The San Francisco 49ers are one of the premier organizations in the NFL and the talk of the town heading into the NFL Draft. On this episode of the Sports Marketing Huddle, Allie Dicken, Director of Brand Marketing for the 49ers, joins Rob Cressy to jam about all things marketing in their world. What does NFL Draft preparation look like for their marketing team and how are they engaging fans? The 49ers just rolled out their 75th Anniversary campaign. How are they honoring the past while still living in the present? What did they learn from their Faithful to the Bay campaign last year that they are implementing this season? If you want to build a strong brand here’s a resource for you: https://robcressy.com/brand-building-growth-mindset/- Connect with Rob & Allie:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Mindset & Brand Coaching: www.RobCressy.com - Sports Content Studio: www.baconsports.comAllie Dicken - LinkedIn: /alliedicken/ - Twitter: @Allie721 - Website: https://www.49ers.com/-The Sports Marketing Huddle is a podcast that gives a forward-thinking perspective on the world of sports & marketing. Hosted by Bacon Sports Founder Rob Cressy, the show is part of the Best Year Ever podcast feed. Because if you want to have the Best Year Ever, then you are going to want to create growth in your world. The Sports Marketing Huddle is designed to give you actionable insights and takeaways that you can implement in your business & career.