SEO 101

Javascript and PageRank Sculpting

Ross and John breakdown what was learned at SMX Advanced 2009, including Javascript, the comments made by Google's Matt Cutts on NoFollow and PageRank Sculpting, and the IIS SEO ToolKit. Our Sponsors: * Producer Brasco: As digital professionals and business owners, we understand the critical importance of a secure and high-performing website. That's why I want to talk to you about Kinsta, a managed WordPress hosting provider that delivers exceptional speed, security, and reliability. Kinsta's infrastructure is optimized for WordPress, ensuring your site loads lightning-fast and ranks well in search results. They utilize Google Cloud's premium tier network and C3D virtual machines, which significantly boost performance. In fact, Kinsta customers often experience up to a 200% increase in site speed just by migrating to their platform. Security is paramount, and Kinsta provides enterprise-grade measures to protect your valuable data. They are one of the few WordPress hosting providers with SOC2 certification, guaranteeing the highest level of security for your website. Kinsta's MyKinsta dashboard offers a user-friendly interface with a comprehensive suite of tools to manage your site efficiently. From cache control and debugging to redirects and CDN setup, MyKinsta simplifies website administration. For SEO 101 listeners, Kinsta offers specific advantages. Their platform is optimized for speed, a crucial ranking factor in search engine algorithms. Their security measures protect your site from malware and hacking attempts that could damage your online presence. And their expert support team is available 24/7 to assist with any technical issues that may arise. If you're serious about your online presence and want a hosting provider that prioritizes performance, security, and support, I highly recommend Kinsta. Visit kinsta.com today to learn more and take advantage of their limited-time offer for new customers. That's k-i-n-s-t-a dot com. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Duration:: 36m
Broadcast on:: 22 Jun 2009
Audio Format:: other

Ross and John breakdown what was learned at SMX Advanced 2009, including Javascript, the comments made by Google's Matt Cutts on NoFollow and PageRank Sculpting, and the IIS SEO ToolKit.

Our Sponsors:
* Producer Brasco: As digital professionals and business owners, we understand the critical importance of a secure and high-performing website. That's why I want to talk to you about Kinsta, a managed WordPress hosting provider that delivers exceptional speed, security, and reliability. Kinsta's infrastructure is optimized for WordPress, ensuring your site loads lightning-fast and ranks well in search results. They utilize Google Cloud's premium tier network and C3D virtual machines, which significantly boost performance. In fact, Kinsta customers often experience up to a 200% increase in site speed just by migrating to their platform. Security is paramount, and Kinsta provides enterprise-grade measures to protect your valuable data. They are one of the few WordPress hosting providers with SOC2 certification, guaranteeing the highest level of security for your website. Kinsta's MyKinsta dashboard offers a user-friendly interface with a comprehensive suite of tools to manage your site efficiently. From cache control and debugging to redirects and CDN setup, MyKinsta simplifies website administration. For SEO 101 listeners, Kinsta offers specific advantages. Their platform is optimized for speed, a crucial ranking factor in search engine algorithms. Their security measures protect your site from malware and hacking attempts that could damage your online presence. And their expert support team is available 24/7 to assist with any technical issues that may arise. If you're serious about your online presence and want a hosting provider that prioritizes performance, security, and support, I highly recommend Kinsta. Visit kinsta.com today to learn more and take advantage of their limited-time offer for new customers. That's k-i-n-s-t-a dot com.

