SEO 101

Google Webmaster Tools Redesign Part 2

Ross and John discusses the changes made in the redesign of the Google Webmaster Tools new interface, and this time they look at some of the tabs on the dashboard like site configuration, site maps, site links, and settings. Our Sponsors: * Producer Brasco: As digital professionals and business owners, we understand the critical importance of a secure and high-performing website. That's why I want to talk to you about Kinsta, a managed WordPress hosting provider that delivers exceptional speed, security, and reliability. Kinsta's infrastructure is optimized for WordPress, ensuring your site loads lightning-fast and ranks well in search results. They utilize Google Cloud's premium tier network and C3D virtual machines, which significantly boost performance. In fact, Kinsta customers often experience up to a 200% increase in site speed just by migrating to their platform. Security is paramount, and Kinsta provides enterprise-grade measures to protect your valuable data. They are one of the few WordPress hosting providers with SOC2 certification, guaranteeing the highest level of security for your website. Kinsta's MyKinsta dashboard offers a user-friendly interface with a comprehensive suite of tools to manage your site efficiently. From cache control and debugging to redirects and CDN setup, MyKinsta simplifies website administration. For SEO 101 listeners, Kinsta offers specific advantages. Their platform is optimized for speed, a crucial ranking factor in search engine algorithms. Their security measures protect your site from malware and hacking attempts that could damage your online presence. And their expert support team is available 24/7 to assist with any technical issues that may arise. If you're serious about your online presence and want a hosting provider that prioritizes performance, security, and support, I highly recommend Kinsta. Visit kinsta.com today to learn more and take advantage of their limited-time offer for new customers. That's k-i-n-s-t-a dot com. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Duration:: 35m
Broadcast on:: 08 Jun 2009
Audio Format:: other

Ross and John discusses the changes made in the redesign of the Google Webmaster Tools new interface, and this time they look at some of the tabs on the dashboard like site configuration, site maps, site links, and settings.

Our Sponsors:
* Producer Brasco: As digital professionals and business owners, we understand the critical importance of a secure and high-performing website. That's why I want to talk to you about Kinsta, a managed WordPress hosting provider that delivers exceptional speed, security, and reliability. Kinsta's infrastructure is optimized for WordPress, ensuring your site loads lightning-fast and ranks well in search results. They utilize Google Cloud's premium tier network and C3D virtual machines, which significantly boost performance. In fact, Kinsta customers often experience up to a 200% increase in site speed just by migrating to their platform. Security is paramount, and Kinsta provides enterprise-grade measures to protect your valuable data. They are one of the few WordPress hosting providers with SOC2 certification, guaranteeing the highest level of security for your website. Kinsta's MyKinsta dashboard offers a user-friendly interface with a comprehensive suite of tools to manage your site efficiently. From cache control and debugging to redirects and CDN setup, MyKinsta simplifies website administration. For SEO 101 listeners, Kinsta offers specific advantages. Their platform is optimized for speed, a crucial ranking factor in search engine algorithms. Their security measures protect your site from malware and hacking attempts that could damage your online presence. And their expert support team is available 24/7 to assist with any technical issues that may arise. If you're serious about your online presence and want a hosting provider that prioritizes performance, security, and support, I highly recommend Kinsta. Visit kinsta.com today to learn more and take advantage of their limited-time offer for new customers. That's k-i-n-s-t-a dot com.

