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Our Own Devices with Nandagopal Rajan

55: Koo's take on microblogging for India

Launched in early 2020, Koo drew people's attention when it won the government’s Atmanirbhar App Innovation Challenge. The microblogging site was co-founded by entrepreneurs Aprameya Radhakrishna and Mayank Bidwatka. Most recently, it saw its user base shoot up while the government and Twitter were involved in a tussle.

In this episode, Nandgopal Rajan is joined by one of the app's co-founders, Mayank Bidwatka, to discuss how it all began, how the app is different from other microblogging platforms, what to expect from it, and also what not to.

Broadcast on:
20 Mar 2021