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And do not reflect those of the staff, management or advertisers of webmasterradio.fm. Any rebroadcast or retransmission of this program without the express written consent of webmasterradio.fm is prohibited. Welcome to SEO 101, your introductory course on search engine optimization. So, turn on your computers, open your minds, grab your mouse and get ready to get back to the basis. SEO 10101 on webmasterradio.fm is now in session. Hello and welcome to SEO 101 on webmasterradio.fm. This is Ross Dunn, CEO of Stepforth Web Marketing and my co-host is John Carca, the SEO Manager for MediaWiz. How's it going, John? It's going awesome, Ross. Good day. It's nice and sunshiny, I'm sure, again in Florida. Yeah, it usually is. It usually is. It's pretty good weather down here. Those thunderstorms that went later in the day, I'm so jealous of those. Yeah, during the afternoon, we usually get like two or three hours of hardcore thunderstorms, torrential rains, and then it's sunny again, ten minutes later, so it's interesting weather. All right, well, everyone today we're going to be doing something a little different. John had a great idea for a show, it's called Taking the Advanced Out of SMX Advanced. And for those of you who don't know what SMX Advanced was, or is, I should say, it's an awesome conference put on by, what is it, 3.0, 3 doors? Media? 3 door media? 3 door media. 3 door media, yes. It was Denny Sullivan and a crew there, and it was in Seattle recently, I guess about three weeks ago now, and I attended, and we got some great tips and stuff, and a really good refresher. It was great, and of course, about to hang out with some of the guys I like to see and stuff. Of course, John wasn't there, though, so. I'm Joe. I'm definitely jealous. I missed it this year, and it's one of the better conferences for the industry, and I wish I could have been there. A lot of good stuff went on. Yeah, it's really good. It is quite advanced. I mean, if you're new to SEO, you're a bit overwhelming. In fact, you might just be a bit too baffle-gavish to understand, but any case, what we can do is try and take the advanced out of that and get you some usable stuff out of it. So, John, why don't you start with the big one about JavaScript? Yeah, apparently, the Google has announced that they're crawling JavaScript now through their crawlers. I've seen this going on to varying degrees for probably close to a year now, but they've pretty much made it official now at SMX Advanced. They said, "We are definitely crawling JavaScripts." This is pretty significant for a number of reasons. First of all, JavaScript was something we always looked out for, especially when it comes to linking. If you're using linking with JavaScript to do fancy things with your JavaScript, or drop down listing, that kind of stuff, it caused an issue for crawling to the site in the past. It's not so much an issue anymore. They're crawling those JavaScripts or crawling those drop down boxes now for direct links. The bad side of that is that a lot of people used that JavaScript as kind of an out. So if you had a link that you didn't want somebody, you didn't want one of the engines to crawl, you put the link in JavaScript and you pretty much isolated it. That doesn't work anymore. So if you've done that to sites in the past, or you're thinking about doing it to the sites, you're going to have to go back and change the way you did it, or make sure you find a new methodology now to hide those links, because if you don't want people going. That leads into something else, which is a big discussion, Ross, the PageRank sculpting thing throughout the Tires and X Advanced. One thing I'd like to make a little addendum about the JavaScript thing is you can still make it, you can still use it as a block, but what we have to do is make sure the JavaScript code is external. Google won't index external JavaScript still. So there is still that pleasing block. Excellent point. Excellent point. Good point. You should be doing it anyway with JavaScript. No, your JavaScript should be on an external .js file, whatever possible. That's true. And the reason why is pretty much you don't want the page full of bulky code that there's no use that makes the page a little slower to load. And also, it's more code for Google to get through when it's indexing your page. And if you've got a really long page, I'm not even sure what the threshold is anymore if there is even a wasn't the threshold. I think the benchmark used to be like 100k of code. I'm not sure if that's still what it is, because they've advanced a lot since those years. But 100k is kind of the benchmark I use. Yeah, so they won't go past that necessarily the first round anyway. They're deep crawler probably goes through everything, but I would say that that first round is pretty critical because that's just launched a site or you've just launched a new page. You want them to get there and get everything as soon as possible. And let's say you have your site map link at the footer and that's at the very end of the code. You're not going to get that site map link, which is pretty critical because that's where they find all the rest of your links. It's a pretty big thing actually I'm dealing with a