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Welcome to SEO 101, your introductory course on search engine optimization. So, turn on your computers, open your minds, grab your mouse and get ready to get back to the basics. SEO 10101 on webmasterradio.fm is now in session. Hello and welcome to SEO 101 on webmasterradio.fm. This is Ross Dunn, CEO of Step 4th Web Marketing Inc and my co-host is John Carcutt, the SEO manager for MediaWiz. How are you doing today, John? I'm doing great, Ross, are you? Excellent. We're doing these back-to-back recordings here and we just finished doing a dashboard anyway for Google Webmaster Tools for our websites, just doing a bit of a review. And we'd like to continue that and on the left side of the dashboard, there are a few other tabs that some of it will be a bit redundant, but we want to make sure we give it a good tour. It was pretty cool that first round, John, I think we could have gone on forever, though, eh? I think so. It's a fascinating tool. I'd like to talk about. Okay, well, how about site configuration? I guess, let's click on that. This is what is ready to below the dashboard. So when we click on that, we see sitemaps, crawler access, site links and settings appearing below. I believe we just sort of ended the last episode on site maps, but if we click on that, do we get any more detail than we had before? The one thing we did uncover when we talked about last time was really if you drill down into the site maps themselves, it'll tell you if there's errors or if there's any issues with your site map. This page, from the left-hand navigation, will actually tell you a little bit more information than you get. There's a format of your site map, whether it's an RSS feed, if it's a news feed, there's a number of different formats you can have site maps in. It'll actually also tell you how many URLs it found within that site map. So based on how your site map configuration might cut it off at 40 or it might just have 100 some URLs, it'll tell you how many it pulled. Out of the 40, it'll tell you how many are already indexed and then how long ago it took it and if it's, you know, if it's a status, if it's good, it'll have a little green check mark next to it. Yeah, and that's important, you know, if you see a big red one, well, you know, you're not to look at it. Yeah, exactly. A big X. There's something wrong. And that's a big value here. I mean, it's the stuff that you may not have ever known would have happened and it could have been one of those reasons that you just, that your site wasn't getting the rankings you needed and thanks to Google, this is now available and I should we should say, to give credit that, you know, Microsoft's got a similar Webmaster Tools dashboard as well. I think it doesn't need more work and then we can maybe cover that in another show. But you know, there are other ones out there and yeah, who has one as well. The main thing I use the Microsoft one for at this point in time is backlinks. I don't know if everybody remembers, once a month ago, Microsoft turned off the link colon command in their search results so you couldn't see how many backlinks you had. You can now see that in the Webmaster Tools, but you have to sign up and verify your site and stuff. Yeah. And the reason we put so much emphasis on Google, the given, of course, it's bigger. It's from all intents and purposes, the monopoly. But it's also, frankly, it's always on the cutting edge. They're always updating it and they're usually many steps ahead of the competition. So, you know, this is, and what we're reviewing right now happens to be the most recent update quite a long time actually and a fundamental one too, they've been changed a whole lot of stuff and I'm still warming up to it. I like simplistic but I also don't like it too simple. So far, so good, I'm impressed. Have you liked it so far, John? So far. Yeah, definitely. It's, I mean, it's much, much better than what we used to have, I can tell you that. Yeah. So, nothing. Exactly. Yeah. So, I guess the next one down is crawler access, so we've done site maps. The crawler access is essentially, it's like the review of the robot set text, isn't it? I mean, I'm looking at it here and not seeing a lot of detail other than the fact that it allows you to test your robots.text, which is quite convenient. I mean, it'll actually do a run through on your robots.text and tell you, you know, what is showing up and what isn't showing up, what areas are blocked and what aren't. I find that quite useful and it also generated as for you as well, which makes things a little easier for anyone who doesn't necessarily want to learn how to write a robots.text file. Not difficult, but the heck, it makes things a little easier. Yeah. The one thing that's not robots.text oriented within this, the crawler access section is the remove URL link. So, if you have a URL from your site that you no longer want index, say it wasn't blocked when it should have been in a got index, you can actually go in there and request a URL to be removed through this thing. And there's other places to request it, but if you do that request through your webmaster tool to get much higher priority, it will get removed much quicker. Yeah. And that's important. You