogs or wherever, like, posters, which I'll get into in a bit. These are all different places to have their own communities and they don't take kindly to people who are just surfing or they want people to actually be a participant. And the great thing about being a participant, there's two things that I think is great about this from the SEO perspective. First, as you participate on these sites, you're building strength to your profile with your brand or your username, because as you participate, you make a comment here. You talk about someone's image here. Your comment is always tagged with John Carkett, said this, and that John Carkett links back to my profile page. So your building strength for your profile page, why you're doing that, but at the same time, if you can pull yourself out of your normal cluster of friends, like, Ross and I probably have 50% of our friends on social are the same, because we're in the same group, we're in the same cluster. But if you can stretch outside of your cluster through contributions to the communities and kind of get your fingers in other clusters, so then when you start using your offsite social profiles to your own means, so you want to get links, you want to get people to link for you. Now it's not just your cluster who always sees you asking for a link or always knows that you're writing stuff anyway. Now your fingers are out into other clusters, you're going to reach people you normally wouldn't reach. So that contribution aspect is really important. Very critical. Okay, we're going to take a quick break and when we come back, we're going to touch on a little more of offsite social. SEO 101 will be back right after recess. Hey affiliates, do you find it a challenge monetizing traffic from the UK, France or India? 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Line broadcast Mondays at 4 p.m. Eastern, 1 p.m. Pacific or on demand anytime inside the advertising channel only on webmasterradio.fm. Okay class, take your seats and no talking. Recess is over and SEO 101 is back in session only on webmasterradio.fm. Welcome back to SEO 101 on webmasterradio.fm with John Carca, SEO manager for MediaWiz and myself, Ross Dunn, CEO of Stepforth Web Marketing Inc. For the break we were discussing offsite social profiles and just really how to make them work for you and John was talking about links and how to make those work for you on your various sites and actually how to make them all essentially work together, right? Yeah definitely. Again, back to the offsite is really about link building to your site but until you have a strong enough page or find somebody else that's interested in what you have to say enough to link to your site, you're really not going to develop those links through offsite. So you can build the strength of your profile and your content on these social media sites. Hub pages is a great example of that. You can build basically your own content on your own topic on a page in hub pages which will have links. You have to get a hub page is interesting because you actually have to force you to participate in the site to be able to get links by requiring that you get, they have the scoring system. I think you have to have a score of somewhere around 70 out of 100 for your profile. Once you hit that level now the links and all your pages are now do follows until then they were no follows. So they actually force you to contribute to get those links but to different places you can put links like that if you're building content you can put links in your content. If it's a site where you just have your profile page available you can sometimes put links in your profiles. They ask you what your slides are. Again, like we talked about earlier, every one of these offsite socials is a bit different. You really have to understand how they work individually. Which one do you do your favorite, Ross? Do you use these for link building at all? Yeah. Well, right now I guess I'm kind of getting into it now anyway so I can talk on it. Because Postrus is one I've been a bit of a binge on lately, I've been enjoying quite a bit. It's a new service, fairly new, I know some people have been on it for a while but it's probably just because it came out of beta or something but it seems to be getting some speed now. The nice thing about Postrus is it's actually a place where you can, it's like I said it's probably just because it came out of beta or something but it seems to be getting some speed now. The nice thing about Postrus is it's actually a place where you can, it's like a syllable but it's probably just because it came out of beta or something but it seems to be getting some speed now. The nice thing about Postrus is it's actually a place where you can, it's like a syllable but it's probably just because it came out of beta or something but it seems to be getting some speed now. The nice thing about Postrus is it's actually a place where you can, it's like a social media aggregator, we're not an aggregator, I should say it's a poster so what you do is you create a profile and you can do it as simple as sending from your email address post@postrus.com, you just send it that, you just send an email to them, they instantly set you up, they send you back all your information, you are set up, you now have your own blog on Postrus. It's really cool and with that I, just in case you're going to