client right now that's got a huge text or a huge code coming because he's doing dynamic, dynamic pagination. Oh nice. It's pretty cool, but you don't know what that is essentially you would see a listing of products and then at the bottom it would say page two. You press page two and it loads within the same page. So it's dynamic, it's actually all that content is actually in the page, but it doesn't show it all at once. So it looks nicer. On the problem is it is all on the same page. So that's a lot of code, especially if you've got multiple pages on there. And so we're dealing with that right now, but it's pretty cool. I mean, even the name sounds cool. Yeah, it does. So all right, page rank sculpting. Well, here's a here's a doozy. Yes. A lot of chatter about this. I have a lot of chatter about this. There's so many ways to try to attack this one. Well, I guess we start with what it is. First of all, page rank, I'm going to do my best to do this off the cuff, is essentially what Google has attributed to a page. It's like a relevance or a trust algorithm. It looks at your page and determines how many people are linking to it, whether or not those links are relevant to your link or to the content on your page. And that assigns a ranking, a page rank, and it's only on part of how you're ranked. But it is quite substantially important. And why don't you take the next part? Well, where page rank sculpting comes into play is, you know, most people think about page rank as external links, people that are linking to your site. Well, when you're on your site, you have multiple pages linking to each other. Well, page rank flows through your site as well. So your home page linking to internal pages of your site is going to pass page rank to the internal pages of your site as well. So you get all your base of page rank from external links, but then you have this big group of, let's say, say you have a hundred points of page rank or a hundred points of weight on your home page, as you link into deeper pages of your site that spreads those points out to internal pages of your site. One of the rules of thumb that we used to go by is if you have like a page rank of six on your home page, and every link off of that, so you click one link into a deeper page of your site, you're now down to a page rank of five. And if you click another link, now you're down to a page rank of six, so it kind of drops as you go deeper into your site, but it's still passing that stuff down through the site. And that's not a very accurate description of how it passes through the site, that's just kind of the way we used to look at it a long ago. The sculpting is very creative means to try to make sure that you're controlling where that page rank goes on your site. And it was pretty, I wouldn't say easy to do, but it's pretty straightforward until recently at SMX Advanced, when things kind of hit the fan. Were you there, Ross, were you at the session where Matt cut made his famous little statement? Were you there at that session? You know, it's sad, unfortunately I wasn't, I was back at my place sleeping because my boy kept me up, got up, got up at five a.m., but I literally, I certainly heard a lot about it. I mean, it felt like I was there. All right, essentially, yeah, he went out and said that page rank sculpting no longer works, really, and you shouldn't do it, which was like, what? I mean, this is the same guy who said just, I think it was just a year ago that, or even two years ago, that you can use page rank sculpting to perhaps keep some page rank going to pages that are pretty much useless, and we're like, great, this is awesome, the first assault thing was put out of the public, of course I think it was quite commonly used before that too, but more for the higher echelon SEOs. Anyway, it was quite the, I'll put it this way, there were a lot of angry people. It was quite intense, actually, I hadn't actually experienced that much intensity, but anyway, before we get into more of this, 'cause it gets pretty intense, we're gonna take a quick break. SEO 101 will be back, right after recess. Your company's website sucks. You know it. Everybody knows it. So get it to-do list to fix it. On target, a subscription service from Future Now and Brian Eisenberg monitors your website 24/7, analyzing the actions of every potential customer. It gives you a to-do list, it tells you exactly what to fix and how to fix it. So that more of your visitors do what you need them to do. On target pricing starts at $1,000 a month. See more at futurenowinc.com/ontarget. Are you happy with your landing page performance? Discover how to improve your landing page performance with conversioncredit.com, brought to you by Engine Ready. Turn your underperforming landing pages into cost-effective sales-producing machines. Be sure you're not wasting your precious PPC budget. 