know, the odd time politicians might say something he's not supposed to say, and I'm sure they're in there pretty quick. It'd be a lot of time. Oops. I didn't mean to publish my boss's home address and phone number, let me get that out of the index. Yeah, exactly. And, you know, in the black mill I had on them. Yeah. Yeah, it's not a good thing. Actually, at the bottom here, too, this, I have to say, this is either new or it was well hidden before. At the bottom of the crawler access page, it says user agents. I'm bear with me here, as I -- I'm not sure if I've seen that before, either. I think that might be one of the new features with the new interface. And I'm trying to learn this on the fly here, and I'm trying to see, crawls pages for our webnet index and Google news. That's Googlebot. Googlebot image crawls pages for me to -- I guess what it does is it shows you it tests it for the actual image to see what -- or that actual robot to see whether there's a difference in the text file. Is that because perhaps people would have a different text -- robots.text file for that type of robot? No, I think it's more aligned with user agents. It'd be the same robots.text file, but you'd have a different user agent for the different bots. So, like, if you go in and you select one, like I selected the media partners -- Google -- I'm crawler -- and it updated the text of the bot in the little box towards the top to allow -- or to allow all the user agent -- user agent media partners -- Google allow all. And then it'll show you down at the bottom what the test results are for that. Hmm. Very interesting. And so there's a little bit of something -- I'm going to have to research a little more for some of my clients. I think it might be useful. A little as well, actually. Yeah. Well, that's good. That's a little something we always like to learn new stuff. So that's good. Right after crawler access on the left side now, we're going to get back to the next section here is site links. And site links are kind of cool. Of course, all of our clients have site links right there. Yeah, everyone. I like to describe site links as -- well, first of all, when you see a site links, it's generally on the top ranking -- well, he's on the top ranking, so if you have -- if your site is number one and Google has, without any doubt, decided your site is the authority on that search term, it will optionally -- and there's no way to really -- that well that I know of -- to make Google do this. But it will actually give you additional links below your ranking, kind of like a menu. And in this section, you're able to block the ones that it's decided to use. You can't choose which ones, but you can block the ones that they happen to pick your contact page, and you don't want it to, then so be it. Block it. And something interesting about site links, too, is, again, good engines are always evolving. They are changing the way the site links are working. They're actually making it so multiple listings. I mean, the top three can have site links, but instead the two little columns, they're like four or five links in a horizontal row underneath the listing. That's cool. I think that's probably a good idea. Does that mean the number one will still have a bigger one, though? I've seen it in a few cases that it shows like three or four sites with site links, and it's always the vertical ones, never the -- the two columns. If they show the vertical ones, that's all they're showing. Interesting. Okay. Well, I think that's an improvement, sort of, I remains to be seen. I want to check it out, especially if one of my clients is losing the big, big box. I like that. I mean, essentially what it takes you, but it takes the space of probably three rankings when you have that, and that really pushes down the competition. Yeah, definitely. Well, let's just take a quick break, and when we get back, we'll move on to settings for the site configuration. Excellent. 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PRWeb, the premier online release news and content distribution service. Welcome back to SEO 101 on webmasterradio.fm, which I would like to share with you what is going on in Google Webmaster Tools, the site configuration drop-down menu, where we're dealing with right now is actually the new version of Google Master Tools launched around May 12. Right now, we're on the site link section, and we actually just completed that, so let's move on to settings. Let's click on that and see what we got. There's interesting things in here, Ross. Hey, hey. There's some fun stuff in here. Not much, but they're fun. Geographic target. Target user's in. So wow. This is great, because you can actually go in and say, you know, my site is a .com, and it's hosted on a U.S. server, but I'm really targeting, you know, people in Central America, you know, that's where I want my audience to be. So you can actually go in and pick where your target is and give you a little bit of more influence in those local searches, like the local versions of Google. That's brilliant. And it makes a lot of sense, because I know that we've had a few clients in the past who have had various sites that are supposed to be targeting different parts of the world, but they were getting top rankings elsewhere, and