do that right now, I have a hunch, I didn't do it that way, I did it more manually by going to their site and setting it up, I have a little bit more control but if you do do that email setup, I have a hunch that uses the email address you have so in my case if it's Ross Dunn ad, whatever, it's probably going to use Ross Dunn.Postrus.com which in my case is what it is but it could be whatever so if you're using some funky email make sure you don't. I could say Ross just shared with this with me a couple of days ago, I think it's a great tool but just to your point Ross, I went through my work email and signed up by sending that email and it came up with some weird funky johnc.xyz@postrus.com, it's my URL and I'm like oh no, what did I do but what I did is I said okay well wait a minute, I went up and manually set up an account with my real name, I went to johncarca.postrus.com and it used the same email address and it actually converted that other one to anyone so it's pretty smart tool. Oh good, well that's good to know. I was wondering about that, you know, simple is simple but you want to make sure it's done right too and that definitely seems to be the way to go so go and do it manually, it makes sense but what's really cool about it is you get to add the various profiles you have online and I don't know about you, I'm pretty sure I can take it for granted that everyone who's playing or even considering playing with social media is a bit overwhelmed by all the profiles they can have and just how much time it takes to do anything. Well I'm 100% there with you and most importantly my clients are, a lot of them don't want to, they just don't want to touch social media because they just don't like you have at the time. Well the thing I like about Postrus is you can actually create this and when you send an email, once it's all set up all you have to do is send another email or whatever you want, when you want to make a post, postatpostrus.com, it notes what email address is coming from because it has actually connected that email address with the blog, it will instantly take what you've sent, it could be a, you could have attached a video, you could have attached images along with some text and the subject of the email is going to be the title of whatever you post, it'll post it to every single profile you have so if it's going to post a Twitter it will just take the subject you put in and then a link to your Postrus page where that article is or whatever it is you just posted, if it's video it will post it to YouTube, if you've got a YouTube account, very slick and if you've got WordPress accounts it'll do the full post to your WordPress, I mean hello, I love it and another thing you can do is you can even add your own sub domain, your own domain to it so it actually becomes your blog and I'm going to be doing that with a couple of clients. Now sorry I don't want to capitalize too much on all this time but the one thing I did do is I contacted the guys, I had some serious questions before I allowed any client of mine to work with Postrus, one of them was what happens if, god forbid they go down, what happens to your fabulous links, all this content you build, they do have an API, so in other words they have an ability for you to export your data and apply it into another site if need be, if you need to leave the site or anything like that. Another thing I asked a few questions, let me bring it up here, they use their own URL shorteners so what happens is if you post anything, it'll take in Twitter, it'll take the subject and post it as your tweet plus they'll add a URL but the URL is in their own shortener and I didn't like that, I don't want to have Bitly, whatever you choose to use, I use Bitly because I can track how many people click on the link, they are going to be offering the ability to do that soon as well and finally, sorry, I was going to say yeah I'm going to second the vote for Bitly because Bitly's got some new products coming out that are going to be huge if you're already using Bitly as a URL shortener, you're way ahead of the game. Awesome. They finally picked the right one, okay, so many ways to go and another thing is if you post to WordPress, you can actually add the tags, you'd like it to be, tags or the categories you'd like it to the posted under, which was a big issue for me because whenever I posted it I always seemed to go in my default category which is annoying, I have to go back and edit that sort of piece of purpose, so say you're posting, you want to make sure it gets posted to your social media category on your WordPress site, well make sure you put in social media, I believe it's, they've got some syntax, I can't remember off top of my head but it's there in the help files on posters, enough advertising for them, but I do like them and I think it's a good move for anyone who wants to simplify the process. I like to explain why that tool is so valuable other than just it's easy, we talked about how offsite is about getting links and one of the things we haven't gone into too much is how do you use social media to get other people to get you links and it ties directly into becoming a member of a computer community and building out the context into those other clusters of people, so if you've got 20 communities that you're doing this with, a tool like Bitly is great for content seating and