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Localpages.com, bringing your neighborhood to you. Fired up with Gordon Roodo, Mondays at 1 p.m. Eastern, 10 a.m. Pacific, or on demand anytime inside the culture and business channel, only on webmaster radio.fm. OK, Glass, take your seats and no talking. Recess is over and SEO 101 is back in session, only on webmaster radio.fm. Welcome back to SEO 101 on webmaster radio.fm with John Karakut, SEO manager for MediaWiz, Ross Dunn, CEO of Step 4th Web Marketing Inc. That's me. Before the break, we were discussing a bit of page rank sculpting and we did a little bit of a discussion of just, well, first of all, what it is. Now, we're going to get into the nitty-gritty's of what, I guess, repercussions are what Matt Cutz has said, he's the one who represents Google, he's a Google engineer, and he did say that all of a sudden, page rank sculpting is, well, almost a moot point. And I've actually written an article I didn't put out yet that I made a couple of mistakes I had to go back and rewrite because frankly, it's not the simplest thing to get your mind around, at least in the details anyway. Now, page rank sculpting uses the no-follow tag. And I made a note, actually, someone said quite cleverly that the no-follow tag does not mean do not follow this link. So what you do is you attach, actually, I just not even a tag, oh, correct myself, it's an attribute. You put this inside a link that you don't want the search engines to add weight to. So it links off of your site to another page or to another site. And if the search engine were following that normally, it would actually apply some of the page rank you had on your page. This harder in page rank. Well, if you put the no-follow tag in, it would say essentially to Google, do not send any of my weight this way, don't send any of my page rank. And what they're saying now is, well, that's not the case anymore. That does not save your page any page rank, actually, it actually takes away one, but it won't apply it to the page you're linking to. In other words, they've taken all the wind out of our sales on page rank stuff. I think the exact word that Matt Cutch used was, if you put a no-follow on a link, the page rank that would normally, we used to think it would be sent to a different link on the page or just kind of bounce out off his exact word now, is that page rank will evaporate. Evaporate is a pretty strong word. Not only that, but you know, you read his stuff, I read his follow-up post recently, and actually, he countered that again, not that things are confusing enough already, it doesn't evaporate. He actually says... Oh, he followed up, I didn't see that. Yeah, he didn't actually say what it does, it says, you could say it kind of, oh, it's a great phrase, I'll have to look it up in a while, we're talking here, but it was total baffle-gad phrase, I love the... He's got it, though, he's had many of those in his career, back when he was a Google guy. Anyway, he did. I'll find it in a second, but what do you think about the whole thing? Well, first of all, there's a lot of people out there, and I'm not sure, I agree, but just so that it's out there, there's a lot of people that are saying it never worked anyway. And sculpting never really worked to begin with, so there's both sides of the argument here, that what he said was, maybe it was groundbreaking, and the other one was like, "Well, that's what we always thought anyway." So there are people out there writing articles and saying, "You know, this is not a bit deal, because page rank sculpting never worked to begin with." I'm not sure I believe that, I believe there was some validity to it. I think what may not have been the best way to do page rank sculpting is by really focusing page rank sculpting on the use of the no-follow to do it. There are other ways to do this kind of sculpting, one of which used to be JavaScript, but now we can't do that either, but really it comes down to building strong, solid architecture for your site. If you don't want links off the home page getting, you know, your weight set from the home page, don't put those links on the home page if you can find a way not to. Architecture is the key at this point. You know, this is a part of the debate, is, well, first of all, what they said kind of turns page rank into something a little different, I mean, a page rank sculpting, because they said that it wouldn't work, but because it would actually take away a point of your page, you know, it would actually, it would still take away page rank, but it would evaporate. Yeah, it would just, that's what they said. Well, the thing is, what they're telling us to do essentially, if you want, you choose to listen to it this way, is to use external JavaScript. Yeah. There you go, you're sculpting again, because that won't lose any code, or that won't lose any page rank, because it's not actually counted as well. Is it counted as well? That's where it gets added. Yeah. But, but taking the consideration too, that that's right now, you know, I've, I've, we've seen over the past year or so, Google has a bot that shows up occasionally that does nothing but read external JavaScript and external stylesheet files. So they may not be using that in the algorithm right now, but who says, who's to know what they're going to do a year or two years from now, that might not be a safeguard in the future. So kind of keeps that in mind, it's always evolving. Right. And so what, what does Matt say, Matt, the, oh my God of Google, what does he say about using page right now? Or page rank sculpting, essentially, it is still of somewhat, not sculpting, but the no follow tag is a somewhat use for blocking things