they were getting useless traffic. And that's a pain in the butt, and I don't know with how strict this is. If you say you just want to be in the United States, are they for sure going to follow your lead? That's very un-Google-like, but it could be. Yeah, it's just going to be a suggestion. As always with Google, they're going to say, okay, yeah, okay, well, we'll take that into consideration, but it's not going to be long. Yeah, exactly. So it may not be the fix-all for everyone, but it's a nice option for people to use. And I'm sure that if they do have a pretty good idea that your site is, in fact, targeted just to the United States, they will follow your lead. And the default is the United States, or actually the default is probably your TLD and IP location. Right. Yeah. Right. And this is very cool. Preferred domain. I know I've written a lot in the past about making sure that you get the search engines to focus on one of your domains, because there are actually two ways of, often, two ways to access the same domain, adding the www in front of it. And we're moving that entirely and just having, in this case, like say, stepforth.com instead of www. Now, you can actually have backlinks pointing to your website split between the two. And it was a bit of a pain in the ass. In this case, Google's allowed us to tell them what preferred domain we would like them to show. And it doesn't take away the fact that you still need to make sure that 301 redirects are set up for non-WW, essentially, meaning someone goes to stepforth.com. You want to make sure they go to www. You can consolidate that by putting a 301 redirect on your site to make sure that no matter what, everyone's always at the the www version of your domain. Yeah. And definitely because this preferred domain setting in Google Master Tools is great for Google, but it's not going to help you on Yahoo. It's not going to help you on MSN, so you want to make sure those three ones are in place. Yeah. Definitely. And crawl rate. Can we take that away? Yeah. Crawl rate, most people will never, ever have to touch the crawl rate setting here in Web Master Tools. This is where if you have a very large site with lots and lots of pages and the bots are coming in and they're just really tearing up your bandwidth. They're just coming in and gobbling up your site and spending hours on your site. And at times, in the past, it's actually had the effect of slowing people down, slowing their server down. In here, if that's an issue for you, it allows you to actually go in and set the crawl rate. You click on the button and it gives you a slider. It says, you know, slow it down, speed it up. It gives you the option to really tell the spiders the bots how often and how fast it gets through your site. So if you've got a lot of content and it's hurting you, then this is a good tool to use to help control that. Yeah. And it's something that I don't think I've touched on more than twice my career. I mean, a lot of client sisters, no need for it. Yeah. And I don't think I've had a client I've ever had to touch this with and it's very rare that you would, I would think. But it's there. So why? Yeah. Well, so why don't you take over with the next one? Your site on the web. I think that's the next section. Yeah. Your site on the web, we've covered some of these when we did the dashboard in the last show. But we'll briefly cover them again. This really tells you how people are finding your site on Google, how people are finding you in the web. The first section is the search query section. We covered this in the last show off with the dashboard. It will show you what keywords you're getting found for and what position you're being found for. So if you have a term and it'll show you the term you're found for and what position you were in and how many out of your overall impressions, what percentage of your, or excuse me, impressions were that term. And then the second column on the right, it not only shows you what terms and the percentages and the position, but this one's a little different because it shows you only the ones you had click throughs. So you can use this to determine which of your meta tags are working better, you know, driving more of click throughs or titles or driving more click throughs. You can have all the impressions in the world. It's great if you're number one and getting a million impressions, but if you're only getting two click throughs, it's not helping you. Exactly. Yeah. Definitely makes sense, right? It's good that Google makes some sense of it and actually builds this in. I think it's really... Exactly. And the next one is links to your site. And something on this, I really like. We touched on this in the last show, the actual section. So in brief, it essentially provides a way to access all the links pointing to your website and actually to each individual page in each section of your site. It's great. It allows you to really see what's happening and where, which articles and content is most powerful on your site. But what I like is there's an anchor text option. So you can click on a different tab here within this section. And the anchor text will tell you what people are linking to you in, like what is the actual text they're using to link to your