Founded in 2010, Xiaomi, a global Chinese company, swiftly rose to become one of the world’s top smartphone brands. In India, its largest market, the company has successfully managed to tap into the consumer’s value consciousness. 


In this episode, host Nandagopal Rajan is joined by Jayadevan P.K, a technology journalist and author of Xiaomi: How a Startup Disrupted the Market and Created a Cult Following. Beginning with the confluence of politics and technology, the duo track the rise of Xiaomi, including the elements of strategy that make the brand stand out from traditional companies, the contribution of Hugo Barra in shaping the brand, and a lot more.

Broadcast on:

03 Apr 2021