like the, you know, if you want to the privacy policy, even though for some reason, he said recently that, oh, that might actually be of use to Google, whatever. I would block that. There's no point in having that searched here that that's the sound of someone trying to steal your crypto every day, thousands of hackers online are doing the same. That's why Arculus uses airgapped cold storage technology to protect your assets. Using our keycard and wallet app to form a protective barrier, Arculus insulates you from hackers and puts control of your digital assets back in your hands. Enter the first truly airgapped crypto wallet at gidarculus.com, if you've got like, add this to my social, whatever, that's still a link, you know, those buttons you can find anywhere, your RSS feed, he actually has blocked on his site, which everyone thought was kind of funny. So he did use a no follow tag on that. There is some use and actually I'm still for the really competitive sites. I'm telling these clients to continue using it until we see otherwise, because right now it is still working. I've seen it work. I don't know what they were talking about. I have seen it work. So yes, it's a bit smoky. Sometimes you know, are you 100% sure it's working or it's something else, but it's good enough for me. I tell people two things, if you're worried about the page rank of the internal pages of your site, then you've got some you don't want ranking and some you do, but the two very most simple basic things to do. The ones you don't want ranking, put no index, no follow tags in the meta header data, then it's not going to rank it. You might send some page rank to it, but you're not going to have to worry about what happens at that point. The other more important I think the two is if you want deep pages to have page rank build links to them, don't rely strictly on page rank coming from your home page, build deep links to those pages, and then you don't have to worry about it. That's true. I'm getting stuck on the semantics of just being told, but I can't do. You want Ross to do something, just tell them you can't. Yes. When it goes right down to it, yeah, it was quite a joke in the show. There was an experts panel and it was famous for saying siloing, and it was just the ongoing joke. Oh yeah, and you should really try using siloing and it was this constant, constant, constant to add them, but it's true, that is a great way of doing it, and that's what siloing is essentially building your site so that you're not always using the same links in every page, so if you've got a main navigation, that navigation may be quite basic. If it was set as our site, we've got services, you click on services, you go to services, but then there's a sub-menu which is usually on the right or left, and this is just an example. When you click on one of the services, you go there, all the other services wouldn't appear there in terms of links on the site when you're in there. You just want that info, so just have links for that info. That's essentially the basics of siloing. You're not providing a multitude of links that aren't necessary to the person because they are actually in an area where they've shown what they want to see. They don't need to see everything about link building. They're there to look at SEO services or whatever the example may be. Exactly. It's good from a user perspective too because they get the content they're looking for all in one place. You don't have to dig through other things to find what they're looking for. Yeah, usually when it's good for a user like that, it's good for the engine as well. It could fall back to that. If it's good for the user, usually it's good for the engine's thing. Now, I'm just about to open up. I really want to see what Matt said here. It was just too funny. He needs to work better on his SEO if people can't find his clothes like that. It takes a long time. It must be lost. Did I lose it already? No, no. Here it is. Pending. I'm embarrassed when I posted this because I actually got the PageRank thing wrong. I was like, "Oh! Because I couldn't explain it. I just had the hardest time explaining it." I think I was just too tired. I was trying to do it at midnight because I saw the heat post at something that night. I was like, "Oh! I want to be one of the guys to get it out there." It's part of the fun, right? Yeah, it's the first. So let's see here. First of all, he says, "The notion of PageRank sculpting," says a quote for Matt Cuts, "has always been a second or third-order recommendation for us." So he kept contradicting himself. That's not surprising either, actually. And he says here, "I wouldn't recommend it because..." He says, "Okay. This is the question someone had. Does this mean PageRank sculpting?" In other words, trying to change how PageRank flows within your site using a no-follow is a bad idea. It says, "I wouldn't recommend it because it isn't the most effective way to utilize PageRank, in general, I would let PageRank flow freely within your site." And then he followed it with, I just said, "The notion of PageRank sculpting has always been a second or third-order recommendation for us." That was the other thing, I've heard some pretty basic stuff, building good content and building a site with access to