website or a page. And it'll give you a good idea just how well you're promoting your site in terms of what are people think your website is about. If you start seeing stuff that doesn't make any sense, well, you might have a branding issue. You need to work a little bit on your message. And in some regards, too, you may find that a new campaign you're doing isn't working out too well. There's a lot of different ways of making this work. Now, what else would we be looking at here? We've got, in my case, it showed me that 190 anchor text links for me. How many do you get there? Is 200 the max they show? I've got 200 is the max, but if you can click on the anchor text and it'll open up and show you variations, and some of them have one or two, but I've seen variations where there's six or seven. So if you include all the variations of individual anchor text, there's probably a lot more than 200. Yeah, it's interesting. It actually shows the variations, like, let's say I clicked on step first, and they have all the different ways of spelling stuff, or as in terms of our case, lowercase, using a colon, using a semicolon. Yeah, I had no idea, but that's great. It doesn't show misspellings that I can see, though. I didn't say that. That's one problem with Google. I don't think they knew any of that. I guess they just assumed that their system is so good that they won't be caught up by misspelling. That or the fact that it would take so many resources to do that, if you search for Britney Spears misspellings on Google. There's a page they publish somewhere in labs that shows all the variations of the way people try to search for the term Britney Spears. This page only shows times when people have searched more than once, so someone had to do this two times to search for the term Britney Spears, and there's over 300 variations in the way people search for that one phrase more than once. So if they try to do all the misspellings, it's probably a resource as you're honest. There's no way they could do it for every term. True. And I correct myself. I actually went down in 189 for me as reputation enhancement. There's no key in the end, so I guess they do show a few, but yeah, it's only if it really shows up, I guess. And that's also a good thing. Now you can go search your site and find the enhancement that they found and fix it. Exactly. Exactly. So what do we got next here? Keywords. This one is one of those tools in here that's kind of fun to look at, but there's not a lot of use that you get out of it much because it's only single phrase, single words, not phrases. And it tells you the words that you're found the most for. And it's the top 200 individual words, they do do a bit of filtering out like stop words is not going to have those and days and this and that kind of stuff. But it's fun to look at, say, how did somebody find me for the word tornado? I don't know, but they did. Yeah, I don't really know what else you'd be using this for, but it's a start. It's something and I would like it more if they would put it in phrases, I'm not exactly sure why they didn't. Yeah, phrases would be much more useful. Yeah, that's what they just decided to do and they are the holy Google. Well that's Keywords and we're going to step on to internal links in the moment, but for now we're just going to take a quick break. SEO 101 will be back right after recess. That's what I said. Hit mark. Are you an affiliate? If yes, you'll pay me, no hit me as a ladies, get paid daily, make a mad dance, try to build a flash, quickly convert the clicks in the cash. 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You know, we love bringing you the news every day, and that's made possible by the sponsorship of BruceClay.com. They've just made ink magazine's list of the fastest growing private businesses. They've exhibited and sponsored at my conferences from the very beginning. Bruce has got that long-standing search engine relationship chart, had been out there with the code of ethics, been a search engine expert in the field for ages, but did you know that BruceClay can do more than help you? With just SEO, they can do PPC, web analytics, web design, marketing strategy, promotion and branding, everything you need for success in the online marketplace, you can check it out from the professionals at BruceClay Incorporated. For over 10 years, offices worldwide, they've got answers you need, check them out today at BruceClay.com. BruceClay Incorporated. The whoring of Facebook for promotional purposes continues with the webmasterradio.fm Facebook fan page. Join our fans by clicking the Facebook logo on the webmasterradio.fm homepage, and keep up to date with all the latest. Become a fan on Facebook. Okay, class, take your seats and no talking. Recess is over, and SEO 101 is back in session only on webmasterradio.fm. Welcome back to SEO 101 on webmasterradio.fm with John Carcutt, SEO manager for MediaWiz, and myself, Ross Dunn, CEO of Step 4th Web Marketing Inc. Before the break, we were discussing Google Webmaster Tools, well, the whole thing is about that today, and we're discussing keywords. Well, now we're going to move into the internal links, which is under the section of your site on the web. And we're going to have to whip through these pretty