Alex Chang, Chief Marketing Officer for the San Francisco 49ers, joins Bacon Sports Founder Rob Cressy to jam about the launch of their Faithful to the Bay campaign and give insight behind the creation of it. What inspired Faithful to the Bay and why did the team want to emphasize looking forward? How important is culture and brand voice to the way the 49ers engage their fans? What role does user generated content play and how does the team find a balance between high production and short form raw content? What athlete branding opportunities are being created and how can someone like George Kittle best shine? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on the world of sports, marketing, entrepreneurship, and personal development and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on the podcast charts. One way you can help support the show is by subscribing to The Sports Marketing Huddle and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.comAlex Chang - LinkedIn: /alexanderlchang/ - Website: http://www.49ers.com - Twitter: @49ers - Instagram: @49ersOther Awesome Content:If you liked this episode then you should also check out Leadership DNA, a podcast for those who aspire to be a better leader. On it we break down the blueprint for leadership.Are you a thought leader who would like to create a podcast so you can share your message with the world? I created a step-by-step course called LaunchingPodcasts.com to help you easily launch a podcast.