The smartphone brand Realme founded by former Oppo head, Sky Li, and CEO of Realme India and Europe, Madhav Sheth, has skyrocketed in the Indian market space. The brand's aggressive pricing and e-commerce-focused marketing strategy are a few of the reasons that have driven this growth. In this episode, Nandgopal Rajan speaks to Madhav Sheth about the brand's success, how it manages to stand out in the market, keeping up with the demands of the Indian consumer, and the brand's global ambitions.

Broadcast on:

27 Feb 2021