good, as usual, we're taking too long here. We've got too much to say. Good stuff to talk about. Yeah, there is. Yeah, there's too much to talk about. That's good. Okay, we just finished the keywords component of your site on the web, and now we're into internal links. Now, the internal links page is a great way to see just how many links within your site are pointing to other pages in your site. And what I find useful about this is, for example, my resources page. I noticed that there are, within stepport.com, has 87 links to it. But the, let's say, my reputation enhancement page only has five. Well, there may be a bit of a mess up there. Maybe I'd want to increase them on the entry points to my reputation enhancement page versus just my resources. It's just a good way to spot any discrepancies in your actual marketing plan, because you want to have some pages show up a little more often in your site. This is a good way to indicate what isn't getting enough. One of my missing here, John, I imagine there's a whole lot of different ways you can use this. If you're one of those SEOs that are really into page rank sculpting, this is a way to help kind of refine your page rank sculpting as well, so you can look at, well, I really want this page to have more links to it, because I want this to be boosted a little bit, so you can actually see what's happening and what Google's tracking for that in here as well. It's also kind of interesting. Up at the top of this page, you can actually do a very pretty detailed search. You can look for internal pages and do a search there, and then on the far right side, you can actually select if you have subdomains. You can say, well, I want to find pages that go to my main domain about page that's coming from my blog subdomain. So you can actually do some pretty detailed link analysis from within your site, within your subdomains, and this tool as well. Excellent. Okay. Well, the next one, we're going to have to start whipping through these as usual. We're getting on. So, subscribers stats, and in this case, you can actually submit a feed as a site map, and essentially, this is handy only if you want to track the subscribers, but if you're using, let's say, Feed Burner, which is what I use, a lot of that data is already provided, and I'm not actually sure why they don't automatically integrate it. Actually, after all, Google does own Feed Burner. Yeah, I don't know. What are your thoughts on this? Oh, either. And I'm assuming that Google specific subscribers are from Google Reader automatically, if you submit it, and they should have a column for Feed Burner as well, but they don't. And I don't know why either. Maybe they're pushing Google Reader over Feed Burner. Well, I think too, they're used to at least focus solely on Adam Feeds, and that could be too, that they're just focusing on, I don't know, whatever's coming in. It's coming through that. Anyway, it's a bit weak. I'm sure they could work on this, make this a bit better. The next section is Diagnostics, that's the next component of Google Webmaster Tools. There's a lot here, we're running short on time, so we can't go through detail in a lot of these. But the first one is Crawl Errors. We actually covered a lot of that in the dashboard. The last show, yeah. And the last show, where you can look at what links aren't followed, and there may be a redirect error. In this case, we have a redirect error in one of our pages, and these are the sort of things you can go in and fix. Check out which robots.txt files, or check whether or not your robots.txt file has any issues with it, what pages are timing out, which pages are unreachable. There's a lot of good components here, and I find it quite helpful. Crawl Stats. Crawl Stats is interesting. There's nothing you can really do other than read the information and provide you across stats, but it's some interesting information. They look at the last 90 days and tell you how many pages they've crawled in the last 90 days, that the high number, the low number, and the average, that give you how many kilobytes. We talked about that a little earlier, if they're really eating a lot of your bandwidth. This will show you how much bandwidth they're actually eating, so you can set the crawl rate if you need to, how much time they're on your site. It's interesting down towards the bottom, they give you the page rank of your pages in Google. It's not like individual pages, this is like the only place I think you can go and look at kind of an average of your site. They tell you, most of your pages, and in this site I'm looking at, most of the pages are low. I have some medium and some high page ranks, and a couple that are not assigned, just little teeny slivers of a bar there, and then it'll tell you your page with the highest page rank on your site, and it's not always necessarily your homepage. Most of the time it is, but it doesn't necessarily have to be, and it'll tell you which one it is right here. And it actually seems to be by month, which is interesting, I don't think that was ever before. Maybe it was. Yeah, I think it was. Yeah, and then weird thing, I can't even fathom why mine, the one for April is the highest page rank. But anyway, this is Google for it. It's a matter of who links to