Deirdre Lester, Chief Revenue Officer at Barstool Sports, joins Rob Cressy to jam about The Barstool Fund and revenue generation in the sports media world. What is The Barstool Fund, how is it positively impacting small businesses across the country, and how can you help? How important is it for brands to have a heartbeat and positively impact their communities? What role does ecommerce play in revenue generation for media companies and why don’t more of them have communities that rep their shirts? How can brands best resonate with their audience? What forward thinking revenue generating opportunities are on the horizon? To help small businesses in need you can donate at: www.TheBarstoolFund.com- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on the world of sports, marketing, entrepreneurship, and personal development and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on the podcast charts. One way you can help support the show is by subscribing to The Sports Marketing Huddle and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Brand Coaching Website: www.RobCressy.com - Creative Content Website: www.baconsports.comDeirdre Lester - Twitter: @ganunlester - LinkedIn: /deirdrelester/ Other Awesome Content:If you liked this episode then you should also check out Leadership DNA, a podcast for those who aspire to be a better leader. On it we break down the blueprint for leadership.Are you a thought leader who would like to create a podcast so you can share your message with the world? I created a step-by-step course called LaunchingPodcasts.com to help you easily launch a podcast.