"Find the one thing [your competitors] aren't doing that other people would like," says serial entrepreneur Sean Castrina, "and carve your complete business model around that." The founder of the Weekend MBA, author of four bestselling business books, and host of the "10-Minute Entreprenuer " podcast has started more than 20 companies in the last two decades. In this conversation with CoveyClub founder Lesley Jane Seymour, Castrina reveals his secrets for successful startups and how he decided to commit to starting one business venture every year.
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