structure. But he does make a good point, though. PageRank sculpting is an advanced technique. If you're new to SEO, don't spend a lot of time thinking about that. Don't worry about your content targeting, worry about it, what's your standard link building. That's where most of your efforts should go right at this point. I kind of agree with that from that perspective. Definitely. Yeah. It's certainly not something you do at the beginning. It's when you're down to the fine points of getting that extra ranking, perhaps, or you find yourself, you can't get ahead of the competition to start playing with a few different techniques. That's when we start using it. Yeah. That's it for the basics of blocking things like privacy and whatever. But then you can just do it. You can put a robot's note follow, no index on that page or follow index, I should say. Exactly. Yeah. So, right before we move on to the next one, we're going to take a quick break and we got lots more coming. SEO 101 will be back right after recess. [MUSIC] [MUSIC] He's your bill. Thank you so much, guys. Hey, it's all right. Thanks, Jason. Well, thanks, Dave. How are you doing so well these days? It seems everyone's in a pinch for cash. Revenuewire.com. That's how? Revenuewire. Yeah. Revenuewire.com is an all-in-one platform offering affiliates high-demand software from top-notch PC utility merchants. With 75% commissions and twice-monthly payouts, incredibly accurate analytics tools, revenue wires make any more money today than I did in the last few years put together, even in this economy, especially in this economy. Revenuewire has a ton of great products to meet the demand. I'm telling you. This network is recession-proof. Revenuewire. The recession-proof network platform. For more information, visit revenuewire.com today. That's revenuewire.com. Friendfinder. Friendfinder. 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Before the break, we were discussing PageRank and PageRank Sculpting, I should say, and I dare say we could do an entire show on it because I love it. I just think it's so funny how out of control it's gone. Yeah. It's funny how certain little things will make the industry buzz and go crazy for about a week and then people won't talk about them for another month. This is one of those. Yeah, and I know like guys like Stefan Spencer who I really respect him, he knows his stuff, there's no question about it. He was saying that you're not still working for him and obviously we're all on our tips of our toes watching to make sure that it doesn't evaporate. If it does, it's never a game changer in my opinion and less sight is really badly designed. Yeah, I totally agree. All right, so what's next here, we've got the IIS SEO toolkit. So did you get sort of a lowdown on that? I did. I'm really looking forward to getting to play with it some. I have not had a chance. I'm trying to get my company to install it on a box that doesn't affect anybody so I can play with it but I'm really looking forward to this pretty interesting concept, just overall big picture. Yeah, wait, what are you afraid is going to crash your computer? No, it's from Microsoft, man. My Microsoft webcam crashes windows. What is it, first of all? The IIS SEO toolkit came in not long after Bing was launched because Bing means Microsoft needs search engine. Everything seemed to happen at once. They were quite clever actually about the whole launch. The IIS SEO toolkit I actually found out about before, the day before it launched, I was talking with an engineer at lunch, a Microsoft engineer and a good talk and he dropped this up. That was quite fascinating because I never thought they would ever do anything like this. But essentially it's a plug-in for IIS, which is Microsoft Internet information server. So essentially anyone who's running a site on a Microsoft-based server generally has I think all the time is IIS, and I understand. You can run a patch via Microsoft but IIS is built in and it's the default, so in most of the time that's what's running. Well, this is essentially a plug-in you can get and the benefit is, obviously it's for IIS systems, so it looks, it's a nice little add-on to make people more interested in buying IIS or Microsoft-based systems, but it allows you to, let me see here, I actually have a linkedness to open here because there's quite a few, I'm kind of blown away and it even creates a report for you, which from my perspective is very cool for clients. You can view a detailed summary of website and analysis results through rich dashboard, I'm quoting here from the site, there's a feature rich query builder for exposing large amounts of data, you can find out any broken links in your site, display robot content, so how robots are going through your site, you can add disallow and allow paths on various parts of your website, I guess this gets into some more advanced IIS stuff, but you can submit your site maps I believe, everything's through it, it'll actually manage that whole system she would bring and I guess to Google and some of the other guys. So I had a question about this Ross, maybe you've read enough to answer it, is the IIS toolkit replacing like a site map XML file, is the toolkit itself sending data back to the Microsoft, so if you do a crawl of your own