The BIGG Successs Show
Get People to Buy into Your Personal Brand with This
The one thing you can do to get people coming back for more. Read the show summary at biggsuccess.com.
Welcome to the Big Success Show. Today, we'll discuss getting people to buy into your personal brand. The Big Success Show with George and Mary Lynn. Brand U, your own personal brand. Brand Moi? That's what we want to discuss today, an important branding concept. Yeah, and that concept is consistency. Think about a product that you use all the time. George, tell us one. Uh, fruit of loin, fruit of loin, excuse me. Fruit of loin. Spoke, Mary Lynn. All right, well, there's a ton of brands out there for underwear. Yes. So why do you choose fruit of loin? Because they fit my head well. George, you don't wear your underwear on your head. You always call me butt head. All right, getting back to the show at hand. Oh, excuse me. The reason people trust a particular brand is because they know what to expect. Yeah, and here's a little understood point. It's better to be consistently average. That means mediocre, right? Better to be consistently average than to have occasional spurts of greatness followed by spells of disappointing performance. Yeah, consistency is key because people like to know what to expect. That's the reason brands have thrived. And some of you may remember this, and actually I kind of remember it, Mary Lynn. But, you know, it used to be when you traveled, you didn't have the choice of chain restaurants or hotels. So you never knew what you were going to get. Sometimes it would be great. At other times, it would be a complete disaster. So the chains grew because people knew what they could expect. No matter what city they were in, they didn't want to roll the dice. Not knowing whether it would be great or terrible. So they settled for that consistency of the chains provided. So now how does all of this apply to you and your personal brand? Well, it all comes down to two things. And we're going to tell you about them coming up. Today, we're talking about personal branding and the importance of consistency. And there's two components to it, two P's, performance and personality. Oh, it's like two P's in a pod, George. Performance means delivering on promises. We're talking about quality here, timeliness, cost-effectiveness. They all play into the value you create. And day to day, people are forming perceptions of what you can do. You have to consistently meet those expectations in order to continue building trust in brand U. The second P is personality. How pleasant are you to deal with? How do you handle tough situations? How do you treat people, all of these things form expectations on how easy it is to work with you? And one of the biggest destroyers of this, I think, Mary Lynn, is moodiness. Oh, boy. I never get moody, do I, George? Oh, not at all. [LAUGHTER] The other thing is, when we're moody, people don't know what to expect. So some cases, they start to avoid us, right? Is that why you won't talk to me anymore? Lee, first thing in the morning, Mary Lynn, you've got to get that coffee. Yes. It's hard to work with moody people. We're not saying here, don't ever be moody. Obviously, that's impossible, right? You can't always prevent it, but here's what we are saying. Keep it in check and realize that you don't have to share it with the whole world. And lucky you, I just share my moodiness with you, George. I'm fortunate I am. If you want some more information on personal branding, we've got a link to a great article that we did recently here at Big Success on our blog today. You'll find a written summary of today's show at BigSuccess.com, and let's get our big quote for the day. Our big quote today comes from George Ross. We know him from being Donald's right-hand man on the apprentice from seasons ago, but George Ross said, "To be successful, you have to be able to relate to people. They have to be satisfied with your personality, to be able to do business with you and to build a relationship with mutual trust." And mutual trust is something you can bank on. I think I used to bank at mutual trust, actually not as you mentioned it, and then they got bought out. Oh, no. Next time we'll discuss lessons about friendship from man's best friend. And until then, here's to your Big Success. [MUSIC PLAYING]