content seating is really the best use of offsite and social for building links, not necessarily for getting links on the social sites but for getting other people to find your content and if you're writing great content it'll develop links but if you see the content through social media with a tool like Bitly you've got these or a tool like Postris, sorry, you've got these 20 different networks that you've worked to get followers and friends and you've reached out to these other clusters and you post your content into Postris it goes to all 20 at the same time and if you've got all these different clusters and all these different social networks that you've posted the same content to somebody is going to pick it up and write about it if it's good and that's how you get other people to link to your stuff using social media and just post your stuff. Yeah, exactly, one caveat I have is you really have to consider how you're going to make things work with Postris, if you do a post to it, it really depends, like do you want to have your blog on your own site if you do and perhaps it's already there, like in our case we've already got one, I'm not going to be using Postris as my main blog, well if you're ultimately trying to get traffic to your main blog don't post the full article on Postris, put in a teaser or a snippet and make that the focal point to or more of a teaser for all of your various profiles to get people to click on that and then go to your main blog because if you do post it all, well all of a sudden you've really lost a lot of value in your own blog and you're not getting people to your site where perhaps you're trying to convert people into a business or you've got ads or whatever it may be, you've got some sort of goal on your site and one's going to find it if they're going to your other social profiles and reading the whole kit kaboodle, so that's important. And I think that with Postris itself, if you're going to use it as your own blog, I haven't done it yet, so be careful, you know, you've got to do some homework, it seems to me like it's going to be a good move, I am going to try at least one client right now and I'm pretty excited to see how it works. Anything else you'd like to add there, John? Just a little bit on, we talked about each of the social networks being a different model and it's very true and you really have to understand each one so don't just think, okay I'm going to sign up for this one and I'll make a profile and it will work. Every social network has a different model and I'll give you a quick little story about Twitter. I thought it was pretty good at Twitter, I understood how it worked and I used it correctly, I retweeted people, I wouldn't put it up about how I'm drinking chocolate milk with my cereal this morning, that kind of stuff, I made it useful in entertaining information and I thought I had a pretty good handle on it and then I was talking to a girl I hired recently Marjorie Meach, shout out to Marjorie, way to go, but she has been in linguistics forever, she's got her mattress in linguistics and we were talking about Twitter and she said it really ties in to how language works and how so, how does Twitter tie into language and she said well as languages develop what they do is you have offshoots so you know that the Latin is the basis to this and Spanish is the basis of that but the reason that happens is because of these different social groups take these languages and change them to their own meanings and she said on Twitter if you're just staying in your own social group, it's kind of like we're talking about clusters, if we're just staying in your own social group you're not really expanding your reach, you're not really changing and expanding your language so to speak, so the idea for Twitter she said is don't just stick with the people you know, find people you don't know, follow, that you think are interested in, you can always unfollow them if they burn out to be weird but find people you don't reach out and stick yourself with these other groups and it totally changed the way that I deal with Twitter and it made a huge difference and you know, I can tell you that story just because that necessarily might not work somewhere else or you know on Flickr that's not necessarily going to be the case because you're dealing with images versus language but just wanted to say, try to understand the different social networks as best you can before you really get in because once you screw yourself up on one of those networks you've got to start all over again. Yeah, no doubt and if you're on Flickr and you meet someone weird, you're a little more damaging to your eyes. Well, thank you very much, John I think this is a good show, we've got so much more to say, I've got a million things I wrote down and I go I can't do it all today but I think I think we did a pretty good job of covering that and next week I'd love to get into blogs. What do you think? I think that's a great idea. I run the South Florida WordPress meetup group, we're like the sixth largest meetup group in the world for WordPress so I got a last to say, blogs. It's strong and get my word in. Well on behalf of myself, Rasta and CEO of Stepworth Web Marketing and John Karka, SEO Manager for MediaWiz. Thanks for joining us today on SEO 101 on webmaster radio.fm. 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