site through this toolkit, does that data go to Microsoft, do you know, because if you run it, does it send information to Microsoft? Right, I don't know that, I'm afraid, I don't know that, surprise me, the reason I asked because my thought is if it does, this thing is completely ingenious, it's brilliant from Microsoft's standpoint, because what they've done at that point is now they've crowd sourced their crawling, they're not relying only on their own crawlers to go out and find websites and send the information back, they've given everybody crawlers and you run the site on your own site, you can actually run it on competitor sites, I believe it's open source enough to where you can build tools around it and people will probably build some tools around it to go out and crawl for various different reasons, but if that toolkit sends information back to Microsoft, they've brilliantly now just made everybody else their crawling engines, which to me would be phenomenal and smart on their point, but which means they probably didn't do that. I was about to say this, well, from what I read here, it says support for sitemap files allowing you to specify additional locations to be analyzed, so that tells me it creates a file. Right. Does it submit the file to them? I would think so. Yeah, I'm pretty sure they said that in the meaning I can't be hundred percent of that, but the thing that really got me interested, first of all, I tried to install this, I am many hairs shy in my head now, it was hell and I still can't get it to run on, I've got Windows Server 2003, I've got XP Professional, Vista Ultimate, I've got all the things they say that were run perfectly on it, and nothing seemed to work. It's not like a WordPress plugin, where you just install it and activate it and it works. That would have been a nice improvement done. No, Microsoft Genius or anything like that, but it did seem like something that should be easy for a guy like me to install, I mean, come on. In any case, the most important thing I found, and I posted this, was that you need to be able to block this thing from your website, from using any kind of competitor analysis. Like, if a competitor comes and starts using this on your website, they can find out a lot of info. In fact, that's what I was trying to do when my last competitor analysis was trying to do that on a competitor I was analyzing, and it would have been great, I would have loved to see this output, this cool report, but I lost, it can install. So now you can stop them from doing that, correct, bros? You can, and I was just going to my blog here. I think it's in the bottom of our blog right now, let's see here. Yes, block your competitors from using the IS SEO toolkit, I got it on a Step 4th blog, and it shows the actual code, you just put it in the, it's a user agent. So when this software comes to your site to index it, it does announce itself, and that announcement, they kind of hit it, actually, but it's findable, I've got the link to it on, the Microsoft site tells you how to block this fighter from doing anything on your site. I think it identifies itself as IIS bot, like Google bot says on Google bot, Yahoo says I'm Slurp, this tool says it's IIS bot, right, and you can actually go to the IIS bot site, it's www.is.net/isbot.html, nice and easy, there you go, yeah, it's listed as IIS bot/1.0. I believe the bot is completely robots.txt compliant as well, so if you don't care if the bot's coming to your site, if you want to run on your own site, you're using robots.txt that bot will follow it, so if you've blocked out certain directories, it's not going to go to those directories. Yeah, it's user agent, IIS bot, disallow, pretty simple, it's a very generic way of doing it, which is great, I'm glad they did that, it's got some insight on there as well. Excellent. Anything else in that toolkit that's of interest, I know the crawler to me was the most fascinating thing, but I know it's got some other stuff as well. It's pretty huge, like I tell you, I hate to say, but Microsoft's been really impressed immediately, they've got some really neat stuff out there. I'm looking through this and seeing a lot of Microsoft jargon, so it's hard for me to turn it into English, but, wow, yeah, dashboards, I mean, just that alone, that work just gives me a happy shivers. Dashboards are great, because for anyone who's used a dashboard like Google Analytics, it's fantastic, you can use this, just jump in, get a glimpse of what's going on, get the heck out if you're in a rush, and it does have that, it's all built in, I've lost a lot of information, so. Well, that's the end of our first part of our show, this is going to be a two-parter, and the next part we're going to do some of the most miscellaneous tips and stuff that I picked up at a show, and we'll just do a little conversation around each one of them, so. Thank you very much for joining us today, if you've got anything else you'd like to add, Jon? No, I appreciate everybody listening, it's been great. Alright, well, on behalf of myself, Ross Dunn, CEO of Step 4th Web Marketing, and Joe on Carca, SEO Manager for MediaWiz, thank you for joining us today on SEO 101 on webmaster radio.fm. We hope you tune in for a show next week. [Music] [Music] [Music] (upbeat music)