In this episode, host Nandagopal Rajan speaks to the Asia Pacific regional director for Youtube partnerships, Ajay Vidyasagar. They talk about why Youtube decided to launch Youtube Shorts, how that will help in democratizing content creation, and how the creator economy is shaping up in India.


Short form videos and who is Ajay Vidyasagar (00:00)

Youtube's journey from long to short-form videos (00:56)

Democratizing content creation (04:43)

Capitalising on content creation (08:21)

How the creator economy is shaping up in India (13:34)

Trends coming out of creators in India (17:16)

Broadcast on:

28 Sep 2022