it and just how popular they get, and it can be the most obscure article, obscure page, and it's the weirdest stuff. After that we have HTML suggestions. This is a great one too. It's taken a second from mind to load. Oh yeah, this is phenomenal. It is a great one for out of glance stuff, isn't it? Yeah. When I get a new client, I just go back down here and check it out. How many duplicate meta tags, in this case, description tags are in a site? How many there aren't too long? How many there aren't too short? Title tags too. Which ones are unique? Which ones? I mean, how many of them are duplicated? I mean, they're missing. They're missing ones. That's great too. And if you click through it, let me check right here, yeah, it'll tell you which pages are missing title tags. It's not like you have to say, "Okay, I got 48 pages missing title tags, now I've got to go find them." You click through it, it'll tell you which pages are missing title tags. It's excellent. Yeah. And you know, if you can download this report, let's say you're, I don't know, you're the CEO and you've gone on the signal, "Oh my God, there's some changes and issues here." Instead of just telling someone to go look at it, you can just actually download the table, send it to your webmaster and say, "Fix this." That's pretty cool. Yeah. And that's the kind of stuff that I don't want to see on myself and it's nice to speed things up a little bit. And for webmaster, they don't have a lot of time either. They can just whip in here and see all the issues that may be popping up. You know, new pages are out at all the time on sites and there can be issues immediately and they're just, they're missed. And my favorite one is the last one, the non-indexable content. I can't tell you how many times I've had, say, nice little conversations with webmasters or the IT people from a client who's saying, "Yeah, this is fine, we do this all the time." And you say, "But if you use that Ajax, that content is not going to be indexed." Well, they say, "Yeah, but other people do it, so we want to do it too." You can pull this up and show it to them. Look, Google's saying this page is not indexed in your content, it doesn't work and it's like third-party proof from the ultimate authority. It's wonderful. Yeah. I mean, flash sites, frame sites, all this stuff, it's pretty fundamental. And sometimes, I'm just guessing here, but it could be that Google will note stuff, won't even show anything, but you know that there's certain pages that aren't being found. And if it's not found, Google won't know and it's not indexed. Yep, that's it. That's it. That's it. Good point. So, you know, if you start seeing that certain pages aren't ranking, well, there may be a good reason for it. It's not being found or it's flash showing, oh, sites totally designed in flash, that's another thing. And I expect that, you know, what do you think, Jia, I think I almost think that's something we can expect soon. There should be almost a new tab for that kind of stuff. Yeah, I wouldn't be surprised at all. Not at all. One thing I'd like to point out, because I know we're kind of at the end of all the different sections in here. If you go back and you're looking through Google Webmaster Tools and you're looking at all these different sections and all these different tabs, look at your left-hand navigation. Underneath the main navigation, there's a little section called Help With. And every time you change into a new section, there's a link to help with the items in that section. So, we ended up on HTML Suggestions tab. If you look at that help, there's a link to Google's page for Webmasters on how to build good titles and descriptions. If you go into other sections of the site and you do, let's say, keywords, I'm just going to see what they show there. Underneath there, it's help with keyword data, site performance and search, and Google-friendly sites all from Google's Webmaster Support. So, as you're digging through Google Webmaster Tools, they're helping you out all the way. So, if you have any questions you're not sure, look in that Help With section underneath the navigation and there's going to be some good links for you. Yeah, there's a lot of great content. Actually, having read a lot of it, I find it's pretty good stuff. They've certainly seen another stuff, and amazing, they've seen something about search engines, so I just don't know how, but anyway, it's pretty cool. So, a great episode, I think we've wrapped up, Google Webmaster Tools pretty well. I think there are obviously stuff we've missed, I don't know sure how much, but there's always something. It's a pretty intense program. I want to note that if you go to the top right next to Back to Home, there is an email icon. You can click on that and then go and see what any messages are showing you from Google, and you can click on those and reply, all that kind of stuff. And just to see whether or not there's anything that they had of significance to say to you. Well, thanks very much, John. It's good to have you again, and well, on behalf of myself, Ross Dunn, CEO of Stepforth Web Marketing Inc and John Kirkut, SEO Manager for Weeniwitz. Thank you for joining us today on SEO 101 on webmasterradio.fm. [music] [music] [music] (upbeat music)